Networking Archives - Page 2 of 12
The Power of the Personal Update

The Power of the Personal Update

The holidays are upon us, our inboxes are filled with promotions, sales and plenty of deals, deals, deals! And our physical mailboxes? Well those are filled too, and once you sift through the mailers and catalogues, you’ll probably find a few holiday cards or even the holiday letters. Yes, we all know them and yes, we may in fact be guilty of sending them in years past. While you may groan when you get the annual letter from that one ‘perfect’ family, you may also be heartened to get the letter from a friend or acquaintance you haven’t kept in touch with well over the year and see how well they’re doing. It’s an impetus to get in touch with them, check in on their profile on Facebook or even find some time to call them while they’re on your mind. And that, is the power of a personal update. We’re not advocating for you to start sending a year-end recap letter to all your clients and your business network, but we are going to make some strong arguments as to why you should implement some of the core ideas of the personal update into your marketing, at the end of the year…and all year round. Let’s get personal: The anatomy of the end of year letter First, let’s look at the actual structure of these holiday/end-of-year letters to get an idea of the different components that go into it. If we break it down, there are definitely a few important aspects of these letters that make them what they are and not only that, make them great for...
Using Contactually to Nurture Your LinkedIn Connections

Using Contactually to Nurture Your LinkedIn Connections

LinkedIn is the world’s largest online business network. Unfortunately LinkedIn makes it really tough to keep in contact with your connections. Luckily, that’s where Contactually can help you by nurturing your potential prospects that you are connected with on LinkedIn through some simple emails and automation.  In this post, I’ll walk you through my personal process for nurturing my LinkedIn connections successfully and consistently through Contactually…in just 4 simple steps.  4 Steps to Nurturing Connections from LinkedIn: Step 1: Download your LinkedIn connections The first step that you need to do is download your connections’ contact information from LinkedIn.  To do this you will need to do the following: Go to the “My Network” tab Click on “Connections” menu option Click on the Gear Icon in the upper right hand corner Select the “Export LinkedIn Connections” option in the upper right hand corner In the dropdown menu, select the “Microsoft Outlook (.CSV file) Click Export Answer the “Security Verification” question Once you have followed these steps, your LinkedIn Connections will be exported to a CSV file on your computer. Here is a video to show you how to do this. Step 2: Sort and Prioritize your LinkedIn Connections Once you have downloaded your LinkedIn Connections, you will need to go through the spreadsheet and prioritize your Connections. Your LinkedIn Connections spreadsheet will only have 5 columns with data in them.  They are: Column B / First Name Column D / Last Name Column F / Email Address Column AD / Company Column AF / Job Title One of the first things that I do, is sort the columns so that they are side by side. Once you...
5 Steps to Finding Your Instagram Fame

5 Steps to Finding Your Instagram Fame

“Instafamous,” a term used mainly by Millennials, describes those with a high Instagram presence, determined by the number of likes and followers. Although it has only been around for only five years, Instagram is the world’s most popular social media, only second to Facebook and its 1.654 billion active users. With the mobile industry still growing, Instagram has yet to hit its full potential. Last month, Instagram’s active monthly user count surpassed 500 million, with more than 300 million using Instagram daily. More than 95 million posts are uploaded daily along with 4.2 billion likes daily, and 80% of Instagram users are outside of the United States. Over 50% of Fortune 500 companies use Instagram actively to promote their brand. These numbers are hard to ignore, and if you or your company are not using this social medium, you’re missing out on a significant marketing opportunity.   5 Tips for how to be Instafamous: Instagram is brilliant for marketing primarily due to the platform’s focus and simplicity. Unlike other social media platforms, Instagram posts can only be photographs or videos, both set to certain size and time limits. This emphasis on visual media is not only attractive for professional photographers but also for the greater public, as the 4.2 billion daily likes on photos indicate. The old saying that a picture speaks a thousand words has been the root of Instagram and its rise. With a new, enhanced white themed background and menu buttons, the user’s eyes are more focused on a profile’s posts within Instagram itself; the images pop and help attract attention to the content of each post. Instagram’s uniformity...
[GUIDE] Own Your Network in 7 Days

