How to Win Friends and Influence People was written for almost any situation with human interactions. Dale Carnegie, although many of his examples were during his time, was a man that spoke of things that will resonate beyond when he wrote this timeless book.
In regards to building relationships and networking, Carnegie presents a plethora of insights to do your best in both. We’ve written about how to write emails that influence a buyer’s decision (the Dale Carnegie Way), yet how do you even start the email chain? What do you do when you don’t even know the person?
Yes, you can send a cold email, but what if you knew someone who could introduce you? Or what if it was the other way around? How do you write an awesome introduction…the Dale Carnegie way?
How to Make an Introduction the Dale Carnegie Way…
If you’re already a social media user, it may not come as a surprise to you that Instagram is one of the most popular social platforms right now. But have you taken that next step and started utilizing Instagram for your real estate business? While you may have already established your presence on Facebook or LinkedIn, don’t underestimate the power of Instagram as a means to the same, if not better, end.
There are over 3 million photos tagged with #RealEstate on Instagram currently, and you can bet that number is growing as you read this. So what can you do to take advantage of this? Beyond utilizing Instagram for your own personal sharing platform, Instagram offers a great stage for you to share your listings and go above and beyond what you can do on Facebook or other social media channels.
The image-focused Instagram allows you to showcase photos and videos of your listings and neighborhoods in a space where users can’t be overwhelmed by too much text or the confusion of navigating some listings sites.
While Facebook holds steady at the top of the list, Instagram isn’t far behind when it comes to how highly engaged it’s users are. 59% of Instagram users are scrolling through their feed at least once a day. What does that mean for you? Well to start, it’s proof that your captive audience is there and ripe for the picking. It’s also a fair assumption that with a push in the right direction, you’ll discover a whole new demographic of potential clients starting their home search online and on social media.
In an effort to combat the fear of Instagram, we put together our guide to Instagram for Realtors. With quick tips on how to get started with the program, to what the most effective hashtags are, and even the best time of day to post the pictures of your listings.
The main message? Keep it simple and know thy audience. But isn’t that always the way with social media? Take notice of what may be trending, or how you can utilize features such as geo-tagging your location to take advantage of garnering the attention of all those folks using Instagram to find their #DreamHome.
Ready for to start posting on Instagram?
It’s spring, houses are flying off the market, and as a broker, you’re slammed for time. Between answering agent questions, overseeing the operations of the brokerage, and putting out unforeseen fires, you can barely breathe. And yet you still need to recruit agents. How are you going to reach that recruiting goal? What’s your plan?
I don’t have time to create a plan, you may think. Or, even if I did, I don’t have time to carry it out in all its different pieces. But what is the cost of being reactive versus proactive? You may gain time in the immediate term, but will you gain time in the long term? And more importantly, will you sign agents?
I’ve worked with countless brokers to help them recruit and win agents without having it be at the cost of their sanity. And the number one thing I tell them is you have to have a strategic outreach process. Not a haphazard, loose list of agents and goals, but an intentional, relationship-building strategy.
But where do I start? You’re probably thinking. Or what does this mean? Don’t panic.
Here’s a three-pronged plan for successful real estate recruiting…
Sometimes all those apps and tools we have taking up space on our phones and tablets can be a bit distracting. How often are you grateful for an app or a crucial tool for keeping you on task or for making you more productive during your day?
We’ve all had one of those days, where it seems the simple app we have keeping us on task is the only reason we were productive. Since we tend to get stuck using the same tools over and over again, we may be unaware of the other tools out there, or unwilling to try something different for fear of switching up our routine.
There is a lot of time wasted at work, and you’d be surprised to know that some of the biggest culprits are some of the unnecessary things we end up having to do while at work…and not just checking on our Facebook’s. According to a study by Atlassian, at least 60% of our time at work is actually spent productively.
If you’re working a 40 hour work week, that’s at least 24 hours spent not being productive. One of the biggest culprits? Answering and keeping your emails organized. That same study found that on average, it takes about 16 whole minutes to get back on track after being derailed by an incoming email. Okay, ready for the good news? We’ve got the master list of professionals from all different industries of the tools and apps they use to get through their day productively.
We went out and asked a few of our customers what they thought about it and what top tools or apps they use everyday. The results? Amazing. And we’ll be honest, there are a few on this list that we hadn’t even heard of! But you can be sure we’ll be implementing them into our routine very soon.
Contactually users pick their top productivity tools and apps…
I’ll admit, I’m still in the experimental phase of Snapchat. From face filters to animated emojis on videos, figuring out what to post is only the first challenge. There’s also formulating how to respond to people, how to chat with them, and then how brands are evening adopting it.
Right now it seems, very few people older than 25 have adopted successfully. Recently though, the VP of Content of Snapchat reported that the app has 100 daily active users, and 50% of new users are over 25 years old.
As I’m beginning my own exploration of Snapchat, an article (Teens have a Smart Reason for Abandoning Facebook and Twitter) popped up in my newsfeed and it really hit home. Teens are moving towards a stage that contains more personalized, 1:1 communication. Rather than spewing out content that casts a wide net, many people are looking for that human connection that you would find in a regular conversation. “Instead of posting generic and sanitized updates for all to see, they are sharing their transient goofy selfies and blow-by-blow descriptions of class with only their closest friends.”
What Snapchat Means for Your Business…
In late 2015, we conducted about 120 interviews with Brokers from all over the country on their priorities and goals for the coming year. One of the major things we discussed and asked these Brokers about was what they were planning on training and educating their agents in this year. Not only does this indicate what skills they’re looking for in agents they’re recruiting, but it gives you a good idea of what Brokerages’ priorities are when it comes to what they want their agents working on.
Some of these top priorities included Contracts, Sales/Leads/Referral generating strategies, and New Media. While training in something like how to handle Contracts may seem like a no brainer, the other two may come as a bit more of a surprise…because, what’s New Media considered to be anyway? We’ll break it all down for you.
2016 Top Training Topics for Realtors
Raise your hand if you have an email signature set up for each of your email accounts. Surprisingly enough, for something that may seem like basic email etiquette, only about 52% of professionals actually have an email signature designated for their email accounts. That sounds way too low in our books, and in a world where email is quickly becoming our main mode of communication, do you want to include the correct information for your contacts to reach you?
The average office worker receives about 120 emails a day, if we’re going by the statistic above, it would mean that nearly 60 of those emails that you receive on a daily basis have no email signature.
Send an email with a more effective email signature…
There will inevitably come a time in your Real Estate career when a client has very strong opinions about what they want and don’t want, and it can come off as negative. Which may be a good sign; after all, you’re helping them make a very important decision!
But while you may think this is game over for your working relationship, it doesn’t have to be. In fact, taking criticism and turning it on its head so you establish yourself as an understanding and reliable professional will actually strengthen your relationship. It may not sound easy, but with the right approach you won’t have to worry about a negative review or sour memory again. Take control of all types of business relationships by healing bruises most effectively.