Niraj Ranjan Rout, Author at The Contactually Blog | For Relationship-Based Businesses
Why Email is still Relevant for Business Communications

Why Email is still Relevant for Business Communications

People have been talking about the death of email for years now, and yet we continue to find more and more uses for it. Email marketing is still the most economical and the most powerful marketing tool for a majority of businesses. Marketers consistently ranked email as the single most effective tactic for awareness, acquisition, conversion, and retention. The more we try to find a better alternative to email, the more we realize that we already have the solution that just needs to be used better….email is still relevant, it’s just a matter of how you’re using it. Maintaining Email’s Relevance: Why train people to be productive with email rather that moving to something better already? Over 205 million emails are sent every day and the number is only growing. If email is dead, why are people still using it? It is true that some tools and apps can displace some of the functions of the email, but an email is a multifunctional tool; you don’t just use it to communicate; you use it to market, perform project management functions, provide sales support, approach new leads, fix appointments, design your calendar, collaborate with the team and so much more. With so many benefits, then why is it that people doubt the capabilities of their email? The problem is with the way we use email rather than the email itself. Did you know that 58% of adults check their emails the first thing in the morning? Like it or not, email has seeped into our very lives and has become an integral part of it. Given these facts, we can safely...
6 Email Mistakes to Avoid in Cold Emails

6 Email Mistakes to Avoid in Cold Emails

Maybe you heard someone speak at a conference recently and you think you may have a great business opportunity with that person, or maybe you just want to try your luck and reach out to potential prospects or leads with a cold email. Whatever the case, there will come a time when you have to cold email a person and do your best to impress them in that one email or risk losing them altogether.  At times like this, etiquette plays a big role. Not only is it a visual turn off when the etiquette is poor but can also convey a lack of professionalism and manners on your part – definitely not a good first impression. So, here are some email mistakes you should be wary of when sending out cold emails (or even otherwise) to your network of contacts. Avoid these 6 cold email mistakes: 1. Writing generic and impersonal subject lines Many email experts advise users to keep the subject line short, but that doesn’t necessarily mean we use generic/vague/impersonal subject lines like ‘Hello there’ or ‘Stay connected’ etc. Lisa Marie Dias, an email marketing strategist says that in an age where we are all strapped for time and used to text messages, an email subject line should feel like a text message to the recipient. So, instead of using something generic, make it clear and specific. In fact, use this space to give a one-line summary of the content of the email. The reader should know what to expect before they open the email. 2. Requesting a read receipt This is, no doubt, a very...