Niraj Ranjan Rout, Author at The Contactually Blog | For Relationship-Based Businesses
6 Email Mistakes to Avoid in Cold Emails

6 Email Mistakes to Avoid in Cold Emails

Maybe you heard someone speak at a conference recently and you think you may have a great business opportunity with that person, or maybe you just want to try your luck and reach out to potential prospects or leads with a cold email. Whatever the case, there will come a time when you have to cold email a person and do your best to impress them in that one email or risk losing them altogether.  At times like this, etiquette plays a big role. Not only is it a visual turn off when the etiquette is poor but can also convey a lack of professionalism and manners on your part – definitely not a good first impression. So, here are some email mistakes you should be wary of when sending out cold emails (or even otherwise) to your network of contacts. Avoid these 6 cold email mistakes: 1. Writing generic and impersonal subject lines Many email experts advise users to keep the subject line short, but that doesn’t necessarily mean we use generic/vague/impersonal subject lines like ‘Hello there’ or ‘Stay connected’ etc. Lisa Marie Dias, an email marketing strategist says that in an age where we are all strapped for time and used to text messages, an email subject line should feel like a text message to the recipient. So, instead of using something generic, make it clear and specific. In fact, use this space to give a one-line summary of the content of the email. The reader should know what to expect before they open the email. 2. Requesting a read receipt This is, no doubt, a very...