Pinterest can be a great tool for real estate agents, but like with most social media marketing, there is a learning curve. Many Realtors make the mistake of thinking they can create an account, pin their listings and rake in the business. But making Pinterest work for you and your real estate business requires far more than pinning house listings – in fact, the best results from Pinterest come when listings are your last priority. Don’t worry, getting business is obviously a major concern. But the hard sell will get you nowhere on Pinterest.
Social media is about recognition, about building your brand and relationships with others. Far too many real estate agents see social media as a place to dump their listings and nothing more. The best social media marketers found out long ago, you don’t sell on social media. You build relationships with people. You show off your expertise in your field. This is what builds your business NOT dumping your listings!
6 Tips for Using Pinterest for Real Estate:
So, you’ve signed up for Twitter, or Instagram, or even Snapchat, and you’re staring at your phone or your computer screen wondering what the heck you’re supposed to do next or how you should utilize each platform…especially when it comes to your business. We’re here to tell you, when it comes to social media and figuring out the best practices, the etiquette, and the best way to utilize it for business marketing, you’re not alone in feeling confused or bewildered.
The world of social media has become a wild one and figuring out where you fit in on each platform can be a daunting task…that might even turn you off from using it all together. But before you go running away from even trying your hand at it, we’ve got a few best practices you should follow to keep you on track, especially if you’ll be utilizing social media for your business.
4 Social Media Best Practices:
As your network grows…
Your real estate business is rapidly growing. You’re meeting new clients, gaining more referrals and generating new business like never before. With a growing book of business you’re more likely to overlook some of your most valuable connections. It becomes increasingly difficult to sift through your database to find just the right ones at the right moment.
Contactually’s custom field search allows you to instantly filter through your database to find the right person or population. Quickly cover all areas of your growing database and ensure you don’t overlook anyone vital to your real estate business.
Easily identify important relationships
Remember the Ravens fans you met at the 123 Sesame Street open house? They mentioned they’d be ready to purchase within the next month, but you can’t remember their name. Use the notes you took on their football preferences to find them within your contacts and help them buy their next home.
It’s now easy to identify key relationships, then follow up in order to stay connected and grow your long-lasting connections. Add any custom field to the search facet and begin filtering immediately. Cover more ground faster searching through the specific custom fields that mean more to your business and the way you operate.
Complex search made easy
To narrow down your target audience, it sometimes takes a little more than a quick search. Couple as many parameters as you want in order to find the niche in your database that you’d like to message or update. From buckets and tags, to phone numbers and zip codes add more search criteria to quickly define your audience.
If things get too complicated, easily clear all of the search terms, or clear them one-by-one to broaden your population. The sleek new interface let’s you know exactly who you’re searching for, so you or your contacts never ‘get lost’ in your growing database.
Look out for more to come
Our new, powerful search tools allow agents to identify, follow up, and close more deals than ever before. With custom field search, you’ll be able to build an audience based on criteria specific to your real estate business and the way you operate.
This is something we’ve heard time and again, and we’re proud to move forward with updates that directly impact the voice of our users. We’re always looking to improve our experience and we’d love to hear your feedback — submit ideas directly to our ideas forum.
If you’ve ever worked in sales, you probably had to cold call prospects. And if you have ever had to cold call your prospects, you probably hated it.
Those of us in sales are constantly looking for ways to work smarter instead of harder. With new technology emerging daily and a strategic focus on inbound techniques, outbound efforts have the potential to be reduced significantly without compromising growth or revenue. Can you imagine only having hot leads?
Making dials down a random list of cold prospects can often be a massive waste of time. Ask any sales manager what type of leads they would prefer their team work with, and they will say inbound every single time. Ask any real estate professional the types of leads they would prefer and they will tell you “referrals.” The quality of a lead matters. Every minute in a salesperson’s workday matters. Being mindful of where leads are coming from is the new form of smart outreach.
With a strategic plan and a focus on relationships, inbound leads will be your entire dial list. Effective inbound marketing tactics create an influx of leads without requiring the outbound outreach that every sales person dreads.
6 Ways to get better leads and avoid cold calling:
For those real estate agents looking to expand their following on Instagram, your best first step may be to go check out the pros and see what they post and how they run their account. There are 300 million daily active Instagram users and if you search #RealEstate on Instagram, you’ll find over 4 million posts tagged with it, meaning there are plenty of folks out there utilizing Instagram for their real estate needs. It’s a great outlet to share both your business and your life with your network of real estate agents, as well as with your clients and potential clients.
So what’s the next step? If you’re not already on Instagram, then check out our quick start guide here to getting signed in and setting up your profile. Once you’ve got that all done, you’ve got to build up both your followers and your following. Start by amping up who you’re following and the rest will come from there. Give our list a try and watch as your Instagram feed is immediately enhanced…
Follow these influencers on Instagram for real estate:
Pinterest is a fairly unique social medium. Boasting 100 million active users, Pinterest offers an interface very effective in directing traffic to outside websites. With the ability to organize content into groups within each profile, Pinterest is one of the best ways to draw positive results to your company and its products in a nontraditional way.
As of June 2016, over 2 billion searches are conducted on Pinterest monthly from a wide demographic of users. Isn’t that convincing enough to try it out? While you may be unsure how it could positively benefit your real estate business, we’ll argue that it’s another great way to interact with your clients and potential clients in a more personal way, plus showcase your expertise in different areas outside of real estate. In a world where we constantly connect by sharing recipes or home decorating tips and ideas with our friends, why can’t it be any different between you as a real estate agent and your clients?
Your guide for real estate and Pinterest is here!
As a real estate agent, Millennials may not be quite on your radar when it comes to selling a home. But they’re emerging from their parents’ homes and looking to buy their own. If you’re a social media guru already and you’re looking to target those elusive Millennials, we’ve found your new medium; Snapchat. On any given day, Snapchat reaches 41% of all 18 to 34 year-olds in the United States. Imagine advertising an open house event you’re hosting directly to your target audience’s phone as they snap pictures of their brunch in the neighborhood of the home you’re showing. Now you can try it out with Snapchat’s On-Demand filters.
Snapchat is a photo messaging app that’s known for the ‘disappearing’ qualities of the pictures you send to your friends. Meaning, receivers of the photos or videos can only see them for up to 10 seconds before they’re gone. Growing tremendously, the messaging app has an estimated 150 million users, surpassing Twitter by 10 million.
Start snapping for sales today…
Katie Lance is a force to be reckoned with in the world of real estate agents and their social media presences. Formerly the chief strategist for Inman News, Katie has emerged on her own and formed Katie Lance Consulting, a social media and marketing firm…with a specialty in real estate. With clients like RE/MAX International, DocuSign, among others, Katie is becoming the leading expert in leveraging social media within the real estate world.
You can find her insights in The Huffington Post and the Social Media Examiner, where she is a regular contributor and if you’re looking to learn more you don’t have to go far… Katie recently launched her #GetSocialSmart Academy where real estate professionals can go to learn how to start leveraging their social media presences to further build up their businesses. Intrigued? Check out some of her advice here, she breaks down how she stays in touch with her network, and even shares some of the biggest social media mistakes she’s seen with clients.