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Building Networks: Communicating Strategically on Social Media

One of the best parts of social media is that it gives you another outlet to add value to your relationships through the posts you create. Social media allows you to shape the perception of your company to your network and form different ties to connections through these different platforms.

However, to effectively communicate on each social media network you must make strategic adjustment to ensure your posts get noticed.

Think about it this way, when you are talking on the phone, texting, and/or writing an email do you employ the same communication patterns across each? Probably not and this answer would hold true for the various social media platforms.

What are the best ways you can communicate across each?

Here’s how you can strategically communicate across various social media platforms and form the best relationships with each:

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Inside Contactually: Whitespace

One of the biggest productivity dangers in life is getting sucked up in the urgent, at the sacrifice of the important. We spend too much of our day in firefighting mode, responding to whatever’s in our inbox and whoever has a question or a need from us.

We don’t spend enough time doing what’s important — building the business.

You may be familiar with the idea of a Maker’s Schedule and a Manager’s Schedule. That is best applied to differentiate how someone who is primarily a maker works vs someone who is primarily a manager. Managers run by their calendar. Makers (developers, creatives, etc) sometimes don’t even see that there was anything on their otherwise-empty calendar.

The issue we faced is that managers need to make sometimes too. How does that fit in when every 30 minute block of your calendar is booked up by one or another thing?

Inside Contactually, we introduced among our team the idea of whitespace. I know that in sales roles, there is sometimes admin time to answer email. Or other roles have core hours where they are willing to have meetings.

Whitespace is different.

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Whitespace is:

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Stock Check: 5 Ways to Take Inventory of Your Network

After I graduated, I had a 6 month gap in securing full-time employment and in that time I had the opportunity to work for a retailer. It wasn’t my dream job out of school, but to be honest, the discount was great. And I did learn some selling techniques.

However, one thing I did dread every month or so was that I had to stay back a few nights to help take inventory of the items of clothing on the floor and in the back stock. Meticulously counting the various blouses, pants, sweaters, and accessories wasn’t exactly on my list of favorite things to do.

It was important to the business and the store. We could see if we were missing anything, if there were holes in the inventory, and/or if there were things we needed to reorder. Even though, I loathed having to do this, I understood how it was vital in determining different factors going on at the story.

My dread did have a correlation to how unproductive the process actually is. Microsoft found that “For almost all retailers inventory is the single largest asset on the balance sheet. Yet despite all the improvements in technology over the past 25 years, inventory continues to be the least productive asset for most retailers.” 

Taking inventory isn’t just reserved for retail stores. Practicing it on your network can be extremely valuable in building better business relationships and it can be a more productive process than the one I experienced counting blouses.

Now, I’m not suggesting you start to mindlessly count all of your contacts in your management system, instead taking inventory of your network requires some other factors that tell you if your relationships are in tiptop shape. And now, it’s probably one of the most productive things you can do in order to  You won’t need to count stacks of t-shirts or write down how many pairs of pants you have in this exercise, but here are the 5 ways to take inventory of your network.

5 Ways to Take Inventory of Your Network

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Register Today: Upcoming Contactually Webinars

Over the last year we’ve held many webinars and office hours to make sure we are giving you all the content you need to build better relationships. And because we’ve found that these webinars work for you all, we’re about to bring you even more for the rest of 2015. From Real Estate specific webinars to webinars that can help you drive more referrals, we’ve got what you need and the best content you can soak up in the hour timespan that the webinar occurs.

Check out what we have below and you can find all of our webinar recordings here on our training site.

Here’s what’s coming up for Contactually webinars:

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5 Five Minute Tips to Organize Contacts in Your Network

Does your disorganized contact list make you feel overwhelmed and disoriented? Don’t know where to find a specific contact, or who that random email is in your contact book? Do you feel like those people at the beginning of infomercials who could really have their life improved with a simple change?


If this sounds like you and your contact list, then you need a new organization method to help manage your contacts.

Organizing your network makes following up with contacts a breeze! With a few changes to your contact list you can tell the best times to get in touch and what to discuss with them. Network organization keeps us on track with lead nurturing and to meeting networking plan goals. By following these quick tips you can get your network organized in no time:

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Top 10 Insights You Need To Know To Grow Your Network

After I graduated college, I heard countless times that my network would be one of the most valuable things in my career. And to top it off, living in DC embodies the phrase of “it’s all who you know.”

The idea of networking and utilizing my own relationships didn’t resonate with me, until I landed my first job out of school through my network and then landed a job here at Contactually under the same circumstance.

Networking is essential in building relationships, but you can’t just continually network with people and expect returns. You have to pull up from the actual action and assess things inside your network. The insights that you can glean from your network are bountiful.

We’ve discussed ways to get to know your prospects, but how do you get to know your network even more? Which insights are the most important to grow your contact base even further?

Here are the top 10 insights you need to know to grow your network:

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How to Assign Contacts to Team Members with Contactually

Divide and conquer with Contactually.

One of the most directly useful ways to use Contactually as a team — even a team of only two — is to divvy up different relationships to different team members. The benefit here is that :

  • it’s easy to instantly see who is responsible for keeping an eye on a relationship and responding to follow-up reminders
  • even if that responsible person isn’t me, I can still keep the contact in my database for other forms of outreach, and easily review things like prior conversations or any Programs that are running

If you’re working in any kind of Sales or Business Development capacity, it’s probably pretty obvious how you’d use this sort of thing. And yet… a lot of people still don’t. Fortunately, we’ve been collecting feedback on how to make assignment more useful for a while, and we’ve just rolled out a couple of new features that we think will make assigning contacts the team game-changer it’s capable of being. read more…

9 Do’s and Don’ts of Writing an Authentic Email

We can easily learn a lot about each other from social media these days — almost too much. It doesn’t take much to look someone up on Google, Facebook, LinkedIn, or Twitter before a meeting or sending an email. You can learn where someone is from, what he or she likes, information about their family, education, social life… the list goes on.

But, what is appropriate to mention in your email? You want to clue your contact in that you are interested in their life, but not that you crept a lot through their old photos, and know more about their life then you originally intended.

If you are looking to stand out in your industry, trying to be different won’t get you as far as it used to, these days being authentic will bring recognition and loyal customers.

When writing an email to a client, authenticity is important, and avoiding revealing your stalker-like tendencies is even more important. To show interest in the contact,  you should include a conversation piece on an aspect of their life. For example, if they live in Cleveland an appropriate comment would be to mention how well the Cavs are doing.

Depending on the level of how well you know someone, topics can be more personal. For instance, if you know someone well, asking how his or her family is doing is a nice gesture. But if they are someone you only met once, then less personal details are more appropriate, such as things you can learn with a quick look on LinkedIn.

Here are our 9 Dos and Don’ts for writing an authentic email:

read more…

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