Gloria Kopp, Author at The Contactually Blog | For Relationship-Based Businesses
7 SEO Tips to Drive Traffic and Leads to your Real Estate Website

7 SEO Tips to Drive Traffic and Leads to your Real Estate Website

It’s one of the most stressful purchases anyone can ever make. Home ownership can be a confusing, overwhelming and exacerbating experience for so many. Having a real estate agent next to them can help ease some of these pressures throughout the entire process. At some point in the hunt for a home, almost every single buyer will turn to the internet for some guidance. In fact, the very first step nearly half of home buyers take when starting their search for a new home is searching online – that’s before they even contact a real estate agent for help. They want to see what’s available and possibly even get an idea of what their current home may be worth. Don’t miss the opportunity to be their guide on the pathway towards their next home. Use these 7 SEO boosting tips to help drive more traffic and leads to your real estate website, so you can build your business and help ease the stresses of this gigantic purchase.  7 SEO Tips to implement today: Local keywords should be your target Optimize the content of your website to target the local real estate market of your area, not just for the SEO boost, but also to provide helpful information for those searching for a home. The SEO text will help drive people to your site, but the information you give them will keep them there and will show you to be somewhat of an expert in real estate for this area, giving you the credibility you’ll need to nab them as clients. Find out what keywords are performing the best at...
7 Steps to Make, Use & Perfect Automated Email Workflows

7 Steps to Make, Use & Perfect Automated Email Workflows

Compiling a solid email list is a time consuming, but incredibly valuable undertaking. And, once you’ve created the perfect email content to help convert that list into customers, the only thing left to do is build an added level of efficiency into the process with a streamlined automated email marketing workflow. As a busy real estate agent, you may not have the time to personally follow up with every inquiry you receive and stay in touch with clients who have contacted you in the past. But, a structured email marketing workflow would take much of this burden out of your hands altogether. 7 Steps to set up your email workflows: 1. Know your goals Before you’re able to build the email marketing workflow that works for you, you’ll have to determine what your ultimate goals are. In the business of real estate, that could range anywhere from obtaining new buyers and sellers to retaining past clients interested in future dealings. There are any number of goals you can seek to achieve. A simple email platform, such as Mail Jet, can make this entire process much easier to work through. 2. Map out your path Each goal you’ve set out for yourself could have a different workflow it needs to follow in order to be successful. The path of emails for each goal will send recipients down differing paths on route to a specified end. Workflows may intersect or merge into one another, depending on the response they receive. For example, a client interested in buying investment properties wouldn’t receive the same messages as a first time home buyer. But,...