Jessica Thiefels, Author at The Contactually Blog | For Relationship-Based Businesses
5 Mother’s Day Email Campaign Ideas for Your Small Business

5 Mother’s Day Email Campaign Ideas for Your Small Business

Mother’s Day shoppers spent 21.4 billion in 2016, according to a 2017 shopping analysis. One great way to drive those shoppers to your business is with email marketing, which consistently ranks as one of the highest performing marketing channels for businesses. Connecting with your customers or clients over a holiday like Mother’s Day is bound to get some attention. Whether you’re a small business owner looking to get people to come out and shop, or a real estate agent recommending the best restaurants in the area to take mom for brunch or lunch over the weekend, it’s the perfect opportunity to connect with your network in a personal way. To make your emails most effective, make the holiday a centerpiece in one or more of your campaigns this time of year.  Here are a few ways to do exactly that while celebrating moms everywhere. The best Mother’s Day Email Campaigns to try this year: “Our Moms” Campaign Subject Line: Get our moms’ top picks for 20% off! This campaign idea is great for any retailer. The idea is simple: you share the top picks of your employees’ moms and give a Mother’s Day discount for those products. You can even accompany each one with a “profile” of the mom who loves it, allowing customers to feel a deeper, more personal connection to the items and your brand. “Mom’s Day Out” Campaign Subject line: Celebrate Mothers Day in Style Clothing retailers can boost sales and help moms look their best for Mother’s Day with a fun style guide. Use this email to feature your trending spring styles. To boost checkout...
5 Details to Add to Your 2017 Small Business Marketing Plan

5 Details to Add to Your 2017 Small Business Marketing Plan

It’s nearly impossible to keep up with new marketing trends these days—much less have the resources and time to build them into your marketing plan and execute on a small business budget. This year, instead of trying to do it all, choose just a few new things to try, even if they aren’t new in the industry (hello, guest posting). A refresher may be just what your plan needs to boost engagement, impressions and overall marketing success. Read on for the 5 things you should add to your marketing plan: Video Marketing Tests Video marketing is one of the fastest growing areas of the industry, with 65 percent of marketers planning to increase their mobile ad budgets to account for video (Hubspot). This year is a great time to test your video marketing chops and see what excites your specific audience. There are a variety of video options small businesses can try, regardless of the size of your budget. Here are two to consider: Social media video: Facebook Live, Instagram Stories and Snapchat all provide your small business with a chance to test video and boost social engagement, without spending any extra money. Embedded email video: Video in email lead to a 200 to 300 percent increase in click-through rate, as reported by HubSpot. One fun idea: Instead of writing your message, say it in a video—better yet, have your CEO say it. If you’re able or ready to spend a significant amount of money, also consider drone videography and testing YouTube ads. A Guest Posting Program Guest posting gets a bad rep thanks to “spammy” outreach and poor...