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How to Become Top of Mind to Your Ideal Clients, with Sean Carpenter

What does it take to become the top of mind person in your niche – you know, the person people in the community think of when they think of that business or niche? My guest on this episode, Sean Carpenter has proven what it takes to become top of mind. He says it’s relationships and that in his business (real estate), houses are the widgets used to foster beneficial relationships.

He’s never focused on selling a house or listing a property – he’s focused on helping the people who live in the houses or helping the people who need to sell the house. It’s served him incredibly well.

Be sure you listen to get a taste of why Sean is an outstanding mentor in his part of the country when it comes to real estate success.

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6 Email Mistakes to Avoid in Cold Emails

Maybe you heard someone speak at a conference recently and you think you may have a great business opportunity with that person, or maybe you just want to try your luck and reach out to potential prospects or leads with a cold email. Whatever the case, there will come a time when you have to cold email a person and do your best to impress them in that one email or risk losing them altogether. 

At times like this, etiquette plays a big role. Not only is it a visual turn off when the etiquette is poor but can also convey a lack of professionalism and manners on your part – definitely not a good first impression.

So, here are some email mistakes you should be wary of when sending out cold emails (or even otherwise) to your network of contacts.

Avoid these 6 cold email mistakes:

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Content is the Key: Content Distribution and You

To some, content may be king but to marketers, content is simply a way of life. It has the ability to set you apart from other companies, mark you as an industry expert, and create new business opportunities. With approximately 88% of marketers incorporating content marketing in their overall strategy, it’s evident that content is taking over, and can no longer be ignored – which is why we’ve created a new blog series around it! From how-to’s to infographics, we’re expanding upon what content is, all that it does, and how it can help your business grow. Ready to become a content expert?


Check out Content 101 and then read below to see the first post in our series, Content is the Key:

Why is Content Distribution Important Anyway?

Although content itself is incredibly important, it’s only about half the battle. You can create content of the highest quality, but if it isn’t properly distributed, it’s nearly useless.

The truth is that your targeted audience isn’t likely to just stumble upon your content and become a loyal follower and, unless it’s on the first page of your Google search results, they probably will never hear about you. In fact, less than 10% of people go past the first page, which means that you can’t rely on search engines to drive your traffic. And although there are plenty of other distribution methods, each moment, there are approximately….

  • 1400 new blog posts
  • 216,000 new Instagram posts,
  • 72 hours of new video on Youtube
  • 277,000 new Tweets

… which means that if you do not have a strategy to actively try to put your content in the right hands, it will almost never get there. As a result, you need to take the initiative and master various methods of distribution to ensure that you are attracting your target audience and utilizing the most popular platforms.

Read on the learn more about the best content distribution methods and recommended tools!

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How Adding Relational Value Can Build Your Business, with Derek Coburn

When you can add relational value to the people in your circle you discover doors open for you like never before. Derek Coburn is one of the people I’ve noticed adding true relational value to the lives of his clients and others he meets. He’s become so convinced that is the best way to build a personal and business network that he’s begun his own organization to host events that bring people together and add value to their lives.

You can hear Derek’s philosophy of how networking was not working, what he did to change the model, and the incredible results he’s had as a result – it’s all on this episode of Real Relationships.

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Contactually has partnered with dotloop to streamline the transition from lead to close

The power of Contactually is that it helps you build personal, authentic relationships with those that matter most to you and your real estate business. But what happens when you’re closing a home or big deal?

You’ve nurtured your clients to help find their dream homes. Then comes arguably the most stressful time for both clients and agents — the transaction.

We’ve partnered with DotLoop to ensure that the transition from lead to close is seamless for everyone involved. Watch the video! read more…

Real Estate Statistics to Help You Determine Where You Stand

Question: What percent of real estate agents have a Facebook for professional use?

Answer: 80%.

What’s the big deal that 80% of agents have Facebook for professional use? It seems like a relatively trivial number to pay attention to, but we can guarantee that it isn’t.

Stats like this are important to note because they help agents understand what their colleagues are doing to stay successful and top of mind. We’ve compiled a comprehensive list of real estate statistics and facts that can serve as a benchmark to help you determine where you stand and the progress that you’ve made compared to other real estate agents.

Whether you’re new or have been in the business for a while, fast-changing technology, emerging social media platforms, and new real estate tools make it nearly impossible to keep up. This post highlights popular technology, strategies, software, and more that agents are taking advantage of to stay ahead.

Read on for more real estate statistics and facts to help determine where you stand! read more…

Caring is the Ultimate Competitive Advantage – Jayson Gaignard

If you want a competitive advantage in business you know that relationships play an important part in it. But it’s not about how MANY relationships you have, it’s about the level of quality those relationships are.

On this episode, I am speaking with my friend Jayson Gaignard who is one of the most skillful people I know at building quality relationships. I asked him how he learned the skill, what he recommends for those who want to begin building quality relationships, and what the ROI is of doing so. You are going to learn a lot from this episode.


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