Samrat Patel, Author at The Contactually Blog | For Relationship-Based Businesses
Going Viral: Using Trends in your Marketing Strategies

Going Viral: Using Trends in your Marketing Strategies

Marketing is a game of making a connection, and the stronger the connection, the more likely the customer will buy the product marketed. Marketing varies on the target audience, categorized by age, location, and even consumer preferences. In today’s modern age, marketing campaigns do not last longer than a couple of months, if distributed effectively enough to reach its highest potential reach. The average length falls between 3-9 months. With such a small period of time, marketing relies heavily on popular culture and its trends. A cultural trend is any type of activity that is participated in by society as a whole, and big trends recently have been: the Ice Bucket Challenge, the Mannequin Challenge, Pokemon GO, and spontaneous Flash Dances. There are many more, but all of them present businesses with a unique opportunity to capitalize on new revenue. Especially when it comes to social media, where the demographic is mostly younger people, marketing campaigns must have relevance to current events and trends. The best marketing teams are opportunistic in regards to world events and social trends to optimize their product reach and sales potential. Of course marketing on every single trend alone will not earn customers, but rather drawing the connection between trends to your own product will. We have made a list of possible ways for real estate agents, small businesses, and others can capitalize on social trends. Here are some recent trends and how a marketing team would have approached it to fit their business. 4 Marketing trends to try out: Ice Bucket Challenge The Ice Bucket Challenge went viral in the summer of 2014...
Action Words That Generate Responses

Action Words That Generate Responses

We’ve all been there, sitting at our desks, writing an email or a communications for work and wondering if we’re potentially using words that could keep people from opening our email or could also positively influence them as they read it. There’s a reason there’s plenty of articles out there that tackle this exact conundrum of determining the best words for generating a response from your contacts. Since its birth in 1991, the world wide web grows everyday. The internet, as of January 2017, has over 4.78 billion registered web pages and over 3.48 billion users. The email realm is even greater: by the end of 2017, it is estimated that there will be 4.9 billion email accounts with over 206 billion sent daily. The sheer size and scope of content available is daunting to any blogger or marketer trying to build, but there are methods on how to capitalize on the audience size the internet provides: call to action words. Call to Action words, CTAs, are not just verbs, but rather words that will provoke responses. CTAs can be placed in blog titles, email subjects, and advertisements links, and they increase the likelihood of grabbing attention from cold leads, or people who may not have heard of you, your website, company, or brand. MarketingExperiments, an Internet-based research lab that specializes in optimizing sales and marketing processes, has found that CTAs can increase clicks by upwards of 110%. In the content world, language plays such a big role that it cannot be ignored, our customers must be convinced to respond. In the IoT – the internet of things –...
The Guide to Real Estate Holiday Cards

The Guide to Real Estate Holiday Cards

Caroling, shimmering lights, and sweater weather, the holiday season has officially arrived. This time of year is a time to give thanks to all the people that make our lives bright. With the first holiday card sent in the winter of 1843 by the famous educator and art donator Henry Cole, holiday cards have become an American tradition, and one that also causes lot of stress. Holiday cards are a great way to show your appreciation to the folks in your network, however, the more customers a business has, the harder it is to be personal and heartfelt in each individual card. Doesn’t it always seem that each year we seem to get more cringe-worthy cards than the last? These cards end up being remembered for all the wrong reasons, and that’s something important you’ll want to avoid entirely when you’re sending out your holiday cards…especially in a professional network.  5 Tips to Sending the Best Real Estate Holiday Cards: Build authentic relationships this holiday season For business, the holidays are a great time to show customers how much they are appreciated. Nurturing a relationship with your customers has become more vital in growing a company, especially in terms of customer base and revenue. The rise of conscious consumerism, consuming products created in accordance to ethics like fair labor, has resulted in a global business environment more focused on the customers. According to Harvard Business Review, creating products that foster emotional connection with consumers increases the number of customers, in one specific case by 40%. With it being December, the best way to harbor customer relationships is through holiday cards....
Social Media Automation and You

Social Media Automation and You

Social media is the largest growing sector for company marketing and customer support. The internet has enabled instant responses and up-to-date advertising campaigns. However, as any person that has run social media professionally knows, whether it be for their company or your own professional profile, the instantaneousness of this new era has brought about a daunting task for social media operators: constant management of these accounts. Although many of these tasks require personal touches and specific care and attention, some are very menial. Growing your community, timing of posts, as well as analytics can all be now done easily through online software programs. Known as “bots” or automation tools, these programs can help target potential new online community members, schedule posts, and show metrics that aid in the overall social media campaign. Bots can be highly effective, especially when nearly 30% of users assume that messages they receive or actions done by bots as those done by a ‘real’ user. Think of the automated message you sometimes receive on Twitter when you follow someone new. This is a great and often misused tool by many tweeters out there. We’ve all been on the receiving end of a poorly executed automated response and it can often leave a bad taste in our mouths when it comes to the idea of utilizing some of the automation tools ourselves. But, before you go running and screaming in the other direction in fear of losing your personalized touch on social media, we’ve got a few recommendations for tools to try out, integrate into your social media strategy, and maybe even learn to love! 8 Tools for...
Top 7 Networking Gurus to Follow on Twitter

Top 7 Networking Gurus to Follow on Twitter

To be successful in the professional world today, you need help from others. Networking, as well as education and prior job experience, is one of the most impactful things that will improve your career. According to a survey conducted by Forbes in 2010, over 40% of new jobs derive from networking compared to only 25% coming from job boards. Networking, also known as relationship building, is what Contactually’s mission is centered on: To help relationship-focused professionals expand opportunities through authentic and timely engagement. Software alone cannot make you into a great networker, so below we have compiled the top networking influencers. These individuals are experts in networking and career guidance, so follow and keep up with their work so that you become a first rate networker! Learn how to network with these influencers: It turns out, you don’t have to go to those dreaded meet-ups or cocktail hours anymore to get your networking done. Although they’re not always a bad idea, sometimes they’re painful…especially for those folks who might be shy or don’t have the time to dedicate to lengthy events and small talk. Now, we’ve got the ability to ‘meet’, chat with and network with people and influencers all over the world, without leaving your home or office. But one thing doesn’t change, who you network with does in fact matter, and our list can help point you in the right direction of who you should be focusing on as you look to expand your networking chops. This list includes experts in different fields, speakers, writers, and all around networking pros. Where do you start? Go ahead and...