Jessica Thiefels, Author at The Contactually Blog | For Relationship-Based Businesses
5 Details to Add to Your 2017 Small Business Marketing Plan

5 Details to Add to Your 2017 Small Business Marketing Plan

It’s nearly impossible to keep up with new marketing trends these days—much less have the resources and time to build them into your marketing plan and execute on a small business budget. This year, instead of trying to do it all, choose just a few new things to try, even if they aren’t new in the industry (hello, guest posting). A refresher may be just what your plan needs to boost engagement, impressions and overall marketing success. Read on for the 5 things you should add to your marketing plan: Video Marketing Tests Video marketing is one of the fastest growing areas of the industry, with 65 percent of marketers planning to increase their mobile ad budgets to account for video (Hubspot). This year is a great time to test your video marketing chops and see what excites your specific audience. There are a variety of video options small businesses can try, regardless of the size of your budget. Here are two to consider: Social media video: Facebook Live, Instagram Stories and Snapchat all provide your small business with a chance to test video and boost social engagement, without spending any extra money. Embedded email video: Video in email lead to a 200 to 300 percent increase in click-through rate, as reported by HubSpot. One fun idea: Instead of writing your message, say it in a video—better yet, have your CEO say it. If you’re able or ready to spend a significant amount of money, also consider drone videography and testing YouTube ads. A Guest Posting Program Guest posting gets a bad rep thanks to “spammy” outreach and poor...