Small Business Archives
Top 6 Tips to Get Your Small Business Noticed on Twitter

Top 6 Tips to Get Your Small Business Noticed on Twitter

With approximately 328 million active Twitter users, it’s safe to say that the popular social media platform is flooded by the thoughts and opinions of public figures, news channels, industry leaders, and more. In the entire Twittersphere, there are over 500 million tweets published DAILY, so it’s easy to be overlooked, no matter how cutting-edge or important your tweet may be.     This especially applies to small businesses who are using Twitter as a way to get noticed by industry leaders, influencers, and investors. Small businesses, even though they have some of the best content, ideas, and products to offer, are oftentimes neglected. This is partially due to the fact that they do not have the manpower, funds, or knowledge on how to best run their Twitter account to achieve the maximum benefits. So, small businesses, we’re here to help you out by providing you with the top 6 tips to help you get recognized on Twitter! Twitter for small business audiences: 1: Engage With Influencers Influencers, or someone who has access to a large audience and can persuade others by virtue of their authenticity and reach,  are the MVPs of Twitter. They have the power and the following to create buzz, increase brand recognition and traffic by sharing your content, promoting your business or product, and inspiring followers. By engaging with influencers, you are expanding your reach and increasing your audience size, which are a factor in increasing overall business. In order to engage with influencers, it’s important to determine the appropriate ones. Look for influencers that are relevant to your business or industry. It’s crucial that...
[EBOOK] Your Handy Dandy How-To Instagram Guide

[EBOOK] Your Handy Dandy How-To Instagram Guide

Wondering what the deal is with Instagram? You’re not alone. Instagram is a mobile photo-sharing app that has taken social media by storm over the past 7 years since it’s initial release in 2010. Now at a community of 700 million active users, it allows users to like and share photos and videos, either privately with friends or publicly with fans/followers. Of those users, 59% use Instagram everyday and 35% visit the app several times a day (#wowza)! Although it’s millennial demographic is skewed towards younger generations, with 55% of users falling in between ages 18 and 29, this platform has been steadily growing in popularity across all ages. On the average day, over 80 million photos are shared via Instagram; its potential for vast outreach has not become an incredibly useful marketing tool for people and businesses all over the world, but a method of finding users with similar interests etc.; Instagram is used by nearly 48.8% of brands. With this app, distance isn’t a problem. Since anyone can join, the reach is endless – and now it’s your turn! We’ve put together this e-book specifically to help small business owners capitalize on this extremely popular social media platform and use it for personal and professional marketing and branding. Download your Instagram...
[SLIDESHARE] The Importance of Lead Validation

[SLIDESHARE] The Importance of Lead Validation

Is Your Lead Generation Marketing a House of Sand? Lead validation is the incredibly important process of separating online sales leads from other website conversions, by reviewing all form submissions and listening to recordings of phone inquiries generated by marketing campaigns (SEO, PPC, email, etc.). If you aren’t validating leads — and the vast majority of companies and real estate agents are not — you are basing your marketing investment decisions and campaign testing on faulty data. By using faulty data, you are very likely overspending on underperforming campaigns, and “improving” them in ways that make them worse. Because lead validation is so poorly understood, we created the in-depth presentation below, The Critical Importance of Lead Validation in Internet Marketing. We think it will help you set up your lead generation campaigns on a solid foundation, with the result being many more leads and a much higher quality of leads. Check it out below: Importance of Lead Validation Study by SEO service company, Straight...
The Holiday Marketing Guide for Small Businesses

The Holiday Marketing Guide for Small Businesses

The holidays are fast-approaching. Are you ready? If you’re not, it’s time to get started. Shoppers are most active during holidays and eagerly looking for the best propositions every year. And small businesses that are ready for it will win out over the stragglers. Besides getting an early start, here are some other ways to make sure this is a successful holiday season for your small business: Marketing for Small Business: Optimize Your Mobile Site: Mobile holiday shopping increased by 59% in 2015 vs. 2014. Marketers are arming themselves with mobile strategies and there’s no reason why small businesses shouldn’t be on board. Here are some important factors in mobile optimization: Loading time. People have less patience on mobile than they have on desktop, and that’s already not very much. 50% of smartphone users expect a page to load in 2 seconds or less. Make sure your photos and images are light enough for fast mobile-loading so you don’t risk shoppers skipping over your slow site for a faster one. Make sure your check-out process is geared for mobile. Enable autofill and keychains, use drop-down menus and ask only for the most essential information. Mobile shoppers are prone to interruptions from the very devices they’re using to shop, so the more seamless you make your mobile checkout, the lower your cart abandonment rate. Prepare Early: Online shopping means that customers don’t have to wait until businesses pull out their Christmas merchandise. Holiday shopping is starting earlier and earlier with some retailers courting shoppers as soon as August. In 2015, 56.6% of shoppers already started making purchases by the beginning...
3 Reasons the Customer Isn’t Always Right

3 Reasons the Customer Isn’t Always Right

The customer is always right, except when they’re wrong When retailers started incorporating the oft-repeated motto “The customer is always right” in the early 1900’s, they had the best of intentions. Hoping to improve customer service, increase customer satisfaction, and encourage customer loyalty, the motto gave life to a new era in customer service. And while many companies still live by this motto today, a new breed of customer-facing companies and organizations are starting to sing a different tune. When growing your brand and your business, it’s important to consider the kind of company you want to become. Balancing and responding to customer complaints isn’t an easy job, but someones got to do it, and that someone probably shouldn’t assume the customer is always right. What was good for business in the 1900’s isn’t necessarily good for business now and taking a “sometimes the customer is wrong” approach won’t damn your business like some business folk might have you believe. 3 reasons the customer isn’t always right 1. Sometimes the customer is wrong and employees shouldn’t suffer for it You hired an amazing staff and you hired that staff to fill specific roles within your company. At a certain point you have to trust that your employees know how to do the job that you hired them for (if you don’t trust them to do that, perhaps you need to consider why). With an understanding that your employees are good at their jobs, understand your product, and want the company to succeed, it stands to reason that they are occasionally (if not usually) right. Your employees should understand your product...
Why We Love Our Support Team

Why We Love Our Support Team

When something goes wrong… Let’s address the horrible, awkward elephant in the room — sometimes, you don’t have the experience you want with Contactually. Something might be broken, or have changed, or could just be confusing and weird. It happens. We try to anticipate as many of these things as possible, but believe it or not, you lovable customers are all so DIFFERENT! You use Contactually for different things, in ways we couldn’t imagine (which we love, but can be scary for us), in different places at different times. Sometimes, we’re like a hockey team in a big game where there are 5,000 guys on the other team, and they all have pucks. What the heck, let’s run with the metaphor a little longer. Our Customer Success team members are our defenders, running around and trying to intercept problems before they get you stuck. But behind them, always ready, is our last line of defense. It’s the goalie, Contactually Support. Where would we be without Penny? At some point, our metaphor breaks down, because we actually have more than one goalie. We have a bunch of them, and they work their asses off, often with people on our Product and Sales teams, to try to make things right in a crazy variety of problem scenarios. But as we get more and more users, who’s making sure that system works? Who keeps those goalies fired up, ready to go, and equipped to help the most frustrated Contactually users at their most challenging moment? Penny does! And for the last two years, she’s been doing everything she can to make a...