Isabel Hayward, Author at The Contactually Blog | For Relationship-Based Businesses
The Real Estate Agent’s Guide to Dating Your Clients

The Real Estate Agent’s Guide to Dating Your Clients

Hey girl. That’s a niiiiiiice house. Who’s your Realtor? Hang on. No, this isn’t an how-to on dating your client crush, so real estate courtiers: beware! Take your romantic interests elsewhere! But wait! Although you are not romantically dating your clients, the same investment of effort should be put into this professional, fiduciary relationship. Home-buying and selling tends to be a personal transaction – someone is choosing where they want to return to at the end of a long day, pour themselves a glass of whiskey (or wine!), relax, and unwind. Agents should constantly remind themselves of this as they engage in this business partnership.  How to treat your real estate client like the special someone they are… Dates While meeting with your client may just seem like another task on your schedule, on their side, it could be a potentially daunting activity. Having scheduled conferences exclusively in the office or over the phone may make your meetings as looked forward to as trips to the dentist (eeek!). Instead, every once in awhile take your client out for coffee or to a casual dinner and discuss business there. Offer to bring your office to them, and schedule around them, wherever they are, and they’ll appreciate the effort. Not only will this lift any possible anxiety they might be feeling around your meetings, but it will also demonstrate to your client the length to which you are willing to actively invest in them and their needs.  Communication  Actively listen to your client and be intuitive. Be patient with them, and cater and adapt to their needs. Offer up your own advice and recommendations....
[INFOGRAPHIC] Pay Attention to Me: The Best Subject Lines

[INFOGRAPHIC] Pay Attention to Me: The Best Subject Lines

With the frequent emergence and growth of new, lucrative social media such as Snapchat, Twitter, and Instagram (the #trifecta), combined with the existing ease of communications platforms like text-messaging, it tends to become more and more difficult to grasp the attention of the reader through old school email. One of the few existing grandfather media, where your inbox still remains private, your email gets flooded every day with Spam, work messages, subscription check-ins and other various, undulating updates. Stewart Butterfield, CEO of real-time messaging platform Slack, suspects that about 80% of your email inbox is not coming from an actual person, and not even including Spam. “Here’s your Uber ride receipt, someone’s following you on Twitter, marketing newsletters,” and so forth, he said. Because of this, people usually skim down their inboxes, ignoring those emails that don’t seem relevant or interesting. In fact, 21% of email recipients report email as Spam, even if they know it isn’t. You may be asking yourself: how do I get my emails to rise above the rest and get noticed? Find the best subject lines infographic below… Your answer lies in the construction and creativity of the subject line. Believe it or not, 35% of email recipients open emails based solely on the subject line. As the first thing people read when they receive your email, the subject line needs to be welcoming, attention-grabbing, and brief. Of course, every brand is different, and you need to craft the subject line according to your brand guidelines. There are various approaches to doing this that generate responses driven by curiosity, self-interest, benefits, etc. Our advice? Keep it casual! At times, the...