Marketing Archives
Ultimate Guide to Content Curation

Ultimate Guide to Content Curation

In 2016, there were approximately 3,424,971,237 Internet users worldwide – and the number is increasing rapidly. The billions (yes, BILLIONS!) of people that are on the Internet are doing all sorts of things from streaming movies, publishing blog posts, online shopping, scrolling through Facebook feeds, talking to friends across the ocean – the list truly can go on and on. A lot of these users are creating something – also known as “content” – to put on the Internet for others to see and engage with. Whether it’s for personal or professional use, there’s a high volume of content at our disposal at all times. However, with the average user demanding more content on a daily basis it’s hard, especially for businesses, to keep up. So, what do individuals and businesses do when they’re too busy or out of ideas for fresh and unique content? Content curation. The ultimate move. Read on to learn more about why. What is Content Curation? Content curation isn’t exactly a new concept, so you may have some idea of what it is, but in case you don’t, we’ll give you the 411. According to Lifewire, content curation is defined as “when you review content from a variety of sources, gather links to those sources, share descriptions of that content, add your own commentary to that content, and publish all of those pieces in a single location.” They key part of this definition is sharing descriptions of that content and adding your own commentary to that content. This is what makes content curation different than content aggregation or content syndication. Content aggregation is defined...
6 Steps on How to Use Quora for Your Business

6 Steps on How to Use Quora for Your Business

Some of the most popular internet search queries are questions: “How long does yogurt last after its expiration date?” “What is Narcos?” “How many nickels are in a $58,000.33?” While most of these questions can be answered from various links containing particular keywords, few sites offer a forum to answer questions in a credible manner. Ask.com, Yahoo Answers, and even Reddit and Tumblr, have tried to tackle this need to answer internet users’ questions, but they have failed. Most answers on these sites are either biased, spammy, or outright unrelated. Quora, a question-answer platform, has tackled become quite a niche. Founded in 2009, it recently doubled its user based this past year to over 200 million monthly visitors – that’s nearing Twitter’s 328 million monthly users. According to Alecia Morgan, Quora’s Content Marketing Evangelist, the platform’s main goal is to foster high quality. In other words, Quora is all about presenting the right information to the questions its users ask.  Along with ranking as high as Wikipedia, Quora has multiple publishing partnerships, like with Forbes and Newsweek, where tons of high quality content are distributed to various audiences. The platform has flourished over the years. Leaders in business, politics, and culture all have contributed to Quora, like Barack Obama, Sheryl Sandberg, Mark Cuban, and Craig Newmark. These leaders along with other knowledgeable users have given Quora an edge over all other question-answer sites: credibility. How to use Quora for your business: Getting started Quora has a very strong community of users who freely moderate content alongside Quora’s actual team of moderators. Users are able to approve of answers through...
Content is the Key: 5 Steps to Diversify Your Content Creation

Content is the Key: 5 Steps to Diversify Your Content Creation

To some, content may be king but to marketers, content is simply a way of life. It has the ability to set you apart from other companies, mark you as an industry expert, and create new business opportunities. With approximately 88% of marketers incorporating content marketing in their overall strategy, it’s evident that content is taking over, and can no longer be ignored – which is why we’ve created a new blog series around it!  From how-to’s to infographics, we’re expanding upon what content is, all that it does, and how it can help your business grow. Ready to become a content expert? Check out our first post in the series, Content Distribution and You, if you haven’t already and then dive into our second Content is the Key post! 5 Tips to Diversify Your Content Creation There are thousands of pieces of content flooding the internet every moment. It’s a crucial factor in developing online presence, increasing brand recognition, and creating new business opportunities, and it has been at the center of the marketing stage for a while now. In fact, with over 70% of marketers planned to create more content in 2017 than they did last year, it’s evident that content in its many forms has been made a priority in order to encourage business growth. With all this available content, chances are that you are part of the 70% of people who are looking to increase their content creation. You’re likely already creating content, but are aware of the need to make it stand out amongst the rest which brings us the the concept of diversification.  By...
Content is the Key: Content Distribution and You

Content is the Key: Content Distribution and You

To some, content may be king but to marketers, content is simply a way of life. It has the ability to set you apart from other companies, mark you as an industry expert, and create new business opportunities. With approximately 88% of marketers incorporating content marketing in their overall strategy, it’s evident that content is taking over, and can no longer be ignored – which is why we’ve created a new blog series around it! From how-to’s to infographics, we’re expanding upon what content is, all that it does, and how it can help your business grow. Ready to become a content expert? Check out Content 101 and then read below to see the first post in our series, Content is the Key: Why is Content Distribution Important Anyway? Although content itself is incredibly important, it’s only about half the battle. You can create content of the highest quality, but if it isn’t properly distributed, it’s nearly useless. The truth is that your targeted audience isn’t likely to just stumble upon your content and become a loyal follower and, unless it’s on the first page of your Google search results, they probably will never hear about you. In fact, less than 10% of people go past the first page, which means that you can’t rely on search engines to drive your traffic. And although there are plenty of other distribution methods, each moment, there are approximately…. 1400 new blog posts 216,000 new Instagram posts, 72 hours of new video on Youtube 277,000 new Tweets … which means that if you do not have a strategy to actively try to put...
The Top 10 Marketing Blogs to Start Reading Today

The Top 10 Marketing Blogs to Start Reading Today

Although it has been an internet trend for quite some time, recently businesses have started to utilize blogs to increase their brand recognition and become more engaged in the digital age. Blogs, used by companies both large and small, have several benefits such as driving traffic to your website, complementing social media goals, and establishing you or your company as a field expert so it should come as no surprise that 36% of Fortune 500 companies currently have an active blog. Additionally, because blogs are easy to find, easy to read, and extremely informative, they are considered to be a reliable resource for consumers. In fact, 81% of US online consumers believe that blogs are a trusted source of information which is oftentimes why they will consult blogs and online communities prior to purchasing a product. As a result, according to Social Media Examiner, 45% of marketers say blogging is the #1 most important piece of their content strategy. This means that there’s plenty of blogs out there to both read as a means of educating yourself on a topic (such as marketing) OR use as inspiration to start your very own blog. So if you’re looking to educate yourself about SEO, increase your inbound traffic, or improve your business’s blog by diversifying your content, you should consider looking at marketing blogs for some tips and tricks. We’ve compiled a list of some of the best marketing blogs that have an abundance of resources from articles to webinars to help you achieve your various marketing goals. Read on to begin your journey to becoming a marketing expert! Read on for the Top 10 Marketing...