Bryanna Larrea, Author at The Contactually Blog | For Relationship-Based Businesses
The Real Estate Accelerator: A Contactually Exclusive

The Real Estate Accelerator: A Contactually Exclusive

Here at Contactually, our mission is to help grow the businesses of our customers. Whether we’re on the sales team, marketing team, product and engineering team, the customer success team or anything in between, we come to work every day with one goal: Figure out what our customers need to be successful, and then deliver it directly to them.   In the last few months, we’ve talked to hundreds of real estate professionals in an effort to understand exactly what they need. We’ve had conversations with brand new agents, agents with thirty years of experience under their belts, buyer’s agents, seller’s agents, team leads, brokers, assistants…we’ve covered them all! It quickly became clear to us that real estate agents needed more than what we were already providing in our professional plan at Contactually, so we turned around and spent months coming up with a solution. We are so excited to announce our newest plan: The Real Estate Accelerator. After hours of talking to hundreds real estate professionals, it was clear they want and need three things: They want to save time They want to communicate more effectively They want to grow their business How Will the Real Estate Accelerator Help Me Save Time? As an account executive here at Contactually, my job is to learn everything I can about my client’s business goals, so that I can help them determine whether or not Contactually will be a good fit for their business. After thousands of conversations, the one resounding similarity between real estate agents is that they’re very, very busy.  And they don’t have time for busy work.  Good news, real...
6 Ways to Generate Leads Without Picking Up the Phone

6 Ways to Generate Leads Without Picking Up the Phone

If you’ve ever worked in sales, you probably had to cold call prospects. And if you have ever had to cold call your prospects, you probably hated it. Those of us in sales are constantly looking for ways to work smarter instead of harder. With new technology emerging daily and a strategic focus on inbound techniques, outbound efforts have the potential to be reduced significantly without compromising growth or revenue. Can you imagine only having hot leads? Making dials down a random list of cold prospects can often be a massive waste of time. Ask any sales manager what type of leads they would prefer their team work with, and they will say inbound every single time. Ask any real estate professional the types of leads they would prefer and they will tell you “referrals.”  The quality of a lead matters. Every minute in a salesperson’s workday matters. Being mindful of where leads are coming from is the new form of smart outreach. With a strategic plan and a focus on relationships, inbound leads will be your entire dial list. Effective inbound marketing tactics create an influx of leads without requiring the outbound outreach that every sales person dreads. 6 Ways to get better leads and avoid cold calling: We know what you’re thinking. How can I grow my business without outbound efforts? Where do I turn for leads if not through cold calling? Below are a few techniques that are sure to land you or your team batches of hot, quality leads. Referrals Past sales and clients are your best referral sources. A referral is a hotter lead than...