Marketing Archives
Content is the Key: 5 Steps to Diversify Your Content Creation

Content is the Key: 5 Steps to Diversify Your Content Creation

To some, content may be king but to marketers, content is simply a way of life. It has the ability to set you apart from other companies, mark you as an industry expert, and create new business opportunities. With approximately 88% of marketers incorporating content marketing in their overall strategy, it’s evident that content is taking over, and can no longer be ignored – which is why we’ve created a new blog series around it!  From how-to’s to infographics, we’re expanding upon what content is, all that it does, and how it can help your business grow. Ready to become a content expert? Check out our first post in the series, Content Distribution and You, if you haven’t already and then dive into our second Content is the Key post! 5 Tips to Diversify Your Content Creation There are thousands of pieces of content flooding the internet every moment. It’s a crucial factor in developing online presence, increasing brand recognition, and creating new business opportunities, and it has been at the center of the marketing stage for a while now. In fact, with over 70% of marketers planned to create more content in 2017 than they did last year, it’s evident that content in its many forms has been made a priority in order to encourage business growth. With all this available content, chances are that you are part of the 70% of people who are looking to increase their content creation. You’re likely already creating content, but are aware of the need to make it stand out amongst the rest which brings us the the concept of diversification.  By...
Content is the Key: Content Distribution and You

Content is the Key: Content Distribution and You

To some, content may be king but to marketers, content is simply a way of life. It has the ability to set you apart from other companies, mark you as an industry expert, and create new business opportunities. With approximately 88% of marketers incorporating content marketing in their overall strategy, it’s evident that content is taking over, and can no longer be ignored – which is why we’ve created a new blog series around it! From how-to’s to infographics, we’re expanding upon what content is, all that it does, and how it can help your business grow. Ready to become a content expert? Check out Content 101 and then read below to see the first post in our series, Content is the Key: Why is Content Distribution Important Anyway? Although content itself is incredibly important, it’s only about half the battle. You can create content of the highest quality, but if it isn’t properly distributed, it’s nearly useless. The truth is that your targeted audience isn’t likely to just stumble upon your content and become a loyal follower and, unless it’s on the first page of your Google search results, they probably will never hear about you. In fact, less than 10% of people go past the first page, which means that you can’t rely on search engines to drive your traffic. And although there are plenty of other distribution methods, each moment, there are approximately…. 1400 new blog posts 216,000 new Instagram posts, 72 hours of new video on Youtube 277,000 new Tweets … which means that if you do not have a strategy to actively try to put...
The Top 10 Marketing Blogs to Start Reading Today

The Top 10 Marketing Blogs to Start Reading Today

Although it has been an internet trend for quite some time, recently businesses have started to utilize blogs to increase their brand recognition and become more engaged in the digital age. Blogs, used by companies both large and small, have several benefits such as driving traffic to your website, complementing social media goals, and establishing you or your company as a field expert so it should come as no surprise that 36% of Fortune 500 companies currently have an active blog. Additionally, because blogs are easy to find, easy to read, and extremely informative, they are considered to be a reliable resource for consumers. In fact, 81% of US online consumers believe that blogs are a trusted source of information which is oftentimes why they will consult blogs and online communities prior to purchasing a product. As a result, according to Social Media Examiner, 45% of marketers say blogging is the #1 most important piece of their content strategy. This means that there’s plenty of blogs out there to both read as a means of educating yourself on a topic (such as marketing) OR use as inspiration to start your very own blog. So if you’re looking to educate yourself about SEO, increase your inbound traffic, or improve your business’s blog by diversifying your content, you should consider looking at marketing blogs for some tips and tricks. We’ve compiled a list of some of the best marketing blogs that have an abundance of resources from articles to webinars to help you achieve your various marketing goals. Read on to begin your journey to becoming a marketing expert! Read on for the Top 10 Marketing...
[EBOOK] Your Handy Dandy How-To Instagram Guide

[EBOOK] Your Handy Dandy How-To Instagram Guide

Wondering what the deal is with Instagram? You’re not alone. Instagram is a mobile photo-sharing app that has taken social media by storm over the past 7 years since it’s initial release in 2010. Now at a community of 700 million active users, it allows users to like and share photos and videos, either privately with friends or publicly with fans/followers. Of those users, 59% use Instagram everyday and 35% visit the app several times a day (#wowza)! Although it’s millennial demographic is skewed towards younger generations, with 55% of users falling in between ages 18 and 29, this platform has been steadily growing in popularity across all ages. On the average day, over 80 million photos are shared via Instagram; its potential for vast outreach has not become an incredibly useful marketing tool for people and businesses all over the world, but a method of finding users with similar interests etc.; Instagram is used by nearly 48.8% of brands. With this app, distance isn’t a problem. Since anyone can join, the reach is endless – and now it’s your turn! We’ve put together this e-book specifically to help small business owners capitalize on this extremely popular social media platform and use it for personal and professional marketing and branding. Download your Instagram...
Let’s Get Graphic: How to Make an Infographic and MORE

Let’s Get Graphic: How to Make an Infographic and MORE

Infographics are the unsung marketing heroes. They can be stand-alone content, supplemental for an article, or used as a visual aid in a presentation. We oftentimes reference infographics because they’re easy to drag to our desktop, and looking at an infographic is a lot simpler and time efficient than reading through an article. The bottom line is that we see and use infographics all the time for both our personal and professional life, but why? Read ahead to find out why we’re psychologically drawn to infographics and how to make them yourself for your business, social media, or marketing! How to make an infographic. But first…why should you? Why are people drawn to them? Infographics can serve a variety of different purposes. Whether you’re cranking them out for content on a site, or trying to learn something new, infographics can be your best friend. On average, people only remember 10% of information they hear three days later. However, when that information is paired with an infographic, people remember 65% of information three days later. Needless to say, infographics are a critical part in helping you and your viewers learn, retain, and apply information in the future. If you’re the (viewer), infographics are an easy way to get a comprehensive summary of a information without necessarily having to sift through a ton of words to get to the point. Especially If they’re properly organized, infographics can provide an easy path to understanding a difficult topic or breaking things down in chronological order. However, infographics serve a different purpose from a business perspective. Infographics are shared three times more than any other...
Why You Should Be Using Social Media for your Small Business

Why You Should Be Using Social Media for your Small Business

There is no denying that social media has taken over a big part of everyone’s lives. As technology advances, communication becomes far easier than it ever was in the past. Before, we needed to write dozens of letters and wait for days to receive a reply, but now we communicate with just the touch of a few buttons, and expect a response immediately. Such form of communication is called social media. Nowadays, social media platforms are where most conversations happen. Transactions can also be made using social media, which is why most companies strive to refine their social media marketing strategies so they can get a boost in sales, as well as expand their market reach. Why use social media for small business marketing? Social media – or rather, the content that is easy to spread via social media – has the ability to make people act in very specific ways that are beneficial to business owners. Deloitte, a UK-incorporated multinational professional services firm which provides audit, tax, consulting, enterprise risk and financial advisory services, shows how social media affects consumer behavior.  Their study focused on how social media affects consumers from different age ranges and races. There are a lot of differences on how much they use the Internet, what they use it for, what kind of devices they use and even how they look up information. Despite these differences, social media use is a trend that’s not going away anytime soon. Social media is popular among most groups but especially with people from this generation. Deloitte’s report found that 47 percent of millennials are influenced in their...