Real Estate Archives
Contactually’s Real Estate Dictionary

Contactually’s Real Estate Dictionary

Blockbusting? Lien? It sounds like I’m speaking another language, doesn’t it? Well, I sort of am. I’m speaking real estate. Confusing right? Hopefully not anymore. We recognize that real estate lingo isn’t easy to figure out, especially if you’re new to the job. So, whether you’re looking to become a real estate agent or just looking for a refresher on your vocabulary, the Real Estate Dictionary is for you.A quick Google search will prove that there are plenty of terms and glossaries out there for you to skim through…and overwhelm you. To save you the time and the effort of sorting through it all, we’ve sifted through and picked the most important terms for your convenience. They’re terms that all real estate agents, old and new, must have in their vocabulary to impress their clients and close some deals. Here are just a few examples of the terms we’re debunking and breaking down for you: Appurtenance: a right, privilege, or improvement belonging to and passing with a principal property. Client: a customer that is in a binding contractual relationship with a realtor or broker. Personal chattels: an item of movable personal property, such as furniture, domestic animals, etc. Download the Real Estate Dictionary here: Have more to add? Let us know in the comments...
The Top 19 Real Estate Listing and Agency Sites

The Top 19 Real Estate Listing and Agency Sites

Finding the right website for your real estate needs can be overwhelming. Whether you’re looking for your next home or selling a property, there are dozens of real estate websites that can get the job done. Instead of having to filter through the results, we break it down for you — we’ve compiled a list of the most popular real estate sites based on the total number of page listings on Google, with every website having more than 1 million indexed pages. We split the list in two categories: search engines and agency-specific sites. Real estate search engines display properties put up for sale and rental by owners and brokers, often also including various tools and resources to help potential buyers make informed decisions. Agency-specific websites host a database of real estate listings and connect users with the company’s own realtors or partner agents. Most Popular Real Estate Listing Sites: Real estate search websites are comprehensive and detailed, commonly featuring search filters beyond pricing and home amenities. The search engines we’ve listed here are some of the most popular on the web based on how many pages Google has indexed on each site.  Top 12 Real Estate Search Engine Sites: 1. Realtor.com Realtor is the official website of the National Association of Realtors and hosts listings for homes, lands and rentals. Like Zillow and Trulia, Realtor.com gathers its information from multiple-listing services (MLSs) — databases of listings compiled by real estate professionals. Launched in 1994, the website is one of the first real estate companies to operate in a digital space. Why you should use Realtor.com: The company website...
When Your Real Estate Leads Become a Network of People

When Your Real Estate Leads Become a Network of People

Full disclaimer – leads are great for business.  A healthy funnel of leads typically means that your business is gaining some recognition, and the public is generally interested in your services, and the solutions you’re offering.  Converting leads to closed transactions is a healthy sign of business growth as well. Yes – leads are good, and everyone in real estate would love to get more. Here’s the thing – when our business is about catering to an experience – in this case, it is home ownership – we can’t speak about lead generation and conversion in the same manner as other industries.  Real Estate is about caring for arguably one of the most emotional transactions a person will ever make.  If we were to trade places with our clients, we would want to have an agent on our side looking out for our interest – both from a financial and a personal perspective. The moment we sense that our agent only cares for his commission, and sees us as the conduit to that commission, we will lose faith in the transaction, in the agent, or worse in the industry all together. No one wants to be treated like they don’t matter…or worse, like something to be used and disposed of afterwards. Start treating your real estate leads like the people they are… How are you defining your clients? Here lies the conundrum: how do I properly scale my real estate business AND not make all my leads feel like they’re just a number? The only way we can solve this issue is to shorten the amount of time it take us to think...
How To Make A Social Relationship A Real Relationship, with Amy Chorew

How To Make A Social Relationship A Real Relationship, with Amy Chorew

Social media is supposed to facilitate truly social interactions between real people – in other words, it’s supposed to build real relationships. Amy Chorew, my guest on this episode, says that if your use of social media is not facilitating a real social relationship with people, then you don’t understand the purpose of social media. Amy is a former real estate agent now working with Better Home and Gardens Real Estate. Her role there is specifically aimed at helping real estate agents better use social media to foster social relationships, with the hope that those relationships lead to sales. You’ll enjoy hearing Amy’s enthusiasm and perspective, so be sure you listen to this episode. How To Make A Social #Relationship A Real Relationship, w @AmyChorew Click To Tweet Why you have to be the same person online as you are offline. One of the key things to using social media wisely is that you make sure you are not putting on a facade or face to the digital world. It’s vital that you represent yourself honestly and accurately if you want the watching world of social media to take you seriously. It’s the “know, like, and trust” factor that you’re aiming for and you can’t do that if you’re being dishonest about who you really are. But that doesn’t mean you post everything that comes into your head – you’ve got to be strategic, and my guest on this episode of Real Relationships, Amy Chorew helps us understand what that looks like and how each of us can do it wisely. It’s vital to choose what you will talk...
The Real Estate Agent’s Guide to Dating Your Clients

The Real Estate Agent’s Guide to Dating Your Clients

Hey girl. That’s a niiiiiiice house. Who’s your Realtor? Hang on. No, this isn’t an how-to on dating your client crush, so real estate courtiers: beware! Take your romantic interests elsewhere! But wait! Although you are not romantically dating your clients, the same investment of effort should be put into this professional, fiduciary relationship. Home-buying and selling tends to be a personal transaction – someone is choosing where they want to return to at the end of a long day, pour themselves a glass of whiskey (or wine!), relax, and unwind. Agents should constantly remind themselves of this as they engage in this business partnership.  How to treat your real estate client like the special someone they are… Dates While meeting with your client may just seem like another task on your schedule, on their side, it could be a potentially daunting activity. Having scheduled conferences exclusively in the office or over the phone may make your meetings as looked forward to as trips to the dentist (eeek!). Instead, every once in awhile take your client out for coffee or to a casual dinner and discuss business there. Offer to bring your office to them, and schedule around them, wherever they are, and they’ll appreciate the effort. Not only will this lift any possible anxiety they might be feeling around your meetings, but it will also demonstrate to your client the length to which you are willing to actively invest in them and their needs.  Communication  Actively listen to your client and be intuitive. Be patient with them, and cater and adapt to their needs. Offer up your own advice and recommendations....
Introducing Team Tools — Drive your team’s success

Introducing Team Tools — Drive your team’s success

Optimize the way you manage Even the best real estate teams run into growing pains. When working with other agents, it becomes more difficult to coordinate as a single unit. Miscommunications and a lack of transparency create a disjointed process that affects everyone from team members to their valuable clients and prospects. Streamline your workload and close more revenue Contactually’s new team tools are designed to help minimize the admin work and maximize closings. Admins and team leads can finally manage their teams without getting in their agents’ way. Automatically distribute valuable leads across the team, then track conversions from start to finish without having to constantly ask your agents for updates. Ensure everyone on the team is following up with and nurturing their leads. Gain insight into areas for improvement and increase overall close rates. ”With the addition of Contactually, agent productivity has increased 40%.” – David Conderman Learn more about Contactually for teams… The tools for greater success Increase the follow through by routing leads. Gone are the days of throwing money at Zillow leads only to later discover that no one followed up with them. Now, you can simply route new leads to agents round-robin or set up a manual distribution method to ensure leads are assigned so they can be nurtured to close. Empower agents by assigning specific tasks and delegating responsibilities. Ensure that time-sensitive items are prioritized and communication is consistent. Have a high-value lead? Assign it to your top performer and keep track of progress until their transaction is closed. Share winning content and drive more business Create, manage and share the content...