Nikka Alejandro, Author at The Contactually Blog | For Relationship-Based Businesses
Why You Should Be Using Social Media for your Small Business

Why You Should Be Using Social Media for your Small Business

There is no denying that social media has taken over a big part of everyone’s lives. As technology advances, communication becomes far easier than it ever was in the past. Before, we needed to write dozens of letters and wait for days to receive a reply, but now we communicate with just the touch of a few buttons, and expect a response immediately. Such form of communication is called social media. Nowadays, social media platforms are where most conversations happen. Transactions can also be made using social media, which is why most companies strive to refine their social media marketing strategies so they can get a boost in sales, as well as expand their market reach. Why use social media for small business marketing? Social media – or rather, the content that is easy to spread via social media – has the ability to make people act in very specific ways that are beneficial to business owners. Deloitte, a UK-incorporated multinational professional services firm which provides audit, tax, consulting, enterprise risk and financial advisory services, shows how social media affects consumer behavior.  Their study focused on how social media affects consumers from different age ranges and races. There are a lot of differences on how much they use the Internet, what they use it for, what kind of devices they use and even how they look up information. Despite these differences, social media use is a trend that’s not going away anytime soon. Social media is popular among most groups but especially with people from this generation. Deloitte’s report found that 47 percent of millennials are influenced in their...