Real Estate Archives - Page 2 of 18
Decoding The Conversion Code for Real Estate Agents

Decoding The Conversion Code for Real Estate Agents

The sales funnel, the sales pipeline and whatever else the kids may be calling it these days, we all know there’s a process to getting a client to actually becoming a client. But have you mastered it that process? Turns out there’s a bit more to it than placing an ad and letting your phone ring off the hook with all those prospective leads. Our friend Chris Smith has mastered this process and turned it into a bestselling book to boot. Chris Smith is one of the founders of Curaytor – a marketing and sales coaching company – and has also worked with several very successful startups and business people. He knows what he’s talking about here and The Conversion Code is proof of that. That’s why we’re breaking down his processes for real estate professionals looking to perfect their sales process and improve the experience of each and every lead that comes into their system. From their first glimpse at your website, to their final decision as they choose YOU as their real estate agent, we’ll walk you through using the Conversion Code for yourself. The Conversion Code for Real Estate Professionals… Step 1: Capturing Internet Leads Isn’t there where all leads are coming from these days? We know, it’s not entirely true, but it’s safe to say that most of your leads and real estate clients are coming from online sources. More often than not, we’re facing the dilemma of properly capturing all the leads that come in through your online sources in the first place. 1. Improve the landing page experience If you’re sitting there wondering what the heck...
The Real Estate Recruiting Questions Checklist

The Real Estate Recruiting Questions Checklist

Interviews are intimidating no matter how many you’ve gone through or how confident you are, but they all have the same end goal. The goal of interviews with prospective agents, specifically, is to understand their qualifications, personality, and general way of doing things in relation to your firm. In order to accomplish this, you often need to ask a comprehensive list of questions that will cover the basics – and then some! There is such a wide range of things to ask that we encourage brokers to be creative and ask unique questions that will get agents talking about who they are and what they’re passionate about. While there’s nothing wrong with the routine questions, (for example, “Why did you become a real estate agent?”) these sometimes generate rehearsed responses, which are of little value. Rehearsed responses make it challenging to determine if an agent’s a good fit! Previously, we created the The Brokerage Recruiting Playbook, in which we spoke with over 150 brokerages to learn their most effective recruiting practices. Now we’re expanding upon the chapter called “How to sign the agents you want” with The Real Estate Recruiting Questions Checklist; a list of questions and tips on what to ask prospective agents. The checklist covers categories such as agents’ relationships with their clients, time management, lead generation, and management of difficult scenarios – all crucial factors in determining if an agent’s a worthwhile addition to your brokerage. Ready to start conducting the most productive recruiting interviews? Read on to get the best questions and tips! Question Focus: Client Relationship What are your small talk best practices? What...
Washington DC’s Top Real Estate Agents Using Contactually

Washington DC’s Top Real Estate Agents Using Contactually

Today, Washingtonian Magazine released the District of Columbian, Maryland, and Virginia [DMV] region’s Top Agents for 2017! We would like to personally congratulate some of these awesome agents this year who use Contactually! Here’s a little bit about each one: Check out this year’s Top Agents Who Use Contactually… 59 of the DC Area’s finest agents: Adam Isaacson, Ai Realty Group A DC native, Adam was the 2016 Best of Washingtonian Magazine Winner out of 30,000 realtors in the Washington Metropolitan Area. Prior to his real estate career, he founded a school textbook supply company. Additionally, he was #1 producing realtor out of 175 realtors in the Keller Williams Bethesda office.   Allison Goodhart DuShuttle, Goodhart Group Born and raised in Alexandria, Virginia, Allison runs a family realty business with her mother, Sue Goodhart. Recognized in 2015’s Realtor Magazine as one of the “30 Under 30,” she has spoken as a real estate advisor at many real estate conferences as well as on CNN, Good Morning Washington and Let’s Talk Live. Andres Serafini, Washington Group A native Bethesda, Maryland resident, Andres prides himself as a prime realtor for domestic and international clients. He currently serves as the Vice Chair for the Greater Capital Area Association of Realtors (GCAAR) Public Policy legislative committee. Andrew Nelson, Trent & Company Group Born in the heart of Washington, DC, Andrew spent a lot of his childhood living abroad, including countries like Italy and Germany, as well as in the Middle East. A George Washington University alum, he started his real estate career at TTR Sotheby’s International Realty. Andy Peers, Individual Agent Having lived all...
Content is the Key: Content Distribution and You

