Jillian Matlaga, Author at The Contactually Blog | For Relationship-Based Businesses - Page 2 of 3
Real Estate Statistics to Help You Determine Where You Stand

Real Estate Statistics to Help You Determine Where You Stand

Question: What percent of real estate agents have a Facebook for professional use? Answer: 80%. What’s the big deal that 80% of agents have Facebook for professional use? It seems like a relatively trivial number to pay attention to, but we can guarantee that it isn’t. Stats like this are important to note because they help agents understand what their colleagues are doing to stay successful and top of mind. We’ve compiled a comprehensive list of real estate statistics and facts that can serve as a benchmark to help you determine where you stand and the progress that you’ve made compared to other real estate agents. Whether you’re new or have been in the business for a while, fast-changing technology, emerging social media platforms, and new real estate tools make it nearly impossible to keep up. This post highlights popular technology, strategies, software, and more that agents are taking advantage of to stay ahead. Read on for more real estate statistics and facts to help determine where you stand! Real Estate Basics: The typical agent had 12 transactions in 2016. This is a great benchmark for agents to observe when determining their progress. With this knowledge, you can determine if you are “on par” with other agents or if you should reevaluate your goals. There are 394,400 active employed agents. Of these active employed agents, 59% are licensed sales agents, 25% licensed brokers, and 17% licensed broker associates. 49% of agents work 40 hours a week or more, while 22% work less than 30 hours a week. Being a real estate agent is no easy task – which explains why almost half of...
The Top 10 Marketing Blogs to Start Reading Today

The Top 10 Marketing Blogs to Start Reading Today

Although it has been an internet trend for quite some time, recently businesses have started to utilize blogs to increase their brand recognition and become more engaged in the digital age. Blogs, used by companies both large and small, have several benefits such as driving traffic to your website, complementing social media goals, and establishing you or your company as a field expert so it should come as no surprise that 36% of Fortune 500 companies currently have an active blog. Additionally, because blogs are easy to find, easy to read, and extremely informative, they are considered to be a reliable resource for consumers. In fact, 81% of US online consumers believe that blogs are a trusted source of information which is oftentimes why they will consult blogs and online communities prior to purchasing a product. As a result, according to Social Media Examiner, 45% of marketers say blogging is the #1 most important piece of their content strategy. This means that there’s plenty of blogs out there to both read as a means of educating yourself on a topic (such as marketing) OR use as inspiration to start your very own blog. So if you’re looking to educate yourself about SEO, increase your inbound traffic, or improve your business’s blog by diversifying your content, you should consider looking at marketing blogs for some tips and tricks. We’ve compiled a list of some of the best marketing blogs that have an abundance of resources from articles to webinars to help you achieve your various marketing goals. Read on to begin your journey to becoming a marketing expert! Read on for the Top 10 Marketing...
The Best Real Estate Agent Tools

The Best Real Estate Agent Tools

Being a real estate agent is challenging, and it’s especially hard when you aren’t aware of the tools that can help you. Trust us – there’s a ton out there that can help if you know where to look.   As time goes on, more apps are created, websites are updated, and other tools are developed, so it’s important to keep up with the latest and greatest. We’ve compiled a list of the best real estate tools from mobile apps to CRM services to help you do your job even better. Read ahead to start adding to your real estate tech toolbox and become the best equipped agent you can be. Arm yourself with the best real estate agent tools: CRM Tools: As a real estate agent, one of the most important tools to have is a customer relationship management (CRM) tool. They help you follow up with your customer base with the appropriate message at the optimal times and ensure that you stay top of mind. Here are a few suggestions: Contactually: (yes, it’s us!)   Easy-to-use and affordable, Contactually is a virtual assistant for your email. With a little help from your inbox, it helps you to determine opportunities within your contact list. It provides reminders of when to reach out to people you haven’t spoken to in a while and email templates for easy and quick communication. Contactually offers plans starting at $39/month. Follow Up Boss: Like Contactually, Follow Up Boss helps you manage your leads accordingly so that you can follow-up with them. In addition to email, it allows agents to integrate text messaging and...
Let’s Get Graphic: How to Make an Infographic and MORE

Let’s Get Graphic: How to Make an Infographic and MORE

Infographics are the unsung marketing heroes. They can be stand-alone content, supplemental for an article, or used as a visual aid in a presentation. We oftentimes reference infographics because they’re easy to drag to our desktop, and looking at an infographic is a lot simpler and time efficient than reading through an article. The bottom line is that we see and use infographics all the time for both our personal and professional life, but why? Read ahead to find out why we’re psychologically drawn to infographics and how to make them yourself for your business, social media, or marketing! How to make an infographic. But first…why should you? Why are people drawn to them? Infographics can serve a variety of different purposes. Whether you’re cranking them out for content on a site, or trying to learn something new, infographics can be your best friend. On average, people only remember 10% of information they hear three days later. However, when that information is paired with an infographic, people remember 65% of information three days later. Needless to say, infographics are a critical part in helping you and your viewers learn, retain, and apply information in the future. If you’re the (viewer), infographics are an easy way to get a comprehensive summary of a information without necessarily having to sift through a ton of words to get to the point. Especially If they’re properly organized, infographics can provide an easy path to understanding a difficult topic or breaking things down in chronological order. However, infographics serve a different purpose from a business perspective. Infographics are shared three times more than any other...
Manners Please: the Best Way to Say Thank You Plus BONUS Email Templates

Manners Please: the Best Way to Say Thank You Plus BONUS Email Templates

This isn’t the first time we’ve covered the thank you topic here on the Contactually Blog. Saying ‘thank you’ never goes out of style and we’re always finding new ways to tell our network and customers thank you. Saying “please” and “thank you” were among the first manners that we all learned when we were children. It goes without saying but expressing gratitude goes far beyond thanking our teachers, parents, and friends when we were kids. As we’ve grown up, saying “thank you” has taken on an even bigger role – especially in the business world. According to a 2014 survey by Ask Your Target Market, “81% of respondents agree that sending thank you notes is an important way to show appreciation.” But it doesn’t stop there. In addition to being polite and showing appreciation, saying “thank you” has a lot of other positive benefits both personally and professionally. According to Psychology Today, expressing gratitude has various benefits from growing new relationships to improving psychological health. So, if you are part of the 14% of people that say they never send “thank you” notes, it’s about time you jump on the bandwagon. Take a look at our tips on the best way to say thank you and become a “thank you” expert: General ‘Thank You’ Tips: 1: Keep it short Everyone appreciates the effort that you go through to thank them because it makes them feel valued; however, it doesn’t need to ramble on. Rambling is one of the most annoying email habits (check out 10 Email Habits that Annoy Your Customers to see what else is irritating your customers)...