Email Archives
7 Steps to Make, Use & Perfect Automated Email Workflows

7 Steps to Make, Use & Perfect Automated Email Workflows

Compiling a solid email list is a time consuming, but incredibly valuable undertaking. And, once you’ve created the perfect email content to help convert that list into customers, the only thing left to do is build an added level of efficiency into the process with a streamlined automated email marketing workflow. As a busy real estate agent, you may not have the time to personally follow up with every inquiry you receive and stay in touch with clients who have contacted you in the past. But, a structured email marketing workflow would take much of this burden out of your hands altogether. 7 Steps to set up your email workflows: 1. Know your goals Before you’re able to build the email marketing workflow that works for you, you’ll have to determine what your ultimate goals are. In the business of real estate, that could range anywhere from obtaining new buyers and sellers to retaining past clients interested in future dealings. There are any number of goals you can seek to achieve. A simple email platform, such as Mail Jet, can make this entire process much easier to work through. 2. Map out your path Each goal you’ve set out for yourself could have a different workflow it needs to follow in order to be successful. The path of emails for each goal will send recipients down differing paths on route to a specified end. Workflows may intersect or merge into one another, depending on the response they receive. For example, a client interested in buying investment properties wouldn’t receive the same messages as a first time home buyer. But,...
6 Email Mistakes to Avoid in Cold Emails

6 Email Mistakes to Avoid in Cold Emails

Maybe you heard someone speak at a conference recently and you think you may have a great business opportunity with that person, or maybe you just want to try your luck and reach out to potential prospects or leads with a cold email. Whatever the case, there will come a time when you have to cold email a person and do your best to impress them in that one email or risk losing them altogether.  At times like this, etiquette plays a big role. Not only is it a visual turn off when the etiquette is poor but can also convey a lack of professionalism and manners on your part – definitely not a good first impression. So, here are some email mistakes you should be wary of when sending out cold emails (or even otherwise) to your network of contacts. Avoid these 6 cold email mistakes: 1. Writing generic and impersonal subject lines Many email experts advise users to keep the subject line short, but that doesn’t necessarily mean we use generic/vague/impersonal subject lines like ‘Hello there’ or ‘Stay connected’ etc. Lisa Marie Dias, an email marketing strategist says that in an age where we are all strapped for time and used to text messages, an email subject line should feel like a text message to the recipient. So, instead of using something generic, make it clear and specific. In fact, use this space to give a one-line summary of the content of the email. The reader should know what to expect before they open the email. 2. Requesting a read receipt This is, no doubt, a very...
How to Send Email Newsletters People Will Actually Read

How to Send Email Newsletters People Will Actually Read

According to one study, users spend an average of 15 to 20 seconds on emails before deciding whether to continue reading it or not. This means you need to create captivating email newsletters if you want to increase the chances of your subscribers engaging with them. If you’re a business planning to use email marketing to reach your audience, we’ve come up with some tips on how to make your newsletters standout from a sea of other emails that land in your subscribers’ inboxes on a daily basis. 6 Tips to sending better email newsletters: 1. Use Creative and Catchy Subject Lines No matter how great the body of your email is, the first challenge is to get your subscribers to open the email. Do this by coming up with interesting subject lines that addresses a reader’s “what’s in it for me” mentality. Here are some best practices for coming up with catchy headlines: Include numbers and figures if possible Promise a benefit or valuable information Use power words and phrases such as “how-to, guide, did you know and secrets” Provide a call-to-action (CTA) in your title if possible 2. Keep Your Newsletters Short and Simple Today, the internet has become a major platform where people get news and information on a daily basis. While technology has made information easily accessible to users, the barrage of different materials from the internet has significantly shortened consumers’ attention span. When crafting your newsletter, make it long enough to cover the important parts but short enough to be interesting. Try to make it concise and get to the main point of your...
5 Mother’s Day Email Campaign Ideas for Your Small Business

5 Mother’s Day Email Campaign Ideas for Your Small Business

Mother’s Day shoppers spent 21.4 billion in 2016, according to a 2017 shopping analysis. One great way to drive those shoppers to your business is with email marketing, which consistently ranks as one of the highest performing marketing channels for businesses. Connecting with your customers or clients over a holiday like Mother’s Day is bound to get some attention. Whether you’re a small business owner looking to get people to come out and shop, or a real estate agent recommending the best restaurants in the area to take mom for brunch or lunch over the weekend, it’s the perfect opportunity to connect with your network in a personal way. To make your emails most effective, make the holiday a centerpiece in one or more of your campaigns this time of year.  Here are a few ways to do exactly that while celebrating moms everywhere. The best Mother’s Day Email Campaigns to try this year: “Our Moms” Campaign Subject Line: Get our moms’ top picks for 20% off! This campaign idea is great for any retailer. The idea is simple: you share the top picks of your employees’ moms and give a Mother’s Day discount for those products. You can even accompany each one with a “profile” of the mom who loves it, allowing customers to feel a deeper, more personal connection to the items and your brand. “Mom’s Day Out” Campaign Subject line: Celebrate Mothers Day in Style Clothing retailers can boost sales and help moms look their best for Mother’s Day with a fun style guide. Use this email to feature your trending spring styles. To boost checkout...
Creating a Custom Email Experience with Mail Merge

Creating a Custom Email Experience with Mail Merge

Do you send emails en masse to your network of contacts? It’s okay, you can tell us….we’ve all been there! And under the right circumstances, a mass email can often be effective in reaching your network and sharing news or updates as you maintain some of those crucial relationships. If you used a program like MailChimp, Constant Contact, or even Contactually’s own ScaleMail, chances are you’ve utilized mail merge…even if you didn’t realize it. Basically, mail merge should be (if it isn’t already) your best friend in your email outreach as you look to personalize your emails at a large scale, and keep your messages relevant to each individual you’re sending them to. While it might require a little work on the front end of getting your contacts organized with different tags and creating a system that’s consistent across your whole contact database, it’ll pay off big time when you start sending better emails no matter what software or email system you’re using. Integrate mail merge into your strategy today: What is mail merge? We’re glad you asked! Mail merge was originally created as a way of utilizing spread sheets to import information into your email or even snail mail processes. It gave you a chance to import personalized information like names and addresses for large scale mailings. As technology has improved and changed, the idea of mail merge as also changed but the gist is the same. Think about it as a tagging system for everyone in your contact database. Do you keep notes on your contacts or people in your network? This is where you put them...