Andrew Garrett, Author at The Contactually Blog | For Relationship-Based Businesses

Creating Scalable Business Intelligence with Redshift, Stitch, Fivetran, and Looker

Companies today strive to be more data-driven than ever before. There is a pervasive thought in business that data can be the differentiator between you and your competitors. If you collect the right data and leverage it effectively, you can create a competitive advantage that can bring strong and sustained growth to your business. However, the keys to creating a true data-driven company lie in the data infrastructure of your company. In order for data to be effectively used to make decisions, it needs to be collected and stored in readily available systems. Furthermore, data in those systems must be cleaned and transformed into usable chunks that business owners can manipulate and visualize in order to gain insight. As your company continues to grow, those systems and processes that store and cleanse your data need to grow as well. Thankfully, the proliferation of cloud technologies has created an abundance of options for not only delivering data storage and transformation capability but also allowing companies to scale their data infrastructures as they grow. Here at Contactually, we’ve built a robust data infrastructure on cloud technologies which have allowed us to improve our data quality as well as maintain the flexibility to introduce data from new services and integrate them seamlessly into our existing architecture. We’ll focus on the way we’ve designed our data infrastructure to give you an idea of how a fast-paced startup deals with delivering data insights. Amazon Redshift — Cloud Storage with Analytics In Mind AWS Redshift is a data warehousing solution that combines a scalable storage solution with high performance querying on structured data. Amazon Web Services has become a major...