Jillian Matlaga, Author at The Contactually Blog | For Relationship-Based Businesses
Content is the Key: Content Distribution and You

Content is the Key: Content Distribution and You

To some, content may be king but to marketers, content is simply a way of life. It has the ability to set you apart from other companies, mark you as an industry expert, and create new business opportunities. With approximately 88% of marketers incorporating content marketing in their overall strategy, it’s evident that content is taking over, and can no longer be ignored – which is why we’ve created a new blog series around it! From how-to’s to infographics, we’re expanding upon what content is, all that it does, and how it can help your business grow. Ready to become a content expert? Check out Content 101 and then read below to see the first post in our series, Content is the Key: Why is Content Distribution Important Anyway? Although content itself is incredibly important, it’s only about half the battle. You can create content of the highest quality, but if it isn’t properly distributed, it’s nearly useless. The truth is that your targeted audience isn’t likely to just stumble upon your content and become a loyal follower and, unless it’s on the first page of your Google search results, they probably will never hear about you. In fact, less than 10% of people go past the first page, which means that you can’t rely on search engines to drive your traffic. And although there are plenty of other distribution methods, each moment, there are approximately…. 1400 new blog posts 216,000 new Instagram posts, 72 hours of new video on Youtube 277,000 new Tweets … which means that if you do not have a strategy to actively try to put...
Real Estate Statistics to Help You Determine Where You Stand

Real Estate Statistics to Help You Determine Where You Stand

Question: What percent of real estate agents have a Facebook for professional use? Answer: 80%. What’s the big deal that 80% of agents have Facebook for professional use? It seems like a relatively trivial number to pay attention to, but we can guarantee that it isn’t. Stats like this are important to note because they help agents understand what their colleagues are doing to stay successful and top of mind. We’ve compiled a comprehensive list of real estate statistics and facts that can serve as a benchmark to help you determine where you stand and the progress that you’ve made compared to other real estate agents. Whether you’re new or have been in the business for a while, fast-changing technology, emerging social media platforms, and new real estate tools make it nearly impossible to keep up. This post highlights popular technology, strategies, software, and more that agents are taking advantage of to stay ahead. Read on for more real estate statistics and facts to help determine where you stand! Real Estate Basics: The typical agent had 12 transactions in 2016. This is a great benchmark for agents to observe when determining their progress. With this knowledge, you can determine if you are “on par” with other agents or if you should reevaluate your goals. There are 394,400 active employed agents. Of these active employed agents, 59% are licensed sales agents, 25% licensed brokers, and 17% licensed broker associates. 49% of agents work 40 hours a week or more, while 22% work less than 30 hours a week. Being a real estate agent is no easy task – which explains why almost half of...
The Top 10 Marketing Blogs to Start Reading Today

The Top 10 Marketing Blogs to Start Reading Today

Although it has been an internet trend for quite some time, recently businesses have started to utilize blogs to increase their brand recognition and become more engaged in the digital age. Blogs, used by companies both large and small, have several benefits such as driving traffic to your website, complementing social media goals, and establishing you or your company as a field expert so it should come as no surprise that 36% of Fortune 500 companies currently have an active blog. Additionally, because blogs are easy to find, easy to read, and extremely informative, they are considered to be a reliable resource for consumers. In fact, 81% of US online consumers believe that blogs are a trusted source of information which is oftentimes why they will consult blogs and online communities prior to purchasing a product. As a result, according to Social Media Examiner, 45% of marketers say blogging is the #1 most important piece of their content strategy. This means that there’s plenty of blogs out there to both read as a means of educating yourself on a topic (such as marketing) OR use as inspiration to start your very own blog. So if you’re looking to educate yourself about SEO, increase your inbound traffic, or improve your business’s blog by diversifying your content, you should consider looking at marketing blogs for some tips and tricks. We’ve compiled a list of some of the best marketing blogs that have an abundance of resources from articles to webinars to help you achieve your various marketing goals. Read on to begin your journey to becoming a marketing expert! Read on for the Top 10 Marketing...
The Best Real Estate Agent Tools

The Best Real Estate Agent Tools

Being a real estate agent is challenging, and it’s especially hard when you aren’t aware of the tools that can help you. Trust us – there’s a ton out there that can help if you know where to look.   As time goes on, more apps are created, websites are updated, and other tools are developed, so it’s important to keep up with the latest and greatest. We’ve compiled a list of the best real estate tools from mobile apps to CRM services to help you do your job even better. Read ahead to start adding to your real estate tech toolbox and become the best equipped agent you can be. Arm yourself with the best real estate agent tools: CRM Tools: As a real estate agent, one of the most important tools to have is a customer relationship management (CRM) tool. They help you follow up with your customer base with the appropriate message at the optimal times and ensure that you stay top of mind. Here are a few suggestions: Contactually: (yes, it’s us!)   Easy-to-use and affordable, Contactually is a virtual assistant for your email. With a little help from your inbox, it helps you to determine opportunities within your contact list. It provides reminders of when to reach out to people you haven’t spoken to in a while and email templates for easy and quick communication. Contactually offers plans starting at $39/month. Follow Up Boss: Like Contactually, Follow Up Boss helps you manage your leads accordingly so that you can follow-up with them. In addition to email, it allows agents to integrate text messaging and...
Let’s Get Graphic: How to Make an Infographic and MORE

Let’s Get Graphic: How to Make an Infographic and MORE

Infographics are the unsung marketing heroes. They can be stand-alone content, supplemental for an article, or used as a visual aid in a presentation. We oftentimes reference infographics because they’re easy to drag to our desktop, and looking at an infographic is a lot simpler and time efficient than reading through an article. The bottom line is that we see and use infographics all the time for both our personal and professional life, but why? Read ahead to find out why we’re psychologically drawn to infographics and how to make them yourself for your business, social media, or marketing! How to make an infographic. But first…why should you? Why are people drawn to them? Infographics can serve a variety of different purposes. Whether you’re cranking them out for content on a site, or trying to learn something new, infographics can be your best friend. On average, people only remember 10% of information they hear three days later. However, when that information is paired with an infographic, people remember 65% of information three days later. Needless to say, infographics are a critical part in helping you and your viewers learn, retain, and apply information in the future. If you’re the (viewer), infographics are an easy way to get a comprehensive summary of a information without necessarily having to sift through a ton of words to get to the point. Especially If they’re properly organized, infographics can provide an easy path to understanding a difficult topic or breaking things down in chronological order. However, infographics serve a different purpose from a business perspective. Infographics are shared three times more than any other...