Email Archives
4 Steps to Sending a Painless Follow Up Email

4 Steps to Sending a Painless Follow Up Email

You sent an important email out a day ago, it may have been to a hiring manager about the job you’ve applied for, or maybe it’s to a client that’s waffling on signing the deal you sent over to them. No matter what the circumstances, waiting for a response can often be torture and most of the time can slow down your day or decisions you need to make. This is where the follow up email comes into play. I know, they’re hard to write, they’re hard to send and they’re often easy to forget in the middle of a busy day. But when you finally remember that you needed a response, it may be too late and you’ll end up wishing you had sent that follow-up email after all. Instead of dragging your feet on sending out that quick email, we’ve got a few tips to help make the process a little less painful and instead help you build the follow-up strategy right into your day-to-day tasks without even thinking (or stressing) about it! 4 Tips to writing a painless follow up email: Timing is everything Knowing when to send your email out is key here and it could be a huge blocker when it comes to actually doing the deed. So, how long should you wait to send your follow-up email after not getting a response? We recommend trying a tool like Boomerang first as the best way to track who’s responded and who might have fallen through the cracks. It allows you to schedule an email to be sent out or remind you if you never heard back from the contact...
Increase Your Email IQ

Increase Your Email IQ

Editor’s Note: This article was originally published by RISMedia, you can view it here.  Building relationships through email At Contactually, we believe that the most successful businesses in the world are built upon personal, authentic relationships with clients and partners. Since 2013, we have helped tens of thousands of users do just that—strengthen and grow their professional relationships. We have helped users send more than 60 million emails to their contacts using our automated reminder system and market-proven templates, resulting in an average increase of 42 percent in the growth of their businesses. Our users organize their contacts into “buckets,” groupings of people who will be contacted at a similar frequency or have common traits. Real estate professionals will often categorize their leads into hot, warm, and cold lead buckets, each requiring a different contact cadence. While the short-term goals of each of these leads may differ, they share one important commonality. As a real estate professional, you want each and every lead to positively think of you and enthusiastically mention you when a friend or family member even hints at a real estate need. This begs the question: What can real estate professionals do to increase the likelihood of this happening within their network? To help answer this question, we analyzed the performance of emails sent by real estate professionals. We took a sample of over 150,000 emails sent to contacts categorized by the Contactually user as either a “Hot Lead,” “Warm Lead,” or “Cold Lead,” and evaluated performance based on whether the email was opened, responded to, or simply ignored. We further evaluated important, actionable elements, such as...
7 Tips to Writing a Better Follow-Up Email

7 Tips to Writing a Better Follow-Up Email

Editor’s Note: This post was originally published on the Sigstr Blog and can be found here.  Writing a follow up email is hard. You’re working to snag the attention of a prospect who has an inbox full of droning provocations and unsolicited gloom, laden with demanding sales folks prodding them to take action they’d, more often than not, rather skip. Emails with real value tend to slip through the cracks. The “Delete” response on cold emails is so fast today. An average buyer gets somewhere around +100 emails a day, but only opens 23 percent of them, according to a study by Tellwise. Moreover, that buyer is only clicking on 2 percent of them. But, according to SiriusDecisions, the average sales person only makes two attempts to reach a prospect. And I get it. You don’t want to be a pain in the keister. We all want to avoid being annoying at the risk of having to face rejection. But it’s our job to make sure we’re aligned with what our prospects want and need. The trick is to make your follow up email creative and useful so it doesn’t feel like a follow up. Here’s your 7 tips for the best follow up email: 1. Know who you’re talking to. Do a little research on who you’re dealing with in your email. Understand your persona so you can figure out how best to relate to them in your follow up email. To get a heat check on your prospect, hit their social channels like LinkedIn, Twitter and Facebook to see what kind of content they’re responding to and how...
Less is More: Decoding the Productivity Myth

Less is More: Decoding the Productivity Myth

Editor’s Note: This post was originally written by Annie McMindes for the Sigstr blog. You can find it here. We are impatient. In our always-on, agile, tech-obsessed society, we want what we want and we want it yesterday. We depend on fatter pipelines, fuller funnels and more prospects. And the only way to meet the rising demand is to work longer hours, without breaks, and stay connected at all times. Every time we hear the chirp of our smartphone singing in a new email, we jump to respond. We check it in bed, at the dinner table, in the park with the kiddos, on family vacations. A 2012 study by the Center for Creative Leadership found 60 percent of smartphone-using professionals were connected to the office for an average of 72 hours a week. We’ve become narcissistic drones, we’re told, lacking the will-power to look away from the soft glow of our iPhone 7s. We’re desperate to stay at the center of attention, and frantic to remain reachable at all times. And it’s absolutely true many of us can probably chill with the social media frenzy. No one needs to know what you had for lunch, second lunch, dinner, snack or your 2 a.m. fridge-raid. But it’s becoming overtly clear the workplace demands propel a huge portion of the anxiety-induced phone-glancing. 4 Steps to Slow Down & Maintain Productivity: When we slow down, we’re labeled a slacker. We’re led to believe we’re doomed to get less done. We slow down but the world races forward, leaving us in the dust. But staying in the perpetual “on” position is completely...
10 Email Habits that Annoy Your Customers

10 Email Habits that Annoy Your Customers

Editor’s Note: This post was originally written by Annie McMindes for the Sigstr blog. You can find it here.  Think about all the emails you receive every day. How often do you notice something that is so irritating that you can’t even read on? What started out as a promising email exchange quickly spoiled, and the convo hit your Trash. It’s bad email etiquette we experience daily, but have you ever thought that maybe, just maybe, you could be guilty of these email faux pas as well? 10 Annoying Email Habits: 1. Blast the “eblast” Gone are the days of a one-size-fits-all approach to email. Crafting just one message and blasting it off to your entire list every week, hoping it resonates with the multiple personalities you service just doesn’t work. There are few things more annoying than receiving a batch email only to realize any prior communication with the company meant nothing – you’re just a number on a spreadsheet. The MarketingProfs post, “Six Email Habits That Are Alienating Your Customers,” puts eblasts and the concept of “Batch-and-Blast” right at the top of the list of email etiquette practices that grate on our nerves. Here’s why they hate it: “…think about the impression you’re making with customers who also have relationships with merchants that more fully understand their needs and desires. Customers who sense you don’t care will delete, ignore, or unsubscribe, so focus on sending the right email at the right time for the right reason.” 2. Short-sided segmentation Today’s technology allows us to get a closer look at our audience, which is so handy in the micro-fragmenting world...