Bill Gassett, Author at The Contactually Blog | For Relationship-Based Businesses
Real Estate Blog Do’s and Don’ts

Real Estate Blog Do’s and Don’ts

Writing a blog that people will want to read takes more than just typing up a few paragraphs and posting them online. As a real estate agent, you want to pull in an audience and make them see you as a valuable resource. Your blog is an important component of your online marketing, so you want to make sure it is high quality. Remember – no one creates a great blog overnight. It will take some trial and error. But the following information can help you understand what you should be doing with your blog, and what you shouldn’t be doing. Keep in mind the landscape has changed. With more and more people writing content daily, things have gotten far more competitive. In order to be really successful, you need to create exceptional content and also be somewhat versed in content marketing/SEO. You can’t just think you’ll hit publish and expect to have business come flooding in. If only things were that easy! They say that content is king but I would tell you understanding SEO is queen. Without having both you are bound to get lost in a sea of content not getting noticed. Frankly, it can take a while until you hit your peak. There are no quick avenues with real estate blogging. My real estate blog, Maximum Real Estate Exposure, has taken years to get to be so recognized both in search engines and socially. Do’s and Don’ts for your Real Estate Blog: 1. Know your audience. You have some idea of the type of clients you want to attract to your business. If you specialize...
Going Beyond Real Estate Listings with Pinterest

Going Beyond Real Estate Listings with Pinterest

Pinterest can be a great tool for real estate agents, but like with most social media marketing, there is a learning curve. Many Realtors make the mistake of thinking they can create an account, pin their listings and rake in the business. But making Pinterest work for you and your real estate business requires far more than pinning house listings – in fact, the best results from Pinterest come when listings are your last priority. Don’t worry, getting business is obviously a major concern. But the hard sell will get you nowhere on Pinterest. Social media is about recognition, about building your brand and relationships with others. Far too many real estate agents see social media as a place to dump their listings and nothing more. The best social media marketers found out long ago, you don’t sell on social media. You build relationships with people. You show off your expertise in your field. This is what builds your business NOT dumping your listings! 6 Tips for Using Pinterest for Real Estate: Think about it….if you believe that people go to Pinterest to find a home, you’re crazy. Pinterest may be focused on pictures, but it is still a platform that allows you to encourage recognition of you as a real estate expert and a person. The more people recognize you as a knowledgeable, friendly, helpful individual with a knack for real estate, the more likely they will be to warm up to you as a business person selling your services and offering homes for sale. Start small and work up to becoming a Pinterest real estate pro. This...