Elizabeth Moore, Author at The Contactually Blog | For Relationship-Based Businesses
Introducing: The Contactually Referral Accelerator for RE/MAX

Introducing: The Contactually Referral Accelerator for RE/MAX

Think about how many marketing emails sitting in your inbox that you ignore or delete each day. Too many, right? So doesn’t it feel backward that many real estate agents and CRMs continue to rely on drip campaigns? Engaging leads and your sphere takes personalized messages, not just pretty pictures and flashy subject lines. That’s why Contactually’s excited to announce the release of our Referral Accelerator plan for RE/MAX. Learn more about the exclusive Referral Accelerator… Created with YOU in mind We understand that when you work with people to sell property or find a dream home, you’re not just educating them so they can make a one-time decision. You’re building a relationship for the long term. We also know you’re busy and can’t spend all day sending personal messages! So, we created a follow-up system designed to build your name into a trusted brand. No more canned content or spammy campaigns that end up in junk folders. No more lost opportunities. Contactually allows you to follow up in an automated but authentic manner, illustrating your real estate expertise and your attention to each individual client. Designed to generate a continuous cycle of leads and listings, the Referral Accelerator plan allows you to communicate at scale while retaining the personal aspect of your relationships. RE/MAX specific content With the help of rockstar RE/MAX Contactually users, we’ve crafted short, helpful emails that illustrate your focus on the client and your real estate expertise. As with all emails sent via Contactually, campaign emails will always land in recipients’ inboxes, never in their junk or promotions folders. No wonder our users find Contactually emails generate a response 113% more often than other emails! That’s a...
Introducing: The Contactually Sphere Accelerator for KW

Introducing: The Contactually Sphere Accelerator for KW

Think about how many marketing emails you ignore each day. Tons, right? So doesn’t it seem backward that many real estate agents and CRMs continue to rely on drip campaigns? Engaging leads and your sphere takes personalized messages, not just pretty pictures. That’s why Contactually’s excited to announce the release of our Sphere Accelerator plan for Keller Williams. Read on to learn more about this exclusive plan for KW…. Inspired by a close, natural alignment with Keller Williams’ network-centered ideology, we’ve taken the science behind KW’s 33 Touch and 8×8 campaigns and combined it with Contactually’s emphasis on personalized communication. Built with you in mind Contactually takes the systems outlined in the Millionaire Real Estate Agent and breaks them down into a daily strategy. Designed to generate a continuous cycle of leads and listings, the Sphere Accelerator plan allows you to communicate at scale while retaining the personal aspect of your relationships. In other words, we combine the science of models with the effectiveness of daily actions, a concept we call relationship marketing. With the help of rockstar KW Contactually users, we’ve crafted short, helpful emails that illustrate your focus on the client and your real estate expertise. As with all emails sent via Contactually, campaign emails will always land in recipients’ inboxes, never in their junk or promotions folders. No wonder our users find Contactually emails generate a response 113% more often than other emails! That’s a lot of relationship building and appointments! What you’re getting Keller Williams agents can take advantage of five premium campaigns prebuilt into the Sphere Accelerator plan: 33 Touch – to engage committed leads and core advocates to generate referrals and win repeat business Long-Term...
8 Steps to Staying Top-of-Mind Without Sounding Like a Robot

8 Steps to Staying Top-of-Mind Without Sounding Like a Robot

In a market where inventory is tight and listings are king, referrals are more critical than ever. Real Estate Agents report that they expect 49% of their business this year to come from referrals alone. Unfortunately those referrals don’t appear on their own, they come through building relationships with clients and former clients…and maintaining those relationships long after a home is bought or sold. More often than not, agents and small business folks tend to rely too heavily on automated emails that end up making them sound robotic and less than genuine. If you plan on getting worthwhile referrals, you’ll need to establish your relationships in a more personalized way…while still taking advantage of automation where you can. With that in mind, we polled 150 of our top residential real estate agent users to find out their secrets to building a robust referral pipeline. Here are a few of their market-proven strategies for staying top-of-mind in genuine, relevant ways. 8 Steps to get more real estate referrals: 1. Offer value or help Think about how many emails you get on a weekly basis (Too many!). Don’t send out yet another semi-personalized drip email (“Hi [insert name] + prefabricated content”) thinking the recipients will appreciate your effort to keep in touch. It’s more likely that the email will go into their promotions or spam folders, and chances are it won’t be read, either, before it’s deleted. Instead, provide value in the form of convenience, assistance, or special deals. 2. Leverage relationships with vendors. Send an email offering to call and share contact information of plumbers, painters, carpenters, cleaners, gardeners, and other professional service...
The Three-Pronged Plan for Successful Real Estate Recruiting

The Three-Pronged Plan for Successful Real Estate Recruiting

It’s spring, houses are flying off the market, and as a broker, you’re slammed for time. Between answering agent questions, overseeing the operations of the brokerage, and putting out unforeseen fires, you can barely breathe. And yet you still need to recruit agents. How are you going to reach that recruiting goal? What’s your plan? I don’t have time to create a plan, you may think. Or, even if I did, I don’t have time to carry it out in all its different pieces. But what is the cost of being reactive versus proactive? You may gain time in the immediate term, but will you gain time in the long term? And more importantly, will you sign agents? I’ve worked with countless brokers to help them recruit and win agents without having it be at the cost of their sanity. And the number one thing I tell them is you have to have a strategic outreach process. Not a haphazard, loose list of agents and goals, but an intentional, relationship-building strategy. But where do I start? You’re probably thinking. Or what does this mean? Don’t panic. Here’s a three-pronged plan for successful real estate recruiting… 1. Segment and prioritize your contacts How many contacts do you have in your network that you need to reach out to? And where are they? In your phone? In your email? In a spreadsheet? Just thinking about it can be overwhelming. But here are two ways to get a handle on your relationships: First, aggregate your contacts in a central location. If you don’t have everyone in one place, you might miss someone...
5 Email Templates to Recruit Top Real Estate Agents

5 Email Templates to Recruit Top Real Estate Agents

Brokers, we’ve got something for you. Back in late winter, Contactually spoke with 120 top-tier brokers to learn what their priorities were for 2016. No surprise, 96% of them told us that recruiting was one of their top two priorities. Of that 96%, an overwhelming majority identified recruiting as an evergreen focus – in other words, a topic they were constantly dedicating time to, regardless of the age of the brokerage or time of year. Why is this the case? Apart from the annual agent turnover rate, which necessitates near-constant recruiting in order to have a full roster, recruiting serves as a focal point because it’s one of two principal levers for growing the business. (The other, in case you’re curious, is to improve the productivity of existing agents.) How can you send the right messages to keep recruiting real estate agents that you want to attract? Simply put, the more agents a brokerage has on its roster, the more chances it has to bring in revenue. But it’s important, too, to have the right mix of agents. Your recruiting efforts will have gone to waste if your roster doesn’t stimulate the growth you want. But how do you get an agent’s attention when you’re competing with other top brokers? You know from your own inbox that most emails go ignored. Some brokers have been getting creative with their emails and embedding videos or other catchy marketing materials. But while these types of messages are more likely to grab someone’s attention, they’re probably less likely to generate a response. Think about your own reactions to marketing-heavy emails. Do you...