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5 Invoice Marketing Opportunities You’re Missing Out On

As a small business owner, investing days or weeks into crafting a marketing strategy is out of the picture. 

What you really want to focus on is your product or service, the thing you’re really passionate about. You’re still getting a sense of who your target audience is and can’t afford to spend money on channels that might not get you any new clients.

Why not turn work you’ll already be doing into your most effective marketing tool?


The trick is to look where most people don’t: your invoicing. 60% of marketers already consider personalizing the customer’s experience to be their top marketing objective and it’s projected that by 2020 customer experience will beat out both price and product as the key brand differentiator.

Invoicing remains one of the easiest and most powerful ways to do that. It is sometimes looked as a simple task that needs to get done efficiently, but using it as something other than a black and white copy listing services owed can be more effective to your business. 

How to send an invoice to drive customer engagement

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How a Technology Tutor Built Her Business on Techie Tips and Client Endorsements

You may have noticed..we love our customers and Contactually users. There’s nothing better than learning the background of our users and all the different ways they experiment within the app and build it to make it work for their business and relationships.

While we outline a general way to utilize Contactually to all of our users, no matter what business they’re in, they always find a way to customize their experience. Whether they’re using it to remind them to send a handwritten card, or even setting up a lunch date, there’s no one single way to build up your network and relationships…we’re just happy to be along to help on the journey!

In an effort to showcase our users, the work they do, and how they get it done with Contactually, we’re sharing interviews with some of our awesome customers who in turn are sharing their unique story about the relationships they’ve built in their business’s journey.

Meet Mardi Boettcher


Mardi is a self-proclaimed ‘techie’ out of Palm Desert, California. After moving out to the Desert to help with her aging mother in 2010, she found that much of the help she was providing…was tech related. When she realized that many of her mother’s friends were in a similar situation, her tutoring service, Desert Computer Tutor, was born.

Whether she’s helping business people to utilize technology to increase their productivity, or assisting clients in mastering the latest operating system or cell phone, Mardi says her biggest reward is seeing her “clients’ relief as they get over little obstacles and start to fully enjoy the many benefits of modern technology.”

From hosting workshops to even offering remote and phone support for her clients’ that she can’t easily get to in person, Mardi’s expertise range from email and social media help, to even lessons on how to utilize these tools for your business. Looking for a few more of her insights? Check out her blog where she shares personal anecdotes and quick ‘techie’ tips. 

Contactually User Interview Ahead…

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Get People To Do What You Want: How to Create Effective CTAs

When was the last time you made an ask of your contacts within an email? Whether you wanted them to sign up for your latest webinar or check out a blog post you were featured in, you probably created some sort of call-to-action, or CTA. How effective was your CTA? How many of your contacts actually followed through on the action you asked of them? If the number is low, it may be time for you to reassess how you create your CTAs and even what they look like.

Better yet, think about the last time you got a promotional email in your inbox. It had a compelling enough subject line to get you to open it, and once you opened it, did you click through to shop or open their website or sign up? Or did you open and close it back out in quick succession?

That compelling CTA…or not so compelling one is a great starting point for creating your own call to actions in your emails. Keep in mind the three factors that go into creating a successful CTA; color, message, and placement in your email.

Creating a more effective call to action…

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How a Personal Coach Nurtures Her Network with Just 10 Emails a Year

Here at Contactually, we’re all about building relationships, nurturing those relationships and utilizing them to help grow your business. It says it right in our mission statement, that we believe that the best businesses will be built on authentic relationships. We’ve found that although we generally outline how to use Contactually in the best way for our users, our diverse user-base is pretty creative in how they make the app work to fit exactly their needs and relationships.

In an effort to showcase our users, the work they do, and how they get it done with Contactually, we’re sharing interviews with some of our awesome customers who in turn are sharing their unique story about the relationships they’ve built in their business’s journey.

Meet Elly van Laar…

2016-2-27, David Nayer 1 edited picmonkey

Elly van Laar is a personal coach out of Austin, Texas. She teaches Nonviolent Communication and works as a mediator as well. But the common theme that runs throughout all of her work is her use of empathy in connecting with her clients and helping them to solve their problems.

Elly is a practitioner of mindfulness and regularly updates her blog  with anecdotes from her day-to-day and how she implements empathy…even in the supermarket. Her insights are valuable for anyone looking to form new habits or learn a little more about meditation and mindfulness, and how to implement them into their relationships.

Contactually User Interview ahead:

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EY Entrepreneur Of The Year Finalist — Our CEO, Zvi Band

The spirit of entrepreneurship is alive and kicking in the Mid-Atlantic — and we couldn’t be happier to be a part of the action!

Our fearless leader and CEO, Zvi Band was announced as a finalist in the EY Entrepreneur Of The Year 2016 Mid-Atlantic Awards Program. As the world’s most prestigious business award for entrepreneurs, the EY Entrepreneur Of The Year Program has been at the forefront of identifying game-changing business leaders for the past 30 years.

“I’m thankful that the panel has recognized the amazing culture and team we’ve built at Contactually and I’m honored to be considered for this prestigious award on their behalf,” said Zvi.

