Marketing Archives - Page 2 of 9
The 3 Deadly Mistakes that Real Estate Agents Make

The 3 Deadly Mistakes that Real Estate Agents Make

Are you making one of these 3 deadly mistakes that cost you time, money, and clients? There’s a good chance you are, although don’t worry because making one (or more) of these mistakes may become the best thing you ever do (so long as you approach them properly). You see, you become a success story, not in spite of your mistakes, but because of them. Mistakes teach you, help you grow, and ensure you stand out in a crowded marketplace. But they also have the power to cripple you (especially the three dangerous mistakes I’m about to share). So, what’s the solution? That’s what I’m going to share with you, but first let me say: Your Mistakes Help You Find Your “Right” Client… There are two types of client in this world: the right kind, and the wrong kind. The right kind help you become the go-to leader in your space. Whereas the wrong kind drain you, and ensure you survive instead of thrive. Your aim is to have the ‘right’ kind of client, yes? Of course it is, which is why your mistakes are important. Because after interviewing 163 business owners, executives, authors, and thought leaders for my latest book, I’ve discovered how the mistakes you make are what help you find the ‘right’ kind of client. This helps you stand out in a crowded marketplace. This helps you achieve more by working less. This leads to YOUR success. With this mind, which of these mistakes are you making…? Mistake 1: You Communicate Poorly There’s a good chance you ineffectively communicate with your clients. I’m not saying you don’t speak to...
Automatically Capture and Follow Up with Facebook Leads in Contactually

Automatically Capture and Follow Up with Facebook Leads in Contactually

In case you’re not familiar with Contactually yet, we created it because we saw the importance of building and maintaining authentic relationships in our business. Part of that means capturing the relationship at the very beginning. While Contactually does not help you with lead generation (other than leads you’re getting through your network), what we can do is help you build a relationship once you get that lead. In an example of the power and flexibility of the Contactually platform, we’re going to show you how you can capture someone who clicks on one of your Facebook ads, drop them into Contactually, and immediately start following up with them. To use that, we’re going to create a Facebook Lead Ad, and use Zapier to connect that to Contactually. If you’re not familiar with Zapier, think of it as the glue that helps to connect applications together. Start following up with Facebook Leads… Step 1: Create the Facebook Ad Head to the Facebook Ad Manager, select your ads account (you may have to quickly create one if you don’t have one yet), and click Create Ad. Make sure you create a Lead Generation Ad. Call it what you want. For me, I’m going to promote our latest podcast. I’m going to let you decide what you want to do for targeting – you have many, many options. I’m going to choose people in the U.S. who are interested in real estate. Know that you can tweak this of course – you can target people who like your page, live in certain countries, etc. and narrow down who will see your Ad based on those parameters!...
Going Viral: Using Trends in your Marketing Strategies

Going Viral: Using Trends in your Marketing Strategies

Marketing is a game of making a connection, and the stronger the connection, the more likely the customer will buy the product marketed. Marketing varies on the target audience, categorized by age, location, and even consumer preferences. In today’s modern age, marketing campaigns do not last longer than a couple of months, if distributed effectively enough to reach its highest potential reach. The average length falls between 3-9 months. With such a small period of time, marketing relies heavily on popular culture and its trends. A cultural trend is any type of activity that is participated in by society as a whole, and big trends recently have been: the Ice Bucket Challenge, the Mannequin Challenge, Pokemon GO, and spontaneous Flash Dances. There are many more, but all of them present businesses with a unique opportunity to capitalize on new revenue. Especially when it comes to social media, where the demographic is mostly younger people, marketing campaigns must have relevance to current events and trends. The best marketing teams are opportunistic in regards to world events and social trends to optimize their product reach and sales potential. Of course marketing on every single trend alone will not earn customers, but rather drawing the connection between trends to your own product will. We have made a list of possible ways for real estate agents, small businesses, and others can capitalize on social trends. Here are some recent trends and how a marketing team would have approached it to fit their business. 4 Marketing trends to try out: Ice Bucket Challenge The Ice Bucket Challenge went viral in the summer of 2014...
Action Words That Generate Responses

Action Words That Generate Responses

We’ve all been there, sitting at our desks, writing an email or a communications for work and wondering if we’re potentially using words that could keep people from opening our email or could also positively influence them as they read it. There’s a reason there’s plenty of articles out there that tackle this exact conundrum of determining the best words for generating a response from your contacts. Since its birth in 1991, the world wide web grows everyday. The internet, as of January 2017, has over 4.78 billion registered web pages and over 3.48 billion users. The email realm is even greater: by the end of 2017, it is estimated that there will be 4.9 billion email accounts with over 206 billion sent daily. The sheer size and scope of content available is daunting to any blogger or marketer trying to build, but there are methods on how to capitalize on the audience size the internet provides: call to action words. Call to Action words, CTAs, are not just verbs, but rather words that will provoke responses. CTAs can be placed in blog titles, email subjects, and advertisements links, and they increase the likelihood of grabbing attention from cold leads, or people who may not have heard of you, your website, company, or brand. MarketingExperiments, an Internet-based research lab that specializes in optimizing sales and marketing processes, has found that CTAs can increase clicks by upwards of 110%. In the content world, language plays such a big role that it cannot be ignored, our customers must be convinced to respond. In the IoT – the internet of things –...
[SLIDESHARE] The Importance of Lead Validation

[SLIDESHARE] The Importance of Lead Validation

Is Your Lead Generation Marketing a House of Sand? Lead validation is the incredibly important process of separating online sales leads from other website conversions, by reviewing all form submissions and listening to recordings of phone inquiries generated by marketing campaigns (SEO, PPC, email, etc.). If you aren’t validating leads — and the vast majority of companies and real estate agents are not — you are basing your marketing investment decisions and campaign testing on faulty data. By using faulty data, you are very likely overspending on underperforming campaigns, and “improving” them in ways that make them worse. Because lead validation is so poorly understood, we created the in-depth presentation below, The Critical Importance of Lead Validation in Internet Marketing. We think it will help you set up your lead generation campaigns on a solid foundation, with the result being many more leads and a much higher quality of leads. Check it out below: Importance of Lead Validation Study by SEO service company, Straight...