Elizabeth Moore, Author at The Contactually Blog | For Relationship-Based Businesses - Page 2 of 2
With The Coming Market Shift, Referrals Are All The More Important

With The Coming Market Shift, Referrals Are All The More Important

What is the #1 source of business for real estate? I’ll give you a hint. It’s not email marketing, social media, or door knocking. … It’s referrals. Why is this? If I receive an email newsletter, I may open it. But truthfully, given the number of emails I receive per day, I won’t. Likewise, I may see an agent’s posts on social media, but I’m probably going to quickly scroll past them as I skim past the deluge of updates scanning for items from my closer circle of friends. And an introduction via door knocking — well, the personal touch is nice, but that seems like a lot of time and energy spent for a pretty low percentage return. Converting Relationships Into Referrals As A Realtor Real estate is a business built on relationships and trust. We cultivate these relationships over time through personal interaction, creating and maintaining strong connections that lead not only to repeat business but also, crucially, to referrals. In a world where we’re constantly being bombarded with ads, e-blasts, and mass social media updates, a genuine 1:1 relationship is the exception. Nationally, we’re seeing a shift (read: slowdown) in the market. This doesn’t apply across the board, but where it does, it’s steadily spurring a reduction in inventory and much more cautious buying and selling cycles. In times like these, it’s even more important than usual to maintain good relationships with your network. Leads aren’t magically showing up in your inbox from online sources, and the ones that are typically have a low conversion rate. In a more conservative real estate environment, most buyers and sellers aren’t...

How a DJ builds a business in 2014

Say hello to Shammy Dee, Contactually’s new favorite DJ I first talked with Shammy in late May. Even without having met him, I liked him immediately. He was vibrant, genuine, and had an infectious energy. He was also a proactive Contactually user. By our second conversation, he had already used Contactually to follow up with a contact and book a gig. Contactually & Shammy Dee present Keep In Touch by Shammy Dee on Mixcloud “If you don’t use your network, there’s no use in having it,” Shammy told me. “The ability to bucket each contact given the wide range of worlds that I’m in allows me to compartmentalize everybody and allows me to say, “Oh, I know somebody, let me refer you.” [Bucketing] gives me the chance to revise all my relationships and not let them go for a year or five years [without my talking to them].” Hence the gig he landed. I wanted to learn more about Shammy, so I asked him about how he got started, and where he is now. He had always been drawn to music, he told me. When he was in school, his mom made him promise not to pursue music as a career — only on the side. He promised, then found he had to renege. Music was his passion. He couldn’t give that up. So he didn’t. “There’s a fear I think when it comes to the arts that you can’t be successful, that you can’t make a living doing music, no one’s buying music anymore, there’s so many people that want to be an artist,” Shammy told me. “I live in Los...

The easy way to share useful content with key relationships

(Editor’s note – This is the first post on the site we’re aware of that includes a member of the Contactually team playing the ukulele and singing. You’re just going to have to read to the end to see Elizabeth showing off some serious talent, heretofore unknown to the editorial staff of the blog.) Meet the Force-Friender I am gathering increasing fame, and perhaps even notoriety in DC. This is because I am what my friend Meredith describes as a “force-friender”. I meet people, I decide I want to be their friend, and I follow up to make it happen. My success rate is scarily close to 100%. It may even be 100%. I’m a power-friender. I guarantee that every one of the people I follow up with remembers exactly who am I. And will still remember, six months, one year, and two years from now. “Now wait,” you may be thinking. “This follow-up thing. Isn’t that too simple? You can’t even get your Great Aunt Sally to remember which one of the fourteen cousins you are, much less dozens of high-level executives and big whig leads that could help you grow your career Here’s the secret: It’s not just any old follow-up. It’s content. Content? Yes, content! We’re living in a fast-paced, saturated media age! Everyone’s ADD nowadays! Nobody’s going to read that plain text email. “But… I can’t be sending off memes to heads of companies,” you think. No, you can’t. But you can send relevant videos, infographics, and articles. Not only will they provide an excuse to reengage with someone (I just “happened” to “stumble across this”...