Jillian Matlaga, Author at The Contactually Blog | For Relationship-Based Businesses
Top 6 Tips to Get Your Small Business Noticed on Twitter

Top 6 Tips to Get Your Small Business Noticed on Twitter

With approximately 328 million active Twitter users, it’s safe to say that the popular social media platform is flooded by the thoughts and opinions of public figures, news channels, industry leaders, and more. In the entire Twittersphere, there are over 500 million tweets published DAILY, so it’s easy to be overlooked, no matter how cutting-edge or important your tweet may be.     This especially applies to small businesses who are using Twitter as a way to get noticed by industry leaders, influencers, and investors. Small businesses, even though they have some of the best content, ideas, and products to offer, are oftentimes neglected. This is partially due to the fact that they do not have the manpower, funds, or knowledge on how to best run their Twitter account to achieve the maximum benefits. So, small businesses, we’re here to help you out by providing you with the top 6 tips to help you get recognized on Twitter! Twitter for small business audiences: 1: Engage With Influencers Influencers, or someone who has access to a large audience and can persuade others by virtue of their authenticity and reach,  are the MVPs of Twitter. They have the power and the following to create buzz, increase brand recognition and traffic by sharing your content, promoting your business or product, and inspiring followers. By engaging with influencers, you are expanding your reach and increasing your audience size, which are a factor in increasing overall business. In order to engage with influencers, it’s important to determine the appropriate ones. Look for influencers that are relevant to your business or industry. It’s crucial that...
Content is the Key: 5 Steps to Diversify Your Content Creation

Content is the Key: 5 Steps to Diversify Your Content Creation

To some, content may be king but to marketers, content is simply a way of life. It has the ability to set you apart from other companies, mark you as an industry expert, and create new business opportunities. With approximately 88% of marketers incorporating content marketing in their overall strategy, it’s evident that content is taking over, and can no longer be ignored – which is why we’ve created a new blog series around it!  From how-to’s to infographics, we’re expanding upon what content is, all that it does, and how it can help your business grow. Ready to become a content expert? Check out our first post in the series, Content Distribution and You, if you haven’t already and then dive into our second Content is the Key post! 5 Tips to Diversify Your Content Creation There are thousands of pieces of content flooding the internet every moment. It’s a crucial factor in developing online presence, increasing brand recognition, and creating new business opportunities, and it has been at the center of the marketing stage for a while now. In fact, with over 70% of marketers planned to create more content in 2017 than they did last year, it’s evident that content in its many forms has been made a priority in order to encourage business growth. With all this available content, chances are that you are part of the 70% of people who are looking to increase their content creation. You’re likely already creating content, but are aware of the need to make it stand out amongst the rest which brings us the the concept of diversification.  By...
The Real Estate Recruiting Questions Checklist

The Real Estate Recruiting Questions Checklist

Interviews are intimidating no matter how many you’ve gone through or how confident you are, but they all have the same end goal. The goal of interviews with prospective agents, specifically, is to understand their qualifications, personality, and general way of doing things in relation to your firm. In order to accomplish this, you often need to ask a comprehensive list of questions that will cover the basics – and then some! There is such a wide range of things to ask that we encourage brokers to be creative and ask unique questions that will get agents talking about who they are and what they’re passionate about. While there’s nothing wrong with the routine questions, (for example, “Why did you become a real estate agent?”) these sometimes generate rehearsed responses, which are of little value. Rehearsed responses make it challenging to determine if an agent’s a good fit! Previously, we created the The Brokerage Recruiting Playbook, in which we spoke with over 150 brokerages to learn their most effective recruiting practices. Now we’re expanding upon the chapter called “How to sign the agents you want” with The Real Estate Recruiting Questions Checklist; a list of questions and tips on what to ask prospective agents. The checklist covers categories such as agents’ relationships with their clients, time management, lead generation, and management of difficult scenarios – all crucial factors in determining if an agent’s a worthwhile addition to your brokerage. Ready to start conducting the most productive recruiting interviews? Read on to get the best questions and tips! Question Focus: Client Relationship What are your small talk best practices? What...
Content is the Key: Content Distribution and You

Content is the Key: Content Distribution and You

To some, content may be king but to marketers, content is simply a way of life. It has the ability to set you apart from other companies, mark you as an industry expert, and create new business opportunities. With approximately 88% of marketers incorporating content marketing in their overall strategy, it’s evident that content is taking over, and can no longer be ignored – which is why we’ve created a new blog series around it! From how-to’s to infographics, we’re expanding upon what content is, all that it does, and how it can help your business grow. Ready to become a content expert? Check out Content 101 and then read below to see the first post in our series, Content is the Key: Why is Content Distribution Important Anyway? Although content itself is incredibly important, it’s only about half the battle. You can create content of the highest quality, but if it isn’t properly distributed, it’s nearly useless. The truth is that your targeted audience isn’t likely to just stumble upon your content and become a loyal follower and, unless it’s on the first page of your Google search results, they probably will never hear about you. In fact, less than 10% of people go past the first page, which means that you can’t rely on search engines to drive your traffic. And although there are plenty of other distribution methods, each moment, there are approximately…. 1400 new blog posts 216,000 new Instagram posts, 72 hours of new video on Youtube 277,000 new Tweets … which means that if you do not have a strategy to actively try to put...
Real Estate Statistics to Help You Determine Where You Stand

Real Estate Statistics to Help You Determine Where You Stand

Question: What percent of real estate agents have a Facebook for professional use? Answer: 80%. What’s the big deal that 80% of agents have Facebook for professional use? It seems like a relatively trivial number to pay attention to, but we can guarantee that it isn’t. Stats like this are important to note because they help agents understand what their colleagues are doing to stay successful and top of mind. We’ve compiled a comprehensive list of real estate statistics and facts that can serve as a benchmark to help you determine where you stand and the progress that you’ve made compared to other real estate agents. Whether you’re new or have been in the business for a while, fast-changing technology, emerging social media platforms, and new real estate tools make it nearly impossible to keep up. This post highlights popular technology, strategies, software, and more that agents are taking advantage of to stay ahead. Read on for more real estate statistics and facts to help determine where you stand! Real Estate Basics: The typical agent had 12 transactions in 2016. This is a great benchmark for agents to observe when determining their progress. With this knowledge, you can determine if you are “on par” with other agents or if you should reevaluate your goals. There are 394,400 active employed agents. Of these active employed agents, 59% are licensed sales agents, 25% licensed brokers, and 17% licensed broker associates. 49% of agents work 40 hours a week or more, while 22% work less than 30 hours a week. Being a real estate agent is no easy task – which explains why almost half of...