Marketing Archives
Let’s Get Graphic: How to Make an Infographic and MORE

Let’s Get Graphic: How to Make an Infographic and MORE

Infographics are the unsung marketing heroes. They can be stand-alone content, supplemental for an article, or used as a visual aid in a presentation. We oftentimes reference infographics because they’re easy to drag to our desktop, and looking at an infographic is a lot simpler and time efficient than reading through an article. The bottom line is that we see and use infographics all the time for both our personal and professional life, but why? Read ahead to find out why we’re psychologically drawn to infographics and how to make them yourself for your business, social media, or marketing! How to make an infographic. But first…why should you? Why are people drawn to them? Infographics can serve a variety of different purposes. Whether you’re cranking them out for content on a site, or trying to learn something new, infographics can be your best friend. On average, people only remember 10% of information they hear three days later. However, when that information is paired with an infographic, people remember 65% of information three days later. Needless to say, infographics are a critical part in helping you and your viewers learn, retain, and apply information in the future. If you’re the (viewer), infographics are an easy way to get a comprehensive summary of a information without necessarily having to sift through a ton of words to get to the point. Especially If they’re properly organized, infographics can provide an easy path to understanding a difficult topic or breaking things down in chronological order. However, infographics serve a different purpose from a business perspective. Infographics are shared three times more than any other...
Why You Should Be Using Social Media for your Small Business

Why You Should Be Using Social Media for your Small Business

There is no denying that social media has taken over a big part of everyone’s lives. As technology advances, communication becomes far easier than it ever was in the past. Before, we needed to write dozens of letters and wait for days to receive a reply, but now we communicate with just the touch of a few buttons, and expect a response immediately. Such form of communication is called social media. Nowadays, social media platforms are where most conversations happen. Transactions can also be made using social media, which is why most companies strive to refine their social media marketing strategies so they can get a boost in sales, as well as expand their market reach. Why use social media for small business marketing? Social media – or rather, the content that is easy to spread via social media – has the ability to make people act in very specific ways that are beneficial to business owners. Deloitte, a UK-incorporated multinational professional services firm which provides audit, tax, consulting, enterprise risk and financial advisory services, shows how social media affects consumer behavior.  Their study focused on how social media affects consumers from different age ranges and races. There are a lot of differences on how much they use the Internet, what they use it for, what kind of devices they use and even how they look up information. Despite these differences, social media use is a trend that’s not going away anytime soon. Social media is popular among most groups but especially with people from this generation. Deloitte’s report found that 47 percent of millennials are influenced in their...
Content Marketing 101: How to Create Content That Stands Out

Content Marketing 101: How to Create Content That Stands Out

Every minute, millions of posts are uploaded into the social media universe. With 448,800 tweets, 1,440 WordPress blog posts, and 500 Youtube videos, there’s enough content to keep busy for quite some time! What does this mean for you? Well, it’s certainly a sign that it’s time to invest in content marketing. Whether you’re creating a podcast, writing a blog post or maintaining your social media presence, you’re already on the content marketing train.  However, it goes without saying that your content can easily get lost in this information overload. Read ahead to find out how to diversify your content to ensure it stands out from the crowd in our saturated world.  Read on for 4 tips on creating the best content marketing: Why is content king? I’m almost positive that you’ve heard the phrase “content is king!” at some point. There’s a real buzz surrounding content, especially since many businesses credit their marketing success to it. Admittedly, it’s pretty awesome. It’s contributes to increased sales, is cost efficient, and is easily accessible anytime anywhere. However, it’s only king if you know how to use it to your advantage. Specifically, content is great for marketing purposes. It helps spread the word about a product, engages users, increases brand recognition, and comes in various forms such as blog posts, social media, and email campaigns, among others. Because there are various forms, it is easy to find one (or a few!) that best suits specific needs and helps achieve industry-specific goals. Regardless of the industry, content is a business’s best friend. How To: We’ve already established that it is important to diversify...
The 3 Deadly Mistakes that Real Estate Agents Make

The 3 Deadly Mistakes that Real Estate Agents Make

Are you making one of these 3 deadly mistakes that cost you time, money, and clients? There’s a good chance you are, although don’t worry because making one (or more) of these mistakes may become the best thing you ever do (so long as you approach them properly). You see, you become a success story, not in spite of your mistakes, but because of them. Mistakes teach you, help you grow, and ensure you stand out in a crowded marketplace. But they also have the power to cripple you (especially the three dangerous mistakes I’m about to share). So, what’s the solution? That’s what I’m going to share with you, but first let me say: Your Mistakes Help You Find Your “Right” Client… There are two types of client in this world: the right kind, and the wrong kind. The right kind help you become the go-to leader in your space. Whereas the wrong kind drain you, and ensure you survive instead of thrive. Your aim is to have the ‘right’ kind of client, yes? Of course it is, which is why your mistakes are important. Because after interviewing 163 business owners, executives, authors, and thought leaders for my latest book, I’ve discovered how the mistakes you make are what help you find the ‘right’ kind of client. This helps you stand out in a crowded marketplace. This helps you achieve more by working less. This leads to YOUR success. With this mind, which of these mistakes are you making…? Mistake 1: You Communicate Poorly There’s a good chance you ineffectively communicate with your clients. I’m not saying you don’t speak to...
Automatically Capture and Follow Up with Facebook Leads in Contactually

Automatically Capture and Follow Up with Facebook Leads in Contactually

In case you’re not familiar with Contactually yet, we created it because we saw the importance of building and maintaining authentic relationships in our business. Part of that means capturing the relationship at the very beginning. While Contactually does not help you with lead generation (other than leads you’re getting through your network), what we can do is help you build a relationship once you get that lead. In an example of the power and flexibility of the Contactually platform, we’re going to show you how you can capture someone who clicks on one of your Facebook ads, drop them into Contactually, and immediately start following up with them. To use that, we’re going to create a Facebook Lead Ad, and use Zapier to connect that to Contactually. If you’re not familiar with Zapier, think of it as the glue that helps to connect applications together. Start following up with Facebook Leads… Step 1: Create the Facebook Ad Head to the Facebook Ad Manager, select your ads account (you may have to quickly create one if you don’t have one yet), and click Create Ad. Make sure you create a Lead Generation Ad. Call it what you want. For me, I’m going to promote our latest podcast. I’m going to let you decide what you want to do for targeting – you have many, many options. I’m going to choose people in the U.S. who are interested in real estate. Know that you can tweak this of course – you can target people who like your page, live in certain countries, etc. and narrow down who will see your Ad based on those parameters!...