Sabrina Jess, Author at The Contactually Blog | For Relationship-Based Businesses
How to Stay Top of Mind With Your Contacts

How to Stay Top of Mind With Your Contacts

Once upon a time you could remember all of your business contacts with ease. The people you interacted with to maintain your business were a select group. You knew all of their names, their kids names, and where they went to college. It was easy to connect with them and stay in touch. You also walked uphill (both ways) to work and soda was a penny. It’s 2015 and I’ve got a soda’s worth of pennies that say you probably have more business contacts than you can count or remember at once. In a time when people have 2000 Facebook friends and 5000 LinkedIn connections it’s no easy feat to remember each person you come into contact with and maintain a relationship. Are you trying to find a way to wade through the noise and stay top of mind with your contacts? Try these tips today and and start making more meaningful connections today. Keep your contacts organized Have you ever stared at the source code of a website? Having all of your contacts without any organization is kind of like looking at the code of a website when you only have minimal [or zero] knowledge of HTML. You’re sitting there staring at this information and you know it makes sense but you have no idea where to start and you’re not quite sure how to interpret it for your own purposes. Organizing your contacts helps to give you the front end view of a website and not the back end view. It’s not source code anymore. It’s a website — and a contact system — that makes sense....
10 Apps to Improve Your Professional Relationships

10 Apps to Improve Your Professional Relationships

If you’re like everyone else that’s alive and not living under a rock right now, you love apps. And who can blame you? Apps are pretty great. What do you want to do? There’s an app for that. No really, there is. In fact, there’s probably more than one. As is evidenced by my disappointment every time I check the app store after having an app epiphany. This handy list breaks down 10 of our favorite apps for improving your professional relationships. From team chat to conference networking, this list (in no particular order) touches on quite a few different pain points and we’re pretty sure you’ll find at least one to help your business (especially #10). 10 Apps to Improve Your Professional Relationships 1. Google Drive The document-sharing cloud everybody knows and loves. You don’t have to spend your life searching for that one spreadsheet from your boss’ presentation three weeks ago ever again. Google Drive makes it easy for teams to upload, create, collaborate on, and share standard documents. With features like word processing and spreadsheet options your team can work remotely and always have access to the key tools they need. Need to send files to a client? Share using Google Drive and you’ll both always be able to access them easily. Google Drive makes the file-sharing process simpler which makes it easier to focus on your actual interactions. Features: word processor, spreadsheets, team accounts, forms, slides, download email attachments to Drive 2. HipChat Real time conversations no matter where your team lives. We have team members around the world and this robust chat feature gives...
Use Customer Testimonials to Drive Sales

Use Customer Testimonials to Drive Sales

We both know you’re great. Whatever you’re selling is great. You believe in the product and the value it adds to the lives of other people. Your marketing is on point. Your network is growing. And now you just sell to the right people. Right? Not quite. In an age where people are used to marketing at every turn, they’re not easily convinced they need you or your service. People are smarter about the way ads work and how companies use ads to sway you. They’re harder to fool and they don’t trust advertisers nearly as much as they used to. Unless you’re Apple, you’re brand probably doesn’t inspire blind loyalty. But how do you reach people turned off by traditional advertising? How do you convince them that you have what they need? Customer testimonials. Your potential customers are immune to your advertising, but not to the opinions of their peers. *Word-of-mouth marketing is the primary factor behind 20 to 50 percent of all purchasing decisions. In other words: if you want to sell to more people, use customer testimonials. Your potential customers trust your current customers to help them make buying decisions. Providing an easy route to positive customer testimonials will making the decision-making processes even simpler for your potential customers. Not sure if this type of advocate marketing is right for your business? Fun fact: *word-of-mouth marketing generates more than two times the sales of paid advertising. So think about whatever you’re spending on your Google Ads or your Geocities banners. Then think about the return you see on them. Then double that return and subtract the...
3 Quick Tips for a More Effective Email Signature

3 Quick Tips for a More Effective Email Signature

We talk a lot about email. We know the importance of email and if you’re following us there’s a good chance you understand the importance of email too. We’re no longer in the early stages of the internet; we’ve moved into the technology age and your customers have expectations about your online communications with them. There’s email rules, etiquette, and even laws that guide communication. When you’re interacting with a potential client you want to put your best foot forward. You want to show your personality while still appearing professional and you need to do that to the very last line of text. Your signature is just as important as the body of your email. It’s your last chance for a first impression and considering only 52% of professionals actually have an email signature, you should make yours great.  Here are 3 Quick Tips for a More Effective Email Signature: 1. Cut back on the inline images I cannot emphasize this enough. I understand that putting social media icons is much more fun and using your company logo is something you might be personally attached to but whenever and wherever you can, remove the images. The more images you have the slower your email loads, and plenty of email servers won’t open your images without consent from the recipient which means your signature ends up showing up as a bunch of image attachments that might never get opened. On that note, cut back on the crazy fonts and colors, too. Both of these will also slow down an email load time and if there’s one thing people reading email...
Why You Need a Personal Brand

Why You Need a Personal Brand

You may not need a personal brand. If you’re not interested in growing your client base, increasing your sales, or chasing career growth, then you might not need a personal brand. If you are, however, one of the many people interested in doing or being more, a personal brand is integral to achieving your professional goals. Humor me if you will, and use your imagination for a moment. Jason works for Acme Corporation. He sells widgets. He wants to land a huge deal with the latest and greatest startup in Silicon Valley, Startup Inc. He wants to convince them they need to enter an exclusive deal with Acme for all of their widget needs. Startup Inc. will win because — Jason knows — Acme makes the best widgets around. Acme will win because they’ll increase their brand reach and relevance. Jason knows this is a great opportunity for both companies, he just has to get his foot in the door with Startup Inc.’s VP of Product Development, Nancy. Consider two potential scenarios. Scenario A: Jason writes an email to Nancy telling her all about Acme’s widgets and Acme the company. He signs off with a great, company-branded paragraph using the company-branded slogan and everything. The company created this branded marketing material for a reason and he’s excited to put it into action to land this deal. Scenario B: Jason writes an email to Nancy and he starts by telling her about himself. He then explains to her how he got involved with Acme and why he’s interested in making widget deals. Along with directing her to some customer testimonials,...