The Contactually Blog

Get more from your network

We believe great relationships make great businesses, so we made a CRM you’ll want to use. Get your free trial now!

Get Contactually!
Contactually's Email Report Card

Know what to say

Have a lot of people to follow up with but not sure what to send? Find the right words with our email template generator!

Generate Your Template!

How effective are your relationships?

Learn the right formulas for your metrics and calculate the effectiveness of your relationships with our eBook.

Get It Now!

Start your nurture campaign

From content to metrics to structure, learn everything you need to know with our free eBook, Naughty by Nurture.

Download Your Copy!

Introducing Contactually’s newest way to connect with your relationships — sending cards

Digital communication…breakdown

In the digital world, communication is key. Texts, emails, and phone calls are accessible from anywhere in the world. There’s really no excuse to overlook an opportunity to connect with your prospects, clients, and leads. Having all those open channels of communication can come with a risk, and they often devalue the message you’re sending. When you’re competing with a barrage of digital communications from friends, family, and advertisers it’s difficult to break through the noise.

Stand out from the average agent

So what’s the secret to making your message stand out? Keep it simple. Not only the content, but the way you send it. Contactually is proud to introduce the ability to send handwritten cards directly to your network. Tear down the digital barrier and show your prospects, leads, and clients how valued they are by sending a handwritten card.


The personal approach guaranteed to win you more business

Sending handwritten cards takes extra time and effort, but the investment is guaranteed to generate you more real estate leads. With Contactually’s send cards feature you’ll have the best of both worlds: take the time out of sending handwritten cards and maintain your powerful, heartfelt message.

I love sending handwritten cards, especially around the holidays. It lets my clients know that I truly care, instead of the typical newsletter they’re used to. – Mary A. SC, Realtor

Sending handwritten cards

When your clients or leads have notable dates coming up, share a special message with just a few simple clicks.


Whether a birthday, anniversary, ‘thank you’ or anything in between, choose from a variety of designs to match the tone of the occasion.


Tips for sending cards

When you’re taking time to send_card_button  keep it simple, make it memorable, and be personable. You might have been working with a client recently and just want to thank them. Maybe you have an old lead who has sent you several referrals. It could be something as simple as a birthday. No matter the reason, this is your moment to make your recipient feel special for the support they’ve given you and your real estate business.


Take advantage of Contactually’s send cards feature and deliver a handwritten card to your clients this holiday season. Make sure to get your orders in early to ensure your message shows up in time for that special moment.

Look out for more to come…

We’d love to hear your feedback on Contactually’s new handwritten cards feature — just email As 2016 comes to a close, stay tuned for more features and announcements in 2017 that will help you accomplish all of your real estate business goals.

Selling The Dream: Helping People Get Where They Want To Go, with Melissa Kwan


Real estate is about selling the dream of home ownership. At least that’s how Melissa Kwan sees it. And she’s all about helping people accomplish their dreams – so when her background in real estate combined with her entrepreneurial bent, she was off in a flash to create something to help agents and customers connect and make that dream happen.

The outcome is Spacio, Melissa’s startup company that aims to make the way real estate open houses are done a better experience for prospective buyers and a better sales opportunity for agents. She believes that if she can help the people on both sides of that equation, everyone wins. You’ll enjoy hearing Melissa’s energy and passion expressed, on this episode.

#SellingTheDream Through #HelpingPeople Get Where They Want To Go, with Melissa Kwan Click To Tweet

read more…

SEO 101: Using Social Networking to Boost Website Traffic

On its own, writing stellar content for your real estate site isn’t going to make any money for you. You’ll need to figure out a way to attract potential clients to your website, who can be converted into dollars. This should be the ultimate goal of every business.

SEO stands for search engine optimization and it’s exactly what it sounds like. It’s how optimized your blog or your website is for the search engines that are crawling it when someone types in a search query. It’s a huge factor in making sure you get traffic to your site and more specifically it’s the right kind of traffic, of people who are looking for you to solve their problems.

If your real estate website isn’t generating a profit, then you need to ask yourself some hard questions – what benefit does it really have for your business? No need to panic if you are still waiting for a breakthrough. I’ll cover some of the most important SEO factors and some hands-on techniques that you can put to use right away to increase the traffic to your website.