We’re so proud that our CEO is a finalist for this award and even more grateful for the leadership that he brings to the table here at Contactually. Past leaders who have won this prestigious award, such as Howard Schultz of Starbucks, John Mackey of Whole Foods Market, Pierre Omidyar of eBay, Reid Hoffman and Jeff Weiner of LinkedIn, and Mindy Grossman of HSN, have clearly disrupted industries, created new product categories, and successfully brought new innovation and technology to traditional industries.

We’re honored to have Zvi recognized among so many other notable business luminaries in Mid-Atlantic.

You can learn more information about the EY Entrepreneur Of The Year Mid-Atlantic program and make sure you follow along our journey to the awards on June 15th! For press inquiries, you can find our press release below.

Press Release

News Release

Contact: Joel Mier
Company: Contactually

For Immediate Release

EY announces Contactually CEO Zvi Band is named an EY Entrepreneur Of The Year® Mid-Atlantic 2016 Finalist

McLean, Va., May 24, 2016 – EY announced earlier this month that Zvi Band, CEO and co-founder of Contactually, is a finalist for the EY Entrepreneur Of The Year® 2016 Award in the Mid-Atlantic program. The awards program, which is celebrating its 30th year, recognizes entrepreneurs who demonstrate excellence and extraordinary success in such areas as innovation, financial performance, and personal commitment to their businesses and communities. Mr. Band was selected as a finalist by a panel of independent judges. Award winners will be announced at a special gala event on June 15, 2016 at the Ritz-Carlton, Tysons Corner.

“I’m thankful that the panel has recognized the amazing culture and team we’ve built at Contactually and I’m honored to be considered for this prestigious award on their behalf,” Band commented. Contactually is a leading provider of relationship marketing software for businesses, small and large, that helps users develop and strengthen authentic, long-lasting relationships. In simply minutes a day, the firm’s easy-to-use platform enables genuine, personalized engagement to generate more business. Proudly located in Washington, DC, Contactually employs approximately 70 people and has raised 12 million in capital to date from Grotech Ventures, Rally Ventures, Bull City Venture Partners, Middleland Capital, and others.

About EY

EY is a global leader in assurance, tax, transaction and advisory services. The insights and quality services we deliver help build trust and confidence in the capital markets and in economies the world over. We develop outstanding leaders who team to deliver on our promises to all of our stakeholders. In so doing, we play a critical role in building a better working world for our people, for our clients and for our communities.

EY refers to the global organization, and may refer to one or more, of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients. For more information about our organization, please visit

Now in its 30th year, the EY Entrepreneur Of The Year program has expanded to recognize business leaders in more than 145 cities in more than 60 countries throughout the world.

Why You Need to Keep Networking During Busy Season

Busy Season for real estate is between the the months of March to July. In these months, home searching and buying is at it’s peak. Trulia published a report studying home online searches that mirrored just that showing that in many states people are searching to buy new or more properties during this time.

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As a real estate agent, you probably have your hands full. Your calendar is booked, you have ongoing emails going out to your buyers and sellers, and you’re going from open house to open house. There isn’t a lot of time. for networking or building new relationships.

But, we’re here to tell you to get out of that mindset.

Did you know that people who are looking to buy a house are beginning their search 6 to 12 months before? Imagine if your potential leads were searching for a home during the previous busy season. Did you reach out? Or were you too busy?

There are many variables to this; however, the average real estate agent sells about 3 houses a year.

You’re not average, right? (Or at least you don’t want to be) If most real estate agents are focused on things outside of relationship building and networking, this is your chance to stand out and to stack your odds that you come out on top.

Keep networking during real estate busy season…

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A New Way to Find Help in Contactually

As companies grow over time, their tools and applications can get more and more complicated. New features, functionality, and designs built to address problems can result in unintended consequences. They can ultimately become overwhelming for customers. In the past, this has been no different for Contactually.

Help and Support for Contactually customers has historically lived outside of the application. This forced our customers to leave the application to find a solution to their problem. Then they had to come back to apply the solution they found. Frankly, it was a messy, convoluted way for our customers to address their concerns. We knew there had to be a better way.

Luckily, we were introduced to Elevio.

Elevio is an application that takes the Help and Support resources that live outside of Contactually the app, and makes them readily available to you as you work in Contactually.

We’ve integrated Elevio into our Help Menu, allowing you easy access to help and support when you need it, directly within Contactually.

Here’s how Contactually and Elevio work together…

read more…

4 Non-Spammy Ways to Scale Your Outreach

It’s probably safe to assume that when you reach out to your network via email, you want to be as personable as possible. But in a time when sending bulk mail or email newsletters to thousands of contacts is as simple as clicking a few buttons, it suddenly becomes very easy to send truly cold emails that don’t have a lot of heart.

While we’d love to say stop sending cold and bulk emails, but the solution isn’t that easy.

Even if you’re not sending cold prospecting sales emails, it’s good practice to scale all of your outreach, even if you’re only guilty of sending a bulk email newsletter once a week. You have plenty of opportunities to personalize these emails in very simple ways, why not go for it? Utilizing these simple changes could mean a higher open rate, or even a higher response rate. But, at the end of the day, you’re doing more to build up a better and more genuine relationship with your network and the contacts within it.

Start scaling your outreach

read more…

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