Business Development Archives
How to Network Without Going to Networking Events

How to Network Without Going to Networking Events

We’ve all been to them or we’ve at least been invited to them, a mixer or industry networking event held at a local bar or restaurant…or worse, a conference center. What is it about these events that make our skin crawl or that sends introverts running back to their cubicles, wishing they were never invited? It feels like no matter what business you’re in, it’s all about who you know in order to make moves or move up in your career. While we don’t necessarily subscribe to that rule, we do believe in the power of a good network and the importance of building relationships with your network and contacts. So, is there a way that you can make those crucial connections with other industry professionals without having to step foot in a crowded bar with a ‘hello, my name is…’ sticker on your shirt? We’d argue that yes, you absolutely can network without attending one of those cringe-y events. But first? You’ll need to learn to love, or at least appreciate why networking is an important aspect of your career and even your personal life. How to: Network without the Networking Events Why people hate going to networking events You’ve heard it before, networking is necessary to get ahead in your career. But is going to a networking event or a meet-up necessary to get ahead in your careers? For those who may hate the idea, or shy folks who aren’t comfortable walking into a room of strangers, these networking events may feel more like a necessary evil. Why is it that so many of us dislike the idea of...
Building Your Brand’s Identity and Loyalty

Building Your Brand’s Identity and Loyalty

You’ve done the all the big, hard work of creating your business; but, that business is not going to take off running and start selling houses all on it’s own (although wouldn’t that be nice?) No, you’ve got to build up your brand identity, personality, and voice. With that identity, your current customers will know who you are and trust in the stable, consistent message you provide. And for realtors, having a strong brand identity is especially key to building up the trust that’s needed when it comes to buying or selling a home. Your brand’s identity tells a strong and compelling story about who you are. It will help in the journey to acquire the customers you want to attract to your business. Often this first step of creating your brand identity and identifying those ideal customers is key in gaining the important loyalty of future customers who will keep coming back to you and sending their friends to you too! Our top tips for building your brand’s identity & loyalty: What’s your Identity? You may be thinking that you already have a brand identity. You have a logo and a ‘look’ for how you present your business. And while those aspects are important, there’s a lot more to your business’ identity than you may realize. Just like there’s more to you as a person than the way you look, your brand has a story too — and that right there is your identity! You want to create a compelling story around your business that will attract customers who find your identity appealing and will continue to come back to...
How to Make the Most of Your Business Relationships Today

How to Make the Most of Your Business Relationships Today

We all know the bottom line here; you want to build your business and you want to maintain the business relationships you already have. While this may seem like a daunting task for anyone to take on and remain a sane human being, we can assure you there are some tricks to it. It all begins and ends with data.  And no, it doesn’t require you to throw your business relationships out the window, if anything, your relationships with your customers and network can tell you more than you think. We’ve got the goods on how to make the most of your business relationships…today! To jump right in, you can utilize your current contacts and network to mine for this precious data. First, begin by asking yourself a couple of key questions: How did I get my current customers? What can my current customers do for or share with me? How am I successfully connecting with my business relationships? How am I struggling to connect with my relationships? What platforms work well to connect with my contacts? When was the last time I reached out to my contacts and network? The answers to these questions can help you to think more productively about the way you’re creating and maintaining your business relationships. They can also help to point you in the right direction of improving how you reach out to your network and continue to follow up with them. When you’re ready to move beyond these questions, you can start taking a look at your metrics and data. Before you panic, these metrics and data are just waiting for...
3 Ways to Grow Your Legal Practice

3 Ways to Grow Your Legal Practice

Unfortunately, you aren’t taught in law school how to build your book of business or how to get clients. And most importantly, you aren’t taught how to grow your legal practice. Like any other business, growth is extremely important for a law firm and solo-practitioners. Without growth, your firm could go the other direction into plateauing or failure. So what are some of the things attorneys must know to supercharge their practice? 3 Ways to Grow Your Legal Practice 1. Referrals There have been several surveys that have asked the question, “If you need a lawyer, what would you do?” The most recent survey conducted by Moses and Rooth presented similar findings to the survey conducted in 2011 by the American Bar Association and surveys following. The survey highlighted that clearly, majority of people would got to a person they know. As a lawyer, the strength of your relationships and network is vital to your business and the future growth of it. Did you know that clients who are referred by friends or someone you know are worth much more in profit than a cold encounter? Referrals are “inherently cost-effective” and more efficient to gain with your time. 2. Top of Mind When one of your friend’s friend asks for the best attorney for a problem they have…will your friend remember to refer you? This is where staying top of mind is extremely important. It will determine if your friend, acquaintance, previous, or maybe current client will reference you when someone asks if they know a lawyer? To ensure that these individuals refer you, you can stay top of mind in...
[INFOGRAPHIC] Modern Selling in 2015: Nurturing Leads in the Digital Era

[INFOGRAPHIC] Modern Selling in 2015: Nurturing Leads in the Digital Era

As a society, we have achieved many amazing things through innovation and technology. Our world is more interconnected than ever before. You would think that limitless connection would allow the sales process to become as streamlined and stress-free as possible, yet studies show that the sales cycle is longer than ever. How do you reach the ever-hesitant customer of the digital age? And how do you effectively market to them, and start nurturing leads as they come in? In our infographic below, you’ll discover the building blocks for the blueprint of sales in this modern world… [INFOGRAPHIC] Modern Selling in 2015: Nurturing Leads in the Digital Era Share this Infographic on Your Site! Please include attribution to blog.contactually.com with this...
Relationship Building With Influencers, Executives, and VIPs

Relationship Building With Influencers, Executives, and VIPs

One of the biggest barriers to overcome in great relationship management is the moment of terror. Know it? It happens right before you press that Send button. That fear that your message won’t be welcome. That your contact, instead of thinking positively of you, will press the Delete key on your entire existence. And your business will spiral out of control, leaving you to join the circus. OK, maybe a bit too far there. And, for some reason, that fear is only exacerbated when dealing with an executive, influencer, or some other type of high-profile individual. We’ve spoken before about how to overcome that baseline reticence to engage, so today I’ll just provide you some guidance about how to approach improving your relationship with this particular group of people. I want to respect your time, so if you just want to grab a tl;dr out of this, it’s they’re human too. Let’s take a critical look at who these people are, starting with their differences and similarities with you and others. Differences: They are often more experienced, therefore can quickly pattern-match you against others. They may have an assistant as an initial filter to get through. They are “busier” – not to say that you aren’t, but the symptoms are slow/no email response, curt replies, etc. They have to be on the defense at all times – every dollar of their budget, minute of their time, screen pixel, brain cell, is being attacked. They lean on others and delegate heavily. Similarities: They, on average, have the same number of appendages as you. Sorry, just had to throw that one...