Annie McMindes, Author at The Contactually Blog | For Relationship-Based Businesses
7 Tips to Writing a Better Follow-Up Email

7 Tips to Writing a Better Follow-Up Email

Editor’s Note: This post was originally published on the Sigstr Blog and can be found here.  Writing a follow up email is hard. You’re working to snag the attention of a prospect who has an inbox full of droning provocations and unsolicited gloom, laden with demanding sales folks prodding them to take action they’d, more often than not, rather skip. Emails with real value tend to slip through the cracks. The “Delete” response on cold emails is so fast today. An average buyer gets somewhere around +100 emails a day, but only opens 23 percent of them, according to a study by Tellwise. Moreover, that buyer is only clicking on 2 percent of them. But, according to SiriusDecisions, the average sales person only makes two attempts to reach a prospect. And I get it. You don’t want to be a pain in the keister. We all want to avoid being annoying at the risk of having to face rejection. But it’s our job to make sure we’re aligned with what our prospects want and need. The trick is to make your follow up email creative and useful so it doesn’t feel like a follow up. Here’s your 7 tips for the best follow up email: 1. Know who you’re talking to. Do a little research on who you’re dealing with in your email. Understand your persona so you can figure out how best to relate to them in your follow up email. To get a heat check on your prospect, hit their social channels like LinkedIn, Twitter and Facebook to see what kind of content they’re responding to and how...
Less is More: Decoding the Productivity Myth

Less is More: Decoding the Productivity Myth

Editor’s Note: This post was originally written by Annie McMindes for the Sigstr blog. You can find it here. We are impatient. In our always-on, agile, tech-obsessed society, we want what we want and we want it yesterday. We depend on fatter pipelines, fuller funnels and more prospects. And the only way to meet the rising demand is to work longer hours, without breaks, and stay connected at all times. Every time we hear the chirp of our smartphone singing in a new email, we jump to respond. We check it in bed, at the dinner table, in the park with the kiddos, on family vacations. A 2012 study by the Center for Creative Leadership found 60 percent of smartphone-using professionals were connected to the office for an average of 72 hours a week. We’ve become narcissistic drones, we’re told, lacking the will-power to look away from the soft glow of our iPhone 7s. We’re desperate to stay at the center of attention, and frantic to remain reachable at all times. And it’s absolutely true many of us can probably chill with the social media frenzy. No one needs to know what you had for lunch, second lunch, dinner, snack or your 2 a.m. fridge-raid. But it’s becoming overtly clear the workplace demands propel a huge portion of the anxiety-induced phone-glancing. 4 Steps to Slow Down & Maintain Productivity: When we slow down, we’re labeled a slacker. We’re led to believe we’re doomed to get less done. We slow down but the world races forward, leaving us in the dust. But staying in the perpetual “on” position is completely...
10 Email Habits that Annoy Your Customers

10 Email Habits that Annoy Your Customers

Editor’s Note: This post was originally written by Annie McMindes for the Sigstr blog. You can find it here.  Think about all the emails you receive every day. How often do you notice something that is so irritating that you can’t even read on? What started out as a promising email exchange quickly spoiled, and the convo hit your Trash. It’s bad email etiquette we experience daily, but have you ever thought that maybe, just maybe, you could be guilty of these email faux pas as well? 10 Annoying Email Habits: 1. Blast the “eblast” Gone are the days of a one-size-fits-all approach to email. Crafting just one message and blasting it off to your entire list every week, hoping it resonates with the multiple personalities you service just doesn’t work. There are few things more annoying than receiving a batch email only to realize any prior communication with the company meant nothing – you’re just a number on a spreadsheet. The MarketingProfs post, “Six Email Habits That Are Alienating Your Customers,” puts eblasts and the concept of “Batch-and-Blast” right at the top of the list of email etiquette practices that grate on our nerves. Here’s why they hate it: “…think about the impression you’re making with customers who also have relationships with merchants that more fully understand their needs and desires. Customers who sense you don’t care will delete, ignore, or unsubscribe, so focus on sending the right email at the right time for the right reason.” 2. Short-sided segmentation Today’s technology allows us to get a closer look at our audience, which is so handy in the micro-fragmenting world...