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Lead Generation Webinars – Tips, Tricks, and Best Practices (part 2)

(Editor’s note — Brian took some time to lay out some best practices for aspiring webinar hosts looking to generate leads. In the first part of this two-part series, we looked at the pre-broadcast tips. This time, in Part 2, we’ll tackle the during and post-broadcast parts of the process.)

More simple tips for getting better ROI from your webinars.

At this point, you’re ready to roll. You’ve got a good plan, a terrific partner, and you’re well-practiced. It’s showtime — but how do make sure it goes well, and what do you do after the last participant signs off? Let’s keep going from where we left off. read more…

What is the point of using Google Analytics?

If you’re not using Google Analytics you’re doing it wrong.

So you’ve read about how using Google Analytics incorrectly can hurt  you and you’ve learned how to optimize your Google Analytics ; but now you’re stuck wondering what the point is. You have more data than you ever imagined you needed and now?

Well, now you just have a pile of data.

As complicated as it may seem, incorporating Google Analytics into your website is the easy part. The hard part is synthesizing that data in a way that helps you to better understand how visitors are using your site and how to use that information to create stronger campaigns and more content that is relevant to your visitors. Google Analytics can help you do just that.

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This guy knows his Google Analytics stats. Always optimizing.

There are a ton of reasons to use Google Analytics. Here are three big ones:

At a very basic level, Google Analytics tells you if anyone is visiting your website and how many of those visitors are new to the site. Before you can really synthesize the data to improve your site’s visitor experience(maybe more explanatory here, like “before you can improve your site’s visitor experience”) you need to figure out if anyone is even coming to your website. And if they are coming to your website, are they staying and returning later for more information? If all of your visitors each month are unique (new) visitors, then your previous visitors aren’t returning. If all of your visitors each month are return visitors, then you probably aren’t catching enough unique visitors to help drive sales.

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If you like learning about stuff like Google Analytics, you won’t want to miss anything on The Contactually Blog. From email marketing, to media production, copywriting, and relationship building, we cover just about everything you need to grow your business.

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More views = more contacts = more sales. This one is pretty simple and it harkens back to the marketing-standard sales funnel . The more people you can get yourself and your business in front of, the greater potential you have for making a sale. When you use Google Analytics properly, you can see which parts of your site are most popular. With that information you can continue to create content that speaks to your main audience and pull in more visitors looking for answers to the most common questions. Once you have those people at your site you can answer their questions, make a soft sales pitch, and see a greater return on quality content.

Understanding where your visitors come from helps you understand how to reach them. Are your visitors responsive to Twitter calls to action but not to Facebook? Do specific ad campaigns work better on one platform than another? When you know the answers to these questions (and questions like these), you can see where to invest your time and money. If you know that Facebook leads are your bread and butter you can feel confident putting money into some Facebook ads. If you know that all of your customers seem to come from organic searches, you know to focus your energy on Search Engine Optimization (SEO) tactics. Instead of throwing money at the internet and hoping to see a return, you can use data to guide you to the best places to spend your marketing efforts.

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Google Analytics is your friend. Know it, live it, wear it if the mood hits you.

Embrace Google Analytics. They’re here to help.

Analyzing your site can be overwhelming, but it doesn’t have to be. There are tools to help you better understand your analytics (charts and graphs!) and once you’ve taken a good long look at who visits your site and why, Contactually is here to take your business the rest of the way.

This list doesn’t cover all of the reasons you should be using Google Analytics, but it’s a pretty good start. Now go forth with all of this new information, sign up for your account, copy the short code into your website, and get to analyzing. It will be worth it, I promise. And don’t forget to follow up with us on Facebook or Twitter to let us know how [wonderfully] Google Analytics is working for you!

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Here’s How Using Google Analytics Incorrectly Can Hurt

“Daddy, where does bad data come from?”

I’ve written before about how much trouble businesses can get in when they use data badly. You know X, you think X means Y, you do Y, and before you know it you’re getting phone calls screaming about how you carelessly allowed Z to happen.

This is a problem, but it’s not the one most small businesses face. Instead, they’re dealing with the two most common data scenarios :

1) they have no data at all
2) they have bad or inaccurate data

It’s hard to say which is worse (they’re both bad), but I’m going to go with “bad data” on this one. Why? Well, when you have no data, at least you know what you don’t know. When you have bad data, you’re not only wrong, but you think you’re right — after all, you have “data” to prove your point!

chart 1 Heres How Using Google Analytics Incorrectly Can Hurt

read more…

How to Make a Video for Your Business That Doesn’t Suck

Some advice from someone who has paid their rent with video work.

