Real Estate Archives
How To Make A Social Relationship A Real Relationship, with Amy Chorew

How To Make A Social Relationship A Real Relationship, with Amy Chorew

Social media is supposed to facilitate truly social interactions between real people – in other words, it’s supposed to build real relationships. Amy Chorew, my guest on this episode, says that if your use of social media is not facilitating a real social relationship with people, then you don’t understand the purpose of social media. Amy is a former real estate agent now working with Better Home and Gardens Real Estate. Her role there is specifically aimed at helping real estate agents better use social media to foster social relationships, with the hope that those relationships lead to sales. You’ll enjoy hearing Amy’s enthusiasm and perspective, so be sure you listen to this episode. How To Make A Social #Relationship A Real Relationship, w @AmyChorew Click To Tweet Why you have to be the same person online as you are offline. One of the key things to using social media wisely is that you make sure you are not putting on a facade or face to the digital world. It’s vital that you represent yourself honestly and accurately if you want the watching world of social media to take you seriously. It’s the “know, like, and trust” factor that you’re aiming for and you can’t do that if you’re being dishonest about who you really are. But that doesn’t mean you post everything that comes into your head – you’ve got to be strategic, and my guest on this episode of Real Relationships, Amy Chorew helps us understand what that looks like and how each of us can do it wisely. It’s vital to choose what you will talk...
The Real Estate Agent’s Guide to Dating Your Clients

The Real Estate Agent’s Guide to Dating Your Clients

Hey girl. That’s a niiiiiiice house. Who’s your Realtor? Hang on. No, this isn’t an how-to on dating your client crush, so real estate courtiers: beware! Take your romantic interests elsewhere! But wait! Although you are not romantically dating your clients, the same investment of effort should be put into this professional, fiduciary relationship. Home-buying and selling tends to be a personal transaction – someone is choosing where they want to return to at the end of a long day, pour themselves a glass of whiskey (or wine!), relax, and unwind. Agents should constantly remind themselves of this as they engage in this business partnership.  How to treat your real estate client like the special someone they are… Dates While meeting with your client may just seem like another task on your schedule, on their side, it could be a potentially daunting activity. Having scheduled conferences exclusively in the office or over the phone may make your meetings as looked forward to as trips to the dentist (eeek!). Instead, every once in awhile take your client out for coffee or to a casual dinner and discuss business there. Offer to bring your office to them, and schedule around them, wherever they are, and they’ll appreciate the effort. Not only will this lift any possible anxiety they might be feeling around your meetings, but it will also demonstrate to your client the length to which you are willing to actively invest in them and their needs.  Communication  Actively listen to your client and be intuitive. Be patient with them, and cater and adapt to their needs. Offer up your own advice and recommendations....
Introducing Team Tools — Drive your team’s success

Introducing Team Tools — Drive your team’s success

Optimize the way you manage Even the best real estate teams run into growing pains. When working with other agents, it becomes more difficult to coordinate as a single unit. Miscommunications and a lack of transparency create a disjointed process that affects everyone from team members to their valuable clients and prospects. Streamline your workload and close more revenue Contactually’s new team tools are designed to help minimize the admin work and maximize closings. Admins and team leads can finally manage their teams without getting in their agents’ way. Automatically distribute valuable leads across the team, then track conversions from start to finish without having to constantly ask your agents for updates. Ensure everyone on the team is following up with and nurturing their leads. Gain insight into areas for improvement and increase overall close rates. ”With the addition of Contactually, agent productivity has increased 40%.” – David Conderman Learn more about Contactually for teams… The tools for greater success Increase the follow through by routing leads. Gone are the days of throwing money at Zillow leads only to later discover that no one followed up with them. Now, you can simply route new leads to agents round-robin or set up a manual distribution method to ensure leads are assigned so they can be nurtured to close. Empower agents by assigning specific tasks and delegating responsibilities. Ensure that time-sensitive items are prioritized and communication is consistent. Have a high-value lead? Assign it to your top performer and keep track of progress until their transaction is closed. Share winning content and drive more business Create, manage and share the content...
The 3 Deadly Mistakes that Real Estate Agents Make

