This is the first of our newest series “How I Build Relationships.” We firmly believe great relationships power great businesses, but how do you build those great relationships? Here’s our take with influencers, Contactually users and employees, and others on how these individuals build relationships.
Zvi here. I’ll let you in on a secret. Everything Contactually builds and does is really just because I wanted a good relationship management platform for myself.
One of our developers apparently programmed a loophole letting everyone else in on this secret… Oh well, you’re welcome I guess.
Since you’re using a product that was built for, well, me — you might want to know what the CEO of a software business does to improve his relationships.
Who do I build relationships with? How do I build relationships? More importantly, how do I make these impactful relationships?
BONUS: I wrote an entire ebook on this that you should download — it’s free and I think you’ll find advice you can act on today.
Here are the 5 types of relationships that are most critical for a CEO as his company scales, and some points on how you can best leverage them:
Did you know that over 79% of leads from marketing do not convert into sales? Or that over 65% of marketers have no established lead nurturing systems?
Did you also know that leads who are nurtured make 47% larger purchases than non-nurtured leads?
All of these stats put some things in perspective, right?
As we’ve stressed the value of personalized relationships, these do not just come out of thin air. You have to build these relationships up and/or nurture them.
When leads aren’t ready to buy, they aren’t ready to buy. You can lead a horse to water but you can’t make him drink…but you can send them consistent messages that provide them with timely pieces of content that add value and relevancy to your product or service. This is where the nurture campaign comes in.
Hey Contactually Blog world! My name is Susan and I’m a Customer Success Manager here at Contactually. I recently celebrated my two year anniversary with Contactually, making me officially one of the oldest employees of the company — oh boy! Being such a wise sage at a fast-paced startup, I’ve decided to sum up my 2 years in 5 quick points that I’ve learned over the course of my time at Contactually.
Faster, cleaner, and easier to use.
First, we added new bulk change controls. Then, we revamped the Contacts page. Today, we’re launching the newly redesigned Buckets page, which we think you’re going to love. Here’s what we’ve been working on.
Less visual junk.
Let’s start with the basics — the new Buckets page has the same simple, content-focused visual style we’re using on the Contacts page.
When I was teaching a Digital Marketing course at General Assembly, one of the subjects we put a lot of focus on was metrics, KPIs, and goals. Being able to differentiate between the three was important, but most importantly, we stressed that they needed to measure their marketing activities in the first place for success.
Marketers aren’t alone in measuring the success of what they practice, in just about every function and vertical, there are metrics that professionals must use in order to identify positive (or negative) achievement. But it doesn’t stop at function and vertical, metrics must also be used in determining how your relationships are performing.
One of the biggest barriers to overcome in great relationship management is the moment of terror.
Have you felt the anxiety that comes just before you hit the send button on an email? Or the writer’s block that you may face when you can’t just convey the right words when you are emailing someone? Do you sound like you’re just barking at someone in an email you just wrote?
Ok, maybe the barking isn’t so bad…
But what if you could transcend boring text on a page and really capture the essence of your message? What if your friend could peer into your eyes, see your soul, and understand the true intention of the email you sent? What if that email came from a cuddly, lovable, slobbery, furry creature that no one could refuse?
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Popular this month
- 7 Surefire Ways to Write the Ultimate Introductions
- Building Relationships in Your Network: How a $20 Gift Can Have a Huge Impact
- We completely redesigned the Buckets page — here’s what we came up with.
- Relationship Building With Influencers, Executives, and VIPs
- Helping Customers Succeed: My Two Years At Contactually