One of the most exciting areas for email marketers in recent years has been the growth of mobile campaigns. With more than half of the adult American population owning smartphones in 2013, marketers are increasingly using mobile to reach customers in more innovative ways. An overwhelming majority already incorporate mobile marketing into their marketing mix, according to The Association of National Advertisers. And among the new ways mobile apps are coming into play? Vine.>>Read More
Being connected is as ubiquitous as air these days. We’re connected to the internet, connected to the things we like, and connected to the people we know. And, in the greater scheme, connected to the social graph, where one’s individual slice is an interconnected web of nodes as places, people, and things. Jeff Riddle in one of our previous blog posts sees this as rings of importance, where the inner ring is more important than the one encircling it.
We’ve been groomed to associate the size of one’s circle with the grandeur of their status, where your social web rests in the number of connections you have — it’s what drives social influence. Who do you know? How many connections do you have? What kind of connection are they? However, the kind of connection is just as important as the number. Fewer better relationships can be better than many not-so-great ones, right? Right.>>Read More
If you’re a small to medium-size business owner, the term CRM, or customer relationship management, may initially be a bit of a daunting or overwhelming concept. CRM platforms can have a negative reputation, as many well-known tools can be tough to implement and customize for your business’s needs, making them even harder to use regularly and properly.
However, there’s no doubt that CRM platforms can help your business grow tremendously once you’ve found the perfect fit, and fortunately many of the tools created recently were designed specifically for SMBs. A good CRM platform for a SMB collects and organizes a TON of valuable information about your customers, ranging from rich contact data, interactions over email and social media, sales tracking and much more. When used correctly, CRM software allows your SMB’s team to work efficiently and productively while resonating more strongly with your client base.
With several great options from which to choose, how will you pick the CRM tool that’s best for your business’s needs? We’ve profiled the five best CRM solutions for small businesses so to help you make an informed decision and grow your business before your eyes.
Did you miss Inman Connect this year? A few of us at Contactually did, and we feel your pain. But don’t worry — we’ve got you covered! Like we’ve done in the past, rather than having you sift through three days of tweets (although you’re more than welcome to), we’ve aggregated some of the best set of musings 140 characters or fewer from the conference right on this page.
And if we missed anything or feel like you have anything to add, drop it in comments below!
— NAR Tech (@nartech) July 10, 2013
Buyer, "personality fit was a top priority when looking for an agent" #ICSF
— Coldwell Banker (@coldwellbanker) July 10, 2013
If you only have one photo on a listing,some buyers may feel you are hiding something about the property. #ICSF
— Amy Hoback (@amy_hoback) July 10, 2013
It’s that time of the year again! The days are long, the weather is hot, and Inman’s Real Estate Connect conference in San Francisco is right around the corner. And like every other year, this year’s conference looks to be incredible with a ton of great sessions lined up. Seriously, there are a whopping 168 listed speakers and sessions throughout the whole show.
Understandably, figuring out where you should go would be tough, however we have a few tips for you on how to get the most out of the conference:>>Read More
Social media’s rise in popularity has led to an entirely new way of networking, communicating and keeping track of what your coworkers and peers are doing. We often hear about the negative consequences of an inappropriate picture or post on Facebook, but what about LinkedIn? Can the social network for professionals negatively affect your image as well? Simply put, of course it can.
LinkedIn can be an incredibly valuable network and professional resource provided that you properly set up your profile and keep the platform’s nuances and etiquette in mind. These five simple steps will ensure that your LinkedIn profile will work to bolster your personal brand.
1. Fully set up your profile
Many LinkedIn users will only partially fill out their LinkedIn profile, leaving vital information about you and your professional past offline. It is important to complete each section of your LinkedIn profile (meaning that you should aim to get as close to 100% in your profile progress meter as possible) and to ensure that all your information is in sync and matches what you’ve posted elsewhere. It’s a big LinkedIn faux pas when the information on your profile doesn’t match what you’ve submitted on your résumé or in a cover letter.>>Read More