Alexa Lemzy, Author at The Contactually Blog | For Relationship-Based Businesses
The Holiday Marketing Guide for Small Businesses

The Holiday Marketing Guide for Small Businesses

The holidays are fast-approaching. Are you ready? If you’re not, it’s time to get started. Shoppers are most active during holidays and eagerly looking for the best propositions every year. And small businesses that are ready for it will win out over the stragglers. Besides getting an early start, here are some other ways to make sure this is a successful holiday season for your small business: Marketing for Small Business: Optimize Your Mobile Site: Mobile holiday shopping increased by 59% in 2015 vs. 2014. Marketers are arming themselves with mobile strategies and there’s no reason why small businesses shouldn’t be on board. Here are some important factors in mobile optimization: Loading time. People have less patience on mobile than they have on desktop, and that’s already not very much. 50% of smartphone users expect a page to load in 2 seconds or less. Make sure your photos and images are light enough for fast mobile-loading so you don’t risk shoppers skipping over your slow site for a faster one. Make sure your check-out process is geared for mobile. Enable autofill and keychains, use drop-down menus and ask only for the most essential information. Mobile shoppers are prone to interruptions from the very devices they’re using to shop, so the more seamless you make your mobile checkout, the lower your cart abandonment rate. Prepare Early: Online shopping means that customers don’t have to wait until businesses pull out their Christmas merchandise. Holiday shopping is starting earlier and earlier with some retailers courting shoppers as soon as August. In 2015, 56.6% of shoppers already started making purchases by the beginning...