Zvi Band, Co-Founder & CEO of Contactually
How to Become Top of Mind to Your Ideal Clients, with Sean Carpenter

How to Become Top of Mind to Your Ideal Clients, with Sean Carpenter

What does it take to become the top of mind person in your niche – you know, the person people in the community think of when they think of that business or niche? My guest on this episode, Sean Carpenter has proven what it takes to become top of mind. He says it’s relationships and that in his business (real estate), houses are the widgets used to foster beneficial relationships. He’s never focused on selling a house or listing a property – he’s focused on helping the people who live in the houses or helping the people who need to sell the house. It’s served him incredibly well. Be sure you listen to get a taste of why Sean is an outstanding mentor in his part of the country when it comes to real estate success. Want to be top of mind? Remember to solve problems. Sean Carpenter reminds us that when you are able to truly solve problems that real people have, you become a trusted advisor and a great resource to them. And if you can do it in a way that makes the experience fun and memorable, you’re well on the way to being their top of mind person in your industry. Sean shares how you can work toward having people think of you specifically when they think of your discipline and business niche, on this episode of Real Relationships. Confidence, competence, and consistency give people a positive feeling about you. And that’s what it takes to become top of mind for your ideal clients. They need to first KNOW that you can do the job,...
Automatically Capture and Follow Up with Facebook Leads in Contactually

Automatically Capture and Follow Up with Facebook Leads in Contactually

In case you’re not familiar with Contactually yet, we created it because we saw the importance of building and maintaining authentic relationships in our business. Part of that means capturing the relationship at the very beginning. While Contactually does not help you with lead generation (other than leads you’re getting through your network), what we can do is help you build a relationship once you get that lead. In an example of the power and flexibility of the Contactually platform, we’re going to show you how you can capture someone who clicks on one of your Facebook ads, drop them into Contactually, and immediately start following up with them. To use that, we’re going to create a Facebook Lead Ad, and use Zapier to connect that to Contactually. If you’re not familiar with Zapier, think of it as the glue that helps to connect applications together. Start following up with Facebook Leads… Step 1: Create the Facebook Ad Head to the Facebook Ad Manager, select your ads account (you may have to quickly create one if you don’t have one yet), and click Create Ad. Make sure you create a Lead Generation Ad. Call it what you want. For me, I’m going to promote our latest podcast. I’m going to let you decide what you want to do for targeting – you have many, many options. I’m going to choose people in the U.S. who are interested in real estate. Know that you can tweak this of course – you can target people who like your page, live in certain countries, etc. and narrow down who will see your Ad based on those parameters!...
How To Become An Asset To Your Professional Connections with Michael Roderick

How To Become An Asset To Your Professional Connections with Michael Roderick

Gone are the days when professional connections exist only to serve business or professional goals. When you take the time to build generous and genuine connections with others, whether they seem like an advantageous connection to have or not, you are opening the door to becoming an asset to them and their network of connections, on a number of levels. And when they see you as an asset, you become valued and top of mind. Today’s episode features Michael Roderick, a guy who’s made it his business to study and apply the art of connection making and has a lot to share about the power and benefit of doing so. You’re going to learn some critical things for relational success from Michael on this episode. How To Become An Asset To Your Professional #Connections with @MichaelRoderick Click To Tweet WHY making professional connections needs to be an achievable, realistic goal. Most people Michael Roderick talks to immediately understand the value of building stronger professional connections. But when it comes to actually implementing a plan to build those connections on a regular basis they stop before they even get started because the task seems so overwhelming. On this episode of Real Relationships, Michael shares a simple way to make your connection building a regular part of your week – and why keeping your goals achievable and realistic are such a powerful part of the process. Be sure you listen. Michael Roderick’s GATE strategy for building great connections. Making professional connections, or “networking” as it used to be called, is much more than exchanging a business card with someone else. It’s...
How to: Follow Up After Attending a Conference

How to: Follow Up After Attending a Conference

It’s been a week since Inman Connect – one of the top conferences for real estate technology. To no surprise, while there’s amazing content on stage, the main attraction is the conversations. But the real work of a conference is after. We know that the moment you land back home, you have four days of emails to catch up, family that hasn’t seen you, and day-to-day work that needs to be attended to. It takes a real strategy to ensure that your investment into attending the conference and taking dozens of meetings doesn’t go to waste. Here’s the strategy that I’ve implemented. How to follow up after a conference: During and immediately after the conference Have a notebook or open note-taking application. I open a single note in Evernote, and use my iPad instead of a laptop for battery life. It’s important to capture raw, stream-of-consciousness notes. Everyone you talked to. Everything you talked about. Anything that comes to mind – don’t worry about formatting or anything else. Immediately after the conference On the trip home, spend a couple hours going through, and cleaning up and organizing your notes. I separate it into a few sections: – Next steps – Key learnings – Meeting details – Session notes Action items: The whole idea is that as you’re cleaning up, reading and re-reading the notes from all of your meetings and conference sessions, you summarize the most salient points that you’d like to take with you, and then put action items into place. These items can include everything from emails you want to send out to people, to follow-ups or...
Bring the Real You To What You Do with Susan RoAne

Bring the Real You To What You Do with Susan RoAne

Susan RoAne believes that the real you is who people really want to know. We’re all tired of fakeness – the masks people put on to impress. What’s the alternative? Being yourself. People are much more attracted to the real you – believe it or not – than they will EVER be attracted to a fake persona you use to impress them. Susan has great insights to share on this episode about networking, making genuine connections, the power of follow-up, and much more. Be sure you take the time to listen. Bring the #RealYou To What You Do with @SusanRoAne Click To Tweet Shy people have to prepare ahead of time for networking. There are a lot of people out there who think about networking and shudder. The first problem is that they most likely have a wrong idea of networking. But beyond that, they feel that their naturally shy personality makes networking impossible for them. But Susan RoAne says that’s not the case at all. She’s made her living helping both shy and extroverted people become effective at networking and she says that shy people can be very effective networkers if they will prepare ahead of time and determine to be themselves. This episode contains a lot of gems from Susan’s long experience about networking and building beneficial relationships. Being the real you means small talk is OK. Really. Smalltalk is OK. Really, it is. If you think about the way relationships are built you’ll realize that NO relationship begins at a deep level. It has to start small. And small talk is a very necessary and powerful...