Networking Archives
6 Steps on How to Use Quora for Your Business

6 Steps on How to Use Quora for Your Business

Some of the most popular internet search queries are questions: “How long does yogurt last after its expiration date?” “What is Narcos?” “How many nickels are in a $58,000.33?” While most of these questions can be answered from various links containing particular keywords, few sites offer a forum to answer questions in a credible manner. Ask.com, Yahoo Answers, and even Reddit and Tumblr, have tried to tackle this need to answer internet users’ questions, but they have failed. Most answers on these sites are either biased, spammy, or outright unrelated. Quora, a question-answer platform, has tackled become quite a niche. Founded in 2009, it recently doubled its user based this past year to over 200 million monthly visitors – that’s nearing Twitter’s 328 million monthly users. According to Alecia Morgan, Quora’s Content Marketing Evangelist, the platform’s main goal is to foster high quality. In other words, Quora is all about presenting the right information to the questions its users ask.  Along with ranking as high as Wikipedia, Quora has multiple publishing partnerships, like with Forbes and Newsweek, where tons of high quality content are distributed to various audiences. The platform has flourished over the years. Leaders in business, politics, and culture all have contributed to Quora, like Barack Obama, Sheryl Sandberg, Mark Cuban, and Craig Newmark. These leaders along with other knowledgeable users have given Quora an edge over all other question-answer sites: credibility. How to use Quora for your business: Getting started Quora has a very strong community of users who freely moderate content alongside Quora’s actual team of moderators. Users are able to approve of answers through...
How to Network While You’re on Vacation

How to Network While You’re on Vacation

Recently, our VP of Marketing Joel Mier, shared a story with the Contactually team about how he did some networking while on vacation with his family in the Cayman Islands. Joel moonlights as a Marketing professor at the University of Richmond and a few months ago had sent a ScaleMail out to some of his former students to see how they were doing. One of his students replied that she was working on a boat out of the Cayman Islands, a detail he remembered when he headed there for a recent vacation. They reconnected and even met for a drink…a whole 1,279 miles from where they first initially met in the classroom. The moral of the story? Networking doesn’t need to be saved for business casual attire and awkward cocktail conversations during the work week. Networking is far more than stiff small talk, and it’s well expanded beyond the boundaries of old school networking events. Much of it can now be done online, a huge plus for those of us who may be more shy or unable to take the time to go to events. And why should you be networking? About 85% of all jobs are found and filled via networking and that’s just the tip of the iceberg! If you’re a real estate agent or small business owner, you’ll know that referrals are a huge part of building up your success, and doesn’t proper networking work towards getting those crucial referrals? So before you head out for your next vacation or weekend getaway, with a little upfront work, you can set yourself up to get some networking done,...
Manners Please: the Best Way to Say Thank You Plus BONUS Email Templates

Manners Please: the Best Way to Say Thank You Plus BONUS Email Templates

This isn’t the first time we’ve covered the thank you topic here on the Contactually Blog. Saying ‘thank you’ never goes out of style and we’re always finding new ways to tell our network and customers thank you. Saying “please” and “thank you” were among the first manners that we all learned when we were children. It goes without saying but expressing gratitude goes far beyond thanking our teachers, parents, and friends when we were kids. As we’ve grown up, saying “thank you” has taken on an even bigger role – especially in the business world. According to a 2014 survey by Ask Your Target Market, “81% of respondents agree that sending thank you notes is an important way to show appreciation.” But it doesn’t stop there. In addition to being polite and showing appreciation, saying “thank you” has a lot of other positive benefits both personally and professionally. According to Psychology Today, expressing gratitude has various benefits from growing new relationships to improving psychological health. So, if you are part of the 14% of people that say they never send “thank you” notes, it’s about time you jump on the bandwagon. Take a look at our tips on the best way to say thank you and become a “thank you” expert: General ‘Thank You’ Tips: 1: Keep it short Everyone appreciates the effort that you go through to thank them because it makes them feel valued; however, it doesn’t need to ramble on. Rambling is one of the most annoying email habits (check out 10 Email Habits that Annoy Your Customers to see what else is irritating your customers)...
5 Details to Add to Your 2017 Small Business Marketing Plan

5 Details to Add to Your 2017 Small Business Marketing Plan

It’s nearly impossible to keep up with new marketing trends these days—much less have the resources and time to build them into your marketing plan and execute on a small business budget. This year, instead of trying to do it all, choose just a few new things to try, even if they aren’t new in the industry (hello, guest posting). A refresher may be just what your plan needs to boost engagement, impressions and overall marketing success. Read on for the 5 things you should add to your marketing plan: Video Marketing Tests Video marketing is one of the fastest growing areas of the industry, with 65 percent of marketers planning to increase their mobile ad budgets to account for video (Hubspot). This year is a great time to test your video marketing chops and see what excites your specific audience. There are a variety of video options small businesses can try, regardless of the size of your budget. Here are two to consider: Social media video: Facebook Live, Instagram Stories and Snapchat all provide your small business with a chance to test video and boost social engagement, without spending any extra money. Embedded email video: Video in email lead to a 200 to 300 percent increase in click-through rate, as reported by HubSpot. One fun idea: Instead of writing your message, say it in a video—better yet, have your CEO say it. If you’re able or ready to spend a significant amount of money, also consider drone videography and testing YouTube ads. A Guest Posting Program Guest posting gets a bad rep thanks to “spammy” outreach and poor...
Managing and Maintaining My Contact List as a Freelancer

Managing and Maintaining My Contact List as a Freelancer

While most freelancers would love to simply wake up each day and have new work waiting for them, the reality is that half of a freelancer’s job is tracking down great well-paying clients that understand the value you’re providing. Freelancers often face dry spells as well as times of great abundance, but the nature of freelancing is tough. It’s important to make the most out of each and every client relationship. Luckily, there are several things you can do to facilitate this process and make your business relationships blossom. Managing my contact list and freelance work: Break It Down Our contact lists today are overwhelming, to say the least. When attempting to manage your contact list and make sense of it all, it’s ideal to break them down into manageable chunks that our brains can process more easily. You may choose to sort your clients by the amount of money they have spent on projects in the past, the type of work they request, the location that they are in, or even how easy they are to work with. There are many ways to sort your list, but the main point is that it should be logical to you. By doing so, you will be much more likely to remember who each person is, while tactfully avoiding information overload. Automate Your Marketing A smart marketing automation plan is much more than simply maintaining an email list and sending updates. A marketing automation plan is personable and specific and will have a solid goal in mind: getting more business. You’ll be able to create automated emails based on a client’s...