Billy Ekofo, Author at The Contactually Blog | For Relationship-Based Businesses
When Your Real Estate Leads Become a Network of People

When Your Real Estate Leads Become a Network of People

Full disclaimer – leads are great for business.  A healthy funnel of leads typically means that your business is gaining some recognition, and the public is generally interested in your services, and the solutions you’re offering.  Converting leads to closed transactions is a healthy sign of business growth as well. Yes – leads are good, and everyone in real estate would love to get more. Here’s the thing – when our business is about catering to an experience – in this case, it is home ownership – we can’t speak about lead generation and conversion in the same manner as other industries.  Real Estate is about caring for arguably one of the most emotional transactions a person will ever make.  If we were to trade places with our clients, we would want to have an agent on our side looking out for our interest – both from a financial and a personal perspective. The moment we sense that our agent only cares for his commission, and sees us as the conduit to that commission, we will lose faith in the transaction, in the agent, or worse in the industry all together. No one wants to be treated like they don’t matter…or worse, like something to be used and disposed of afterwards. Start treating your real estate leads like the people they are… How are you defining your clients? Here lies the conundrum: how do I properly scale my real estate business AND not make all my leads feel like they’re just a number? The only way we can solve this issue is to shorten the amount of time it take us to think...