At Contactually we believe that great relationships power great business.
We know that our software and our apps can help you stay on top of deals and find sales you might have otherwise missed out on, but ultimately our software emphasizes relationships. In everything that you do as a business person, the strength and vitality of your relationships remains a priority because when it all comes down to it you’re not selling a product or a service, you’re selling yourself. And we help you do that the best way possible: personalized engagement.
Our users are often happy to share their success stories with us and user Pratham Mittal recently reached out to tell us his story. Pratham is a co-founder of New York-based VenturePact. His company connects businesses with software developers on a transparent platform that allows companies to get customized pitches, see a firm’s ratings, inspect portfolios, get questions answered, and make secure payments. They know you don’t always have all of the product resources you need for success and they help you find reliable developers to work with to help take your company to the next level.
Find out how Pratham engaged with his network on Contactually and how we were a part of another startup’s story.
I want to be mindful of your time and attention span, so let’s fast forward through the expected opening debate when talking about goal setting. Resolutions are pointless. No, resolutions are awesome. What’s yours? OK, done, that was a good debate.
Whether its setting goals or resolutions for the year, regardless of what you think is best, it’s always a good practice to periodically redefine your strategy and purpose to building and maintaining strong professional relationships.
Rather than outlining what I think are your best practices, I’ll walk you through the exercise I and my team run through. It’s a mix between goals and resolutions, with more of a focus on the goal side of things. We also have implemented OKRs and more info on OKRs can be found through Google Ventures.
“You can close more business in two months by becoming interested in other people than you can in two years by trying to get people interested in you.” – Dale Carnegie
I’m about one chapter away from completely finishing How to Win Friends and Influence People by Dale Carnegie and I would just like to say…Dale Carnegie is the man! Ok, that sounds cheesy, he really understood people and how to teach others to understand what humans really want. I’m not saying his principles are ground breaking, new teachings, but they make a lot of sense today when you are trying to get someone to buy your product.
I also recently read an article on Hubspot, Salespeople, Do Not Send Me This Email, explaining two examples of bad emails from salespeople. The unfortunate commonality with both of these emails was that these salespeople were only talking about themselves and the company they represented. What do you think the recipients of these emails thought?
Are you nurturing your contacts to increase your ROI?
Mapping out the wonderful marketing and sales funnels, show a pretty straight flow. Sometimes leads come through to the top of the funnel passed off to sales, and then they close as customers. However, what really happens in real life is something not as streamlined. Leads will come in, some will get taken up, some will stop responding to reps, and probably an even smaller some will close as customers. So, what happens to the original leads at the top of the funnel, middle of the funnel, and the prospects who didn’t close?
Enter the nurture campaign…
Nurture campaigns, how can we explain it?
We’re getting better every day.
If you checked out our CEO Zvi’s latest post you know that we have no assumption that our product is perfect. We’ve grown so fast that at times our user base grew faster than our product was ready for. All that said, we’re in a better place than ever before. Our product team is bigger than it’s ever been. We have not one, but two designers working on making the interface as user-friendly as possible. And our support team continues to grow, giving us the opportunity to provide better customer service faster.
Although I’m a marketer, I fall victim to clickbait all the time. And I’m most likely to click on emails with engaging subject lines that just entice me to click.
Granted, we could get into the argument on why clickbait is terrible and can mislead readers if they content behind the link is equally as bad (I fully support that argument), but as long as the quality of your content is high then maybe you need a little extra oomph to entice even more readers to give it a look. Millions of emails are sent daily, which means your subject lines might need an extra oomph to get the subscriber open and read the inside of the email.
There was a study done in the 70’s that involved the best place to sit at a table in order to communicate with as many people as possible. One would assume that this study would also depend on a person’s personality traits — if they were introverts or extroverts or even if the topic of conversation had any relevance to their own interests. However, that wasn’t the case and everyone wasn’t able to communicate equally with each other. The person who was at the head of the table was able to communicate with 9 people, while a person sitting in the middle could only communicate with 8.
This post is addressed to the fans, supporters, and most importantly, you, the Contactually user with an update on the state of Contactually.
Hi there, I’m Zvi, the co-founder and CEO of Contactually.
The concept of Contactually arose out of a personal pain of mine 3.5 years ago. At inception, I had no idea whether Contactually would go anywhere. Despite my entrepreneurial ambitions, I didn’t have the vision or the aspirations of this being anything other than a cool little app.
A few years, a few million in funding, and a many thousands of man-hours later, it’s still pinch-worthy to see where we are now, and to look at our plans for the future.
But that’s not what I’m here to talk about today. Today I want to talk about the state of Contactually, specifically, the product.