The number one thing I do to help out friends with small businesses is basic video work. Why?

Well, first of all, video is everywhere, and a surprising number of people — a.k.a. “potential customers” — simply aren’t willing to read very much these days. In the vast majority of cases, you don’t necessarily need a video, but from a marketing perspective, not having one puts you at an immediate disadvantage.

Don’t believe me? Send people to your video-less site, and wait for someone to say “where’s the video?”, or “is there a video?” You won’t have to wait very long.

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I can even do action shots.

read more…

5 Things You Should Do After Finishing a Conference

Sit down, pour yourself a drink… and then get back to work for a few more minutes.

You’re finally home, with tired feet and a bag bursting with business cards and/or their digital equivalents. Congratulations… you just finished a conference!

giphy 5 Things You Should Do After Finishing a Conference

It’s good to be home.

While most of the hard work is over, the last thing you want to do is fail to take advantage of all that effort by letting your new contacts and connections go by the wayside. Here at Contactually, we attend our fair share of conferences (both as exhibitors and attendees), and there are a few things we always do to make sure we get the most from our travels.

1. Follow Up!

In a lot of ways, we’re “the follow-up company”, so it shouldn’t come as a huge surprise that we take the task of re-connecting with network very seriously. And while it might seem obvious, reaching out is something that people are constantly putting off, only to eventually give up entirely. Don’t let this happen to you — follow-up early, often, and consistently. We happen to know a magical little something that might help with this.

read more…

Company Culture Matters — Here’s How We’re Building Ours

In the Beginning…

In Contactually’s early days (say, the first year and a half or so), we never really paid much attention to “culture”. To me, in fact, it was a foreign word. It’s an intangible, not a task or thing that can just be “done.”

Culture doesn’t sell a product. Culture doesn’t build a product. The online discussion around startup company “culture” was brewing, but without any clear path to implementing it as a to-do. We worked the way we worked. We had our beliefs. Most of it came from the founders. Because early employees had such a close connection with the founding team (most of our first ten employees were interviewed by all three of us), it was clear what we cared about, how we worked, etc.

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Sometimes a small team can create and protect culture all by itself.

read more…

Revenge of the Giant TVs (How to Run a Drip Campaign, Part IV)

{Ready to get started building a drip campaign in Contactually? Remember, if you weren’t with us last time and want to learn the what & whys of drip campaigns (or just need a refresher), you can review Part 1 of this series here, or skip right to Part 2, or Part 3.}

Hindsight is 20/20… now let’s sell us some big-ass televisions.

I’ve owned my new, theoretically undesirable TV for a few months now, and so far, it’s been pretty great. To me, it’s enormous, bright, and works well. It does literally everything my old TV does, only better, and it didn’t even cost that much. As far as I’m concerned, I made the right decision, no matter what Best Buy (or some of you) may think. read more…

Lead Generation Webinars – Tips, Tricks, and Best Practices (part 1)

(Editor’s note — Brian took some time to lay out some best practices for aspiring webinar hosts looking to generate leads. In the first of this two-part series, we’ll take a look at the pre-broadcast tips. Next week, in Part 2, we’ll tackle the during and post-broadcast section.)

We love webinars, and you should too.

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Your humble author, and a face you may have seen in your inbox a few times.

For those of you who are already Contactually users, there’s a VERY high chance that you’ve seen my smiling, shining face at the bottom of a webinar invitation email. And for good reason! For the past year or so, our almost-weekly webinars have been an incredibly successful marketing initiative over here at Contactually HQ. They’ve been vital for educating our users (as well as our own team members) on important topics like relationship management and referral generation, which in turn has increased our thought leadership and positioned our company as frontrunners in the field.

Equally importantly, by partnering with like-minded companies or individuals and collaborating on these endeavors we’ve generated an impressive number of new users and customers from our lead generation webinars. Because they’re well educated on the topics that we present, they tend to be high quality leads that convert into customers with high staying power.

As one might expect, I’ve learned a lot, both positive and negative, from the trials and tribulations that come with running our webinar series. In the spirit of continuing education and helping our friends succeed, I compiled a few tips and best practices to consider when running your own webinars, to ensure that they go off without a hitch, and that you end up with the best results possible. read more…

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