[GUIDE] Own Your Network in 7 Days

We all know that your network…is your net worth. And your network so often can help build or break your business, but how exactly do you own your network and make it do the work for you? We’ll argue that one of the best ways to stay on top of your network is by staying top-of-mind with them. Beyond being memorable, and beyond being that guy that everyone knows, you want to provide value to the folks you have relationships with in your network, because we all know that you’re so much more than what you do for your business. It doesn’t take much, maybe it’s a coffee invite one week and a quick shoutout on Twitter or LinkedIn the next week, but no matter what, try to be intentional with every interaction with your network by providing them some sort of value. Best way to network and own it in 7 days: Owning your network is not about ‘owning’ the people in your network, it’s more about owning everything you put into it, so that you can then get as much possible out of it. On the flip side, it doesn’t mean that this has to suddenly become your full time job (or own you), instead once you have a workflow established for how to best do your outreach to your network, it’ll become the easiest part of your day! Building a habit is no mean feat, but isn’t it worth it to start working on that habit now, especially when it’s as simple as sending an email or two a day, when it means you grab a few more referrals or new...
How to Make Yourself Unforgettable to Your Network

How to Make Yourself Unforgettable to Your Network

How many people a day do you come into contact with? A week? A year? It’s safe to say that the number’s pretty big, and the same goes for all those people who in turn come into contact with you. You might just be a blip on their radar of all the people they meet, while you can’t forget them. We’re looking into what makes those folks so memorable, and how you can make yourself an unforgettable person in your own network. The theory behind our dive into becoming unforgettable is inspired by Chip and Dan Heath’s Made to Stick, Why Some Ideas Survive and Others Die. While the Heath brothers study what makes ideas and marketing pushes ‘sticky,’ we find that the same principles apply for what makes a person memorable and dare we say…unforgettable? How to be memorable: Did you read ‘sticky’ and think…huh? Don’t think too much about it, it’s exactly what it sounds like; successful ideas all tend to be successful because they stick with you. Think about that commercial you can’t forget or story or urban legend you cant’ stop thinking about. Most likely, you’ll head to the store or at least check out the website for the commercial you saw and after that urban legend, you’ve become a bit more superstitious about taking drinks from strangers….or stepping on the cracks of the sidewalks. Whatever the idea or marketing promotion may be, there’s some common elements to them that made them successfully sticky and above all – memorable. These same elements can be applied to yourself, your business, or the services your provide your clients, and...
How a Personal Coach Nurtures Her Network with Just 10 Emails a Year

How a Personal Coach Nurtures Her Network with Just 10 Emails a Year

Here at Contactually, we’re all about building relationships, nurturing those relationships and utilizing them to help grow your business. It says it right in our mission statement, that we believe that the best businesses will be built on authentic relationships. We’ve found that although we generally outline how to use Contactually in the best way for our users, our diverse user-base is pretty creative in how they make the app work to fit exactly their needs and relationships. In an effort to showcase our users, the work they do, and how they get it done with Contactually, we’re sharing interviews with some of our awesome customers who in turn are sharing their unique story about the relationships they’ve built in their business’s journey. Meet Elly van Laar… Elly van Laar is a personal coach out of Austin, Texas. She teaches Nonviolent Communication and works as a mediator as well. But the common theme that runs throughout all of her work is her use of empathy in connecting with her clients and helping them to solve their problems. Elly is a practitioner of mindfulness and regularly updates her blog  with anecdotes from her day-to-day and how she implements empathy…even in the supermarket. Her insights are valuable for anyone looking to form new habits or learn a little more about meditation and mindfulness, and how to implement them into their relationships. Contactually User Interview ahead: Interview with Elly van Laar: Contactually: What is your primary goal with Contactually? Elly: To create a database with all my contacts and my interactions with them and which reminds me when it is time to reach out for people....