Content is the Key: Content Distribution and You

To some, content may be king but to marketers, content is simply a way of life. It has the ability to set you apart from other companies, mark you as an industry expert, and create new business opportunities. With approximately 88% of marketers incorporating content marketing in their overall strategy, it’s evident that content is taking over, and can no longer be ignored – which is why we’ve created a new blog series around it! From how-to’s to infographics, we’re expanding upon what content is, all that it does, and how it can help your business grow. Ready to become a content expert? Check out Content 101 and then read below to see the first post in our series, Content is the Key: Why is Content Distribution Important Anyway? Although content itself is incredibly important, it’s only about half the battle. You can create content of the highest quality, but if it isn’t properly distributed, it’s nearly useless. The truth is that your targeted audience isn’t likely to just stumble upon your content and become a loyal follower and, unless it’s on the first page of your Google search results, they probably will never hear about you. In fact, less than 10% of people go past the first page, which means that you can’t rely on search engines to drive your traffic. And although there are plenty of other distribution methods, each moment, there are approximately…. 1400 new blog posts 216,000 new Instagram posts, 72 hours of new video on Youtube 277,000 new Tweets … which means that if you do not have a strategy to actively try to put...
Real Estate Statistics to Help You Determine Where You Stand

Real Estate Statistics to Help You Determine Where You Stand

Question: What percent of real estate agents have a Facebook for professional use? Answer: 80%. What’s the big deal that 80% of agents have Facebook for professional use? It seems like a relatively trivial number to pay attention to, but we can guarantee that it isn’t. Stats like this are important to note because they help agents understand what their colleagues are doing to stay successful and top of mind. We’ve compiled a comprehensive list of real estate statistics and facts that can serve as a benchmark to help you determine where you stand and the progress that you’ve made compared to other real estate agents. Whether you’re new or have been in the business for a while, fast-changing technology, emerging social media platforms, and new real estate tools make it nearly impossible to keep up. This post highlights popular technology, strategies, software, and more that agents are taking advantage of to stay ahead. Read on for more real estate statistics and facts to help determine where you stand! Real Estate Basics: The typical agent had 12 transactions in 2016. This is a great benchmark for agents to observe when determining their progress. With this knowledge, you can determine if you are “on par” with other agents or if you should reevaluate your goals. There are 394,400 active employed agents. Of these active employed agents, 59% are licensed sales agents, 25% licensed brokers, and 17% licensed broker associates. 49% of agents work 40 hours a week or more, while 22% work less than 30 hours a week. Being a real estate agent is no easy task – which explains why almost half of...
The Best Real Estate Agent Tools

The Best Real Estate Agent Tools

Being a real estate agent is challenging, and it’s especially hard when you aren’t aware of the tools that can help you. Trust us – there’s a ton out there that can help if you know where to look.   As time goes on, more apps are created, websites are updated, and other tools are developed, so it’s important to keep up with the latest and greatest. We’ve compiled a list of the best real estate tools from mobile apps to CRM services to help you do your job even better. Read ahead to start adding to your real estate tech toolbox and become the best equipped agent you can be. Arm yourself with the best real estate agent tools: CRM Tools: As a real estate agent, one of the most important tools to have is a customer relationship management (CRM) tool. They help you follow up with your customer base with the appropriate message at the optimal times and ensure that you stay top of mind. Here are a few suggestions: Contactually: (yes, it’s us!)   Easy-to-use and affordable, Contactually is a virtual assistant for your email. With a little help from your inbox, it helps you to determine opportunities within your contact list. It provides reminders of when to reach out to people you haven’t spoken to in a while and email templates for easy and quick communication. Contactually offers plans starting at $39/month. Follow Up Boss: Like Contactually, Follow Up Boss helps you manage your leads accordingly so that you can follow-up with them. In addition to email, it allows agents to integrate text messaging and...