Another week, another internet roundup. We read a ton of stuff this week, and we found some great piece for you to read before heading out for the weekend. One is on stale business writing, one is on the effects of Facebook algorithms, and the last one is on the psychology of email. Interesting, isn’t it? Read on.
- Inc.com: Why is business writing so awful? – This isn’t a recent blog post, but it’s an interesting one. Why is business writing so awful? Jason Fried argues that “years of language dilution by lawyers, marketers, executives, and HR departments have turned the powerful, descriptive sentence into an empty vessel optimized for buzzwords, jargon, and vapid expressions.” Do you agree?
- PostRocket: The Numbers Don’t Lie, Text-Only Posts Outperforming Photos for Facebook Pages – We wrote a piece on using Facebook to market to your business’ fans earlier this week, and when we took a look at our data, we got the exact same result: text-only posts in Facebook are performing a lot better than before due to Facebook’s revised algorithm. The PostRocket guys take a very in-depth look at it, so if you’re wondering what’s going on with your Facebook analytic data, take a gander at this piece.
- BBC: Email: A psychological self-defence course – Earlier this week we linked to a CBS News story that talked about email and its psychological effects. And if you think about it, those exist whether we were aware of it or not. Heck, it’s something that I exhibit myself. And this article points out that the three psychological characteristics are reciprocity, irregular rewards, and hyperbolic discounting. Does this fit for you?