Email Archives
6 Email Mistakes to Avoid in Cold Emails

6 Email Mistakes to Avoid in Cold Emails

Maybe you heard someone speak at a conference recently and you think you may have a great business opportunity with that person, or maybe you just want to try your luck and reach out to potential prospects or leads with a cold email. Whatever the case, there will come a time when you have to cold email a person and do your best to impress them in that one email or risk losing them altogether.  At times like this, etiquette plays a big role. Not only is it a visual turn off when the etiquette is poor but can also convey a lack of professionalism and manners on your part – definitely not a good first impression. So, here are some email mistakes you should be wary of when sending out cold emails (or even otherwise) to your network of contacts. Avoid these 6 cold email mistakes: 1. Writing generic and impersonal subject lines Many email experts advise users to keep the subject line short, but that doesn’t necessarily mean we use generic/vague/impersonal subject lines like ‘Hello there’ or ‘Stay connected’ etc. Lisa Marie Dias, an email marketing strategist says that in an age where we are all strapped for time and used to text messages, an email subject line should feel like a text message to the recipient. So, instead of using something generic, make it clear and specific. In fact, use this space to give a one-line summary of the content of the email. The reader should know what to expect before they open the email. 2. Requesting a read receipt This is, no doubt, a very...
How to Send Email Newsletters People Will Actually Read

How to Send Email Newsletters People Will Actually Read

According to one study, users spend an average of 15 to 20 seconds on emails before deciding whether to continue reading it or not. This means you need to create captivating email newsletters if you want to increase the chances of your subscribers engaging with them. If you’re a business planning to use email marketing to reach your audience, we’ve come up with some tips on how to make your newsletters standout from a sea of other emails that land in your subscribers’ inboxes on a daily basis. 6 Tips to sending better email newsletters: 1. Use Creative and Catchy Subject Lines No matter how great the body of your email is, the first challenge is to get your subscribers to open the email. Do this by coming up with interesting subject lines that addresses a reader’s “what’s in it for me” mentality. Here are some best practices for coming up with catchy headlines: Include numbers and figures if possible Promise a benefit or valuable information Use power words and phrases such as “how-to, guide, did you know and secrets” Provide a call-to-action (CTA) in your title if possible 2. Keep Your Newsletters Short and Simple Today, the internet has become a major platform where people get news and information on a daily basis. While technology has made information easily accessible to users, the barrage of different materials from the internet has significantly shortened consumers’ attention span. When crafting your newsletter, make it long enough to cover the important parts but short enough to be interesting. Try to make it concise and get to the main point of your...
5 Mother’s Day Email Campaign Ideas for Your Small Business

5 Mother’s Day Email Campaign Ideas for Your Small Business

Mother’s Day shoppers spent 21.4 billion in 2016, according to a 2017 shopping analysis. One great way to drive those shoppers to your business is with email marketing, which consistently ranks as one of the highest performing marketing channels for businesses. Connecting with your customers or clients over a holiday like Mother’s Day is bound to get some attention. Whether you’re a small business owner looking to get people to come out and shop, or a real estate agent recommending the best restaurants in the area to take mom for brunch or lunch over the weekend, it’s the perfect opportunity to connect with your network in a personal way. To make your emails most effective, make the holiday a centerpiece in one or more of your campaigns this time of year.  Here are a few ways to do exactly that while celebrating moms everywhere. The best Mother’s Day Email Campaigns to try this year: “Our Moms” Campaign Subject Line: Get our moms’ top picks for 20% off! This campaign idea is great for any retailer. The idea is simple: you share the top picks of your employees’ moms and give a Mother’s Day discount for those products. You can even accompany each one with a “profile” of the mom who loves it, allowing customers to feel a deeper, more personal connection to the items and your brand. “Mom’s Day Out” Campaign Subject line: Celebrate Mothers Day in Style Clothing retailers can boost sales and help moms look their best for Mother’s Day with a fun style guide. Use this email to feature your trending spring styles. To boost checkout...
Creating a Custom Email Experience with Mail Merge

