Jillian Matlaga, Author at The Contactually Blog | For Relationship-Based Businesses
The Top 10 Marketing Blogs to Start Reading Today

The Top 10 Marketing Blogs to Start Reading Today

Although it has been an internet trend for quite some time, recently businesses have started to utilize blogs to increase their brand recognition and become more engaged in the digital age. Blogs, used by companies both large and small, have several benefits such as driving traffic to your website, complementing social media goals, and establishing you or your company as a field expert so it should come as no surprise that 36% of Fortune 500 companies currently have an active blog. Additionally, because blogs are easy to find, easy to read, and extremely informative, they are considered to be a reliable resource for consumers. In fact, 81% of US online consumers believe that blogs are a trusted source of information which is oftentimes why they will consult blogs and online communities prior to purchasing a product. As a result, according to Social Media Examiner, 45% of marketers say blogging is the #1 most important piece of their content strategy. This means that there’s plenty of blogs out there to both read as a means of educating yourself on a topic (such as marketing) OR use as inspiration to start your very own blog. So if you’re looking to educate yourself about SEO, increase your inbound traffic, or improve your business’s blog by diversifying your content, you should consider looking at marketing blogs for some tips and tricks. We’ve compiled a list of some of the best marketing blogs that have an abundance of resources from articles to webinars to help you achieve your various marketing goals. Read on to begin your journey to becoming a marketing expert! Read on for the Top 10 Marketing...
The Best Real Estate Agent Tools

The Best Real Estate Agent Tools

Being a real estate agent is challenging, and it’s especially hard when you aren’t aware of the tools that can help you. Trust us – there’s a ton out there that can help if you know where to look.   As time goes on, more apps are created, websites are updated, and other tools are developed, so it’s important to keep up with the latest and greatest. We’ve compiled a list of the best real estate tools from mobile apps to CRM services to help you do your job even better. Read ahead to start adding to your real estate tech toolbox and become the best equipped agent you can be. Arm yourself with the best real estate agent tools: CRM Tools: As a real estate agent, one of the most important tools to have is a customer relationship management (CRM) tool. They help you follow up with your customer base with the appropriate message at the optimal times and ensure that you stay top of mind. Here are a few suggestions: Contactually: (yes, it’s us!)   Easy-to-use and affordable, Contactually is a virtual assistant for your email. With a little help from your inbox, it helps you to determine opportunities within your contact list. It provides reminders of when to reach out to people you haven’t spoken to in a while and email templates for easy and quick communication. Contactually offers plans starting at $39/month. Follow Up Boss: Like Contactually, Follow Up Boss helps you manage your leads accordingly so that you can follow-up with them. In addition to email, it allows agents to integrate text messaging and...
Let’s Get Graphic: How to Make an Infographic and MORE

Let’s Get Graphic: How to Make an Infographic and MORE

Infographics are the unsung marketing heroes. They can be stand-alone content, supplemental for an article, or used as a visual aid in a presentation. We oftentimes reference infographics because they’re easy to drag to our desktop, and looking at an infographic is a lot simpler and time efficient than reading through an article. The bottom line is that we see and use infographics all the time for both our personal and professional life, but why? Read ahead to find out why we’re psychologically drawn to infographics and how to make them yourself for your business, social media, or marketing! How to make an infographic. But first…why should you? Why are people drawn to them? Infographics can serve a variety of different purposes. Whether you’re cranking them out for content on a site, or trying to learn something new, infographics can be your best friend. On average, people only remember 10% of information they hear three days later. However, when that information is paired with an infographic, people remember 65% of information three days later. Needless to say, infographics are a critical part in helping you and your viewers learn, retain, and apply information in the future. If you’re the (viewer), infographics are an easy way to get a comprehensive summary of a information without necessarily having to sift through a ton of words to get to the point. Especially If they’re properly organized, infographics can provide an easy path to understanding a difficult topic or breaking things down in chronological order. However, infographics serve a different purpose from a business perspective. Infographics are shared three times more than any other...
Manners Please: the Best Way to Say Thank You Plus BONUS Email Templates

Manners Please: the Best Way to Say Thank You Plus BONUS Email Templates

This isn’t the first time we’ve covered the thank you topic here on the Contactually Blog. Saying ‘thank you’ never goes out of style and we’re always finding new ways to tell our network and customers thank you. Saying “please” and “thank you” were among the first manners that we all learned when we were children. It goes without saying but expressing gratitude goes far beyond thanking our teachers, parents, and friends when we were kids. As we’ve grown up, saying “thank you” has taken on an even bigger role – especially in the business world. According to a 2014 survey by Ask Your Target Market, “81% of respondents agree that sending thank you notes is an important way to show appreciation.” But it doesn’t stop there. In addition to being polite and showing appreciation, saying “thank you” has a lot of other positive benefits both personally and professionally. According to Psychology Today, expressing gratitude has various benefits from growing new relationships to improving psychological health. So, if you are part of the 14% of people that say they never send “thank you” notes, it’s about time you jump on the bandwagon. Take a look at our tips on the best way to say thank you and become a “thank you” expert: General ‘Thank You’ Tips: 1: Keep it short Everyone appreciates the effort that you go through to thank them because it makes them feel valued; however, it doesn’t need to ramble on. Rambling is one of the most annoying email habits (check out 10 Email Habits that Annoy Your Customers to see what else is irritating your customers)...
The Ultimate Guide to Email Best Practices

The Ultimate Guide to Email Best Practices

We’ve written a lot on the importance of email, proper etiquette, and provided tips and tricks on how to perfect each one you send. However, we know that it’s impossible to remember the best advice given so we’re taking the best of Contactually’s email tips and combining them into one! Keep reading for different ways to improve your email usage and continue to perfect your communications with your network and contacts. Read on for Contactually’s email best practices… Use Follow-Up Email Tools We know that sending follow up emails can be a real pain. Even though they’re one of the fundamental steps of relationship building, we often forget to follow-up and, when we finally remember, it’s hard to find exactly what to say. Using email tools such as Contactually, Boomerang, and Newton can help you remember who to follow-up with and when, making your life less stressful. From scheduling reminders to having an “undo send” button to prevent embarrassing emails with typos from getting out, these tools can keep you stay on your game and make following-up incredibly painless. Keep Your Audience in Mind It’s easy to lose sight of your audience when you’re dropping a quick line. But, when you sit down to write an email, take a second before your fingers hit the keyboard. Think of who the email is going to and what you’re trying to say. The tone that you would use when talking to your best friend is probably different than how you would talk to your boss or other co-workers, especially when communication digitally. If you’re unsure of what tone to use, it’s better...