Here at Contactually, our focus is on building one-on-one relationships through individual personal touches rather than large generic email blasts. However, when you have a big piece of news or content you want to share with hundreds of people at once, where does that leave you?
As of today, it leaves you with Mad Mimi!
We’re proud to announce new integration with Mad Mimi, a fantastic email newsletter service that sends over 40 million messages a day.
So what does this integration mean for you? A few things you now get:
- Gain the ability to sync your Contactually buckets with your Mad Mimi lists, keeping your contacts organized across both systems.
- Track which of your contacts are receiving newsletters sent from your Mad Mimi account.
- And more!
With both together, you can now send messages to a large group of people as well as get the benefits from a tool whose focus is on building relationships. It’s the best of both worlds.
If you are already a Mad Mimi customer, connect your Contactually account today (or head here check out how). It’s really easy. There are just four steps.
There’s a big shift going on in the real estate market: social media and websites have more emphasis and importance than ever before. So what’s a real estate agent to do? Where are they supposed to spend their time and efforts? Hopefully, with these 15 statistics (courtesy of ActiveRain and Properties Online), you’ll be able to get a deeper insight as to what you should be doing going forward. Here’s a good one: because 93% of social media web traffic for Realtors comes from Facebook, it’s SUPER IMPORTANT to have your site listed there. Simple enough, right? Check ‘em out below!
Networking continues to be a key factor in creating your business relationships. Entrepreneur states that 92 percent of 12,000 business people surveyed said that it is still important to their success. Turn those initial contacts into long-term business relationships by learning the right communication skills.
Courteous Business Encounters
Whether you are negotiating with the new supplier or addressing a customer concern, Forbes says to be polite and courteous. The simple acts of saying “please” and “thank you”, being on time for a meeting or call, and being a good listener, leaves the other person with a positive impression of you. It does need to come from a sincere place. Just saying the words is not enough.
Be Excited But Not Pushy
You may have been in this situation. You meet someone at an event who talks your ear off about their business while shoving their business card into your hands. Then they leave without asking about your business. Be excited about your business when talking to a customer or peer. Then ask about what they do and listen. If you’ve done a good job with your elevator pitch, they will ask you to tell them more.
Those that are making waves in the business world understand that relationships are the wind to anyone’s networking sails. By striving to make personal connections you can humanize your brand while building trust, loyalty and peaking overall interest.
But can you make that same strong connection when your voice is virtually replaced? After you’ve met someone, what’s the best way to follow up via email? Read on to discover how to stay personable, memorable and effective in making online connections.
Know What You Want
Before you even type the word “Hello” it’s important to first have a conversation with yourself: what do you hope to get out of this new contact? Chances are when you met the person in question you saw a possible link that could be made between both of your working powers.
Keep your goal in mind as you draft your initial email; allow it to guide your clear and concise effort to make a connection. For the sake of an example, we’ll pretend your goal is to get an in-person face-to-face meeting down on the calendar.
If you’ve been a Do.com user, or if you’re plugged in to the scene through TechCrunch, you’ve likely heard the news that Do.com is shutting its doors on January 31, 2014. This comes as a shock to many, especially yours truly. Do.com headlines in the last few years have boasted wins like being chosen over Asana as Google’s productivity app and partnerships with big guys like Dropbox.
When I heard the news, I had a weird (but not an acid) flashback to the discontinued Google Reader and wondered what all Do.com users would have to transition to in order to get their productivity jollies.
It’s still early, but for those of you who prefer to plan ahead for your transition, here are five productivity alternatives to consider.
If I had to guess, you’ve heard this before: email marketing is not dead, especially for professionals in the commercial real estate business. In fact, a 2011 study from the Direct Marketing Associate showed that email marketing yielded a return of $40.56 per dollar spent, compared with $22.24 for search, $12.71 for social networking and $10.51 for mobile.
So, what’s the secret to effective email marketing? There’s no surefire formula, but there are a few simple things you can do to ensure that your message is received as best as possible.
- Segment your list: Which strategy seems more effective? Blasting your entire email list about newly listed properties in the DC suburbs, or sending it only to people that you know are interested in a property in that area? Segmenting your database ensures that that you’re effectively marketing the right message to the right people.
- Craft great subject lines: The subject line is the first thing that your prospect sees after your message his his inbox. Make sure you think about what your audience needs or wants to see in that subject line that will make them open that email right away. Pro tip: make sure it’s 55 characters or less so that it’s mobile-friendly.
- Make it meaningful: Your email needs to have engaging and relevant content in order for it to stick with the reader. If you master this step, you’ll be well on your way to building strong relationships and closing more sales.
This tip list isn’t comprehensive by any means, but should help you get the ball rolling and help you think critically about what you send out over the web.
Now that we’ve reviewed those quick steps, let’s turn our attention to the “how” of email marketing and talk about the tools that will help you get the results you desire. Here are the three best email marketing platforms for professionals in commercial real estate.
In an infographic by the crew over at Sendmail, they show us that there’s a definite correlation between how we use email and our personality type. Whereas an extrovert would use a phrase like “let’s talk this over,” an introvert would use “I need to talk about this” in an email, according to the infographic.
A few other points we were able to take away from the infographic:
- Millennials are 7 percent more annoyed by bad grammar.
- The biggest email pet peeve for a sender is when they don’t receive a reply.
- Email recipients really dislike when Reply All is used too liberally.
Other pet peeves:
- When people don’t reply – 51 percent
- Too many Reply Alls – 25 percent
- Emails that are confusing or vague – 19 percent
- Emails that are too long – 12 percent
How do these pet peeves check out for you? Take a look at the full infographic below!
We are finding that building relationships, developing a rapport, and earning a customers trust is more important than ever before. Most consumers in today’s marketplace want to feel like they have some sort of “connection” with your company and staff. In many cases, it’s the relationship that will make or break the sale. One mistake some sales and marketing professionals make is adopting what I call a “one size fits all” customer relationship. What this means is dealing with every customer using the same approach and in the same manner. The key to developing a solid relationship is first, establishing a rapport. The customer needs to feel comfortable and connected with you if you want them to consider your offerings. Here are some ideas to think about when developing your customer relationships.
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