We’ve all had it happen: the follow up nightmare.
It started with the best intention. “Hey Tony, it’s been a while. How are you?” A day later, your inbox shutters. Turns out Tony is doing REALLY well, and he’s written 2 paragraphs to tell you about it, along with another paragraph asking about your business and another few sentences asking for pictures of your dog. You tell your assistant to cancel your calls for the day and prepare to email Tony back.
Relationship marketing is a tricky balance: write a message through email/social media that is too general and you run the risk of losing personal connections. Write it with too much interest and inquiry, however, and you will end up burying yourself in a huge pile of work responding back. Or worse, not responding and hurting key business relationships.
Seeing some of the best email habits of highly successful people, I’ve compiled a list of tips to help craft your messages:
There’s a big shift going on in the real estate market: social media and websites have more emphasis and importance than ever before. So what’s a real estate agent to do? Where are they supposed to spend their time and efforts? Hopefully, with these 15 statistics (courtesy of ActiveRain and Properties Online), you’ll be able to get a deeper insight as to what you should be doing going forward. Here’s a good one: because 93% of social media web traffic for Realtors comes from Facebook, it’s SUPER IMPORTANT to have your site listed there. Simple enough, right? Check ‘em out below!
Sometimes, the word “referral” gets a bad rap. Too often it’s synonymous with quid pro quo as in “I’ll send you a new client if you send me one” or “I’ll pay you $500 for every person that you refer to me.”
I strongly advocate against this. I’m in the school that believes that you don’t mix love and money (my mom will be happy to hear this).
Someone should feel comfortable and excited enough about your company, your product, or your service that they feel it would be a disservice NOT to tell his friends about it.
For the purposes of this post, we will talk about my school of referral marketing…the kind where you don’t have to pay for an endorsement. Here are 3 ways to supercharge your referral marketing and are things that you could start today.
This week I spoke at TrackMaven’s inaugural Competitive Summit that focused on KPIs (key performance indicators) and metrics for marketing. Most of the attendees were Fortune 1000 companies but as I sat listening to other speakers, I asked myself, “Isn’t there still a place for data and metrics when a majority of your business comes from the relationships that you have?”
Relationships and data sound like oil and water. However, if we don’t measure and manage analytics for our outreach to our network, aren’t we just leaving our business development and the growth of our business to chance?
What data should we be tracking to enhance our relationship-based business efforts?
1. Number of follow-ups
If you are not following up and providing value to anyone in your network each week, you have a poor baseline. Start with 7 – 10 follow ups per week. If you have a process for following up, it should take you no more than an hour to 90 minutes.
Remember, follow-ups does not mean sales pitches. It could, however, mean sharing an article you thought they would like, commenting on something they posted on LinkedIn, or even commenting on how awful the Redskins were in the first half of Monday Night Football (totally hypothetical). You just want to stay on their radar and keep the conversation open.
When it comes to marketing, the realm of video is no stranger. However, as far as email goes, video marketing is still a new concept. Email video marketing?? You mean as in put video in an email? Yes. Put video in an email.
Trust me. It’s not crazy as it sounds or very difficult to get the ball rolling on video email marketing, as you’re only adding another layer to your current efforts. By following these quick tips you’ll be right on your way to creating and distributing great video content in emails.
Get a good microphone
It all starts with the microphone. This should seem like a no-brainer, but you still see videos with poor sound quality more often than you should. And that’s a big no-no. Most inexpensive headsets with a boom mic will do just fine, so there’s no real excuse to not to up the sound quality of your sound. If, however, you’re looking to get some of the best sound out there for the money, try the Blue Yeti microphone. You can typically get it for under $100, and it’ll turn your vocal pipes into gold. And if you’re someone sporting a baritone, much like myself, this is a solid investment.
Words from a humble man
Right now, I wish I were a woman. I am about to write something that might not get heard because it didn’t come from a woman. Considering how the male mind works, and since I am a man, it may be perceived as “male” advice. The thoughts I am about to offer are pragmatic and specifically focus on the short-term.
By focusing on the short-term, we need to accept that things aren’t going to change in that limited time frame, especially when it comes to bigger issues. Please see this as an honest attempt to share some pragmatic tools, given the world in which we live.
What is the “Likeability Bias”?
Sheryl Sandberg’s ‘Lean In’ campaign inspired me to write this blog post. I’ve listened to several of her speeches and it blows my mind just how present the challenges are that we face with gender inequality in our society. One thing that particularly stuck out was what I ended up calling the “likeability bias”, which says that while success and likeability are positively correlated for men, it is negatively correlated for women.
It’s very simple: the more successful a woman is, the less she is liked by men and women alike. In contrast, when a man is successful, he becomes more liked.