Real Estate Archives - Page 2 of 16
The 3 Deadly Mistakes that Real Estate Agents Make

The 3 Deadly Mistakes that Real Estate Agents Make

Are you making one of these 3 deadly mistakes that cost you time, money, and clients? There’s a good chance you are, although don’t worry because making one (or more) of these mistakes may become the best thing you ever do (so long as you approach them properly). You see, you become a success story, not in spite of your mistakes, but because of them. Mistakes teach you, help you grow, and ensure you stand out in a crowded marketplace. But they also have the power to cripple you (especially the three dangerous mistakes I’m about to share). So, what’s the solution? That’s what I’m going to share with you, but first let me say: Your Mistakes Help You Find Your “Right” Client… There are two types of client in this world: the right kind, and the wrong kind. The right kind help you become the go-to leader in your space. Whereas the wrong kind drain you, and ensure you survive instead of thrive. Your aim is to have the ‘right’ kind of client, yes? Of course it is, which is why your mistakes are important. Because after interviewing 163 business owners, executives, authors, and thought leaders for my latest book, I’ve discovered how the mistakes you make are what help you find the ‘right’ kind of client. This helps you stand out in a crowded marketplace. This helps you achieve more by working less. This leads to YOUR success. With this mind, which of these mistakes are you making…? Mistake 1: You Communicate Poorly There’s a good chance you ineffectively communicate with your clients. I’m not saying you don’t speak to...
Generating More Email Leads for Your Real Estate Business

Generating More Email Leads for Your Real Estate Business

Email leads are arguably the most valuable tool you can use to foster client relationships. Obviously, an initial signup indicates that the lead is potentially interested in your services. In addition, the email address provided can also be used to foster long-term relationships through consistent marketing. With that in mind, it’s extremely important for all entrepreneurs to continue growing and fostering their subscriber lists. We’ve outlined a few of the most effective ways to generate more email leads below. Check them out to learn how to start growing your list today.      5 Tips to more real estate leads: Social Media Often, when people discuss digital marketing, they tend to view email and social media as two separate avenues for lead generation. However, the reality is, that social media can often act as a funnel to encourage people to sign up to your email list. There are a few ways that these two tools can be made to work together: Adding a Signup Form: Right now, Facebook is the most effective platform for this, but there are plenty of apps available that will allow you to add a signup form directly to your social media business page. Promoting a Contest or Giveaway: Consumers love free things. Entice them to give you their email by using your social media profiles to advertise a small prize for followers who subscribe to your list. Just make sure to include a strong call to action, so your followers know how to properly enter their information. Host a Webinar or Live Event: Platforms like Google+ make it easy for realtors to connect live with...
Introducing: The Contactually Referral Accelerator for RE/MAX

Introducing: The Contactually Referral Accelerator for RE/MAX

Think about how many marketing emails sitting in your inbox that you ignore or delete each day. Too many, right? So doesn’t it feel backward that many real estate agents and CRMs continue to rely on drip campaigns? Engaging leads and your sphere takes personalized messages, not just pretty pictures and flashy subject lines. That’s why Contactually’s excited to announce the release of our Referral Accelerator plan for RE/MAX. Learn more about the exclusive Referral Accelerator… Created with YOU in mind We understand that when you work with people to sell property or find a dream home, you’re not just educating them so they can make a one-time decision. You’re building a relationship for the long term. We also know you’re busy and can’t spend all day sending personal messages! So, we created a follow-up system designed to build your name into a trusted brand. No more canned content or spammy campaigns that end up in junk folders. No more lost opportunities. Contactually allows you to follow up in an automated but authentic manner, illustrating your real estate expertise and your attention to each individual client. Designed to generate a continuous cycle of leads and listings, the Referral Accelerator plan allows you to communicate at scale while retaining the personal aspect of your relationships. RE/MAX specific content With the help of rockstar RE/MAX Contactually users, we’ve crafted short, helpful emails that illustrate your focus on the client and your real estate expertise. As with all emails sent via Contactually, campaign emails will always land in recipients’ inboxes, never in their junk or promotions folders. No wonder our users find Contactually emails generate a response 113% more often than other emails! That’s a...
Introducing: The Contactually Sphere Accelerator for KW

