Infographics are the unsung marketing heroes. They can be stand-alone content, supplemental for an article, or used as a visual aid in a presentation. We oftentimes reference infographics because they’re easy to drag to our desktop, and looking at an infographic is a lot simpler and time efficient than reading through an article.
The bottom line is that we see and use infographics all the time for both our personal and professional life, but why? Read ahead to find out why we’re psychologically drawn to infographics and how to make them yourself for your business, social media, or marketing!
How to make an infographic. But first…why should you?
In this day and age, the big decision of picking between the two ends of the workplace environment spectrum is not that uncommon for the average employee to experience. You hear through the grapevine about the far-fetched but somehow simultaneously necessary and unnecessary perks of a startup environment and compare it with the guaranteed internal growth and financial security of a corporate career.
But which do you choose?
While there are many grays on the workplace spectrum, each are tailored to a specific type of person and work ethic…so have no fear! While we’re not saying that every startup and corporate company fits exactly these traits, we’re breaking it down to give you a better idea of what each of these environments can offer and if it may be the right fit for you and your working style as you hunt for the perfect job. Here at Contactually, we embody much of the ‘typical’ startup traits but understand it’s not always the best fit for folks on the job hunt.
Workplaces & You: Startup environment vs. Corporate
Chris Fralic is one of the most intentional, genuine people I know when it comes to building relationships. He sees himself as a connection maker and works hard to ensure that he’s thinking long-term instead of simply transactional.
On this episode of Real Relationships, Chris shares how he developed his emphasis on relationships, why it’s important for business builders, and how it applies to things like follow-up, email, and introductions. You’ll get a ton of value from this conversation with Chris.
This isn’t the first time we’ve covered the thank you topic here on the Contactually Blog. Saying ‘thank you’ never goes out of style and we’re always finding new ways to tell our network and customers thank you.
Saying “please” and “thank you” were among the first manners that we all learned when we were children. It goes without saying but expressing gratitude goes far beyond thanking our teachers, parents, and friends when we were kids. As we’ve grown up, saying “thank you” has taken on an even bigger role – especially in the business world. According to a 2014 survey by Ask Your Target Market, “81% of respondents agree that sending thank you notes is an important way to show appreciation.” But it doesn’t stop there.
In addition to being polite and showing appreciation, saying “thank you” has a lot of other positive benefits both personally and professionally. According to Psychology Today, expressing gratitude has various benefits from growing new relationships to improving psychological health.
So, if you are part of the 14% of people that say they never send “thank you” notes, it’s about time you jump on the bandwagon.
Take a look at our tips on the best way to say thank you and become a “thank you” expert:
Do you send emails en masse to your network of contacts? It’s okay, you can tell us….we’ve all been there! And under the right circumstances, a mass email can often be effective in reaching your network and sharing news or updates as you maintain some of those crucial relationships. If you used a program like MailChimp, Constant Contact, or even Contactually’s own ScaleMail, chances are you’ve utilized mail merge…even if you didn’t realize it.
Basically, mail merge should be (if it isn’t already) your best friend in your email outreach as you look to personalize your emails at a large scale, and keep your messages relevant to each individual you’re sending them to. While it might require a little work on the front end of getting your contacts organized with different tags and creating a system that’s consistent across your whole contact database, it’ll pay off big time when you start sending better emails no matter what software or email system you’re using.
Integrate mail merge into your strategy today:
We’ve written a lot on the importance of email, proper etiquette, and provided tips and tricks on how to perfect each one you send. However, we know that it’s impossible to remember the best advice given so we’re taking the best of Contactually’s email tips and combining them into one!
Keep reading for different ways to improve your email usage and continue to perfect your communications with your network and contacts.
Read on for Contactually’s email best practices…
There is no denying that social media has taken over a big part of everyone’s lives.
As technology advances, communication becomes far easier than it ever was in the past. Before, we needed to write dozens of letters and wait for days to receive a reply, but now we communicate with just the touch of a few buttons, and expect a response immediately.
Such form of communication is called social media. Nowadays, social media platforms are where most conversations happen. Transactions can also be made using social media, which is why most companies strive to refine their social media marketing strategies so they can get a boost in sales, as well as expand their market reach.
Why use social media for small business marketing?
Last month, Contactually launched new tools for teams, including lead routing. This month we’re excited to announce new content library features.
You may know that Contactually has curated hundreds of market-proven email templates and best practice workflows and that these are available for download by anyone. Simply visit the library, add content to your account, and modify it as desired.
But wait, there’s more! Are you a team admin? Your team library allows you to easily share content and work flows with your entire team. Save team members the administrative hassle of creating content from scratch while ensuring consistent communication and facilitating best practices.
Add email templates into your outreach strategy:
Subscribe to Our Newsletter
Popular this month
- New Content Library and BONUS Spring Email Templates
- The Top 19 Real Estate Listing and Agency Sites
- Building Real Relationships As Long-Term Business Gains, with Chris Fralic
- Content Marketing 101: How to Create Content That Stands Out
- Manners Please: the Best Way to Say Thank You Plus BONUS Email Templates