Increase your site traffic with these SEO tips:

read more…

Real Estate Agents’ Top Time Saving Tools

Editor’s Note: This post was originally published on the PieSync blog, you can find it here

We all know there are loads of apps out there claiming to help you get the most out of your time. But who has the time to test out all of those time-saving tools to see if they live up to their claims about saving you time?

If you’re a Real Estate Agent, you’re pressed for time more than anyone. When deals can be made or broken in mere minutes, you don’t have time to be dilly-dallying with things or tools that may waste your time.

Full Disclosure: I’m not a Real Estate Agent. So I thought I’d ask a whole bunch of working Real Estate Agents what time-saving tools they recommend, and this list is the result.

read more…

Founder’s Day 2016: Celebrating 5 Years as Contactually

Since our company’s inception in October of 2011, we’ve found different ways to celebrate Founder’s Day and this year, of course, was no exception. This was my first Founders Day and I had big expectations to live up to. This year, we turned five. This is a very special milestone for startups, cause if you’ve made it this far, you’re probably doing something right. 

Founder’s Day 2015 included a highly contentious scavenger hunt that had the entire company running around DC…. We went in a slightly different direction this year to great success – if I do say so myself – and after several months of planning, we arrived at a near perfect day to celebrate Contactually and everything we do, represent, and love.

Leading up to the big dayI met with the Founders a few times in the planning process to see what had been done for prior Founder’s Day and collect feedback on what they’d like to see this year. For the most part, they let me run wild with my ideas (for which I am very appreciative). As I ran wild with my ideas, I also kept them a secret from most of the company and it wasn’t until we got to our first destination on the morning of, they had no idea what was in store for the whole day. 

Read on for the FULL story of our Founder’s Day…

read more…

The Real Estate Accelerator: A Contactually Exclusive

Here at Contactually, our mission is to help grow the businesses of our customers. Whether we’re on the sales team, marketing team, product and engineering team, the customer success team or anything in between, we come to work every day with one goal:

Figure out what our customers need to be successful, and then deliver it directly to them.  

In the last few months, we’ve talked to hundreds of real estate professionals in an effort to understand exactly what they need. We’ve had conversations with brand new agents, agents with thirty years of experience under their belts, buyer’s agents, seller’s agents, team leads, brokers, assistants…we’ve covered them all! It quickly became clear to us that real estate agents needed more than what we were already providing in our professional plan at Contactually, so we turned around and spent months coming up with a solution.

We are so excited to announce our newest plan: The Real Estate Accelerator.

read more…

Building Relationships That Fuel Friendships and Business Success with Josh Baer

josh-baer-podcast-splashIf you have the chance to spend any amount of time in the Austin, TX business community, you’re going to hear the name, Josh Baer. There’s no doubt about it. That’s because Josh has made it a goal to not only BE integrally connected to what’s going on in the Austin business community, he’s also made it his aim to be one of the primary connectors of that community. That means Josh works hard at meeting people, connecting them to each other, and adding the right kind of value to those he comes into contact with.

This conversation reveals why Josh sees building relationships in the business community as a vital part of what he does and uncovers some of the practical ways he goes about doing that. I’d love for you to meet and learn from Josh, so be sure you listen up!

Building #Relationships That Fuel Friendships and #Business #Success with Click To Tweet

read more…

Why Real Estate Agents Should be Blogging

“Blogging doesn’t cost you a penny…however, ignoring its benefits can cost you plenty”

-Patrick Flynn, Managing Broker The Madrona Group

In today’s real estate online marketing arena, there is literally so much an agent and Broker tries to take on to cement their position with potential buyers and sellers, often times, it simply becomes too overwhelming.

Some have made very little effort to enter the online fray or may simply opt for a broker propriety website with IDX in the hopes those potential buyers and sellers will ‘magically’ visit their site.

Others might avail themselves of the higher cost platforms out there that are strictly geared to lead capture and lead nurture. Both come at a cost and neither offer any guarantee you will actually get a buyer or seller who wants to even work with them.

6 Reasons to do some real estate blogging:

read more…

New Call-to-action

Subscribe to Our Newsletter

Follow us

Visit the Contactually Academy