I listened to a podcast, The Growth Show, from Hubspot about a month ago featuring Tomasz Tunguz. And he said something that really struck a cord with me:
“Content is one of the few forms of marketing that has a compounding return.”
I’ve never been the marketer that thinks content marketing is a shot in the arm nor have I ever written a piece of content that is a one and done disposable piece. I’ve always had the firm belief that majority of the content you create should have the ability to be repurposed and it should have the ability to continually show value into your own customers’ journey.
This idea of compounding interest or return isn’t something that is just reflected in content marketing or financial institutions, it’s actually reflected directly with your network.
Why so many integrations are getting harder to support
Getting Contactually to integrate smoothly with the whole wide world of internet systems and services is one of the most satisfying (and most frustrating) parts of our job. After all, we’ve very intentionally designed the platform to be as open as possible — we want you to be able to use Contactually the way you want to, bringing in and sending out data through the platforms and applications that help you get the results you’re looking for.
This has never been easy, but so far, it’s also never really been impossible. Unfortunately, Contactually and many of the smaller services you love that are built on this philosophy are increasingly stuck trying to work with big companies that actively do not want to integrate with anything else. You’ve probably already noticed this trend over the last few years, as more and more inter-app connections that make a lot of sense, and “should” be possible (pulling friend data from Facebook, contact information from LinkedIn, etc.) either disappear from your favorite apps, or stop working properly like they used to.
So… why is this happening? read more…
This is the second post in our newest series “How I Build Relationships.” We firmly believe great relationships power great businesses, but how do you build those great relationships? Here’s our take with influencers, Contactually users and employees, and others on how these individuals build relationships. Check out the first one from Zvi!
The first friend I ever made was on the first day of kindergarten. He asked me if I liked french fries. I of course replied: “Yes.”
Well, that’s a slight variation. He asked me if I owned McDonalds (My last name is MacDonald) and got free French Fries (side note: if this is not the basis for a great relationship, I don’t know what is). I of course, lied and said YES!
We are still friends to this day.
Things have changed as the years have passed, but the foundation on how I formed that relationships has not. Although, I still have a love for french fries, I have since developed other tactics that build relationships.
Here are the 5 Ways on How I Build Relationships:
In the 3.5 years since the company has started, we’ve had four offices. Our office prior to where we are now was a cluster of individual offices. As we grew and started putting more people into each office, the offices ended up getting separated by teams A couple rooms for sales, one room for engineering, one for marketing, etc.
In October of last year, we moved to an office space 4X the size of the previous.
And it is all open seating — a startup’s dream! Transparency, openness, freedom! There has recently been a backlash against the open seating movement, but we haven’t found that to be an issue.
However, as a company grows, there’s a nasty trend that can develop — silos between departments. As teams get bigger, each team member gets compartmentalized and doesn’t interact as much with other teams, leading to lack of transparency, no best practice sharing, misalignment, and in-office re-enactments of Jets v. Sharks.
As an Account Executive at Contactually, I often consult decision makers on how to use our relationship management platform in a strategic way. We often use words like “follow up,” “being outbound,” and “doing outreach” to describe the consistent effort one needs to put into their network in order to strengthen relationships.
Many of our customers come away enthused about using a newly refined strategy to begin getting more out of their network. However, an inevitable conversation eventually crops up a few days later when the real challenges of “persistent follow-up” occur.
Let me go ahead and share a certain truism which is the conclusion of this post: Following up successfully is not a task that you perform at some point in your day; it is a round-the-clock effort that is continuously improved over time.
To further expand on this, if you block out a few minutes out of your day to email or call a list of people then you have already lost the follow-up battle.
What’s the fastest way to see how you can get more from Contactually?
For the last few years, you’ve been able to evaluate how you’re doing in Contactually by consulting the nifty little grade indicator located on the right side of the dashboard. But while almost everyone liked the idea of the Contactually grade, this incarnation never seemed to get it quite right.
Here at Contactually, we felt the same way, and we’ve been thinking about a better way to give you a sense of how your relationship management efforts are going. Today, we’re deploying our first pass at this next generation of feedback.
Introducing your RPA
We don’t think we need to convince you that the quality of your lead generation strategy is important for finding new customers. Or that effectively nurturing leads throughout the various stages of the sales pipeline is invaluable to building your business. But knowing how to best track leads can have a huge impact on your team’s productivity, as well as your bottom line.
So, what’s the best method for sales lead tracking? Check out the advantages of automating this process and, we think you’ll agree that, if you’re not using sales tracking software, you’re missing out on some fantastic benefits!
How to Best Track Your Leads
This is the first of our newest series “How I Build Relationships.” We firmly believe great relationships power great businesses, but how do you build those great relationships? Here’s our take with influencers, Contactually users and employees, and others on how these individuals build relationships.
Zvi here. I’ll let you in on a secret. Everything Contactually builds and does is really just because I wanted a good relationship management platform for myself.
One of our developers apparently programmed a loophole letting everyone else in on this secret… Oh well, you’re welcome I guess.
Since you’re using a product that was built for, well, me — you might want to know what the CEO of a software business does to improve his relationships.
Who do I build relationships with? How do I build relationships? More importantly, how do I make these impactful relationships?
BONUS: I wrote an entire ebook on this that you should download — it’s free and I think you’ll find advice you can act on today.