Small Business & Real Estate Podcasts

How to Be Memorable, Be Who You Are, and Rock Your Business, with Peter Lorimer

One of the most difficult things about building a successful business in a niche like California’s real estate market, is how to be memorable. But my guest today has figured that one out simply by being himself. Peter Lorimer is a former music producer turned real estate professional whose company is niched into the high dollar Hollywood real estate world. He’s learned to use his unique personality and bent toward entertainment to make himself and his company memorable. In this conversation, we discuss how Peter got into real estate, how he fosters incredible relationships, his use of video and ad targeting to reach his ideal clients, and why he thinks email alone is never enough. This is a great conversation you won’t want to miss. Be who you are, and whoever is attracted to that will become your clients. Every line of work has its conventions, the things that are expected and normal for people working in that industry to do. When Peter Lorimer became a real estate agent, initially with Keller Williams, he played the part – suit coat, tie, nice shoes – but realized quickly that he couldn’t fit comfortably into that mold. So he decided to be himself, which eventually meant branching out to establish his own real estate office, build a team of agents, and market his company and services WAY outside the normal real estate box. Find out how Peter made that decision, the things he’s done to learn how to be memorable to his ideal prospects, and what happened when he did, on this episode of Real Relationships. If you don’t figure out...

Building and Benefitting from Meaningful Connections in Business, with Rob Mehta

One of the people I’ve seen demonstrate the ability to make and keep meaningful connections with people over time is Rob Mehta. Whether it’s helping brokers grow their business, building strategic alliances, or simply focusing on the next new idea, Rob is a guy who knows how to do what it takes to get things done when it comes to building a powerful relational network. In this conversation, we talk about Rob’s approach to building long-term relationships, how he does it from a practical standpoint, and how he integrates technology into the process. Relationships are the foundational building blocks of every business. If you’ve not heard it enough by now, let me say it again: relationships are the foundational building blocks of every business. You serve people and those people respond better and with loyalty when you treat them as a meaningful person instead of just a customer. Rob Mehta has learned that lesson in his time as a real estate agent, so much so that he speaks on the topic often at places like the 2017 REEA conference. Rob shares his approach to building relationships from square one in this conversation, and while it’s not rocket science, it’s also not intuitive to a lot of people, so be sure you listen and learn from what he’s got to say. Savvy agents lay the groundwork for future success through relationships. In his experience as a real estate agent, principal owner of his brokerage, and real estate trainer and coach Rob Mehta has learned that success doesn’t appear from thin air, it’s built on something. In his world, that something...

Power Tips for Making and Managing Relationships, with John Corcoran

Relationships and time are two things everybody has – and interestingly, time is what fuels relationships. If you’re going to make the most of your relationships, for you and for the people on the other side, you’ve got to learn effective skills for managing them. This episode is a great primer on the subject. For this episode, I got to chat with John Corcoran, a guy who’s risen to the top of the entrepreneurial community as a connector and relationship builder. He’s doing it right and I got to ask him some key questions for building relationships, how to manage them well, and what it takes to set aside the time to do it consistently. Does that sound like stuff you’d like to know? I thought so. Be sure to listen! The universal language of connecting with people is adding value to them. If you want to know how to truly connect with people in meaningful ways, you need to learn how to add value to them, and how to do it strategically. That means knowing how to notice what they need that you are able to provide, how to pick up on the things they value and would receive warmly, and how to wisely put those things to work in the way you build the relationship. You’re going to love this chat with John Corcoran. He shares some simple and not-so-obvious things like those about adding value. I know you’re going to find it to be helpful. Many people understand the power of adding value, but few people practice it. It takes time to build relationships. Right? There’s...
Success in Real Estate is Rooted in Relationships, with Eddie Berenbaum

Success in Real Estate is Rooted in Relationships, with Eddie Berenbaum

In the Washington, D.C. area there are hundreds of real estate brokerages. But the Century 21 Redwood Brokerage, lead by my guest Eddie Berenbaum is one of the most successful. The primary reason it’s successful is that from the leadership down through the ranks, relationships are at the center of everything they do. In this episode, Eddie tells how they’ve been able to infuse that understanding and practice into the company DNA, and what it means to the brokerage’s ability to experience true success in real estate. It’s a great conversation you’ll glean a lot of good practices from. Success in real estate only happens when you’ve built a relationship with a real person. When I asked Eddie Berenbaum why relationships are so important to his Century 21 Redwoods team, he said that real estate success is predicated on relationships with real people. Somewhere in the process of any successful real estate transaction, a person has been impacted by you in a positive way and trust has been established. And we all know that trust is one of the key components to any business being done. Eddie’s generous sharing on this episode is an example of what makes him such a successful broker/owner. You’ll want to hear what he has to teach you, so be sure to listen. Referrals are the best kind of lead generation – and they only happen through relationships. In any business, the enthusiastic referral of a happy client or customer is like money in the bank. It instantly builds a level of trust for you or your team like nothing else can. That kind...
Self Management Skills That Build Vital Relationships with Mike Muhney

Self Management Skills That Build Vital Relationships with Mike Muhney

Many people talk about relationship management these days, but Mike Muhney prefers to talk about self-management and the skills it takes to ensure that you are good in relationships. I had a great time chatting with Mike for this episode of Real Relationships. He’s such a down-to-earth, practically oriented guy who has been building great relationships with people for decades. His insights into what it takes to build the self-management skills that set you up for great relationships are invaluable. Be sure you take the time to listen. Relationships are about how you show people you care about them. One of the reasons Mike Muhney first decided to be part of a team that would go on to create the first CRM – ACT! CRM – was because he saw how technology was going to make it possible for average people to become more organized and intentional in the way they cared for others. To him, relationships are about showing people that you care about them, and you can’t do that well if your connections with them are random or hit and miss. In this conversation, Mike mentions a lot of great tips but one of the best is that the self-management skills required to build good relationships are worth developing. They will serve you for years to come. CRM software for people who are not in sales – Vipor. Mike often refers to his newest software venture – Vipor – as un-CRM. What he means is that it’s not the typical CRM software package that tracks relationships for the sake of following up, making a sale, handling customer...
Make More Profit by Giving More, with Bob Burg

Make More Profit by Giving More, with Bob Burg

All of us want to make more profit in our business. It’s at least a part of why we are in business. But the question arises, “What is the best way to make a profit?” Bob Burg says that the best way to make more profit is to give – to always ask how you can add more value to that person. In this conversation, Bob shares the concepts from his book, “The Go Giver” with me to clarify why the laws of giving are the best way to provide value to others and consequently, make maximum profit for yourself. It’s a great and insightful conversation, so be sure you take the time to listen. As human beings, we are wired to represent something greater than ourselves. The primary principle behind becoming a person who gives tremendous value to those who you connect with is that all of us as human beings are wired to contribute in ways that are larger than ourselves. That means we all want to give – we just don’t always know what that means or how to do it. Bob Burg shares how every person, every business leader needs to position themselves in ways that serve others with maximum value. Find out how to tweak your thinking to fulfill that end goal and discover the incredible things – like more profit – that come as a result. People will only buy from you because they are convinced they will benefit by doing so. It’s natural that people who wind up buying your product or paying for your service only do so because they believe...