As a real estate agent, Millennials may not be quite on your radar when it comes to selling a home. But they’re emerging from their parents’ homes and looking to buy their own. If you’re a social media guru already and you’re looking to target those elusive Millennials, we’ve found your new medium; Snapchat. On any given day, Snapchat reaches 41% of all 18 to 34 year-olds in the United States. Imagine advertising an open house event you’re hosting directly to your target audience’s phone as they snap pictures of their brunch in the neighborhood of the home you’re showing. Now you can try it out with Snapchat’s On-Demand filters.
Snapchat is a photo messaging app that’s known for the ‘disappearing’ qualities of the pictures you send to your friends. Meaning, receivers of the photos or videos can only see them for up to 10 seconds before they’re gone. Growing tremendously, the messaging app has an estimated 150 million users, surpassing Twitter by 10 million.
Start snapping for sales today…
Katie Lance is a force to be reckoned with in the world of real estate agents and their social media presences. Formerly the chief strategist for Inman News, Katie has emerged on her own and formed Katie Lance Consulting, a social media and marketing firm…with a specialty in real estate. With clients like RE/MAX International, DocuSign, among others, Katie is becoming the leading expert in leveraging social media within the real estate world.
You can find her insights in The Huffington Post and the Social Media Examiner, where she is a regular contributor and if you’re looking to learn more you don’t have to go far… Katie recently launched her #GetSocialSmart Academy where real estate professionals can go to learn how to start leveraging their social media presences to further build up their businesses. Intrigued? Check out some of her advice here, she breaks down how she stays in touch with her network, and even shares some of the biggest social media mistakes she’s seen with clients.
Contactually influencer interview…
The Twitter badge is one of the most coveted achievements on the internet. That little blue checkmark serves as an virtual indicator that you are legitimate and verified. A Twitter Badge establishes a sense of trust between the account and the people that follow it. You may associate it with major celebrities or big brands and use it as a way to verify the account you’re following or looking at is ‘legit’.
Twitter finally enabled the ability to request and verify accounts for all of us non-celebrity people. This has been a long time coming, as Facebook introduced verified badges in late 2015 to anyone who applied. It’s a smart idea to verify your business, and even yourself, on social media. Verifying is a quick and easy way to earn some internet cred, and it’s proof for potential clients that you truly are who you say you are– think of it like a little ID check for the internet— and now you can do it on Twitter.
Surprisingly, it’s not too hard to apply, but it takes a few days to process and I’ll show you the same steps we took to verify our official Contactually Twitter page.
Read on for how to get verified on Twitter:
Editor’s Note: This post was written by Jennifer Riner and originally published on Jason Fox’s blog and can be found here.
Most consumers scan reviews online. The internet is a crowded place, and clients want to be sure they know more about you before setting out to make one of the largest purchases of their lives. Unfortunately, reviews are an aspect of marketing and branding agents often forget.
According to BrightLocal’s 2014 Local Consumer Review Survey, 88 percent of customers review online ratings to determine quality of local businesses. And, 88 percent of consumers say they trust those reviews as much as personal recommendations. The trustworthiness of other reviewers is up from 79 percent in 2013.
While you might not have poor reviews, no reviews can almost be as off-putting to potential clients. Instead of letting your online reputation suffer, follow these five steps to help you bulk up your recognition.
How to Use Online Reviews to Grow Your Real Estate Business:
Entering the wild world of Real Estate is no mean feat, but Kaytlin Hughes has jumped in feet first as a new, and young real estate agent in Utah. She’s found one of her secrets to success has been keeping in consistent touch with her clients and prospective clients. From designing an intense 7 day program that allows her to reach out across email and text message and truly stay top-of-mind, to sending out personalized Scalemail for a holiday weekend, Kaytlin has all but conquered the art of staying in touch.
Looking for some new tips and tricks for making sure your clients remember you? Read on, you’re sure to glean some wisdom from this brand new real estate agent, and be sure to check her out on social media as she shares her listings and keeps her network up to date on her local neighborhoods.
Read on for a real estate Contactually user Interview…
“Instafamous,” a term used mainly by Millennials, describes those with a high Instagram presence, determined by the number of likes and followers. Although it has only been around for only five years, Instagram is the world’s most popular social media, only second to Facebook and its 1.654 billion active users. With the mobile industry still growing, Instagram has yet to hit its full potential. Last month, Instagram’s active monthly user count surpassed 500 million, with more than 300 million using Instagram daily.
More than 95 million posts are uploaded daily along with 4.2 billion likes daily, and 80% of Instagram users are outside of the United States. Over 50% of Fortune 500 companies use Instagram actively to promote their brand. These numbers are hard to ignore, and if you or your company are not using this social medium, you’re missing out on a significant marketing opportunity.
5 Tips for how to be Instafamous:
We’ve all been at the receiving end of a bad email. The kind of email that makes you groan and probably almost immediately discredits the sender. Here’s the thing, as email becomes more and more prevalent and we continue to use it as a quick means of communication between co-workers and friends, we could potentially forget our etiquette completely when writing a business email, and it may be detrimental for both you and your relationships.
So, what’s the fix? Write better emails? Sure, to simplify it, you need to write better emails. But this goes a little bit deeper than just writing better emails, it’s about defining what you use emails for and how to best use it as a tool for communicating. Because at the end of the day, that’s what it’s there for, to aid in your communications and it’s one powerful tool for doing so! But in the wrong hands…it can make one big mess. The average office worker gets about 80 emails a day and if you want your email to be answered, you’re going to have to stand out from those 79 other emails your contact received by sending the best email they saw and read all day.