Zvi Band, Co-Founder & CEO of Contactually
How to Reinvigorate a Past Relationship

How to Reinvigorate a Past Relationship

The “Big Idea” behind relationship marketing is that staying engaged with key relationships puts you at a strategic advantage for your current business efforts and the task at hand. By consistently following up, keeping these relationships warm, and adding value, we are able to nurture new, repeat, and referral business opportunities. One of the hardest parts of this, however, is that pesky little word consistently. As much as we try: There are people who we forget about. There are people who we worked with at one point, then moved on. There are introductions we never followed up on, in-person meetings we never kept track of, etc… Bottom line, there are people in our past network that we rediscover the importance of. We all know that feeling – for whatever reason or another, you find yourself staring at a contact record for someone who you haven’t spoken to in two or three years. If only I had stayed in touch! How to revive your past relationships: I could let your overwhelming guilt and shame invigorate your desire to make sure that you don’t repeat your mistake again, but I’d rather provide a little bit more value to you. We see a relationship where our mindshare is completely exhausted – but how do we reconnect with them? Let’s dive in. First, get in the right mindset You might be concerned that they hate you or that they’ve forgotten about you. But think how you feel – you feel bad that you didn’t stay in touch with them – they are likely to feel the same (after all, we’re social creatures!). Plus, what’s...
5 Strategies for an EPIC 2017

5 Strategies for an EPIC 2017

We all know that resolutions are nice in theory, but only 8% actually achieve it – in fact, within the first week, 25% have already given up! Why? Because we don’t fully grasp that we have to change our entire way of thinking to adapt to this new desired reality – which is incredibly challenging to do. So why are we leaving the change we want to see in our business and our lives to something so ineffective? Strategies will win in 2017. Let’s implement strategies, now, for an epic 2017. If you want to lose weight, don’t just say you’re going to lose weight. Come up with 50 recipes to choose from, weekly grocery lists, and block off time on Sunday nights to making lunches. If you want to learn a new skill – great, sign up for the course now, pay for the entire year, and set time in your calendar to practice. And if you know that being obsessive with your sphere, your network of key relationships, is core to your business, get the processes and tools in place now, so Jan 2nd, 2017 is all about execution. Don’t waste another second of your remaining time on earth on an intention. To get you started, here are five specific strategies – recipes you can implement today. We at Contactually have given a webinar to thousands of folks with about 18 in total, but these are the key ones you should focus on as we enter a new year: Strategy One: Calendar Driven Look back on your calendar for the past few weeks. Other than holidays, how...
Providing A Gathering Place For Powerful Community Building with Chris Schembra

Providing A Gathering Place For Powerful Community Building with Chris Schembra

The deep South where Chris Schembra is from once had massive oak trees in a central part of each town. They were the gathering places, the locations where people would come together to learn news from the outside world, to share their experiences, to receive the help and advice they needed. In other parts of the world, the gathering place may have been a coffee shop, church, or local tavern. In the modern world true gathering places of that kind are becoming fewer and fewer, but Chris Schembra wants to change that. On this episode of Real Relationships, you can learn how Chris has developed The 747 Club in an attempt to bring people together for the sake of building relationships that serve the greater good. It’s an amazing concept and you’ll enjoy hearing Chris’s vision and enthusiasm – and how it translates into business. Providing A #GatheringPlace For Powerful #CommunityBuilding with Click To Tweet In a relationship-driven world the greatest thing you can do is be of service. The thrust of relationship marketing is connection between people. It’s a focus on the real relationships that exist behind every interaction instead of the interaction itself. As people are cared for they build trust and cooperative relationships with each other. It’s a simple principle that drives Chris Schembra to create gathering places where those relationships can begin, build, and benefit the world. It’s an example of what he’s doing to be consistent with one of his favorite lines, “In a relationship-driven world the greatest thing you can do is be of service.” Find out more about what Chris is doing...

Become The Focal Point To Make Better Professional Connections, with Dorie Clark

Are you a focal point in your industry? I host this podcast because I want to help professionals think differently about the way connections are made in business. I want them to learn to build real relationships that not only fuel business but last over time. On this episode, I’m featuring my friend, Dorie Clark, a woman who has learned to build those kinds of relationships in a way that many people haven’t even considered. She hosts social and business events herself with hopes of meeting the people she needs to meet, making connections for others, and becoming a focal point who people see as a valuable connection to their networks. It’s an ingenious idea that I believe you’ll benefit from, so be sure to listen. Become The Focal Point To Make Better Professional Connections, with Click To Tweet Standing out in a noisy world is a challenge you’ve got to overcome. One of the beautiful things about the digital age we live in is that nobody has to be hidden. You can get your message out and make what you offer known more easily than ever before. But there’s a problem with that – everyone else is doing the same thing. That makes the noise that you’ve got to cut through almost deafening. If you’re going to stand out, if you’re going to become the focal point that others come around, you’ve got to get past the noise to become a relevant voice in the ears of those you need to influence. How do you do it? Dorie Clark’s got some great suggestions that I believe can help...

Selling The Dream: Helping People Get Where They Want To Go, with Melissa Kwan

Real estate is about selling the dream of home ownership. At least that’s how Melissa Kwan sees it. And she’s all about helping people accomplish their dreams – so when her background in real estate combined with her entrepreneurial bent, she was off in a flash to create something to help agents and customers connect and make that dream happen. The outcome is Spacio, Melissa’s startup company that aims to make the way real estate open houses are done a better experience for prospective buyers and a better sales opportunity for agents. She believes that if she can help the people on both sides of that equation, everyone wins. You’ll enjoy hearing Melissa’s energy and passion expressed, on this episode. #SellingTheDream Through #HelpingPeople Get Where They Want To Go, with Melissa Kwan Click To Tweet What has taken the real estate industry so long to get on the technology train? If you think about the way real estate open houses are done, it’s pretty laughable. What other industry has people show up, in person, to a sales demonstration and relies on a paper and pen lead capture device? Yet real estate agents all over the country continue to run their open houses that way. But when a sleek, modern, easy to use digital interface is used instead, so much more is possible after the event and the home-buying prospects who visit the open house immediately see the agent as more advanced, more effective, and more skilled. Melissa Kwan talks about how she’s stepped into the real estate industry to provide help agents sell the dream of homeownership, and buyers...