Kaylee Riley, Author at The Contactually Blog | For Relationship-Based Businesses
7 Steps to Getting More Business from Existing Clients

7 Steps to Getting More Business from Existing Clients

Your current clients are extremely important. They’re already paying you for products and services. And, they are likely happy with your offerings, especially if they’ve been long-term customers. If you aren’t marketing to existing customers, you’re missing an easy, low-cost source of making more sales. Getting more business from existing clients doesn’t have to be a difficult chore. Learn how to increase revenue from existing customers with these seven easy steps. 7 Steps to getting more referrals: 1. Add value You can add value to your products or services by sharing your knowledge with your client. You can provide resources that will help customers use your service or related information to help them better their businesses. You might do something as simple as sending regular email newsletters. You could start a blog where clients can read and search for information. Or, you can offer larger resources, such as PDF guides and ebooks. When you share your knowledge, your customers will trust you more and begin to see you as an authority in your subject matter. As they respect you, they are more likely to stay with your business longer, purchase more, and improve your business’s bottom line.   2. Build relationships Every customer should feel like they have a special relationship with you. Get to know each of your customers. What are their problems? What solutions do they need? What stresses them? You can mention the things you learn about your clients to build one-of-a-kind connections. When you reach out to clients, use personalization. Don’t use generic templates or scripts. Cater your words to each person. For example, if...