Samrat Patel, Author at The Contactually Blog | For Relationship-Based Businesses
6 Steps on How to Use Quora for Your Business

6 Steps on How to Use Quora for Your Business

Some of the most popular internet search queries are questions: “How long does yogurt last after its expiration date?” “What is Narcos?” “How many nickels are in a $58,000.33?” While most of these questions can be answered from various links containing particular keywords, few sites offer a forum to answer questions in a credible manner. Ask.com, Yahoo Answers, and even Reddit and Tumblr, have tried to tackle this need to answer internet users’ questions, but they have failed. Most answers on these sites are either biased, spammy, or outright unrelated. Quora, a question-answer platform, has tackled become quite a niche. Founded in 2009, it recently doubled its user based this past year to over 200 million monthly visitors – that’s nearing Twitter’s 328 million monthly users. According to Alecia Morgan, Quora’s Content Marketing Evangelist, the platform’s main goal is to foster high quality. In other words, Quora is all about presenting the right information to the questions its users ask.  Along with ranking as high as Wikipedia, Quora has multiple publishing partnerships, like with Forbes and Newsweek, where tons of high quality content are distributed to various audiences. The platform has flourished over the years. Leaders in business, politics, and culture all have contributed to Quora, like Barack Obama, Sheryl Sandberg, Mark Cuban, and Craig Newmark. These leaders along with other knowledgeable users have given Quora an edge over all other question-answer sites: credibility. How to use Quora for your business: Getting started Quora has a very strong community of users who freely moderate content alongside Quora’s actual team of moderators. Users are able to approve of answers through...
What to Do When Your Sales Leads Say ‘Not Now’

What to Do When Your Sales Leads Say ‘Not Now’

Sales is a tedious game of converting leads into paying customers, but, as you know, not all leads end up that way. Data shows that 80% of sales are made after the fifth call, but only 8% of salespeople keep up with leads until then. Regardless of persistent follow-ups,  some cold leads never heat up and some leads convert to customers instantly. However, there are times when a lead is developing well, seems interested, and just when you’re about to close the deal they say, “Not now.” This can be debilitating to hear; almost as much as when in high school you told your crush how you really felt about them and they replied “I like you as my friend!” As a professional you are now confused on what the best next steps are. Do you press them to make a decision? Do you persuade them into closing the deal? Do you ghost them… and never contact them again? First off, there still is hope, so don’t panic and leave them out to dry. Find out what the reasoning is behind their decision to hold off from the sale right now. A common sales qualification term is BANT, which stands for Budget, Authority, Need, and Timeframe. While BANT is not a perfect explanation for every industry, it is applicable and helpful in finding out what exactly is stopping the deal from closing at the moment. All the categories of BANT are broad, so most reasonings will be covered by at least one. If you identify that, you can adjust your approach and plan accordingly. 4 Tips for when your sales leads...
Going Viral: Using Trends in your Marketing Strategies

Going Viral: Using Trends in your Marketing Strategies

Marketing is a game of making a connection, and the stronger the connection, the more likely the customer will buy the product marketed. Marketing varies on the target audience, categorized by age, location, and even consumer preferences. In today’s modern age, marketing campaigns do not last longer than a couple of months, if distributed effectively enough to reach its highest potential reach. The average length falls between 3-9 months. With such a small period of time, marketing relies heavily on popular culture and its trends. A cultural trend is any type of activity that is participated in by society as a whole, and big trends recently have been: the Ice Bucket Challenge, the Mannequin Challenge, Pokemon GO, and spontaneous Flash Dances. There are many more, but all of them present businesses with a unique opportunity to capitalize on new revenue. Especially when it comes to social media, where the demographic is mostly younger people, marketing campaigns must have relevance to current events and trends. The best marketing teams are opportunistic in regards to world events and social trends to optimize their product reach and sales potential. Of course marketing on every single trend alone will not earn customers, but rather drawing the connection between trends to your own product will. We have made a list of possible ways for real estate agents, small businesses, and others can capitalize on social trends. Here are some recent trends and how a marketing team would have approached it to fit their business. 4 Marketing trends to try out: Ice Bucket Challenge The Ice Bucket Challenge went viral in the summer of 2014...
Action Words That Generate Responses

Action Words That Generate Responses

We’ve all been there, sitting at our desks, writing an email or a communications for work and wondering if we’re potentially using words that could keep people from opening our email or could also positively influence them as they read it. There’s a reason there’s plenty of articles out there that tackle this exact conundrum of determining the best words for generating a response from your contacts. Since its birth in 1991, the world wide web grows everyday. The internet, as of January 2017, has over 4.78 billion registered web pages and over 3.48 billion users. The email realm is even greater: by the end of 2017, it is estimated that there will be 4.9 billion email accounts with over 206 billion sent daily. The sheer size and scope of content available is daunting to any blogger or marketer trying to build, but there are methods on how to capitalize on the audience size the internet provides: call to action words. Call to Action words, CTAs, are not just verbs, but rather words that will provoke responses. CTAs can be placed in blog titles, email subjects, and advertisements links, and they increase the likelihood of grabbing attention from cold leads, or people who may not have heard of you, your website, company, or brand. MarketingExperiments, an Internet-based research lab that specializes in optimizing sales and marketing processes, has found that CTAs can increase clicks by upwards of 110%. In the content world, language plays such a big role that it cannot be ignored, our customers must be convinced to respond. In the IoT – the internet of things –...
The Guide to Real Estate Holiday Cards

The Guide to Real Estate Holiday Cards

Caroling, shimmering lights, and sweater weather, the holiday season has officially arrived. This time of year is a time to give thanks to all the people that make our lives bright. With the first holiday card sent in the winter of 1843 by the famous educator and art donator Henry Cole, holiday cards have become an American tradition, and one that also causes lot of stress. Holiday cards are a great way to show your appreciation to the folks in your network, however, the more customers a business has, the harder it is to be personal and heartfelt in each individual card. Doesn’t it always seem that each year we seem to get more cringe-worthy cards than the last? These cards end up being remembered for all the wrong reasons, and that’s something important you’ll want to avoid entirely when you’re sending out your holiday cards…especially in a professional network.  5 Tips to Sending the Best Real Estate Holiday Cards: Build authentic relationships this holiday season For business, the holidays are a great time to show customers how much they are appreciated. Nurturing a relationship with your customers has become more vital in growing a company, especially in terms of customer base and revenue. The rise of conscious consumerism, consuming products created in accordance to ethics like fair labor, has resulted in a global business environment more focused on the customers. According to Harvard Business Review, creating products that foster emotional connection with consumers increases the number of customers, in one specific case by 40%. With it being December, the best way to harbor customer relationships is through holiday cards....