Email Archives - Page 2 of 6
7 Tips to Writing a Better Follow-Up Email

7 Tips to Writing a Better Follow-Up Email

Editor’s Note: This post was originally published on the Sigstr Blog and can be found here.  Writing a follow up email is hard. You’re working to snag the attention of a prospect who has an inbox full of droning provocations and unsolicited gloom, laden with demanding sales folks prodding them to take action they’d, more often than not, rather skip. Emails with real value tend to slip through the cracks. The “Delete” response on cold emails is so fast today. An average buyer gets somewhere around +100 emails a day, but only opens 23 percent of them, according to a study by Tellwise. Moreover, that buyer is only clicking on 2 percent of them. But, according to SiriusDecisions, the average sales person only makes two attempts to reach a prospect. And I get it. You don’t want to be a pain in the keister. We all want to avoid being annoying at the risk of having to face rejection. But it’s our job to make sure we’re aligned with what our prospects want and need. The trick is to make your follow up email creative and useful so it doesn’t feel like a follow up. Here’s your 7 tips for the best follow up email: 1. Know who you’re talking to. Do a little research on who you’re dealing with in your email. Understand your persona so you can figure out how best to relate to them in your follow up email. To get a heat check on your prospect, hit their social channels like LinkedIn, Twitter and Facebook to see what kind of content they’re responding to and how...
Less is More: Decoding the Productivity Myth

Less is More: Decoding the Productivity Myth

Editor’s Note: This post was originally written by Annie McMindes for the Sigstr blog. You can find it here. We are impatient. In our always-on, agile, tech-obsessed society, we want what we want and we want it yesterday. We depend on fatter pipelines, fuller funnels and more prospects. And the only way to meet the rising demand is to work longer hours, without breaks, and stay connected at all times. Every time we hear the chirp of our smartphone singing in a new email, we jump to respond. We check it in bed, at the dinner table, in the park with the kiddos, on family vacations. A 2012 study by the Center for Creative Leadership found 60 percent of smartphone-using professionals were connected to the office for an average of 72 hours a week. We’ve become narcissistic drones, we’re told, lacking the will-power to look away from the soft glow of our iPhone 7s. We’re desperate to stay at the center of attention, and frantic to remain reachable at all times. And it’s absolutely true many of us can probably chill with the social media frenzy. No one needs to know what you had for lunch, second lunch, dinner, snack or your 2 a.m. fridge-raid. But it’s becoming overtly clear the workplace demands propel a huge portion of the anxiety-induced phone-glancing. 4 Steps to Slow Down & Maintain Productivity: When we slow down, we’re labeled a slacker. We’re led to believe we’re doomed to get less done. We slow down but the world races forward, leaving us in the dust. But staying in the perpetual “on” position is completely...
10 Email Habits that Annoy Your Customers

10 Email Habits that Annoy Your Customers

Editor’s Note: This post was originally written by Annie McMindes for the Sigstr blog. You can find it here.  Think about all the emails you receive every day. How often do you notice something that is so irritating that you can’t even read on? What started out as a promising email exchange quickly spoiled, and the convo hit your Trash. It’s bad email etiquette we experience daily, but have you ever thought that maybe, just maybe, you could be guilty of these email faux pas as well? 10 Annoying Email Habits: 1. Blast the “eblast” Gone are the days of a one-size-fits-all approach to email. Crafting just one message and blasting it off to your entire list every week, hoping it resonates with the multiple personalities you service just doesn’t work. There are few things more annoying than receiving a batch email only to realize any prior communication with the company meant nothing – you’re just a number on a spreadsheet. The MarketingProfs post, “Six Email Habits That Are Alienating Your Customers,” puts eblasts and the concept of “Batch-and-Blast” right at the top of the list of email etiquette practices that grate on our nerves. Here’s why they hate it: “…think about the impression you’re making with customers who also have relationships with merchants that more fully understand their needs and desires. Customers who sense you don’t care will delete, ignore, or unsubscribe, so focus on sending the right email at the right time for the right reason.” 2. Short-sided segmentation Today’s technology allows us to get a closer look at our audience, which is so handy in the micro-fragmenting world...
Don’t Bounce Back: 5 Tips on How to Write Better Emails