Creating a Custom Email Experience with Mail Merge

Do you send emails en masse to your network of contacts? It’s okay, you can tell us….we’ve all been there! And under the right circumstances, a mass email can often be effective in reaching your network and sharing news or updates as you maintain some of those crucial relationships. If you used a program like MailChimp, Constant Contact, or even Contactually’s own ScaleMail, chances are you’ve utilized mail merge…even if you didn’t realize it. Basically, mail merge should be (if it isn’t already) your best friend in your email outreach as you look to personalize your emails at a large scale, and keep your messages relevant to each individual you’re sending them to. While it might require a little work on the front end of getting your contacts organized with different tags and creating a system that’s consistent across your whole contact database, it’ll pay off big time when you start sending better emails no matter what software or email system you’re using. Integrate mail merge into your strategy today: What is mail merge? We’re glad you asked! Mail merge was originally created as a way of utilizing spread sheets to import information into your email or even snail mail processes. It gave you a chance to import personalized information like names and addresses for large scale mailings. As technology has improved and changed, the idea of mail merge as also changed but the gist is the same. Think about it as a tagging system for everyone in your contact database. Do you keep notes on your contacts or people in your network? This is where you put them...
The Ultimate Guide to Email Best Practices

The Ultimate Guide to Email Best Practices

We’ve written a lot on the importance of email, proper etiquette, and provided tips and tricks on how to perfect each one you send. However, we know that it’s impossible to remember the best advice given so we’re taking the best of Contactually’s email tips and combining them into one! Keep reading for different ways to improve your email usage and continue to perfect your communications with your network and contacts. Read on for Contactually’s email best practices… Use Follow-Up Email Tools We know that sending follow up emails can be a real pain. Even though they’re one of the fundamental steps of relationship building, we often forget to follow-up and, when we finally remember, it’s hard to find exactly what to say. Using email tools such as Contactually, Boomerang, and Newton can help you remember who to follow-up with and when, making your life less stressful. From scheduling reminders to having an “undo send” button to prevent embarrassing emails with typos from getting out, these tools can keep you stay on your game and make following-up incredibly painless. Keep Your Audience in Mind It’s easy to lose sight of your audience when you’re dropping a quick line. But, when you sit down to write an email, take a second before your fingers hit the keyboard. Think of who the email is going to and what you’re trying to say. The tone that you would use when talking to your best friend is probably different than how you would talk to your boss or other co-workers, especially when communication digitally. If you’re unsure of what tone to use, it’s better...
New Content Library and BONUS Spring Email Templates

New Content Library and BONUS Spring Email Templates

Last month, Contactually launched new tools for teams, including lead routing. This month we’re excited to announce new content library features. You may know that Contactually has curated hundreds of market-proven email templates and best practice workflows and that these are available for download by anyone. Simply visit the library, add content to your account, and modify it as desired. But wait, there’s more! Are you a team admin? Your team library allows you to easily share content and work flows with your entire team. Save team members the administrative hassle of creating content from scratch while ensuring consistent communication and facilitating best practices. Add email templates into your outreach strategy: We all probably know how to implement email templates for our individual use but sharing them across your entire team or even company can be a different story. We’re breaking down the process and even why you might want to share your templates with the rest of your team. Check it out below and celebrate Spring and send one of our seasonal email templates to your network! Enhance the way you manage No longer worry about unnecessarily cluttering the accounts of team members who don’t need content. Selectively push content to a specific group of team members. Escape the time suck of unnecessary administrative work. Easily update previously pushed content to ensure your team has the most relevant messaging for the season or market. Build and share replicable best practices throughout your team, and develop more top performing agents. Build a trusted brand Standardize the email templates your team sends out. Ensure voice and messaging consistency across your team. Identify the most effective practices for lead follow...