The 3 Deadly Mistakes that Real Estate Agents Make

Are you making one of these 3 deadly mistakes that cost you time, money, and clients? There’s a good chance you are, although don’t worry because making one (or more) of these mistakes may become the best thing you ever do (so long as you approach them properly). You see, you become a success story, not in spite of your mistakes, but because of them. Mistakes teach you, help you grow, and ensure you stand out in a crowded marketplace. But they also have the power to cripple you (especially the three dangerous mistakes I’m about to share). So, what’s the solution? That’s what I’m going to share with you, but first let me say: Your Mistakes Help You Find Your “Right” Client… There are two types of client in this world: the right kind, and the wrong kind. The right kind help you become the go-to leader in your space. Whereas the wrong kind drain you, and ensure you survive instead of thrive. Your aim is to have the ‘right’ kind of client, yes? Of course it is, which is why your mistakes are important. Because after interviewing 163 business owners, executives, authors, and thought leaders for my latest book, I’ve discovered how the mistakes you make are what help you find the ‘right’ kind of client. This helps you stand out in a crowded marketplace. This helps you achieve more by working less. This leads to YOUR success. With this mind, which of these mistakes are you making…? Mistake 1: You Communicate Poorly There’s a good chance you ineffectively communicate with your clients. I’m not saying you don’t speak to...
Generating More Email Leads for Your Real Estate Business

Generating More Email Leads for Your Real Estate Business

Email leads are arguably the most valuable tool you can use to foster client relationships. Obviously, an initial signup indicates that the lead is potentially interested in your services. In addition, the email address provided can also be used to foster long-term relationships through consistent marketing. With that in mind, it’s extremely important for all entrepreneurs to continue growing and fostering their subscriber lists. We’ve outlined a few of the most effective ways to generate more email leads below. Check them out to learn how to start growing your list today.      5 Tips to more real estate leads: Social Media Often, when people discuss digital marketing, they tend to view email and social media as two separate avenues for lead generation. However, the reality is, that social media can often act as a funnel to encourage people to sign up to your email list. There are a few ways that these two tools can be made to work together: Adding a Signup Form: Right now, Facebook is the most effective platform for this, but there are plenty of apps available that will allow you to add a signup form directly to your social media business page. Promoting a Contest or Giveaway: Consumers love free things. Entice them to give you their email by using your social media profiles to advertise a small prize for followers who subscribe to your list. Just make sure to include a strong call to action, so your followers know how to properly enter their information. Host a Webinar or Live Event: Platforms like Google+ make it easy for realtors to connect live with...
Introducing: The Contactually Referral Accelerator for RE/MAX

Introducing: The Contactually Referral Accelerator for RE/MAX

Think about how many marketing emails sitting in your inbox that you ignore or delete each day. Too many, right? So doesn’t it feel backward that many real estate agents and CRMs continue to rely on drip campaigns? Engaging leads and your sphere takes personalized messages, not just pretty pictures and flashy subject lines. That’s why Contactually’s excited to announce the release of our Referral Accelerator plan for RE/MAX. Learn more about the exclusive Referral Accelerator… Created with YOU in mind We understand that when you work with people to sell property or find a dream home, you’re not just educating them so they can make a one-time decision. You’re building a relationship for the long term. We also know you’re busy and can’t spend all day sending personal messages! So, we created a follow-up system designed to build your name into a trusted brand. No more canned content or spammy campaigns that end up in junk folders. No more lost opportunities. Contactually allows you to follow up in an automated but authentic manner, illustrating your real estate expertise and your attention to each individual client. Designed to generate a continuous cycle of leads and listings, the Referral Accelerator plan allows you to communicate at scale while retaining the personal aspect of your relationships. RE/MAX specific content With the help of rockstar RE/MAX Contactually users, we’ve crafted short, helpful emails that illustrate your focus on the client and your real estate expertise. As with all emails sent via Contactually, campaign emails will always land in recipients’ inboxes, never in their junk or promotions folders. No wonder our users find Contactually emails generate a response 113% more often than other emails! That’s a...