Don’t Bounce Back: 5 Tips on How to Write Better Emails

We’ve all been at the receiving end of a bad email. The kind of email that makes you groan and probably almost immediately discredits the sender. Here’s the thing, as email becomes more and more prevalent and we continue to use it as a quick means of communication between co-workers and friends, we could potentially forget our etiquette completely when writing a business email, and it may be detrimental for both you and your relationships. So, what’s the fix? Write better emails? Sure, to simplify it, you need to write better emails. But this goes a little bit deeper than just writing better emails, it’s about defining what you use emails for and how to best use it as a tool for communicating. Because at the end of the day, that’s what it’s there for, to aid in your communications and it’s one powerful tool for doing so! But in the wrong hands…it can make one big mess. The average office worker gets about 80 emails a day and if you want your email to be answered, you’re going to have to stand out from those 79 other emails your contact received by sending the best email they saw and read all day. 5 Tips on how to write better emails: Know thy audience Who are you emailing, anyway? You don’t speak to your buddies the same way you speak with your boss, right? This rule also goes for your emails and before you hit ‘send’ you may want to read it over to assure that it’s written appropriately for the receiver. While we’re big proponents of internal emails full...
Dear Contactually, How Many Follow-up Emails Should I Send?

Dear Contactually, How Many Follow-up Emails Should I Send?

Ever had a question about your business relationships, your network, or on writing the best email….but were too embarrassed to ask? You’re in luck, we’re introducing Dear Contactually, where you can ask all of your hard-to-answer questions of our resident experts here, anonymously of course! It’s probably safe to say that all those burning questions you have are questions that other folks have also had or wondered about. You’re not alone, and we’re here to ease some of your networking and follow-up pains that we know are keeping you up late at night. So what do you have to do to get your questions answered? Submit your question here or reach out to us on Twitter or Facebook, or shoot us an email (katharina@contactually.com) and ask away! Your name will remain anonymous and we promise to answer your questions as best we can. Dear Contactually…How do I send the best follow-up email after meeting an influencer? How many? Dear Contactually, I recently met my influencer idol at a networking event. We hit it off, had a great conversation (or so I thought) and at the end exchanged business cards. This was two weeks ago and I’ve emailed them twice to check in, follow-up, and try to meet up for a coffee. I haven’t heard anything back, and I don’t want to continue to reach out and possibly annoy them, jeopardizing the potential relationship. How can I continue to follow-up and get their attention without being a pain in the butt? Dear Too Many Follow-Ups, Your problem is a common one, and you’re certainly not the first person to be worried...
7 Crucial Metrics to Measure for Follow-Ups

7 Crucial Metrics to Measure for Follow-Ups

When you send an email you are probably expecting a response. Sometimes that response comes, and sometimes all you hear are the sounds of crickets. The next proper step that you think of is to follow up. You want the answers to the questions you have. Or maybe you need the answers because they are vital to a business transaction. Maybe it’s not a questioning thing, but maybe the follow-up is vital to your networking skills. You need to stay top of mind with your contacts to grow your business. Don’t worry, you are not alone in this. We know these challenges all too well. You’ve sent dozens of follow-ups for one or both of the reasons above; how do you know if they are working? You’ve gotten a few replies, but some of your follow-ups are still hanging out in the ether of the dark email universe. Are you sending out follow-ups blindly? Or are you measuring the performance of your follow-ups? What are the metrics you need to keep tabs on so that your follow-ups get answered? Over the past year our users have sent millions of follow-ups out of Contactually and here are the top 7 metrics to measure for your follow-up performance. What you start measuring for your follow-ups… 1. # of Follow-Ups Sent How many follow-ups have you sent in the day or week? How many did you send before you got a response? Knowing the just how many follow-ups you have sent is important to your overall communication strategy. You’ll be able to see how many emails you are sending out in response to previous correspondence....