Email Archives - Page 2 of 7
Generating More Email Leads for Your Real Estate Business

Generating More Email Leads for Your Real Estate Business

Email leads are arguably the most valuable tool you can use to foster client relationships. Obviously, an initial signup indicates that the lead is potentially interested in your services. In addition, the email address provided can also be used to foster long-term relationships through consistent marketing. With that in mind, it’s extremely important for all entrepreneurs to continue growing and fostering their subscriber lists. We’ve outlined a few of the most effective ways to generate more email leads below. Check them out to learn how to start growing your list today.      5 Tips to more real estate leads: Social Media Often, when people discuss digital marketing, they tend to view email and social media as two separate avenues for lead generation. However, the reality is, that social media can often act as a funnel to encourage people to sign up to your email list. There are a few ways that these two tools can be made to work together: Adding a Signup Form: Right now, Facebook is the most effective platform for this, but there are plenty of apps available that will allow you to add a signup form directly to your social media business page. Promoting a Contest or Giveaway: Consumers love free things. Entice them to give you their email by using your social media profiles to advertise a small prize for followers who subscribe to your list. Just make sure to include a strong call to action, so your followers know how to properly enter their information. Host a Webinar or Live Event: Platforms like Google+ make it easy for realtors to connect live with...
[INFOGRAPHIC] Pay Attention to Me: The Best Subject Lines

[INFOGRAPHIC] Pay Attention to Me: The Best Subject Lines

With the frequent emergence and growth of new, lucrative social media such as Snapchat, Twitter, and Instagram (the #trifecta), combined with the existing ease of communications platforms like text-messaging, it tends to become more and more difficult to grasp the attention of the reader through old school email. One of the few existing grandfather media, where your inbox still remains private, your email gets flooded every day with Spam, work messages, subscription check-ins and other various, undulating updates. Stewart Butterfield, CEO of real-time messaging platform Slack, suspects that about 80% of your email inbox is not coming from an actual person, and not even including Spam. “Here’s your Uber ride receipt, someone’s following you on Twitter, marketing newsletters,” and so forth, he said. Because of this, people usually skim down their inboxes, ignoring those emails that don’t seem relevant or interesting. In fact, 21% of email recipients report email as Spam, even if they know it isn’t. You may be asking yourself: how do I get my emails to rise above the rest and get noticed? Find the best subject lines infographic below… Your answer lies in the construction and creativity of the subject line. Believe it or not, 35% of email recipients open emails based solely on the subject line. As the first thing people read when they receive your email, the subject line needs to be welcoming, attention-grabbing, and brief. Of course, every brand is different, and you need to craft the subject line according to your brand guidelines. There are various approaches to doing this that generate responses driven by curiosity, self-interest, benefits, etc. Our advice? Keep it casual! At times, the...
4 Steps to Sending a Painless Follow Up Email

4 Steps to Sending a Painless Follow Up Email

You sent an important email out a day ago, it may have been to a hiring manager about the job you’ve applied for, or maybe it’s to a client that’s waffling on signing the deal you sent over to them. No matter what the circumstances, waiting for a response can often be torture and most of the time can slow down your day or decisions you need to make. This is where the follow up email comes into play. I know, they’re hard to write, they’re hard to send and they’re often easy to forget in the middle of a busy day. But when you finally remember that you needed a response, it may be too late and you’ll end up wishing you had sent that follow-up email after all. Instead of dragging your feet on sending out that quick email, we’ve got a few tips to help make the process a little less painful and instead help you build the follow-up strategy right into your day-to-day tasks without even thinking (or stressing) about it! 4 Tips to writing a painless follow up email: Timing is everything Knowing when to send your email out is key here and it could be a huge blocker when it comes to actually doing the deed. So, how long should you wait to send your follow-up email after not getting a response? We recommend trying a tool like Boomerang first as the best way to track who’s responded and who might have fallen through the cracks. It allows you to schedule an email to be sent out or remind you if you never heard back from the contact...
Increase Your Email IQ

Increase Your Email IQ

Editor’s Note: This article was originally published by RISMedia, you can view it here.  Building relationships through email At Contactually, we believe that the most successful businesses in the world are built upon personal, authentic relationships with clients and partners. Since 2013, we have helped tens of thousands of users do just that—strengthen and grow their professional relationships. We have helped users send more than 60 million emails to their contacts using our automated reminder system and market-proven templates, resulting in an average increase of 42 percent in the growth of their businesses. Our users organize their contacts into “buckets,” groupings of people who will be contacted at a similar frequency or have common traits. Real estate professionals will often categorize their leads into hot, warm, and cold lead buckets, each requiring a different contact cadence. While the short-term goals of each of these leads may differ, they share one important commonality. As a real estate professional, you want each and every lead to positively think of you and enthusiastically mention you when a friend or family member even hints at a real estate need. This begs the question: What can real estate professionals do to increase the likelihood of this happening within their network? To help answer this question, we analyzed the performance of emails sent by real estate professionals. We took a sample of over 150,000 emails sent to contacts categorized by the Contactually user as either a “Hot Lead,” “Warm Lead,” or “Cold Lead,” and evaluated performance based on whether the email was opened, responded to, or simply ignored. We further evaluated important, actionable elements, such as...