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Why Email is still Relevant for Business Communications

Why Email is still Relevant for Business Communications

People have been talking about the death of email for years now, and yet we continue to find more and more uses for it. Email marketing is still the most economical and the most powerful marketing tool for a majority of businesses. Marketers consistently ranked email as the single most effective tactic for awareness, acquisition, conversion, and retention. The more we try to find a better alternative to email, the more we realize that we already have the solution that just needs to be used better….email is still relevant, it’s just a matter of how you’re using it. Maintaining Email’s Relevance: Why train people to be productive with email rather that moving to something better already? Over 205 million emails are sent every day and the number is only growing. If email is dead, why are people still using it? It is true that some tools and apps can displace some of the functions of the email, but an email is a multifunctional tool; you don’t just use it to communicate; you use it to market, perform project management functions, provide sales support, approach new leads, fix appointments, design your calendar, collaborate with the team and so much more. With so many benefits, then why is it that people doubt the capabilities of their email? The problem is with the way we use email rather than the email itself. Did you know that 58% of adults check their emails the first thing in the morning? Like it or not, email has seeped into our very lives and has become an integral part of it. Given these facts, we can safely...
The Power of Relationships for More Business and Referrals, with Nikki Beauchamp

The Power of Relationships for More Business and Referrals, with Nikki Beauchamp

If you’ve listened to Real Relationships for any length of time you know that the premise for the podcast and the business behind it is that relationships matter. It’s not just that they matter for increased business and profit, it’s that they matter for the long-haul to increase your quality of life. This episode features Nikki Beauchamp, a dynamic luxury real estate agent in New York City who has built her business on the referrals that flow out of the relationships she’s established. She’s a strong advocate for the power of relationships in building a business long-term. She and I chat about how she learned to build such cooperative relationships with her clients and what it means to make clients truly happy. You’ll enjoy hearing her perspective, on this episode. The power of relationships is seen long-term as you build a successful business. You can’t build an enduring business on a transactional approach – not without the process being harder than it needs to be. As I spoke with Nikki Beauchamp on this episode it became abundantly clear that the real power of relationships is that they progressively build a wider and wider network of connections that fuel your business through referrals, but only as you provide your first tier relationships with the service and value that places you “top of mind” in your industry. Find out how Nikki Beauchamp has done it and what you can expect to happen as you follow the same approach, on this episode. Your CRM will make no difference if you don’t first have a commitment to real relationships. Nikki Beauchamp says that...
Contactually has partnered with dotloop to streamline the transition from lead to close

Contactually has partnered with dotloop to streamline the transition from lead to close

The power of Contactually is that it helps you build personal, authentic relationships with those that matter most to you and your real estate business. But what happens when you’re closing a home or big deal? You’ve nurtured your clients to help find their dream homes. Then comes arguably the most stressful time for both clients and agents — the transaction. We’ve partnered with DotLoop to ensure that the transition from lead to close is seamless for everyone involved. Watch the video! “Users of Contactually and dotloop will benefit immensely from this collaboration” – Austin Allison, Founder and General Manager, dotloop Your clients expect more The rapport and trust you’ve built with your clients during the home search shouldn’t fall short at the close. Easily integrate Contactually with dotloop to use the only tool that takes all of the transaction paperwork online, and delight your clients with a sleek and smooth experience. Streamline the transition from nurture to close If you’re working your clients in the Contactually Pipeline and the time is right, push the Deal over to dotloop with a few simple clicks. Automatically create a space in dotloop to work through all of the important transaction details. Your clients can relax knowing they’re well on their way to owning their dream home. Trusted industry-wide We’re working with only the best to develop a real estate CRM that drives growth for your business. Dotloop is used for 35% of all real estate transactions nationwide , promising the same stability and performance you’ve come to expect from Contactually. Keep a lookout for more updates It’s still early in 2017 and we have a...
7 Steps to Getting More Business from Existing Clients

7 Steps to Getting More Business from Existing Clients

Your current clients are extremely important. They’re already paying you for products and services. And, they are likely happy with your offerings, especially if they’ve been long-term customers. If you aren’t marketing to existing customers, you’re missing an easy, low-cost source of making more sales. Getting more business from existing clients doesn’t have to be a difficult chore. Learn how to increase revenue from existing customers with these seven easy steps. 7 Steps to getting more referrals: 1. Add value You can add value to your products or services by sharing your knowledge with your client. You can provide resources that will help customers use your service or related information to help them better their businesses. You might do something as simple as sending regular email newsletters. You could start a blog where clients can read and search for information. Or, you can offer larger resources, such as PDF guides and ebooks. When you share your knowledge, your customers will trust you more and begin to see you as an authority in your subject matter. As they respect you, they are more likely to stay with your business longer, purchase more, and improve your business’s bottom line.   2. Build relationships Every customer should feel like they have a special relationship with you. Get to know each of your customers. What are their problems? What solutions do they need? What stresses them? You can mention the things you learn about your clients to build one-of-a-kind connections. When you reach out to clients, use personalization. Don’t use generic templates or scripts. Cater your words to each person. For example, if...
How to: Follow Up After Attending a Conference

How to: Follow Up After Attending a Conference

It’s been a week since Inman Connect – one of the top conferences for real estate technology. To no surprise, while there’s amazing content on stage, the main attraction is the conversations. But the real work of a conference is after. We know that the moment you land back home, you have four days of emails to catch up, family that hasn’t seen you, and day-to-day work that needs to be attended to. It takes a real strategy to ensure that your investment into attending the conference and taking dozens of meetings doesn’t go to waste. Here’s the strategy that I’ve implemented. How to follow up after a conference: During and immediately after the conference Have a notebook or open note-taking application. I open a single note in Evernote, and use my iPad instead of a laptop for battery life. It’s important to capture raw, stream-of-consciousness notes. Everyone you talked to. Everything you talked about. Anything that comes to mind – don’t worry about formatting or anything else. Immediately after the conference On the trip home, spend a couple hours going through, and cleaning up and organizing your notes. I separate it into a few sections: – Next steps – Key learnings – Meeting details – Session notes Action items: The whole idea is that as you’re cleaning up, reading and re-reading the notes from all of your meetings and conference sessions, you summarize the most salient points that you’d like to take with you, and then put action items into place. These items can include everything from emails you want to send out to people, to follow-ups or...
How to Reinvigorate a Past Relationship

How to Reinvigorate a Past Relationship

The “Big Idea” behind relationship marketing is that staying engaged with key relationships puts you at a strategic advantage for your current business efforts and the task at hand. By consistently following up, keeping these relationships warm, and adding value, we are able to nurture new, repeat, and referral business opportunities. One of the hardest parts of this, however, is that pesky little word consistently. As much as we try: There are people who we forget about. There are people who we worked with at one point, then moved on. There are introductions we never followed up on, in-person meetings we never kept track of, etc… Bottom line, there are people in our past network that we rediscover the importance of. We all know that feeling – for whatever reason or another, you find yourself staring at a contact record for someone who you haven’t spoken to in two or three years. If only I had stayed in touch! How to revive your past relationships: I could let your overwhelming guilt and shame invigorate your desire to make sure that you don’t repeat your mistake again, but I’d rather provide a little bit more value to you. We see a relationship where our mindshare is completely exhausted – but how do we reconnect with them? Let’s dive in. First, get in the right mindset You might be concerned that they hate you or that they’ve forgotten about you. But think how you feel – you feel bad that you didn’t stay in touch with them – they are likely to feel the same (after all, we’re social creatures!). Plus, what’s...