At Contactually, we have business owners come to us all the time needing help to grow their business, get more leads and convert those leads to customers. It’s really what Contactually is all about. As such, I wanted invite Jason Economides, CEO of ECO Business Academy and one of our esteemed partners for some marketing best practices and tips that any business owner could use immediately. We interviewed Jason recently, and he gave us some really great answers to some pretty pressing marketing questions. Read on to learn more!
Contactually: Hi Jason! Thanks so much for taking the time to talk to me today. We really value your input and know from all of the sold-out webinars we have done with you, that businesses can really benefit from your knowledge and expertise. I know how valuable your time is, so let’s dive head first into the interview.
So, first off, what do you think are the most important resources (e.g. collateral, tag lines, etc.) for a business to have when first getting started?
Jason Economides: Well, frankly – and this always sounds like a sales pitch, but it really isn’t, the first key resource businesses need to get is professional help.
Contactually: You obviously don’t mean a psychotherapist….
The modern currency of productivity
Email is a very sensitive subject for a lot of people. In a lot of offices, it’s become a sort of work currency, where a person with a lot of emails in their inbox is a person who is faced with a lot of work. When someone says they’ve gotten to inbox zero, the assumption is that this is a pretty huge accomplishment, involving a lot of work. I’ve had many intelligent, hard-working colleagues at other companies who never seemed to MAKE anything; as far as I knew, they spent all day answering emails.
Until a few years ago, I always felt a little sheepish about this, because by comparison, I didn’t really get that much email. In fact, if you emailed me at any point from 2004 to, say, 2010, you probably got an answer in about half an hour, provided that I had an answer to give. I even developed then-harmless habits that are now a huge problem, like writing friendly (but ultimately useless) replies stating “I’ll look into it”, or reading every email I get as it comes in. In the peak of my non-email-getting career, my wife was getting twenty emails for every one I received. Email didn’t cause me stress. It was a break from my actual work!
And while I always felt a little guilty about the whole thing — especially given how much everyone complained about their hundreds of unread emails — I really shouldn’t have. read more…
We’re moving on up.
No, we didn’t get bought by GLOBAL-OMNI-MEDIA-CORP.com over the weekend or anything. But while you may mostly know us from sales calls and support tickets, the fact is that we are a bunch of living, breathing human beings (also, dogs) who get up and go to work every day. Since the day I started — almost EXACTLY six months ago — that place has been our extremely cramped office on 18th and S, here in Washington, DC.
Fortunately, thanks to customers, supporters, and advocates like you, we’re doing pretty well these days. So as our we add more engineers to build a better Contactually, and grow our Customer Success team to make sure you’re getting value out of your account, we’re also moving to bigger, better digs to make all that progress possible. When you’re working at a growing startup, nobody wants to lose a day moving a bunch of boxes. But we’re all VERY confident the move is going to make our lives (and by extension, your lives) much easier, so it’s a price we’re willing to pay. After all, this is Contactually’s home!
The thing about murder is that it’s hard to get away with it. You have to discredit witnesses, provide reasonable doubt, and make evidence disappear. It’s messy. Kind of like email. But email doesn’t have to be messy. It doesn’t have to be a black hole where sales leads and marketing promotions go to die. It’s much easier to get away with email than with murder, you just have to understand the basics.
Remember when you used to dial into your AOL or Earthlink account and your email inbox was empty? The only thing waiting for you each day was a personal email from your internet pen-pal or maybe your best friend.
No? You don’t? Yea. Neither do I. Because that time never existed.
(Editor’s note — Brian took some time to lay out some best practices for aspiring webinar hosts looking to generate leads. In the first part of this two-part series, we looked at the pre-broadcast tips. This time, in Part 2, we’ll tackle the during and post-broadcast parts of the process.)
More simple tips for getting better ROI from your webinars.
At this point, you’re ready to roll. You’ve got a good plan, a terrific partner, and you’re well-practiced. It’s showtime — but how do make sure it goes well, and what do you do after the last participant signs off? Let’s keep going from where we left off. read more…
If you’re not using Google Analytics you’re doing it wrong.
So you’ve read about how using Google Analytics incorrectly can hurt you and you’ve learned how to optimize your Google Analytics ; but now you’re stuck wondering what the point is. You have more data than you ever imagined you needed and now?
Well, now you just have a pile of data.
As complicated as it may seem, incorporating Google Analytics into your website is the easy part. The hard part is synthesizing that data in a way that helps you to better understand how visitors are using your site and how to use that information to create stronger campaigns and more content that is relevant to your visitors. Google Analytics can help you do just that.
There are a ton of reasons to use Google Analytics. Here are three big ones:
“Daddy, where does bad data come from?”
I’ve written before about how much trouble businesses can get in when they use data badly. You know X, you think X means Y, you do Y, and before you know it you’re getting phone calls screaming about how you carelessly allowed Z to happen.
This is a problem, but it’s not the one most small businesses face. Instead, they’re dealing with the two most common data scenarios :
1) they have no data at all
2) they have bad or inaccurate data
It’s hard to say which is worse (they’re both bad), but I’m going to go with “bad data” on this one. Why? Well, when you have no data, at least you know what you don’t know. When you have bad data, you’re not only wrong, but you think you’re right — after all, you have “data” to prove your point!
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