Dennis Hung, Author at The Contactually Blog | For Relationship-Based Businesses
14 Quick Improvements for Small Business Email Campaigns

14 Quick Improvements for Small Business Email Campaigns

Love it or hate it, email marketing is a major part of modern business. In fact, email marketing offers one of your business’s greatest ROI over any other form of marketing. To get the most out of your email marketing, make sure you practice the following guidelines. 14 Quick Improvements to make to your email campaigns today: 1. Get Personal The average person receives 88 emails per day. However, only 1 in 11 of those receive click-throughs. A great way to stand out in an inbox is to personalize the content your audience receives. 2. Use Segments Most businesses offer a variety of products and services. In order for email marketing to pay off, it is important to only send emails that interest the reader. A hardware store wouldn’t sell snow shovels to people living in Florida. It wouldn’t make sense. Segments help you identify and deliver content that matters most to your audience. 3. Use Names Using your subscriber’s name in emails is a great way to make your communications seem more personal. Your customers aren’t a number and don’t like to be treated like one. 4. Establish a Reputation Your reputation is everything. Make sure that the products you recommend are ones you can stand by. If your reputation doesn’t stand on its own, no one will read your emails. 5. Branding One of the most important things for a company to invest in is branding. When people see that an email is from a well-recognized and reputable brand, they are much more likely to open it and click through. 6. Use Statistics to Your Advantage Statistics...