Elizabeth Moore, Author at The Contactually Blog | For Relationship-Based Businesses
New Content Library and BONUS Spring Email Templates

New Content Library and BONUS Spring Email Templates

Last month, Contactually launched new tools for teams, including lead routing. This month we’re excited to announce new content library features. You may know that Contactually has curated hundreds of market-proven email templates and best practice workflows and that these are available for download by anyone. Simply visit the library, add content to your account, and modify it as desired. But wait, there’s more! Are you a team admin? Your team library allows you to easily share content and work flows with your entire team. Save team members the administrative hassle of creating content from scratch while ensuring consistent communication and facilitating best practices. Add email templates into your outreach strategy: We all probably know how to implement email templates for our individual use but sharing them across your entire team or even company can be a different story. We’re breaking down the process and even why you might want to share your templates with the rest of your team. Check it out below and celebrate Spring and send one of our seasonal email templates to your network! Enhance the way you manage No longer worry about unnecessarily cluttering the accounts of team members who don’t need content. Selectively push content to a specific group of team members. Escape the time suck of unnecessary administrative work. Easily update previously pushed content to ensure your team has the most relevant messaging for the season or market. Build and share replicable best practices throughout your team, and develop more top performing agents. Build a trusted brand Standardize the email templates your team sends out. Ensure voice and messaging consistency across your team. Identify the most effective practices for lead follow...
Introducing: The Contactually Referral Accelerator for RE/MAX

Introducing: The Contactually Referral Accelerator for RE/MAX

Think about how many marketing emails sitting in your inbox that you ignore or delete each day. Too many, right? So doesn’t it feel backward that many real estate agents and CRMs continue to rely on drip campaigns? Engaging leads and your sphere takes personalized messages, not just pretty pictures and flashy subject lines. That’s why Contactually’s excited to announce the release of our Referral Accelerator plan for RE/MAX. Learn more about the exclusive Referral Accelerator… Created with YOU in mind We understand that when you work with people to sell property or find a dream home, you’re not just educating them so they can make a one-time decision. You’re building a relationship for the long term. We also know you’re busy and can’t spend all day sending personal messages! So, we created a follow-up system designed to build your name into a trusted brand. No more canned content or spammy campaigns that end up in junk folders. No more lost opportunities. Contactually allows you to follow up in an automated but authentic manner, illustrating your real estate expertise and your attention to each individual client. Designed to generate a continuous cycle of leads and listings, the Referral Accelerator plan allows you to communicate at scale while retaining the personal aspect of your relationships. RE/MAX specific content With the help of rockstar RE/MAX Contactually users, we’ve crafted short, helpful emails that illustrate your focus on the client and your real estate expertise. As with all emails sent via Contactually, campaign emails will always land in recipients’ inboxes, never in their junk or promotions folders. No wonder our users find Contactually emails generate a response 113% more often than other emails! That’s a...
Introducing: The Contactually Sphere Accelerator for KW

Introducing: The Contactually Sphere Accelerator for KW

Think about how many marketing emails you ignore each day. Tons, right? So doesn’t it seem backward that many real estate agents and CRMs continue to rely on drip campaigns? Engaging leads and your sphere takes personalized messages, not just pretty pictures. That’s why Contactually’s excited to announce the release of our Sphere Accelerator plan for Keller Williams. Read on to learn more about this exclusive plan for KW…. Inspired by a close, natural alignment with Keller Williams’ network-centered ideology, we’ve taken the science behind KW’s 33 Touch and 8×8 campaigns and combined it with Contactually’s emphasis on personalized communication. Built with you in mind Contactually takes the systems outlined in the Millionaire Real Estate Agent and breaks them down into a daily strategy. Designed to generate a continuous cycle of leads and listings, the Sphere Accelerator plan allows you to communicate at scale while retaining the personal aspect of your relationships. In other words, we combine the science of models with the effectiveness of daily actions, a concept we call relationship marketing. With the help of rockstar KW Contactually users, we’ve crafted short, helpful emails that illustrate your focus on the client and your real estate expertise. As with all emails sent via Contactually, campaign emails will always land in recipients’ inboxes, never in their junk or promotions folders. No wonder our users find Contactually emails generate a response 113% more often than other emails! That’s a lot of relationship building and appointments! What you’re getting Keller Williams agents can take advantage of five premium campaigns prebuilt into the Sphere Accelerator plan: 33 Touch – to engage committed leads and core advocates to generate referrals and win repeat business Long-Term...
8 Steps to Staying Top-of-Mind Without Sounding Like a Robot

8 Steps to Staying Top-of-Mind Without Sounding Like a Robot

In a market where inventory is tight and listings are king, referrals are more critical than ever. Real Estate Agents report that they expect 49% of their business this year to come from referrals alone. Unfortunately those referrals don’t appear on their own, they come through building relationships with clients and former clients…and maintaining those relationships long after a home is bought or sold. More often than not, agents and small business folks tend to rely too heavily on automated emails that end up making them sound robotic and less than genuine. If you plan on getting worthwhile referrals, you’ll need to establish your relationships in a more personalized way…while still taking advantage of automation where you can. With that in mind, we polled 150 of our top residential real estate agent users to find out their secrets to building a robust referral pipeline. Here are a few of their market-proven strategies for staying top-of-mind in genuine, relevant ways. 8 Steps to get more real estate referrals: 1. Offer value or help Think about how many emails you get on a weekly basis (Too many!). Don’t send out yet another semi-personalized drip email (“Hi [insert name] + prefabricated content”) thinking the recipients will appreciate your effort to keep in touch. It’s more likely that the email will go into their promotions or spam folders, and chances are it won’t be read, either, before it’s deleted. Instead, provide value in the form of convenience, assistance, or special deals. 2. Leverage relationships with vendors. Send an email offering to call and share contact information of plumbers, painters, carpenters, cleaners, gardeners, and other professional service...
The Three-Pronged Plan for Successful Real Estate Recruiting

The Three-Pronged Plan for Successful Real Estate Recruiting

It’s spring, houses are flying off the market, and as a broker, you’re slammed for time. Between answering agent questions, overseeing the operations of the brokerage, and putting out unforeseen fires, you can barely breathe. And yet you still need to recruit agents. How are you going to reach that recruiting goal? What’s your plan? I don’t have time to create a plan, you may think. Or, even if I did, I don’t have time to carry it out in all its different pieces. But what is the cost of being reactive versus proactive? You may gain time in the immediate term, but will you gain time in the long term? And more importantly, will you sign agents? I’ve worked with countless brokers to help them recruit and win agents without having it be at the cost of their sanity. And the number one thing I tell them is you have to have a strategic outreach process. Not a haphazard, loose list of agents and goals, but an intentional, relationship-building strategy. But where do I start? You’re probably thinking. Or what does this mean? Don’t panic. Here’s a three-pronged plan for successful real estate recruiting… 1. Segment and prioritize your contacts How many contacts do you have in your network that you need to reach out to? And where are they? In your phone? In your email? In a spreadsheet? Just thinking about it can be overwhelming. But here are two ways to get a handle on your relationships: First, aggregate your contacts in a central location. If you don’t have everyone in one place, you might miss someone...