Katharina Cavano, Author at The Contactually Blog | For Relationship-Based Businesses
Decoding The Conversion Code for Real Estate Agents

Decoding The Conversion Code for Real Estate Agents

The sales funnel, the sales pipeline and whatever else the kids may be calling it these days, we all know there’s a process to getting a client to actually becoming a client. But have you mastered it that process? Turns out there’s a bit more to it than placing an ad and letting your phone ring off the hook with all those prospective leads. Our friend Chris Smith has mastered this process and turned it into a bestselling book to boot. Chris Smith is one of the founders of Curaytor – a marketing and sales coaching company – and has also worked with several very successful startups and business people. He knows what he’s talking about here and The Conversion Code is proof of that. That’s why we’re breaking down his processes for real estate professionals looking to perfect their sales process and improve the experience of each and every lead that comes into their system. From their first glimpse at your website, to their final decision as they choose YOU as their real estate agent, we’ll walk you through using the Conversion Code for yourself. The Conversion Code for Real Estate Professionals… Step 1: Capturing Internet Leads Isn’t there where all leads are coming from these days? We know, it’s not entirely true, but it’s safe to say that most of your leads and real estate clients are coming from online sources. More often than not, we’re facing the dilemma of properly capturing all the leads that come in through your online sources in the first place. 1. Improve the landing page experience If you’re sitting there wondering what the heck...
How to Network While You’re on Vacation

How to Network While You’re on Vacation

Recently, our VP of Marketing Joel Mier, shared a story with the Contactually team about how he did some networking while on vacation with his family in the Cayman Islands. Joel moonlights as a Marketing professor at the University of Richmond and a few months ago had sent a ScaleMail out to some of his former students to see how they were doing. One of his students replied that she was working on a boat out of the Cayman Islands, a detail he remembered when he headed there for a recent vacation. They reconnected and even met for a drink…a whole 1,279 miles from where they first initially met in the classroom. The moral of the story? Networking doesn’t need to be saved for business casual attire and awkward cocktail conversations during the work week. Networking is far more than stiff small talk, and it’s well expanded beyond the boundaries of old school networking events. Much of it can now be done online, a huge plus for those of us who may be more shy or unable to take the time to go to events. And why should you be networking? About 85% of all jobs are found and filled via networking and that’s just the tip of the iceberg! If you’re a real estate agent or small business owner, you’ll know that referrals are a huge part of building up your success, and doesn’t proper networking work towards getting those crucial referrals? So before you head out for your next vacation or weekend getaway, with a little upfront work, you can set yourself up to get some networking done,...
Contactually Reads: The Best Business Books & More from Our Shelves

Contactually Reads: The Best Business Books & More from Our Shelves

Here at Contactually, we love a good book, and if you pop by our office in DC, you’ll find plenty of books on the shelves that have helped to shape who were are as a company and how the teams run. We’ve also made plenty of recommendations here on the blog for best books for professionals to read to improve their business prowess…so we decided to ask our teammates here at Contactually what they were reading. If you’re thinking to yourself that you ‘don’t have the time’ or that you’re ‘too busy’ then it might be worth it to think again! Not only is reading a great way to pass the time and unplug from our increasingly connected world, it’s been scientifically proven time and time again that reading can help increase your brain functionality, and could potentially decrease your stress levels by up to 68%… isn’t that something that’s worth making some time for in your life? Whether you’re reading books to help you better your business, or you’re taking in the latest literary fiction, increasing your reading time is bound to improve your overall health and well-being, which in turn will improve your business! See what we did there? Best business books + more from Contactually: When we asked Team Contactually to give their recommendations, we got a range from those classic ‘business’ books to some contemporary (and classic) literature. We decided to share them all with you and let you pick which to add to your list next! Grit by Angela Duckworth Written by psychologist Angela Duckworth, Grit argues that the thing that sets successful people apart from the...
Creating a Custom Email Experience with Mail Merge

Creating a Custom Email Experience with Mail Merge

Do you send emails en masse to your network of contacts? It’s okay, you can tell us….we’ve all been there! And under the right circumstances, a mass email can often be effective in reaching your network and sharing news or updates as you maintain some of those crucial relationships. If you used a program like MailChimp, Constant Contact, or even Contactually’s own ScaleMail, chances are you’ve utilized mail merge…even if you didn’t realize it. Basically, mail merge should be (if it isn’t already) your best friend in your email outreach as you look to personalize your emails at a large scale, and keep your messages relevant to each individual you’re sending them to. While it might require a little work on the front end of getting your contacts organized with different tags and creating a system that’s consistent across your whole contact database, it’ll pay off big time when you start sending better emails no matter what software or email system you’re using. Integrate mail merge into your strategy today: What is mail merge? We’re glad you asked! Mail merge was originally created as a way of utilizing spread sheets to import information into your email or even snail mail processes. It gave you a chance to import personalized information like names and addresses for large scale mailings. As technology has improved and changed, the idea of mail merge as also changed but the gist is the same. Think about it as a tagging system for everyone in your contact database. Do you keep notes on your contacts or people in your network? This is where you put them...
Understanding Who’s in Your Sphere of Influence

Understanding Who’s in Your Sphere of Influence

Did you see the title and scratch your head wondering what the heck a sphere of influence is…and if you have one? That’s okay, you’re certainly not alone and yes you definitely have one, even if you don’t realize it! If we’re going by the definition below (that’s the second bulleted one) then you can think of your sphere of influence as the folks in your network with whom your opinion holds some weight. This can be anyone from your peers, friends, co-workers and beyond, and once you identify this layer of your network, you can begin to improve your communication with them and engage in a more meaningful way with them. Don’t think you’ve got a sphere or not sure why you should prioritize them? Think again, they might be hiding right in plain sight in your network and you’ll want to keep them top of mind because these are the people who are your biggest supporters, advocates and can often provide a boost to your business. We’ll help you to run through your network and better identify the very important SOI so you can best nurture them. Who’s in my sphere of influence? Know thy network Where do you start? We suggest going ahead and taking stock of your network on social media. No mean feat, we know, but a little work upfront will be worth it when you’ve identified those key folks in your network. So go ahead, get on social media and start scrolling through your friends, followers, and connections. If your first inclination is to check on LinkedIn, you may want to think again. Assess...