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How to: Follow Up After Attending a Conference

How to: Follow Up After Attending a Conference

It’s been a week since Inman Connect – one of the top conferences for real estate technology. To no surprise, while there’s amazing content on stage, the main attraction is the conversations. But the real work of a conference is after. We know that the moment you land back home, you have four days of emails to catch up, family that hasn’t seen you, and day-to-day work that needs to be attended to. It takes a real strategy to ensure that your investment into attending the conference and taking dozens of meetings doesn’t go to waste. Here’s the strategy that I’ve implemented. How to follow up after a conference: During and immediately after the conference Have a notebook or open note-taking application. I open a single note in Evernote, and use my iPad instead of a laptop for battery life. It’s important to capture raw, stream-of-consciousness notes. Everyone you talked to. Everything you talked about. Anything that comes to mind – don’t worry about formatting or anything else. Immediately after the conference On the trip home, spend a couple hours going through, and cleaning up and organizing your notes. I separate it into a few sections: – Next steps – Key learnings – Meeting details – Session notes Action items: The whole idea is that as you’re cleaning up, reading and re-reading the notes from all of your meetings and conference sessions, you summarize the most salient points that you’d like to take with you, and then put action items into place. These items can include everything from emails you want to send out to people, to follow-ups or...
How to Reinvigorate a Past Relationship

How to Reinvigorate a Past Relationship

The “Big Idea” behind relationship marketing is that staying engaged with key relationships puts you at a strategic advantage for your current business efforts and the task at hand. By consistently following up, keeping these relationships warm, and adding value, we are able to nurture new, repeat, and referral business opportunities. One of the hardest parts of this, however, is that pesky little word consistently. As much as we try: There are people who we forget about. There are people who we worked with at one point, then moved on. There are introductions we never followed up on, in-person meetings we never kept track of, etc… Bottom line, there are people in our past network that we rediscover the importance of. We all know that feeling – for whatever reason or another, you find yourself staring at a contact record for someone who you haven’t spoken to in two or three years. If only I had stayed in touch! How to revive your past relationships: I could let your overwhelming guilt and shame invigorate your desire to make sure that you don’t repeat your mistake again, but I’d rather provide a little bit more value to you. We see a relationship where our mindshare is completely exhausted – but how do we reconnect with them? Let’s dive in. First, get in the right mindset You might be concerned that they hate you or that they’ve forgotten about you. But think how you feel – you feel bad that you didn’t stay in touch with them – they are likely to feel the same (after all, we’re social creatures!). Plus, what’s...
In case you missed it — Contactually’s new feature recap

In case you missed it — Contactually’s new feature recap

You may have been busy with family and friends. You could be last minute holiday shopping. Maybe you’re getting ready to close out 2016. Whatever the reason, if you missed the updates coming out of Contactually — here’s your chance to catch up. Everything you need to know so you can fully leverage Contactually’s new features to help you achieve all of your 2017 goals. Handwritten Cards We all know communication is key. But when you’re competing for time against a barrage of digital messages and full inboxes, how do you ensure your message stands out? Introducing Contactually’s newest way to connect with your relationships — sending cards. Finally, a way to make your contacts feel special, without the time and hassle. Send a beautiful handwritten card to your recipient with a few simple clicks. It’s not too late to get your cards in for the holidays. Be sure to send a handwritten card through Contactually by December 17th if you want it to arrive on time. Email Template Analytics Email templates make it easier to personalize your message in less time. Use them to combat writer’s block, and compose the perfect message catered for the right moment. Imagine knowing exactly which of your templates perform the best. With email template analytics, discover what’s working and what isn’t and start sending better emails to your network. Have a Program you’re piecing together for your automated marketing campaign? Now you’ll know exactly which template to use to make the largest impact. ScaleMail Tracking ScaleMail is one of Contactually’s most powerful features. But admittedly, it lacked one key piece…tracking. You take...
Introducing Contactually’s newest way to connect with your relationships — sending cards

