Real Estate Archives - Page 2 of 16
Introducing: The Contactually Sphere Accelerator for KW

Introducing: The Contactually Sphere Accelerator for KW

Think about how many marketing emails you ignore each day. Tons, right? So doesn’t it seem backward that many real estate agents and CRMs continue to rely on drip campaigns? Engaging leads and your sphere takes personalized messages, not just pretty pictures. That’s why Contactually’s excited to announce the release of our Sphere Accelerator plan for Keller Williams. Read on to learn more about this exclusive plan for KW…. Inspired by a close, natural alignment with Keller Williams’ network-centered ideology, we’ve taken the science behind KW’s 33 Touch and 8×8 campaigns and combined it with Contactually’s emphasis on personalized communication. Built with you in mind Contactually takes the systems outlined in the Millionaire Real Estate Agent and breaks them down into a daily strategy. Designed to generate a continuous cycle of leads and listings, the Sphere Accelerator plan allows you to communicate at scale while retaining the personal aspect of your relationships. In other words, we combine the science of models with the effectiveness of daily actions, a concept we call relationship marketing. With the help of rockstar KW Contactually users, we’ve crafted short, helpful emails that illustrate your focus on the client and your real estate expertise. As with all emails sent via Contactually, campaign emails will always land in recipients’ inboxes, never in their junk or promotions folders. No wonder our users find Contactually emails generate a response 113% more often than other emails! That’s a lot of relationship building and appointments! What you’re getting Keller Williams agents can take advantage of five premium campaigns prebuilt into the Sphere Accelerator plan: 33 Touch – to engage committed leads and core advocates to generate referrals and win repeat business Long-Term...
Understanding Who’s in Your Sphere of Influence

Understanding Who’s in Your Sphere of Influence

Did you see the title and scratch your head wondering what the heck a sphere of influence is…and if you have one? That’s okay, you’re certainly not alone and yes you definitely have one, even if you don’t realize it! If we’re going by the definition below (that’s the second bulleted one) then you can think of your sphere of influence as the folks in your network with whom your opinion holds some weight. This can be anyone from your peers, friends, co-workers and beyond, and once you identify this layer of your network, you can begin to improve your communication with them and engage in a more meaningful way with them. Don’t think you’ve got a sphere or not sure why you should prioritize them? Think again, they might be hiding right in plain sight in your network and you’ll want to keep them top of mind because these are the people who are your biggest supporters, advocates and can often provide a boost to your business. We’ll help you to run through your network and better identify the very important SOI so you can best nurture them. Who’s in my sphere of influence? Know thy network Where do you start? We suggest going ahead and taking stock of your network on social media. No mean feat, we know, but a little work upfront will be worth it when you’ve identified those key folks in your network. So go ahead, get on social media and start scrolling through your friends, followers, and connections. If your first inclination is to check on LinkedIn, you may want to think again. Assess...
10 Technologies and Tools for Real Estate Blogs

10 Technologies and Tools for Real Estate Blogs

Today technology has simplified lives beyond belief, creating ample opportunities for budding businessmen to make it big in the industry. Gone are the days of old and obsolete techniques, from manufacturing to real estate, every sector has been revolutionized. There are industries and enterprise popping up everywhere thank to the developments and innovation in technology. Good news for real estate agents! The shift of population and changing dynamics in the market has led to an increase in the demand for land. Armed with the high tech tools and technologies, property developers have now ventured out in the virtual platform to attract more customers. Read on for our picks of the top 10 tools and technologies that can boost the performance of real estate blogs online.  10 Tools for real estate blogs: 10. Boomerang: Boomerang is a tool for Gmail users who want to keep track of the important mails and manage their cluttered inbox. It helps you compose a mail and schedule the time when it should be sent, it even offers reminders in case you get a lead. Setting up the Boomerang email scheduling tool allows you to mark the mails to be sent at a later date. The boomerang button next to it brings the mail back to the inbox with the reply from the recipient. 9. DocuSign: Real estate work involves a lot of documents and paperwork that can be really cumbersome to manage this is where DocuSign comes into the picture. It manages and integrates with the major CRM systems allowing you to save the documents on cloud storage. This simplifies data storing and retrieval...
5 Ways a Term Loan Will Unlock Your Next Big Growth Opportunity