Introducing: The Contactually Sphere Accelerator for KW

Think about how many marketing emails you ignore each day. Tons, right? So doesn’t it seem backward that many real estate agents and CRMs continue to rely on drip campaigns? Engaging leads and your sphere takes personalized messages, not just pretty pictures. That’s why Contactually’s excited to announce the release of our Sphere Accelerator plan for Keller Williams. Read on to learn more about this exclusive plan for KW…. Inspired by a close, natural alignment with Keller Williams’ network-centered ideology, we’ve taken the science behind KW’s 33 Touch and 8×8 campaigns and combined it with Contactually’s emphasis on personalized communication. Built with you in mind Contactually takes the systems outlined in the Millionaire Real Estate Agent and breaks them down into a daily strategy. Designed to generate a continuous cycle of leads and listings, the Sphere Accelerator plan allows you to communicate at scale while retaining the personal aspect of your relationships. In other words, we combine the science of models with the effectiveness of daily actions, a concept we call relationship marketing. With the help of rockstar KW Contactually users, we’ve crafted short, helpful emails that illustrate your focus on the client and your real estate expertise. As with all emails sent via Contactually, campaign emails will always land in recipients’ inboxes, never in their junk or promotions folders. No wonder our users find Contactually emails generate a response 113% more often than other emails! That’s a lot of relationship building and appointments! What you’re getting Keller Williams agents can take advantage of five premium campaigns prebuilt into the Sphere Accelerator plan: 33 Touch – to engage committed leads and core advocates to generate referrals and win repeat business Long-Term...
Understanding Who’s in Your Sphere of Influence

Understanding Who’s in Your Sphere of Influence

Did you see the title and scratch your head wondering what the heck a sphere of influence is…and if you have one? That’s okay, you’re certainly not alone and yes you definitely have one, even if you don’t realize it! If we’re going by the definition below (that’s the second bulleted one) then you can think of your sphere of influence as the folks in your network with whom your opinion holds some weight. This can be anyone from your peers, friends, co-workers and beyond, and once you identify this layer of your network, you can begin to improve your communication with them and engage in a more meaningful way with them. Don’t think you’ve got a sphere or not sure why you should prioritize them? Think again, they might be hiding right in plain sight in your network and you’ll want to keep them top of mind because these are the people who are your biggest supporters, advocates and can often provide a boost to your business. We’ll help you to run through your network and better identify the very important SOI so you can best nurture them. Who’s in my sphere of influence? Know thy network Where do you start? We suggest going ahead and taking stock of your network on social media. No mean feat, we know, but a little work upfront will be worth it when you’ve identified those key folks in your network. So go ahead, get on social media and start scrolling through your friends, followers, and connections. If your first inclination is to check on LinkedIn, you may want to think again. Assess...
10 Technologies and Tools for Real Estate Blogs

10 Technologies and Tools for Real Estate Blogs

Today technology has simplified lives beyond belief, creating ample opportunities for budding businessmen to make it big in the industry. Gone are the days of old and obsolete techniques, from manufacturing to real estate, every sector has been revolutionized. There are industries and enterprise popping up everywhere thank to the developments and innovation in technology. Good news for real estate agents! The shift of population and changing dynamics in the market has led to an increase in the demand for land. Armed with the high tech tools and technologies, property developers have now ventured out in the virtual platform to attract more customers. Read on for our picks of the top 10 tools and technologies that can boost the performance of real estate blogs online.  10 Tools for real estate blogs: 10. Boomerang: Boomerang is a tool for Gmail users who want to keep track of the important mails and manage their cluttered inbox. It helps you compose a mail and schedule the time when it should be sent, it even offers reminders in case you get a lead. Setting up the Boomerang email scheduling tool allows you to mark the mails to be sent at a later date. The boomerang button next to it brings the mail back to the inbox with the reply from the recipient. 9. DocuSign: Real estate work involves a lot of documents and paperwork that can be really cumbersome to manage this is where DocuSign comes into the picture. It manages and integrates with the major CRM systems allowing you to save the documents on cloud storage. This simplifies data storing and retrieval...