Introducing Contactually’s newest way to connect with your relationships — sending cards

Digital communication…breakdown In the digital world, communication is key. Texts, emails, and phone calls are accessible from anywhere in the world. There’s really no excuse to overlook an opportunity to connect with your prospects, clients, and leads. Having all those open channels of communication can come with a risk, and they often devalue the message you’re sending. When you’re competing with a barrage of digital communications from friends, family, and advertisers it’s difficult to break through the noise. Stand out from the average agent So what’s the secret to making your message stand out? Keep it simple. Not only the content, but the way you send it. Contactually is proud to introduce the ability to send handwritten cards directly to your network. Tear down the digital barrier and show your prospects, leads, and clients how valued they are by sending a handwritten card. The personal approach guaranteed to win you more business Sending handwritten cards takes extra time and effort, but the investment is guaranteed to generate you more real estate leads. With Contactually’s send cards feature you’ll have the best of both worlds: take the time out of sending handwritten cards and maintain your powerful, heartfelt message. I love sending handwritten cards, especially around the holidays. It lets my clients know that I truly care, instead of the typical newsletter they’re used to. – Mary A. SC, Realtor Sending handwritten cards When your clients or leads have notable dates coming up, share a special message with just a few simple clicks. Whether a birthday, anniversary, ‘thank you’ or anything in between, choose from a variety of designs to match the tone of the occasion. Tips for sending cards When...
Founder’s Day 2016: Celebrating 5 Years as Contactually

Founder’s Day 2016: Celebrating 5 Years as Contactually

Since our company’s inception in October of 2011, we’ve found different ways to celebrate Founder’s Day and this year, of course, was no exception. This was my first Founders Day and I had big expectations to live up to. This year, we turned five. This is a very special milestone for startups, cause if you’ve made it this far, you’re probably doing something right.  Founder’s Day 2015 included a highly contentious scavenger hunt that had the entire company running around DC…. We went in a slightly different direction this year to great success – if I do say so myself – and after several months of planning, we arrived at a near perfect day to celebrate Contactually and everything we do, represent, and love. Leading up to the big day, I met with the Founders a few times in the planning process to see what had been done for prior Founder’s Day and collect feedback on what they’d like to see this year. For the most part, they let me run wild with my ideas (for which I am very appreciative). As I ran wild with my ideas, I also kept them a secret from most of the company and it wasn’t until we got to our first destination on the morning of, they had no idea what was in store for the whole day.  Read on for the FULL story of our Founder’s Day… Okay, so after a delicious breakfast of biscuits and a brief presentation in the office from Zvi and some of our longstanding employees, we all piled on to a bus and headed east….to Annapolis, Maryland. Like...
Social Media Automation and You

Social Media Automation and You

Social media is the largest growing sector for company marketing and customer support. The internet has enabled instant responses and up-to-date advertising campaigns. However, as any person that has run social media professionally knows, whether it be for their company or your own professional profile, the instantaneousness of this new era has brought about a daunting task for social media operators: constant management of these accounts. Although many of these tasks require personal touches and specific care and attention, some are very menial. Growing your community, timing of posts, as well as analytics can all be now done easily through online software programs. Known as “bots” or automation tools, these programs can help target potential new online community members, schedule posts, and show metrics that aid in the overall social media campaign. Bots can be highly effective, especially when nearly 30% of users assume that messages they receive or actions done by bots as those done by a ‘real’ user. Think of the automated message you sometimes receive on Twitter when you follow someone new. This is a great and often misused tool by many tweeters out there. We’ve all been on the receiving end of a poorly executed automated response and it can often leave a bad taste in our mouths when it comes to the idea of utilizing some of the automation tools ourselves. But, before you go running and screaming in the other direction in fear of losing your personalized touch on social media, we’ve got a few recommendations for tools to try out, integrate into your social media strategy, and maybe even learn to love! 8 Tools for...