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How to Become Top of Mind to Your Ideal Clients, with Sean Carpenter

How to Become Top of Mind to Your Ideal Clients, with Sean Carpenter

What does it take to become the top of mind person in your niche – you know, the person people in the community think of when they think of that business or niche? My guest on this episode, Sean Carpenter has proven what it takes to become top of mind. He says it’s relationships and that in his business (real estate), houses are the widgets used to foster beneficial relationships. He’s never focused on selling a house or listing a property – he’s focused on helping the people who live in the houses or helping the people who need to sell the house. It’s served him incredibly well. Be sure you listen to get a taste of why Sean is an outstanding mentor in his part of the country when it comes to real estate success. Want to be top of mind? Remember to solve problems. Sean Carpenter reminds us that when you are able to truly solve problems that real people have, you become a trusted advisor and a great resource to them. And if you can do it in a way that makes the experience fun and memorable, you’re well on the way to being their top of mind person in your industry. Sean shares how you can work toward having people think of you specifically when they think of your discipline and business niche, on this episode of Real Relationships. Confidence, competence, and consistency give people a positive feeling about you. And that’s what it takes to become top of mind for your ideal clients. They need to first KNOW that you can do the job,...
How Adding Relational Value Can Build Your Business, with Derek Coburn

How Adding Relational Value Can Build Your Business, with Derek Coburn

When you can add relational value to the people in your circle you discover doors open for you like never before. Derek Coburn is one of the people I’ve noticed adding true relational value to the lives of his clients and others he meets. He’s become so convinced that is the best way to build a personal and business network that he’s begun his own organization to host events that bring people together and add value to their lives. You can hear Derek’s philosophy of how networking was not working, what he did to change the model, and the incredible results he’s had as a result – it’s all on this episode of Real Relationships. Why you need to be of greater value to your clients than the service you do. Many business owners provide a service or product to their clients, which means the reality they need to accept is that they are very much a commodity to their clients or customers. That means the moment a similar product or service comes along that offers a lower price or new bell or whistle, you could become expendable. How do you change that? By adding relational value to your clients and customers – by building relationships with them that matter. On this episode, Derek Coburn tells us how he’s done that and how impacting and powerful it’s become in his life and in the lives of the many people he’s been able to connect with others over the years. The core of great relationships is the feeling people have toward you. Long-term, successful businesses are built on relationships. And...
Roh Habibi: Building a Long-Term Business Through Real Relationships

Roh Habibi: Building a Long-Term Business Through Real Relationships

Before Roh Habibi was featured on Million Dollar Listing he was already an amazingly successful real estate broker in the San Francisco Bay area. He says that his success was not built on technology or fancy real estate strategies, but rather through building real relationships with people. He’s my kind of guy. On this episode of Real Relationships, you’re going to hear how Roh started his business, built it to scale, and is now working hard to be the go-to guy for real estate in the bay area. It’s a great conversation. You have to create systems and strategies in order to survive in real estate. When I asked Roh Habibi how he’s been able to scale up his business to the heights he has, he immediately pointed to the need for systems and approaches that enable him to keep up with all the relationships he’s been able to initiate or build through the years. “It’s just too much information to keep track of,” he says. “You need contactually or mailchimp or something that can help you keep things organized.” In our conversation, Roh unpacked how he does these kinds of things effectively and the tools he uses to make it happen, so be sure you listen so you can get tips from his best practices. The lifeblood of your business is your sphere of influence and contacts. Roh Habibi says that real estate has always been a relationship business and he’s a guy who lives it out like you wouldn’t believe. He’s been so successful building relationships that fuel his business he actually gets invited to the birthday...
Building Real Relationships As Long-Term Business Gains, with Chris Fralic

Building Real Relationships As Long-Term Business Gains, with Chris Fralic

Chris Fralic is one of the most intentional, genuine people I know when it comes to building relationships. He sees himself as a connection maker and works hard to ensure that he’s thinking long-term instead of simply transactional. On this episode of Real Relationships, Chris shares how he developed his emphasis on relationships, why it’s important for business builders, and how it applies to things like follow-up, email, and introductions. You’ll get a ton of value from this conversation with Chris. You’ve got to see relationships as long-term opportunities that stretch beyond one transaction. Too often in the business world, people network or connect with an aim to closing a deal or getting an introduction that will lead to a closed deal. But Chris Fralic has learned – sometimes the hard way – that relational opportunities he has now are something he needs to foster and develop over time because the transaction is not the only thing to consider. There may be interactions or benefits that come to both sides of a relationship in the future that won’t happen if the relationship is not taken seriously. Find out how Chris builds the real relationships that come back to him in great ways later, on this episode. How do you get around the icky factor that you often feel when building business relationships? We all know the feeling. Someone asks for an introduction to someone we know – or we are meeting with someone who was introduced to us and there’s that “icky” feeling that comes from knowing the interaction is probably only aimed at gaining a pitch opportunity. Is...

Likability As A Key To Relational Connections And Success, with Michelle Lederman

Michelle Lederman would never say that she can teach you to be likable, even though she’s author of the book, “The 11 Laws of Likability.” But what she would tell you is that there are very specific things that contribute to our take away from your ability to be likable. The more you understand these things – and more importantly, understand yourself for the sake of working on your likability – the more likely it is that you will become a person others feel they can know, LIKE, and trust. I’m glad Michelle agreed to be on the show. She unpacked some of the vague terms we hear these days like authenticity, vulnerability, and more. You’ll enjoy this episode. Your level of likability will dictate your success in business relationships. You’ve probably heard the mantra floating around the business world these days – people need to know, like, and trust you in order to do business with you. My guest on this episode, Michelle Lederman believes that it’s truer than ever because the economy we’re living in is what she calls a “connection” economy. That means we’re making connections with people at a faster rate than ever before, which requires our first and ongoing impression on the people we’re connecting with all the more important. You can hear how Michelle coaches people to increase their likeability in authentic ways, on this episode of Real Relationships. Research shows that happiness comes from relationships and connection. Even in business, happiness comes from having meaningful and productive relationships. It’s a given that you have to establish trust with real people if you’re...
How To Make A Social Relationship A Real Relationship, with Amy Chorew

How To Make A Social Relationship A Real Relationship, with Amy Chorew

Social media is supposed to facilitate truly social interactions between real people – in other words, it’s supposed to build real relationships. Amy Chorew, my guest on this episode, says that if your use of social media is not facilitating a real social relationship with people, then you don’t understand the purpose of social media. Amy is a former real estate agent now working with Better Home and Gardens Real Estate. Her role there is specifically aimed at helping real estate agents better use social media to foster social relationships, with the hope that those relationships lead to sales. You’ll enjoy hearing Amy’s enthusiasm and perspective, so be sure you listen to this episode. How To Make A Social #Relationship A Real Relationship, w @AmyChorew Click To Tweet Why you have to be the same person online as you are offline. One of the key things to using social media wisely is that you make sure you are not putting on a facade or face to the digital world. It’s vital that you represent yourself honestly and accurately if you want the watching world of social media to take you seriously. It’s the “know, like, and trust” factor that you’re aiming for and you can’t do that if you’re being dishonest about who you really are. But that doesn’t mean you post everything that comes into your head – you’ve got to be strategic, and my guest on this episode of Real Relationships, Amy Chorew helps us understand what that looks like and how each of us can do it wisely. It’s vital to choose what you will talk...