5 Ways a Term Loan Will Unlock Your Next Big Growth Opportunity

The start of a new year is a great time to think about what you can do to expand your real estate business. Taking stock of where your business has been—and what you’d like to achieve over the next six to 12 months—is one part of the equation. The other involves finding the financial resources necessary to transform your goals into action. Fortunately, a term loan may be just the solution you need when an opportunity for growth comes knocking. If you’re not familiar with what a term loan is or how it can help you widen your business horizons, don’t panic. Here’s everything you need to know. What Is a Term Loan Anyway? Simply put, a term loan is a type of small business financing that features a fixed repayment term. Just like a mortgage, you’d repay a term loan over a set period of time (as little as one year and as long as 10 years). Term loan limits usually top out at $500,000, which is more than you could borrow compared to a personal loan or a small business credit card. Another advantage of term loans is the convenience factor. If you’re borrowing through an online lender, it’s possible to get the money you need in as little as two business days. That’s a huge plus over a traditional bank or Small Business Administration (SBA) loan, which could take weeks to fund. Using a Term Loan to Grow Your Real Estate Business Now that you know what a term loan is, let’s talk about why this form of debt financing could work for you. There are...
Contactually Announcement: A New Partnership with First.io

Contactually Announcement: A New Partnership with First.io

We’re very excited to announce the launch of our partnership with First.io, a great step forward for Contactually as a whole in intelligence and real estate agent productivity. This partnership will generate a new Contactually product, powered by First, that will give real estate agents unseen, proactive knowledge about their network and will automatically provide recommendations to users when a contact is likely to list their home in the next six months. A brand new way to use Contactually The new partnership with First – a platform that uses Artificial Intelligence to pinpoint when homeowners are most likely to move – will help real estate agents better respond to and manage clients needs. “Our platform allows users to stay top-of-mind with their entire networks, resulting in more leads and referrals,” says Contactually co-Founder and CEO Zvi Band. “Agents want to ensure they are always building relationships with the right people, so being able to predict who is more likely to move is something we’ve always wanted to offer. With our powerful yet easy to use platform, users can automatically begin communicating with these contacts as soon as their moving intentions are predicted, keeping them many steps ahead of their competitors.” This is the first of many initiatives involving artificial intelligence and machine learning that will further add value to our customers moving forward in 2017 and beyond. This new product we’re rolling out with First will regularly assess a real estate agent’s contacts in Contactually using a market-leading AI and machine learning platform, and then predict when a client is most likely to move. The business or agent will be automatically...
Increase Your Email IQ

Increase Your Email IQ

Editor’s Note: This article was originally published by RISMedia, you can view it here.  Building relationships through email At Contactually, we believe that the most successful businesses in the world are built upon personal, authentic relationships with clients and partners. Since 2013, we have helped tens of thousands of users do just that—strengthen and grow their professional relationships. We have helped users send more than 60 million emails to their contacts using our automated reminder system and market-proven templates, resulting in an average increase of 42 percent in the growth of their businesses. Our users organize their contacts into “buckets,” groupings of people who will be contacted at a similar frequency or have common traits. Real estate professionals will often categorize their leads into hot, warm, and cold lead buckets, each requiring a different contact cadence. While the short-term goals of each of these leads may differ, they share one important commonality. As a real estate professional, you want each and every lead to positively think of you and enthusiastically mention you when a friend or family member even hints at a real estate need. This begs the question: What can real estate professionals do to increase the likelihood of this happening within their network? To help answer this question, we analyzed the performance of emails sent by real estate professionals. We took a sample of over 150,000 emails sent to contacts categorized by the Contactually user as either a “Hot Lead,” “Warm Lead,” or “Cold Lead,” and evaluated performance based on whether the email was opened, responded to, or simply ignored. We further evaluated important, actionable elements, such as...