Are you nurturing your contacts to increase your ROI?
Mapping out the wonderful marketing and sales funnels, show a pretty straight flow. Sometimes leads come through to the top of the funnel passed off to sales, and then they close as customers. However, what really happens in real life is something not as streamlined. Leads will come in, some will get taken up, some will stop responding to reps, and probably an even smaller some will close as customers. So, what happens to the original leads at the top of the funnel, middle of the funnel, and the prospects who didn’t close?
Enter the nurture campaign…
Nurture campaigns, how can we explain it?
We’re getting better every day.
If you checked out our CEO Zvi’s latest post you know that we have no assumption that our product is perfect. We’ve grown so fast that at times our user base grew faster than our product was ready for. All that said, we’re in a better place than ever before. Our product team is bigger than it’s ever been. We have not one, but two designers working on making the interface as user-friendly as possible. And our support team continues to grow, giving us the opportunity to provide better customer service faster.
Although I’m a marketer, I fall victim to clickbait all the time. And I’m most likely to click on emails with engaging subject lines that just entice me to click.
Granted, we could get into the argument on why clickbait is terrible and can mislead readers if they content behind the link is equally as bad (I fully support that argument), but as long as the quality of your content is high then maybe you need a little extra oomph to entice even more readers to give it a look. Millions of emails are sent daily, which means your subject lines might need an extra oomph to get the subscriber open and read the inside of the email.
There was a study done in the 70’s that involved the best place to sit at a table in order to communicate with as many people as possible. One would assume that this study would also depend on a person’s personality traits — if they were introverts or extroverts or even if the topic of conversation had any relevance to their own interests. However, that wasn’t the case and everyone wasn’t able to communicate equally with each other. The person who was at the head of the table was able to communicate with 9 people, while a person sitting in the middle could only communicate with 8.
This post is addressed to the fans, supporters, and most importantly, you, the Contactually user with an update on the state of Contactually.
Hi there, I’m Zvi, the co-founder and CEO of Contactually.
The concept of Contactually arose out of a personal pain of mine 3.5 years ago. At inception, I had no idea whether Contactually would go anywhere. Despite my entrepreneurial ambitions, I didn’t have the vision or the aspirations of this being anything other than a cool little app.
A few years, a few million in funding, and a many thousands of man-hours later, it’s still pinch-worthy to see where we are now, and to look at our plans for the future.
But that’s not what I’m here to talk about today. Today I want to talk about the state of Contactually, specifically, the product.
No matter what your company offers, people will complain.
It’s just that simple.
If you sell a product that product will occasionally fail. If you sell a service that service will occasionally be subpar. If you give someone a free house they will have to pay taxes. If you establish world peace you will be forcing millions in the defense industry out of a job.
Your company will never be all things to all people. And it shouldn’t strive to be. A company that offers everything offers nothing.
If a person reaches out to complain and they are at least moderately reasonable don’t ignore them (if a person reaches out and acts like all of the puppies in the world will just die if you don’t give them something for free, this post might not apply).
Contactually for iOS 2.0 is here
Long ago — by our standards anyways — we here at Contactually knew we needed great mobile apps. After all, we all live on our phones, and our heart sinks just like yours when one of our favorite services doesn’t have a great app to accompany it.
“They should have a great app!” we say. “Why don’t they have a great app? Don’t they know this is important?”
As it turns out, making sure that you have high quality, solid mobile apps is a lot harder than you might think, especially if you’re a small, growing company trying to do a million other things at the same time, like improve your core product’s speed and functionality, overhaul your new user onboarding, and occasionally move your entire company across town.
The point is, we had mobile apps, and they weren’t anywhere near good enough, and — you have to believe me here — it drove us absolutely crazy that they weren’t. read more…
It’s become common knowledge that segmenting your contact base increases open rates and click-through rates. Both of those factors are high drivers of email’s overall ROI, which can directly be pointed to revenue. Taking a glance at your contact base, there is a high chance that you aren’t coming across two individual contacts that have the exact same qualities with each other. And more times than not, they’d probably receive different messages from you too. So why would you segment them into the same group?
A common question that we get from users at Contactually is how to segment your own contact base. What Buckets should you set up? How should you group your own lists? What factors should you consider when you are segmenting?
I wish I could tell you the perfect formula for this; unfortunately not every contact base is created equal and this “formula” is every changing.