Real estate agents, what’s your marketing strategy look like? If you rely solely on buying leads, passive marketing campaigns, and putting your picture on bus stop benches, you may want to rethink that strategy. While it may be effective intermittently, your most qualified leads don’t always come from buying a list and sending out a big batch of cold emails.
We’re here to argue for the case of mining your own network and taking the extra time to nurture your contacts and network in order to get far more qualified leads and create more lucrative business for you. Don’t worry, we’ve got the math to back us up too!
Find gold in your network…
We’re a month into 2016 and we hope everyone has kicked off the year strong. Our mission at Contactually is still to help relationship-focused professionals expand opportunities through authentic and timely engagement. That’s why we’ve made it a priority to help users and people like you reading our blog right now to help you set up the right goals for your relationships this year.
We developed a worksheet to help keep you accountable for 2016, but if you weren’t able to attend our webinar back in late December it could be hard to start filling out your goals.
Introducing The Epic Guide for Developing Your Goals, which you will be able to use to build better relationships in 2016.
Here are some questions we’ll answer in this guide:
What is a CRM?
We can imagine that you have some idea of what a CRM is, since you’ve landed on Contactually’s blog. Or maybe you have no idea. Either is fine, and as the technology space continues to evolve, CRM could change even a year from now. However, it’s still a need for most businesses. The Google searches alone highlight the pressing need for CRMs.
A CRM is defined as Customer Relationship Management. It can be a process, but mainly it’s a solution system to help manage your customer relationships for your business. There are multiple CRMs out there for your business needs, but there is a set of criteria that you should explore to determine the best one for your needs.
What is the best CRM for your needs?
I can’t imagine my marketing life without the help of a marketing automation system, and I can’t even remember the times where I didn’t use it. It would almost be like losing my left arm. My body would feel off balance and although I would have the use of my right arm, something wouldn’t feel right.
Maybe my metaphor is taking things to the extreme, but I believe we all would have the hard time visualizing a life without the day-to-day platforms we use and have grown accustomed to. Even without these things, we’ve all been there with the headache, manual process that comes into play.
We’re a month now into the new year, we’re all aware of the goals that we set and may have looked at the past year with slight dismay on what we could have improved on if we just had the right tool to fix that. Maybe it was your relationship building efforts? Or following up with the right contacts at the right time? Or even generating even more referrals to accelerate your business? Have some of these questions been ruminating in your mind since the pass of the old year into the new?
We want to help answer these questions, especially when you are looking for a new tool and platform like a CRM.
How do you choose a CRM? What are the things you must know? We’ve got the answers below to help solve some of the pain in deciding what CRM is best for you and your needs.
10 Secrets to Find Out What is the Best CRM for Your Needs
If you haven’t already noticed, we’re big fans of the power of your network and how you can utilize and leverage that power for your professional and personal growth. We’ve all got our own styles when it comes to establishing your networking prowess, so that’s why we’re asking, “What type of networker are you?”
Take our quiz below!
If you’ve ever worked with people buying or selling a home, you know that a lot more goes into it than just following up on someone’s interest in a listing. You’re working towards establishing a longterm, if not lifetime, relationship with your clients. And we all know that cannot be achieved through a quick email or phone call before or after the fact.
So, what can you do?
Design a specific nurture cadence for the buying cycle where you can place your clients and begin the process of reaching out to them and keeping top of mind in a strategic way. Having some type of automated flow will help ensure that no one slips through the cracks, and you have a scalable, personalized way to keep in touch with your most important relationships. Once you’ve designed those programs, you can break down your current and past clients based on where they are in the cycle and then begin the program. But don’t worry, we’ll guide you through it.
No two relationships or contacts can be treated in the same way. Whether you’re a real estate agent, a lawyer, or a small business owner, you need to regularly reach out to your contacts for your business’ sake. Staying top-of-mind with your relationships is key in maintaining them and creating a strong network. And in order to stay top-of-mind with your contacts in the most effective way you need to create the right message to send to these groups.
That being said, you’ll need to break out those relationships into groups or segments in a way that can make your following-up process a bit more manageable and organized. How can you segment these contacts to communicate with them in the right way? Most importantly, how can you break these contacts out accordingly to build a solid network that drives more business and referrals? Got your contacts ready?
Start the segmenting…
Anyone can utilize a CRM, but is it enough for maintaining your business’ relationships and needs? Since you’re reading a CRM software’s blog right now, you may assume that we’ll say of course! Sign up for our product and that’s the only thing you’ll ever need for your business. Well, you may have assumed a little bit wrong. We’ll explain why just using a CRM isn’t enough for the upkeep of your relationships.
While of course we advocate for the use of a CRM for businesses big and small, we also say that you need to do more than just blindly follow the prompts of your CRM software of choice. Don’t panic! A CRM is an excellent addition to your business’ arsenal of products and extra help, but it’s not the one-stop-shop for creating new relationships for your business.
Read on for how to go beyond your CRM…
How’s your network looking? If you’re thinking that you don’t have a clue who’s in your network or what it should even look like, don’t fret, we’ve got you covered. Or perhaps you’re wondering why you need to work towards building up your network in the first place… in that case we’ll try and convince you of the power of a good network of connections.
To simplify it, your network is made up by the web of connections you have that can range from clients and customers, to other professionals in your sphere or those outside of your profession, to your friends on Facebook and your followers on Twitter. Thanks to globalization and our ever-shrinking world, many of these connections in your network are a quick email or tweet away.
Don’t underestimate how helpful your network can potentially be for you, your business or even your future employment. Building up your network is something you need to consistently keep up, so when it comes time to make an ask of your network, whether it be a job reference or client referral, they’re happy to give what you need.