Marketing Archives
Going Viral: Using Trends in your Marketing Strategies

Going Viral: Using Trends in your Marketing Strategies

Marketing is a game of making a connection, and the stronger the connection, the more likely the customer will buy the product marketed. Marketing varies on the target audience, categorized by age, location, and even consumer preferences. In today’s modern age, marketing campaigns do not last longer than a couple of months, if distributed effectively enough to reach its highest potential reach. The average length falls between 3-9 months. With such a small period of time, marketing relies heavily on popular culture and its trends. A cultural trend is any type of activity that is participated in by society as a whole, and big trends recently have been: the Ice Bucket Challenge, the Mannequin Challenge, Pokemon GO, and spontaneous Flash Dances. There are many more, but all of them present businesses with a unique opportunity to capitalize on new revenue. Especially when it comes to social media, where the demographic is mostly younger people, marketing campaigns must have relevance to current events and trends. The best marketing teams are opportunistic in regards to world events and social trends to optimize their product reach and sales potential. Of course marketing on every single trend alone will not earn customers, but rather drawing the connection between trends to your own product will. We have made a list of possible ways for real estate agents, small businesses, and others can capitalize on social trends. Here are some recent trends and how a marketing team would have approached it to fit their business. 4 Marketing trends to try out: Ice Bucket Challenge The Ice Bucket Challenge went viral in the summer of 2014...
Action Words That Generate Responses

Action Words That Generate Responses

We’ve all been there, sitting at our desks, writing an email or a communications for work and wondering if we’re potentially using words that could keep people from opening our email or could also positively influence them as they read it. There’s a reason there’s plenty of articles out there that tackle this exact conundrum of determining the best words for generating a response from your contacts. Since its birth in 1991, the world wide web grows everyday. The internet, as of January 2017, has over 4.78 billion registered web pages and over 3.48 billion users. The email realm is even greater: by the end of 2017, it is estimated that there will be 4.9 billion email accounts with over 206 billion sent daily. The sheer size and scope of content available is daunting to any blogger or marketer trying to build, but there are methods on how to capitalize on the audience size the internet provides: call to action words. Call to Action words, CTAs, are not just verbs, but rather words that will provoke responses. CTAs can be placed in blog titles, email subjects, and advertisements links, and they increase the likelihood of grabbing attention from cold leads, or people who may not have heard of you, your website, company, or brand. MarketingExperiments, an Internet-based research lab that specializes in optimizing sales and marketing processes, has found that CTAs can increase clicks by upwards of 110%. In the content world, language plays such a big role that it cannot be ignored, our customers must be convinced to respond. In the IoT – the internet of things –...
[SLIDESHARE] The Importance of Lead Validation

[SLIDESHARE] The Importance of Lead Validation

Is Your Lead Generation Marketing a House of Sand? Lead validation is the incredibly important process of separating online sales leads from other website conversions, by reviewing all form submissions and listening to recordings of phone inquiries generated by marketing campaigns (SEO, PPC, email, etc.). If you aren’t validating leads — and the vast majority of companies and real estate agents are not — you are basing your marketing investment decisions and campaign testing on faulty data. By using faulty data, you are very likely overspending on underperforming campaigns, and “improving” them in ways that make them worse. Because lead validation is so poorly understood, we created the in-depth presentation below, The Critical Importance of Lead Validation in Internet Marketing. We think it will help you set up your lead generation campaigns on a solid foundation, with the result being many more leads and a much higher quality of leads. Check it out below: Importance of Lead Validation Study by SEO service company, Straight...
The Holiday Marketing Guide for Small Businesses

The Holiday Marketing Guide for Small Businesses

The holidays are fast-approaching. Are you ready? If you’re not, it’s time to get started. Shoppers are most active during holidays and eagerly looking for the best propositions every year. And small businesses that are ready for it will win out over the stragglers. Besides getting an early start, here are some other ways to make sure this is a successful holiday season for your small business: Marketing for Small Business: Optimize Your Mobile Site: Mobile holiday shopping increased by 59% in 2015 vs. 2014. Marketers are arming themselves with mobile strategies and there’s no reason why small businesses shouldn’t be on board. Here are some important factors in mobile optimization: Loading time. People have less patience on mobile than they have on desktop, and that’s already not very much. 50% of smartphone users expect a page to load in 2 seconds or less. Make sure your photos and images are light enough for fast mobile-loading so you don’t risk shoppers skipping over your slow site for a faster one. Make sure your check-out process is geared for mobile. Enable autofill and keychains, use drop-down menus and ask only for the most essential information. Mobile shoppers are prone to interruptions from the very devices they’re using to shop, so the more seamless you make your mobile checkout, the lower your cart abandonment rate. Prepare Early: Online shopping means that customers don’t have to wait until businesses pull out their Christmas merchandise. Holiday shopping is starting earlier and earlier with some retailers courting shoppers as soon as August. In 2015, 56.6% of shoppers already started making purchases by the beginning...
9 Sales & Marketing Buzzwords to Avoid

9 Sales & Marketing Buzzwords to Avoid

We’ve all fallen victim to a sales pitch or a marketing email chock-full of buzzwords. You don’t have to admit it, but you may have even been swayed to make a decision because of some cleverly used buzzwords, or in desperation used them yourself in a sales or marketing pitch. Don’t worry, we won’t fault you for it. You see, sometimes those buzzwords really do work! And a subject line that simply reads ‘FREE FREE FREE’ might just win over a potential customer or two.  But, there’s only so many times you can send out that catchy email before your network or customers gets smart to it and realizes what game you’re playing. And no one likes feeling like they’re being played by a salesperson or a service they’re paying for, right? So, in an effort to kill the use of buzzwords, we polled our sales and marketing team to ask what buzzwords they avoid in their pitches, or their emails, or their advertisements and why. Their answers may surprise you, but you’ll understand right why they picked it and you might just want to add it to your own Banned Phrases list in your sales and marketing efforts. The Worst Buzzwords: If you do a quick search for some of the bigger offenders in the world of buzzwords, you’ll find plenty of lists of offenders and why sales teams or marketers really dislike using them. And to be entirely honest, most of these buzzwords are fairly evergreen. Sure, new ones crop up every year and get added to the list, but the same ones tend to stick around,...
Everyday Holidays to Use in Your Marketing

Everyday Holidays to Use in Your Marketing

Here at Contactually, we’re well aware that it’s #NationalCoffeeDay ☕️ …although if we’re being honest, almost every day here is Coffee Day. And yes, that’s capitalized, we love our coffee. But while you scroll through your social media feeds, or see the hashtag trending on the sidebar of your Twitter homepage, do you think twice about how these ‘special’ holidays come into being, and how you could possibly utilize them for your own marketing? We’ll all agree that your network is a group of people that need to hear from you on a fairly regular basis in order for you to stay top of mind with them, right? But, if this group of people aren’t ones that you’re currently doing business with or are friends that you don’t see each and every weekend, you may find it difficult to come up with something to build a conversation or even a quick email around when you go to reach out to them. Thanks to social media, we’ve all become very aware of all these special days and as the National Day Calendar website points out, it gives us a reason to celebrate even the littlest things on each and every day of the year. But doesn’t it also give you a very good reason on nearly every day of the year to reach out to your network, to those long-forgotten friends, or cold leads? If you’re looking to stay top of mind in a thoughtful, fun and creative way with our network, we’ll break down a few of these special days in different ways to get your contacts’ attention and...