Brian Pesin

Is Everything You Thought You Knew About Marketing and Advertising Wrong? (Part I)

At Contactually, we have business owners come to us all the time needing help to grow their business, get more leads and convert those leads to customers.  It’s really what Contactually is all about. As such, I wanted invite Jason Economides, CEO of ECO Business Academy and one of our esteemed partners for some marketing best practices and tips that any business owner could use immediately.  We interviewed Jason recently, and he gave us some really great answers to some pretty pressing marketing questions. Read on to learn more! Contactually:  Hi Jason! Thanks so much for taking the time to talk to me today. We really value your input and know from all of the sold-out webinars we have done with you, that businesses can really benefit from your knowledge and expertise.  I know how valuable your time is, so let’s dive head first into the interview. So, first off, what do you think are the most important resources (e.g. collateral, tag lines, etc.) for a business to have when first getting started? Jason Economides:  Well, frankly – and this always sounds like a sales pitch, but it really isn’t, the first key resource businesses need to get is professional help. Contactually:  You obviously don’t mean a psychotherapist…. Jason Economides:  No!  And I also don’t mean SEO or ‘link generation’ service providers, but actually getting professional advisors who have helped businesses set up.  This is something we talked about in the last webinar I did with you earlier this year, which you can access by clicking here . Think about it this way. If you woke up one morning and decided you wanted to sail around the world, solo, in a dinghy…..What’s the...
Lead Generation Webinars – Tips, Tricks, and Best Practices (part 2)

Lead Generation Webinars – Tips, Tricks, and Best Practices (part 2)

(Editor’s note — Brian took some time to lay out some best practices for aspiring webinar hosts looking to generate leads. In the first part of this two-part series, we looked at the pre-broadcast tips. This time, in Part 2, we’ll tackle the during and post-broadcast parts of the process.) More simple tips for getting better ROI from your webinars. At this point, you’re ready to roll. You’ve got a good plan, a terrific partner, and you’re well-practiced. It’s showtime — but how do make sure it goes well, and what do you do after the last participant signs off? Let’s keep going from where we left off. Lead Generating Webinars Continued: 5. For game day, situate yourself somewhere quiet and comfortable Wherever you choose to present your webinar, make sure that it’s somewhere that’s quiet and comfortable, and most importantly, that has a fast and reliable internet connection. Make sure your laptop charger is on hand as well. I often choose to give my webinars from the comforts of my home office (major props to the Contactually team for giving me the flexibility to do this), where I know I won’t be disrupted by any inquisitive colleagues or vocal office dogs. This helps to keep me focused on the task at hand, and gives me peace of mind knowing that I won’t subject my audience to these external factors as well. Pro tip: I always have a glass of water on hand when I give my webinars. Talking for several minutes at a time without much of a break results in a dry throat and mouth, and nobody likes hearing someone coughing...
Lead Generation Webinars – Tips, Tricks, and Best Practices (Part 1)

Lead Generation Webinars – Tips, Tricks, and Best Practices (Part 1)

(Editor’s note — Brian took some time to lay out some best practices for aspiring webinar hosts looking to generate leads. In the first of this two-part series, we’ll take a look at the pre-broadcast tips. Check out Part 2, where we’re tackling the during and post-broadcast section.) We love webinars, and you should too. For those of you who are already Contactually users, there’s a VERY high chance that you’ve seen my smiling, shining face at the bottom of a webinar invitation email. And for good reason! For the past year or so, our almost-weekly webinars have been an incredibly successful marketing initiative over here at Contactually HQ. They’ve been vital for educating our users (as well as our own team members) on important topics like relationship management and referral generation, which in turn has increased our thought leadership and positioned our company as frontrunners in the field. Equally importantly, by partnering with like-minded companies or individuals and collaborating on these endeavors we’ve generated an impressive number of new users and customers from our lead generation webinars. Because they’re well educated on the topics that we present, they tend to be high quality leads that convert into customers with high staying power. As one might expect, I’ve learned a lot, both positive and negative, from the trials and tribulations that come with running our webinar series. In the spirit of continuing education and helping our friends succeed, I compiled a few tips and best practices to consider when running your own webinars, to ensure that they go off without a hitch, and that you end up with the best results...

New Changes to the Canada Anti-Spam Law (CASL)

Blame Canada (just kidding) If email marketing is as critical to your business as it is to ours, then you’ve probably heard that changes to the Canada Anti-Spam Law (CASL) go into effect today, July 1st, 2014. If you haven’t heard about the CASL changes, then you should pay attention too. The changes make CASL the world’s toughest anti-spam and anti-malware legislation, and as such will majorly impact all business and individuals who use email to get in touch with prospects and customers in Canada. If you fall into this category, it’s important that you know what lies in store so that you can ensure that all of your communications fully comply with these stringent regulations. To better understand CASL and how it will affect business in Canada and beyond, we interviewed expert Shabana Ahmad to keep us and our loyal readers informed. Read the interview below, and don’t hesitate to pass it on to any of your friends or family who might also be affected by these legal changes. Disclaimer: Contactually’s interview with Shabana does not constitute legal advice. If you have customers or subscribers in Canada, we recommend speaking with legal council on your own behalf. Q: What is the Canada Anti-Spam Law? What recent changes were made to the law? A: The Canada Anti-Spam Law (CASL) is literally the world’s toughest anti-spam and anti-malware legislation. It’s been in effect for the past four years, was enacted in December 2013, and will have new changes starting on July 1st, 2014. The new regulations apply to any commercial electronic message (CEM), or any electronic communication that sends a message encouraging...

Feature Friday: Tracking Email Opens, Clicks and More

At Contactually HQ, we’re always looking for ways to keep you in the know when it comes to everything we have going on. From sharing new features, to discovering new use cases for those proven tried and true, to establishing best practices and beyond, we try to do everything that we can to supercharge your networking efforts to raise that coveted ROI. With that in mind, we’re kicking off a new blog series called Feature Fridays today. In the series, Susan Watkins, our lovely customer success manager, will go over aspects of our platform in detail so that you can best leverage them for your own business. In this month’s Feature Friday, Susan will cover how to track email opens and clicks, email send status, mass bucketing and tagging and the new Outlook plug-in. Watch the video below to learn more!...