Zvi Band, Co-Founder & CEO of Contactually
Helping Houston with the Power of Your Network

Helping Houston with the Power of Your Network

Hurricane season is upon us, and as Hurricane (now Tropical Storm) Harvey is battering Houston, Texas and the surrounding area, it’s left much of the rest of the country watching the news in horror and feeling helpless. In times of natural disasters, it can be difficult to know exactly how to help victims if you can’t be there on the ground physically helping people or with the ensuing clean up. It’s not unusual for people to take advantage of disasters such as this one to solicit money that may not be going directly to helping victims, leaving people feeling wary of donating in the first place. What’s the solution? Well, we did the research and the vetting for you to find reputable sources, foundations, and organizations that are working directly with the victims of Harvey to provide relief and resources. What can you do with that information? Share it, of course! Don’t underestimate the power of your network and the power of knowledge. There’s probably plenty of people out there who simply haven’t made a donation because they didn’t even know where to start. All the more reason for you to become the source of reliable information for people in your network, whether it be via email or social media. We know the importance of our networks, and this is a powerful way to share information under circumstances that can truly enact change and make a difference in someone’s life. What did we do? In an effort to raise awareness of how exactly folks in our  network can help out, we sent out an email to all of our customers and...
How to Become Top of Mind to Your Ideal Clients, with Sean Carpenter

How to Become Top of Mind to Your Ideal Clients, with Sean Carpenter

What does it take to become the top of mind person in your niche – you know, the person people in the community think of when they think of that business or niche? My guest on this episode, Sean Carpenter has proven what it takes to become top of mind. He says it’s relationships and that in his business (real estate), houses are the widgets used to foster beneficial relationships. He’s never focused on selling a house or listing a property – he’s focused on helping the people who live in the houses or helping the people who need to sell the house. It’s served him incredibly well. Be sure you listen to get a taste of why Sean is an outstanding mentor in his part of the country when it comes to real estate success. Want to be top of mind? Remember to solve problems. Sean Carpenter reminds us that when you are able to truly solve problems that real people have, you become a trusted advisor and a great resource to them. And if you can do it in a way that makes the experience fun and memorable, you’re well on the way to being their top of mind person in your industry. Sean shares how you can work toward having people think of you specifically when they think of your discipline and business niche, on this episode of Real Relationships. Confidence, competence, and consistency give people a positive feeling about you. And that’s what it takes to become top of mind for your ideal clients. They need to first KNOW that you can do the job,...
Automatically Capture and Follow Up with Facebook Leads in Contactually

Automatically Capture and Follow Up with Facebook Leads in Contactually

In case you’re not familiar with Contactually yet, we created it because we saw the importance of building and maintaining authentic relationships in our business. Part of that means capturing the relationship at the very beginning. While Contactually does not help you with lead generation (other than leads you’re getting through your network), what we can do is help you build a relationship once you get that lead. In an example of the power and flexibility of the Contactually platform, we’re going to show you how you can capture someone who clicks on one of your Facebook ads, drop them into Contactually, and immediately start following up with them. To use that, we’re going to create a Facebook Lead Ad, and use Zapier to connect that to Contactually. If you’re not familiar with Zapier, think of it as the glue that helps to connect applications together. Start following up with Facebook Leads… Step 1: Create the Facebook Ad Head to the Facebook Ad Manager, select your ads account (you may have to quickly create one if you don’t have one yet), and click Create Ad. Make sure you create a Lead Generation Ad. Call it what you want. For me, I’m going to promote our latest podcast. I’m going to let you decide what you want to do for targeting – you have many, many options. I’m going to choose people in the U.S. who are interested in real estate. Know that you can tweak this of course – you can target people who like your page, live in certain countries, etc. and narrow down who will see your Ad based on those parameters!...
How To Become An Asset To Your Professional Connections with Michael Roderick

How To Become An Asset To Your Professional Connections with Michael Roderick

Gone are the days when professional connections exist only to serve business or professional goals. When you take the time to build generous and genuine connections with others, whether they seem like an advantageous connection to have or not, you are opening the door to becoming an asset to them and their network of connections, on a number of levels. And when they see you as an asset, you become valued and top of mind. Today’s episode features Michael Roderick, a guy who’s made it his business to study and apply the art of connection making and has a lot to share about the power and benefit of doing so. You’re going to learn some critical things for relational success from Michael on this episode. How To Become An Asset To Your Professional #Connections with @MichaelRoderick Click To Tweet WHY making professional connections needs to be an achievable, realistic goal. Most people Michael Roderick talks to immediately understand the value of building stronger professional connections. But when it comes to actually implementing a plan to build those connections on a regular basis they stop before they even get started because the task seems so overwhelming. On this episode of Real Relationships, Michael shares a simple way to make your connection building a regular part of your week – and why keeping your goals achievable and realistic are such a powerful part of the process. Be sure you listen. Michael Roderick’s GATE strategy for building great connections. Making professional connections, or “networking” as it used to be called, is much more than exchanging a business card with someone else. It’s...
How to: Follow Up After Attending a Conference

How to: Follow Up After Attending a Conference

It’s been a week since Inman Connect – one of the top conferences for real estate technology. To no surprise, while there’s amazing content on stage, the main attraction is the conversations. But the real work of a conference is after. We know that the moment you land back home, you have four days of emails to catch up, family that hasn’t seen you, and day-to-day work that needs to be attended to. It takes a real strategy to ensure that your investment into attending the conference and taking dozens of meetings doesn’t go to waste. Here’s the strategy that I’ve implemented. How to follow up after a conference: During and immediately after the conference Have a notebook or open note-taking application. I open a single note in Evernote, and use my iPad instead of a laptop for battery life. It’s important to capture raw, stream-of-consciousness notes. Everyone you talked to. Everything you talked about. Anything that comes to mind – don’t worry about formatting or anything else. Immediately after the conference On the trip home, spend a couple hours going through, and cleaning up and organizing your notes. I separate it into a few sections: – Next steps – Key learnings – Meeting details – Session notes Action items: The whole idea is that as you’re cleaning up, reading and re-reading the notes from all of your meetings and conference sessions, you summarize the most salient points that you’d like to take with you, and then put action items into place. These items can include everything from emails you want to send out to people, to follow-ups or...