How-To: Increase Your Revenue from 25 to 100% with Five Killer Zero-Cost Follow-Up Strategies
Thursday, December 12th
3pm ET / 12pm PT
Did you know that only 5-10% of all new businesses survive more than 3 years after starting up due to poor marketing, follow-up and lack of sales?
The recent recession has literally devastated small business owners. And the pain has just gotten started. With fewer jobs becoming available, and millions of people losing their current jobs, people are now being forced to start their own businesses… many of them home-based.
Unfortunately, these new business owners (and current ones as well), know NOTHING about how to successfully market their business and generate the leads they will desperately need to be successful.
For example, one of the most neglected yet easiest to rectify areas of marketing is ‘Follow-up’. If we didn’t believe that follow-up was important, Contactually wouldn’t exist. We find this entire situation to be totally unacceptable, and we’ve decided to do something about it. We have been in negotiations with a gentleman named Jason Economides. Jason is the CEO of www.ecobusinessacademy.com. Jason has agreed to present a webinar that will show you step-by-step how to become a follow-up expert and increase your conversion rate and revenue by 25% to 100%, without spending a CENT on marketing or advertising.
In this free webinar, you’ll learn:
- How simple, systematic follow-up has built companies like Pizza Hut into multi-billion dollar corporations
- The follow-up myths that people believe to be true, and how these false beliefs stop small businesses from becoming big businesses
- Five simple, zero-cost follow-up strategies that you can implement immediately and effortlessly to increase your business revenue between 25-100% in 2014
- …and much more.
BONUS for ALL webinar registrants: All registrants will also be invited to an exclusive live webinar, “Three Lead Generation Mistakes Small Business Owners Make and How to Overcome Them All,” including an Ask the Expert Q&A session with Jason. Normally valued at $125, Contactually will host and offer this webinar completely free of charge. Space will be limited, so be sure to register early to avoid disappointment!
All right. We’d be lying if we said relationship building weren’t incredibly important in both your professional and personal life. Think about it: repeat referral business essentially skyrockets if you maintain relationships with past clients. Crazy, right? And now that content marketing has exploded onto the scene, relationship building has changed for the better, and more emphasis is being put on providing value.
And with that, we present you nine stats everyone who builds personal and professional relationships needs to know about content marketing:
If you’re a Contactually user, we hope you’ve taken advantage of our email templates feature by now. Email templates allow you to supercharge your email marketing, as you can efficiently engage your contacts with the powerful messages that you’ve elected to keep handy for future use.
However, keep in mind that email templates are only as powerful as the message they contain, so it’s important to continually test and tweak your templates in order to maximize the ROI on your email outreach efforts. Here are 5 tips to make sure that you consistently get the most from your email templates.
1. Leverage dynamic fields
Thanks to a neat little tool called dynamic fields, Contactually can help personalize your email templates once you’ve selected its recipient without requiring you to remember any of the fine details yourself. Dynamic fields can pull almost any piece of data from your contact’s profile — including first name last name, email address, job title, the month in which you last spoke, and even more — and insert it directly into the message body for each recipient.
In short, email templates and their ability to make your messages more personal will allow you to reach a much higher number of prospects in a day, while keeping your tone conversational and expanding your brand recognition. In turn, you’ll notice higher open and response rates across the board.
There is no one-size-fits-all email for follow-ups, monthly newsletters, welcome autoresponders, or the ability to get your email to stand out in inboxes. Yet, email marketing is inherently about sending to more than one person at a time. So, once a potential or past client has received your marketing emails, how do you connect with your contacts in a meaningful, individualized way? Here’s how you do it in three steps: segmentation, personalization, and the targeting of content.
List segmentation is the ultimate tool for refining your lists to groups or demographics that make sense to send to together. Rather than segmenting based on the content you want to send, try experimenting with letting segments determine some of your content. For instance, search and segment your lists by geolocation, email domains of interest, or buyer personas. You can even check out this list of 27 ways to segment your contacts or check out how to rate your network.
Wednesday, November 20th
3pm ET / 12pm PT
Ever get fed up feeling that other people get opportunities because of who they know?
Ever think, “if her daddy wasn’t rich/the CEO/Donald Trump, then nobody would listen to her?”
Yes? Then it’s time to ask yourself “who’s your daddy?”… and if he can’t open doors for you, it’s time to find a “daddy” who can.
Matthew Kimberley, Head of the Book Yourself Solid School Of Coach Training, will show you how to get a meatier, more supportive entourage of influencers and super-sneezers. He’ll show you how to build meaningful relationships with powerful people, even if they don’t know you from Adam… or Eve.
Because, after all, it’s not WHAT you know, but WHO you know.
In this free webinar, you’ll learn how to:
- Find the right people to blow your trumpet for you
- Approach them so they pay attention to you
- Be simply unforgettable
- Not be a “stalker” and blow your chances with them straight away
- …and so much more.
Networking continues to be a key factor in creating your business relationships. Entrepreneur states that 92 percent of 12,000 business people surveyed said that it is still important to their success. Turn those initial contacts into long-term business relationships by learning the right communication skills.
Courteous Business Encounters
Whether you are negotiating with the new supplier or addressing a customer concern, Forbes says to be polite and courteous. The simple acts of saying “please” and “thank you”, being on time for a meeting or call, and being a good listener, leaves the other person with a positive impression of you. It does need to come from a sincere place. Just saying the words is not enough.
Be Excited But Not Pushy
You may have been in this situation. You meet someone at an event who talks your ear off about their business while shoving their business card into your hands. Then they leave without asking about your business. Be excited about your business when talking to a customer or peer. Then ask about what they do and listen. If you’ve done a good job with your elevator pitch, they will ask you to tell them more.
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