Samrat Patel, Author at The Contactually Blog | For Relationship-Based Businesses - Page 2 of 3
Social Media Automation and You

Social Media Automation and You

Social media is the largest growing sector for company marketing and customer support. The internet has enabled instant responses and up-to-date advertising campaigns. However, as any person that has run social media professionally knows, whether it be for their company or your own professional profile, the instantaneousness of this new era has brought about a daunting task for social media operators: constant management of these accounts. Although many of these tasks require personal touches and specific care and attention, some are very menial. Growing your community, timing of posts, as well as analytics can all be now done easily through online software programs. Known as “bots” or automation tools, these programs can help target potential new online community members, schedule posts, and show metrics that aid in the overall social media campaign. Bots can be highly effective, especially when nearly 30% of users assume that messages they receive or actions done by bots as those done by a ‘real’ user. Think of the automated message you sometimes receive on Twitter when you follow someone new. This is a great and often misused tool by many tweeters out there. We’ve all been on the receiving end of a poorly executed automated response and it can often leave a bad taste in our mouths when it comes to the idea of utilizing some of the automation tools ourselves. But, before you go running and screaming in the other direction in fear of losing your personalized touch on social media, we’ve got a few recommendations for tools to try out, integrate into your social media strategy, and maybe even learn to love! 8 Tools for...
Top 7 Networking Gurus to Follow on Twitter

Top 7 Networking Gurus to Follow on Twitter

To be successful in the professional world today, you need help from others. Networking, as well as education and prior job experience, is one of the most impactful things that will improve your career. According to a survey conducted by Forbes in 2010, over 40% of new jobs derive from networking compared to only 25% coming from job boards. Networking, also known as relationship building, is what Contactually’s mission is centered on: To help relationship-focused professionals expand opportunities through authentic and timely engagement. Software alone cannot make you into a great networker, so below we have compiled the top networking influencers. These individuals are experts in networking and career guidance, so follow and keep up with their work so that you become a first rate networker! Learn how to network with these influencers: It turns out, you don’t have to go to those dreaded meet-ups or cocktail hours anymore to get your networking done. Although they’re not always a bad idea, sometimes they’re painful…especially for those folks who might be shy or don’t have the time to dedicate to lengthy events and small talk. Now, we’ve got the ability to ‘meet’, chat with and network with people and influencers all over the world, without leaving your home or office. But one thing doesn’t change, who you network with does in fact matter, and our list can help point you in the right direction of who you should be focusing on as you look to expand your networking chops. This list includes experts in different fields, speakers, writers, and all around networking pros. Where do you start? Go ahead and...
10 Real Estate Influencers to Have on Your Radar

10 Real Estate Influencers to Have on Your Radar

How do you keep up with the latest happenings in the real estate industry? In an ever-changing landscape, keeping up with the most up-to-date trends can make all the difference in closing more home sales and gaining more clients. Real estate has so many players and firms that you may find yourself overwhelmed by the plethora of options on who to follow professionally and socially. That’s why we put together a list of some of the top real estate influencers out there in the USA, based on their careers, accomplishments, and social presence. This is by no means the be-all and end-all of lists, and we know there are plenty of real estate pros and influencers out there. But, if you’re new in the industry (or a seasoned pro) and you’re looking for some of the experts and influencers out there to keep an eye on for advice and the like, this list is a great jumping off point. Real Estate Influencers to keep your eye on: Leigh Brown: Coming from a sales background, Leigh Brown is now a partner and chief broker at Leigh Brown and Associates located in Charlotte, North Carolina. Leigh’s work has made her one of the top selling real estate agents in Charlotte. She has been a longtime speaker and advocator for real estate, especially in terms of sales and motivation advice. She’s a writer at Realtor Mag, her own blog, as well as many other media outlets as a guest writer. Follow her on Twitter: @LeighBrown Sean Carpenter: Sean Carpenter started off his real estate career in 1998 and has prospered since. He now...
5 Steps to Upgrading Your Instagram to Business

5 Steps to Upgrading Your Instagram to Business

Social media marketing is proving to be a major key to succeeding as a business today in 2016. Social media marketing itself is all about presenting quality and relevant content in a professional manner. And we’ve talked about how to make your brand Instafamous before and how that fame could be attainable for all of us, but now it’s time to take it a step further. Since then, we have upgraded our own Instagram account to the new business profile. Our profile now features a contact button and a hyperlink to our headquarters’ address, which goes well beyond what a basic Instagram profile generally displays. Along with the new look, we now have a new set of Instagram’s native tools for assessing how exactly our posts are performing. The tools include statistics on posts and followers, as well as an easier way to promote posts. So how do you upgrade your profile? Below are the five easy steps for getting your Instagram profile to business official and a few reasons why it may be beneficial for you and your marketing efforts.  Upgrade Instagram to Business There are upwards of 500 million monthly active users on Instagram. Yes, we know that’s a lot of people…as if you didn’t have enough to worry about when you posted a picture on Instagram…But think about it this way, that’s a pretty big number of possibilities of people who could made aware of your business. And what’s better than more exposure for your business? The biggest perk of upgrading your account is that it puts your address and information front and center on your profile,...
Top 10 Real Estate Influencers to Follow on Instagram Now

Top 10 Real Estate Influencers to Follow on Instagram Now

For those real estate agents looking to expand their following on Instagram, your best first step may be to go check out the pros and see what they post and how they run their account. There are 300 million daily active Instagram users and if you search #RealEstate on Instagram, you’ll find over 4 million posts tagged with it, meaning there are plenty of folks out there utilizing Instagram for their real estate needs. It’s a great outlet to share both your business and your life with your network of real estate agents, as well as with your clients and potential clients. So what’s the next step? If you’re not already on Instagram, then check out our quick start guide here to getting signed in and setting up your profile. Once you’ve got that all done, you’ve got to build up both your followers and your following. Start by amping up who you’re following and the rest will come from there. Give our list a try and watch as your Instagram feed is immediately enhanced… Follow these influencers on Instagram for real estate: Quick, get on Instagram and follow these real estate pros. Not only will it help in giving you some major inspiration for your own account, but it’s an immediate link into the real estate social media community. It’s a great way to network a little with other agents outside of your area while building up that ever-important online presence for the sake of your clients and future clients. Our Top List: 1. Fredrik Eklund: @fredrikeklundny (697k followers) Who are they? Fredrik Eklund is a real estate broker from...