Rachel Silver, Author at The Contactually Blog | For Relationship-Based Businesses
5 Ways Consultants Can Get Referrals

5 Ways Consultants Can Get Referrals

Think about your last big purchase. How much did you research it before you bought it? You spend time reading reviews and asking your friends for their opinions. You would rather buy a product you were confident with than an impulse buy especially with a big purchase. Much like buying a new home, car, or new tech gadget, people are more likely to want to use a consultant who they know rather than a stranger. Referrals allow consultants to be less of a stranger and give the prospect a higher comfort level before making a decision. So how can consultants get referrals? For consultants, referrals make up a large portion of clients. Around 90% of consulting firms will tell you their most successful client base comes from referrals. Despite the high levels of success that comes with referrals, many consultants are afraid they will come off as too much like an obnoxious used car salesman. If you haven’t already started looking into referrals, you might be wondering why you should go out of your way to get them. Referrals are effective for sales and cost. They are the most effective method to gain new clients because you don’t have to put as much effort into the sale. Referrals give you a cheap way to target new customers because you can spend less money on marketing them. To gain more clients, check out these tips to get referrals: 1. Do great business The best way to gain referrals is by offering great service. Your clients are not likely to refer you if they are unhappy with their results. If your clients have...
10 Networking Tips for Realtors

10 Networking Tips for Realtors

Networking events can be daunting regardless of what industry you work in. Everyone has their own tricks and tips for attending networking events, and some are consistent while others are contradictory. No matter what events you attend, remember you are there to make connections. Although there is no trick to find the other Realtors to connect with, you can expand your network by staying out of your phone and engaging with fellow attendees. Preparing for the event allows you to be ready to jump in and engage with people outside of your usual group. New contacts can help expand your horizons with new information on how to handle clients, listings, and tactics for success. Here are the 10 Networking Tips for Realtors: 1. Come Prepared Plan out what your goals for the event. Top influencers or other agents may be the target of your networking. If you aim to meet people at the top then be aware that other attendees deserve equal attention because they could result in client referrals or partnerships later. Before you attend the event have copious amounts of business cards, pamphlets, and other promotional material ready to go. You don’t want to run out of material when you meet someone important. 2. Focus on Geography If you have been living and working in your area for a long time, you might already be buddies with the other Realtors in your area. When it comes to big networking events, try to break out of your bubble and meet influencers from other areas. Not only does this give you connections in new locations, but they might have different insights and strategies...
Five 5-Minute Tips on What to do After You Send a Follow-Up

Five 5-Minute Tips on What to do After You Send a Follow-Up

You have read a ton of posts and articles on following up with leads. You have become a master of the follow-up… Now what? Following up with your leads is a huge step towards sales success, but many people don’t know what to do after their initial message. Getting a response or closing a sale are the best outcomes from a first follow-up email. Frequently, though, your follow-up email will be sent to the trash and deemed unworthy of a response. Properly engaging your leads gets them filtered into your sales cycle and potentially turns leads to a sale. With so many people telling you how to follow-up, you need to learn what to do when your follow-up works and when it fails, and next steps to consider. 5 Tips for What to do After You Send a Follow-Up 1. Answer Questions Customer responses shows engagement and that they are interested in what you have to offer. Industry research shows that between 45-50% of all inbound sales are not followed up with after the original point of contact. Based on their response, you can better gage the customer’s needs and set up a plan of progress towards sale. Setting up times for calls, video meetings, or a way to further discuss the product would be a logical next step for sales. Well informed clients will feel more confident in their purchases. According to the Harvard Business Review, companies that respond to queries were 7 times more likely to have meaningful conversations, but most companies are very slow to respond or will not respond at all. It was found that companies that responded within the first hour to...
5 Five Minute Tips on How to Write Follow-Up Emails Effectively

5 Five Minute Tips on How to Write Follow-Up Emails Effectively

How many times have you gotten a drab email from someone “just checking in”? This bland attempt at a hook to get your response will frequently go to your trash in less time than it takes to write the email. Even though they made the attempt to follow-up with you and lead you on a nurture path, they completely failed. Following up with your contacts is one of the most crucial nurture tactics you can use with your lead campaign. Your emails should prompt the lead to want to send a response. Writing an effective follow-up with your contacts can mean the difference between a lead going cold or developing a solid relationship with the prospect. Here’s how to write effective follow-up emails to get a response: 1. Think Simple Even though you should write more than a quick “hey, how’s it going”, a long winded follow-up email is unnecessary. Your email should provide all of the information that your contact seeks, but without excess detail. Get straight to the point and tell them what they need to know. You want to provide information to the contact quickly while you have their attention. In your follow-up you should always circle back to the contact. You want your messages to come across as worthwhile and valuable. When sending a follow-up email, using excessive subject lines like URGENT, or unattractive bland subject lines will not get you your desired result. Just like the body of your email, your subject line should be specific and descriptive with focus on your message. Be specific with your questions. The more questions you bombard them with at once the less likely they are to answer all of...
10 Words to Increase the Value of Your Business Relationships

10 Words to Increase the Value of Your Business Relationships

There are words to get your email read and words that ensure your subject line gets read, but what are the things you need to say in order to increase the value of your business relationships? No matter how powerful and effective your product is, the way you frame your product to your clients makes all the difference. To add value to your product, you need to focus on what words you use for promotion and how you can best drive value in the relationships you cultivate with whatever service, platform, or tool you are selling. Your words should reflect how you want to convey the product to the client, and hook them into wanting to buy or continue building a relationship with you. So, what should you say? What words are the best to use? We’ve got you covered. Here are 10 Words to Increase the Value of Your Business Relationships: 1. Get: Your prospects are coming to your website or reading your messages because they want something. It is up to you to determine how to convince them to buy your product or service over others. Much like limiting clicks to get to the final goal, clients want to give the least they to receive more from your company. Changing your CTA to use the word ‘get’ rather than “Buy”, “Order”, “Click”, or “Sign-up”. By using the word ‘get’ you are describing what they will be receiving rather than what they are giving up to receive your product. If your CTA shows more value for the customer, then you will increase the amount of conversions from your...