Legal Archives
Optimizing Your Time for a Productive Day [Backed by Science]

Optimizing Your Time for a Productive Day [Backed by Science]

We all know how to save some time, and we’re sure you’ve implemented some of time-saving techniques recently, probably even today! But, the million dollar question is: are you really optimizing your time? You see, there is a distinct difference between the two and it’s incredibly important for those in the legal profession, who need to bill those hours they work for clients, productivity is key. Saving time can be associated with running to make the early train this morning, but optimizing your time was reading through your inbox during the train ride and leaving you with one less menial task to get through when you got into the office. So, have you been optimizing your time? Let’s find out… 4 Top Tips To Optimize Your Time Today: 1. Plan Your Day & Routine Take five minutes at the beginning of the day to take a look at what you have to do, then schedule and prioritize what your day is going to look like. If you find yourself discovering you had an urgent task to get done by the end of the day, then it may be time for you to try out prioritizing and mapping your day. Tackle that hardest task first thing in the morning when you’re still fresh and haven’t gotten bogged down or caught up in the distractions of the day. Psychology studies have shown that the absolute best thing you can do as soon as you get to your desk in the morning is to create a brief planning session for your day. The worst thing you could probably do? Check your emails. By checking and responding to emails or...
Using Your Online Presence to Engage With Your Clients

Using Your Online Presence to Engage With Your Clients

While we all love a good advertisement on the side of a city bus or on a park bench, it may not be the most effective of marketing strategies for your legal firm as we quickly move into the digital age. 10 years ago, survey respondents said that looking online was the last place they would try to find a lawyer. Well, guess what? The tables have turned and now it is one of the top places people will check out before they pick a lawyer is online…and that’s before most people will go to ask their family and friends. Call it what you want, search-ability or Google-ability, but it’s time for you to optimize your web presence to make it easier for potential clients to find you as they extend their search online. No, you won’t get it done in an afternoon, but we’ll help walk you through some of the best ways to start today and get your name out there. We promise, you’ll be getting more calls and client leads before you know it! 5 Tips on Optimizing Your Online Presence: 1. Networking Yes, we know you already do this on a regular basis, but keep in mind how important those references from your network may be when it comes to getting mentions and traction online. Regularly reaching out to your network — and yes that means outside of the legal realm too — and staying top-of-mind with the people who can provide you with some huge client leads is a great first step to building out your web presence. When was the last time you followed up with...
3 Relationship Strategies Every Lawyer Must Keep in Mind

3 Relationship Strategies Every Lawyer Must Keep in Mind

It’s no secret that we are in the business of relationship management and while everyone has broadened their network reach through a digital presence, maintaining your network can become a full-time job. While it probably is a lot of work, if you have a little help with some automation, it becomes less of a pain and more of a delight. Getting access to some type of software is half of the battle, knowing the right strategies to maintain those relationships with clients and how those can increase the demand for your services are points of success for your firm. So, what are the right relationship management strategies that every lawyer must keep in mind? 3 Relationship Strategies Every Lawyer Must Keep in Mind 1. Follow-Ups We’ve stated this stat a few times, but it translates well across many different industries. Typically, salespeople don’t follow-up after the first time and 48% never follow-up with a prospect. If you didn’t follow-up with your clients, do you think you’d finish much work? The answer should be no, and you probably wouldn’t have very many clients either. A follow-up is quintessential in making sure that your communication is successful throughout your relationships with your clients. The best thing to keep in mind when you are following up is ensure that it is relevant, meaningful, and/or adds some type of value to the conversation. I think we’ve all been there for the “just following up” email, but let’s avoid sending those. In your follow-up, state the purpose of the follow-up and then add something to finish it off to gain a response. For example,...
3 Ways to Grow Your Legal Practice

3 Ways to Grow Your Legal Practice

Unfortunately, you aren’t taught in law school how to build your book of business or how to get clients. And most importantly, you aren’t taught how to grow your legal practice. Like any other business, growth is extremely important for a law firm and solo-practitioners. Without growth, your firm could go the other direction into plateauing or failure. So what are some of the things attorneys must know to supercharge their practice? 3 Ways to Grow Your Legal Practice 1. Referrals There have been several surveys that have asked the question, “If you need a lawyer, what would you do?” The most recent survey conducted by Moses and Rooth presented similar findings to the survey conducted in 2011 by the American Bar Association and surveys following. The survey highlighted that clearly, majority of people would got to a person they know. As a lawyer, the strength of your relationships and network is vital to your business and the future growth of it. Did you know that clients who are referred by friends or someone you know are worth much more in profit than a cold encounter? Referrals are “inherently cost-effective” and more efficient to gain with your time. 2. Top of Mind When one of your friend’s friend asks for the best attorney for a problem they have…will your friend remember to refer you? This is where staying top of mind is extremely important. It will determine if your friend, acquaintance, previous, or maybe current client will reference you when someone asks if they know a lawyer? To ensure that these individuals refer you, you can stay top of mind in...