Real Estate Archives
How To Write A Real Estate Blog People Want To Read

How To Write A Real Estate Blog People Want To Read

Real Estate Blogging – Making Your Mark If you do not have an online presence in today’s real estate market, you are not going to be as successful as you could be. As a real estate agent, having a blog is a big part of creating an online presence. But not all blogs are created equal. Some are much more successful than others. So, what’s the secret? How do you create a real estate blog people actually want to read? People talk all the time about having quality content but what does that actually mean? In a recent article we talked about some tips for successful real estate blogging. Some general guidelines were discussed on how to provide information people want to read that can also drive business. Below you’ll find some additional guidelines that will be helpful in starting your journey to creating a successful real estate article. 11 Tips to Write the Best Real Estate Blog Post 1. Provide solutions to problems your readers have. When someone searches for something on the web, usually that person is looking for answers to questions or solutions to problems – particularly when it comes to real estate. How do I handle multiple offers on my home? Should I sell my own home? What renovations will get me the most money? What neighborhoods have the best schools? These are real life questions that people will put into their favorite search engine for answers. The biggest goal of your blog will be to answer the questions and solve the problems of potential readers. The more useful your content, the more likely you...
The 12 Top Real Estate Podcasts

The 12 Top Real Estate Podcasts

If we’ve learned anything, it’s that podcasts are here…and they’re here to stay. They’ve simultaneously brought back the art of the classic radio show in episodic form, ala Serial, as well as given voice to a lot of experts in fields that may not have necessarily had an outlet or voice before podcasts entered the scene. Now, what good is this for you, a real estate agent? The rise of podcasts’ popularity has been large in part due to the fact that the information is easily digestible while on-the-go and whether you’re listening on your daily commute to and from work or listening to your favorite podcast while cooking dinner, podcast have become the perfect multi-tasking information source. Perfect, if you ask us, for real estate agents who live largely on their mobile devices or in their car, and who might just need a diversion or an information boost from fellow agents and real estate professionals. That’s why we pulled together the top real estate podcasts Top real estate podcasts to start listening to today: In no specific order, we pulled together some of the top real estate podcasts for agents and BONUS! Scroll all the way through for two real estate podcasts for buyers and sellers that are great to recommend to your clients. Agent Caffeine Host Kelly Mitchell, an entrepreneur and the founder of Agent Caffeine, has been listed on Inman’s 100 Most Influential in 2013 and 2014 and produces Agent Caffeine as an interview show with innovators and influencers in the real estate world. Real Estate Coaching Radio Tim and Julie Harris host the Real Estate Coaching Radio...
7 SEO Tips to Drive Traffic and Leads to your Real Estate Website

7 SEO Tips to Drive Traffic and Leads to your Real Estate Website

It’s one of the most stressful purchases anyone can ever make. Home ownership can be a confusing, overwhelming and exacerbating experience for so many. Having a real estate agent next to them can help ease some of these pressures throughout the entire process. At some point in the hunt for a home, almost every single buyer will turn to the internet for some guidance. In fact, the very first step nearly half of home buyers take when starting their search for a new home is searching online – that’s before they even contact a real estate agent for help. They want to see what’s available and possibly even get an idea of what their current home may be worth. Don’t miss the opportunity to be their guide on the pathway towards their next home. Use these 7 SEO boosting tips to help drive more traffic and leads to your real estate website, so you can build your business and help ease the stresses of this gigantic purchase.  7 SEO Tips to implement today: Local keywords should be your target Optimize the content of your website to target the local real estate market of your area, not just for the SEO boost, but also to provide helpful information for those searching for a home. The SEO text will help drive people to your site, but the information you give them will keep them there and will show you to be somewhat of an expert in real estate for this area, giving you the credibility you’ll need to nab them as clients. Find out what keywords are performing the best at...
Real Estate Blog Do’s and Don’ts

Real Estate Blog Do’s and Don’ts

Writing a blog that people will want to read takes more than just typing up a few paragraphs and posting them online. As a real estate agent, you want to pull in an audience and make them see you as a valuable resource. Your blog is an important component of your online marketing, so you want to make sure it is high quality. Remember – no one creates a great blog overnight. It will take some trial and error. But the following information can help you understand what you should be doing with your blog, and what you shouldn’t be doing. Keep in mind the landscape has changed. With more and more people writing content daily, things have gotten far more competitive. In order to be really successful, you need to create exceptional content and also be somewhat versed in content marketing/SEO. You can’t just think you’ll hit publish and expect to have business come flooding in. If only things were that easy! They say that content is king but I would tell you understanding SEO is queen. Without having both you are bound to get lost in a sea of content not getting noticed. Frankly, it can take a while until you hit your peak. There are no quick avenues with real estate blogging. My real estate blog, Maximum Real Estate Exposure, has taken years to get to be so recognized both in search engines and socially. Do’s and Don’ts for your Real Estate Blog: 1. Know your audience. You have some idea of the type of clients you want to attract to your business. If you specialize...
The Complete Guide to Promoting Your Small Business with Texting

The Complete Guide to Promoting Your Small Business with Texting

Staying current has never been more important for small businesses than it is today. As millions of consumers turn to Amazon for ease of ordering and delivery of such a wide variety of products, the worst thing a small business can do is be complacent. Most entrepreneurs would do almost anything to avoid being considered obsolete or out of date. That’s among the reasons why it’s so crucial for small business owners to leverage all the tools they have available. Sure, that includes email and social media and whatever other kinds of marketing is pertinent to a given industry. But if a marketing plan doesn’t include text messaging these days, it’s definitely missing a golden opportunity to not only stay current, but to stay in touch. Text message marketing continues to flourish as one of the most cost-effective and result-driven methods to keep customers happy in almost any business. Here is what you need to know about using texting for business. 3 Steps for Texting for business: Always have a plan When it comes to thinking ahead, having a plan is simply a smart place to start. Research shows having a game plan on a daily basis helps with productivity in the office, so why not consider integrating a plan into your texting? Most of us are on our phones more frequently than we’d like to admit, so it makes for a fantastic way to keep in touch. Aside from that, companies with a business plan are generally twice as likely to succeed as those without. So like any good list, the things you don’t want to miss when...
7 Steps to Make, Use & Perfect Automated Email Workflows

7 Steps to Make, Use & Perfect Automated Email Workflows

Compiling a solid email list is a time consuming, but incredibly valuable undertaking. And, once you’ve created the perfect email content to help convert that list into customers, the only thing left to do is build an added level of efficiency into the process with a streamlined automated email marketing workflow. As a busy real estate agent, you may not have the time to personally follow up with every inquiry you receive and stay in touch with clients who have contacted you in the past. But, a structured email marketing workflow would take much of this burden out of your hands altogether. 7 Steps to set up your email workflows: 1. Know your goals Before you’re able to build the email marketing workflow that works for you, you’ll have to determine what your ultimate goals are. In the business of real estate, that could range anywhere from obtaining new buyers and sellers to retaining past clients interested in future dealings. There are any number of goals you can seek to achieve. A simple email platform, such as Mail Jet, can make this entire process much easier to work through. 2. Map out your path Each goal you’ve set out for yourself could have a different workflow it needs to follow in order to be successful. The path of emails for each goal will send recipients down differing paths on route to a specified end. Workflows may intersect or merge into one another, depending on the response they receive. For example, a client interested in buying investment properties wouldn’t receive the same messages as a first time home buyer. But,...