All right. We’d be lying if we said relationship building weren’t incredibly important in both your professional and personal life. Think about it: repeat referral business essentially skyrockets if you maintain relationships with past clients. Crazy, right? And now that content marketing has exploded onto the scene, relationship building has changed for the better, and more emphasis is being put on providing value.
And with that, we present you nine stats everyone who builds personal and professional relationships needs to know about content marketing:
We’ve all had it happen: the follow up nightmare.
It started with the best intention. “Hey Tony, it’s been a while. How are you?” A day later, your inbox shutters. Turns out Tony is doing REALLY well, and he’s written 2 paragraphs to tell you about it, along with another paragraph asking about your business and another few sentences asking for pictures of your dog. You tell your assistant to cancel your calls for the day and prepare to email Tony back.
Relationship marketing is a tricky balance: write a message through email/social media that is too general and you run the risk of losing personal connections. Write it with too much interest and inquiry, however, and you will end up burying yourself in a huge pile of work responding back. Or worse, not responding and hurting key business relationships.
Seeing some of the best email habits of highly successful people, I’ve compiled a list of tips to help craft your messages:
There is no one-size-fits-all email for follow-ups, monthly newsletters, welcome autoresponders, or the ability to get your email to stand out in inboxes. Yet, email marketing is inherently about sending to more than one person at a time. So, once a potential or past client has received your marketing emails, how do you connect with your contacts in a meaningful, individualized way? Here’s how you do it in three steps: segmentation, personalization, and the targeting of content.
List segmentation is the ultimate tool for refining your lists to groups or demographics that make sense to send to together. Rather than segmenting based on the content you want to send, try experimenting with letting segments determine some of your content. For instance, search and segment your lists by geolocation, email domains of interest, or buyer personas. You can even check out this list of 27 ways to segment your contacts or check out how to rate your network.
Here at Contactually, our focus is on building one-on-one relationships through individual personal touches rather than large generic email blasts. However, when you have a big piece of news or content you want to share with hundreds of people at once, where does that leave you?
As of today, it leaves you with Mad Mimi!
We’re proud to announce new integration with Mad Mimi, a fantastic email newsletter service that sends over 40 million messages a day.
So what does this integration mean for you? A few things you now get:
- Gain the ability to sync your Contactually buckets with your Mad Mimi lists, keeping your contacts organized across both systems.
- Track which of your contacts are receiving newsletters sent from your Mad Mimi account.
- And more!
With both together, you can now send messages to a large group of people as well as get the benefits from a tool whose focus is on building relationships. It’s the best of both worlds.
If you are already a Mad Mimi customer, connect your Contactually account today (or head here check out how). It’s really easy. There are just four steps.
There’s a big shift going on in the real estate market: social media and websites have more emphasis and importance than ever before. So what’s a real estate agent to do? Where are they supposed to spend their time and efforts? Hopefully, with these 15 statistics (courtesy of ActiveRain and Properties Online), you’ll be able to get a deeper insight as to what you should be doing going forward. Here’s a good one: because 93% of social media web traffic for Realtors comes from Facebook, it’s SUPER IMPORTANT to have your site listed there. Simple enough, right? Check ‘em out below!
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