Hailed as a ‘branding expert’ by big names such as Inc. and the Associated Press, we’re lucky enough to have Dorie Clark as one of our Contactually influencers and friends. Even luckier? That we scored an exclusive interview with her, chock-full of helpful tips on networking and engaging with your contacts.
Dorie puts her expertise into practice as an adjunct business administration professor at Duke University, and has worked as a marketing consultant for recognizable brands such as Google, Microsoft, Yale University, Fidelity, the U.S. State Department, and the World Bank.
Dorie is also the author of several successful books, and Stand Out was named the #1 Leadership Book of 2015 by Inc. Magazine. And just in case you need one more point to convince you of her expertise on the subject, the New York Times recently described her as an “expert at self-reinvention and helping others make changes in their lives.”
Contactually Influencer Interview: Dorie Clark
Downsizing. It’s not only a common trend you find with many of your clients in the real estate world, but it’s also become a milestone within people’s lives. We’ve come to associate those doing the downsizing with empty nesters or recent retirees looking to simplify their lives. But in more recent years, it’s not only that demographic looking to get a smaller home now that the kids are moved out doing the downsizing, it’s become a trend even among Millennials and the children of those retirees. Instead of buying that starter home, they’re starting with tiny houses.
Welcome to the tiny house trend.
These perfectly planned homes that take advantage of nearly every inch of space for functionality’s sake are the latest and greatest in real estate trends that piggy back on both the idea of green living, and a more simplified way of life in the ‘downsized’ fashion. Still unsure as to why anyone would choose to buy a home with 200 square feet or less? Don’t worry, we’ll walk you through it, why your clients may want to buy one, plus where in the world you can find these tiny homes.
The Tiny House Trend
We’ve all been to them or we’ve at least been invited to them, a mixer or industry networking event held at a local bar or restaurant…or worse, a conference center. What is it about these events that make our skin crawl or that sends introverts running back to their cubicles, wishing they were never invited?
It feels like no matter what business you’re in, it’s all about who you know in order to make moves or move up in your career. While we don’t necessarily subscribe to that rule, we do believe in the power of a good network and the importance of building relationships with your network and contacts. So, is there a way that you can make those crucial connections with other industry professionals without having to step foot in a crowded bar with a ‘hello, my name is…’ sticker on your shirt?
We’d argue that yes, you absolutely can network without attending one of those cringe-y events. But first? You’ll need to learn to love, or at least appreciate why networking is an important aspect of your career and even your personal life.
How to: Network without the Networking Events
How to Win Friends and Influence People was written for almost any situation with human interactions. Dale Carnegie, although many of his examples were during his time, was a man that spoke of things that will resonate beyond when he wrote this timeless book.
In regards to building relationships and networking, Carnegie presents a plethora of insights to do your best in both. We’ve written about how to write emails that influence a buyer’s decision (the Dale Carnegie Way), yet how do you even start the email chain? What do you do when you don’t even know the person?
Yes, you can send a cold email, but what if you knew someone who could introduce you? Or what if it was the other way around? How do you write an awesome introduction…the Dale Carnegie way?
How to Make an Introduction the Dale Carnegie Way…
If you’re already a social media user, it may not come as a surprise to you that Instagram is one of the most popular social platforms right now. But have you taken that next step and started utilizing Instagram for your real estate business? While you may have already established your presence on Facebook or LinkedIn, don’t underestimate the power of Instagram as a means to the same, if not better, end.
There are over 3 million photos tagged with #RealEstate on Instagram currently, and you can bet that number is growing as you read this. So what can you do to take advantage of this? Beyond utilizing Instagram for your own personal sharing platform, Instagram offers a great stage for you to share your listings and go above and beyond what you can do on Facebook or other social media channels.
The image-focused Instagram allows you to showcase photos and videos of your listings and neighborhoods in a space where users can’t be overwhelmed by too much text or the confusion of navigating some listings sites.
While Facebook holds steady at the top of the list, Instagram isn’t far behind when it comes to how highly engaged it’s users are. 59% of Instagram users are scrolling through their feed at least once a day. What does that mean for you? Well to start, it’s proof that your captive audience is there and ripe for the picking. It’s also a fair assumption that with a push in the right direction, you’ll discover a whole new demographic of potential clients starting their home search online and on social media.
In an effort to combat the fear of Instagram, we put together our guide to Instagram for Realtors. With quick tips on how to get started with the program, to what the most effective hashtags are, and even the best time of day to post the pictures of your listings.
The main message? Keep it simple and know thy audience. But isn’t that always the way with social media? Take notice of what may be trending, or how you can utilize features such as geo-tagging your location to take advantage of garnering the attention of all those folks using Instagram to find their #DreamHome.
Ready for to start posting on Instagram?
It’s spring, houses are flying off the market, and as a broker, you’re slammed for time. Between answering agent questions, overseeing the operations of the brokerage, and putting out unforeseen fires, you can barely breathe. And yet you still need to recruit agents. How are you going to reach that recruiting goal? What’s your plan?
I don’t have time to create a plan, you may think. Or, even if I did, I don’t have time to carry it out in all its different pieces. But what is the cost of being reactive versus proactive? You may gain time in the immediate term, but will you gain time in the long term? And more importantly, will you sign agents?
I’ve worked with countless brokers to help them recruit and win agents without having it be at the cost of their sanity. And the number one thing I tell them is you have to have a strategic outreach process. Not a haphazard, loose list of agents and goals, but an intentional, relationship-building strategy.
But where do I start? You’re probably thinking. Or what does this mean? Don’t panic.
Here’s a three-pronged plan for successful real estate recruiting…
Sometimes all those apps and tools we have taking up space on our phones and tablets can be a bit distracting. How often are you grateful for an app or a crucial tool for keeping you on task or for making you more productive during your day?
We’ve all had one of those days, where it seems the simple app we have keeping us on task is the only reason we were productive. Since we tend to get stuck using the same tools over and over again, we may be unaware of the other tools out there, or unwilling to try something different for fear of switching up our routine.
There is a lot of time wasted at work, and you’d be surprised to know that some of the biggest culprits are some of the unnecessary things we end up having to do while at work…and not just checking on our Facebook’s. According to a study by Atlassian, at least 60% of our time at work is actually spent productively.
If you’re working a 40 hour work week, that’s at least 24 hours spent not being productive. One of the biggest culprits? Answering and keeping your emails organized. That same study found that on average, it takes about 16 whole minutes to get back on track after being derailed by an incoming email. Okay, ready for the good news? We’ve got the master list of professionals from all different industries of the tools and apps they use to get through their day productively.
We went out and asked a few of our customers what they thought about it and what top tools or apps they use everyday. The results? Amazing. And we’ll be honest, there are a few on this list that we hadn’t even heard of! But you can be sure we’ll be implementing them into our routine very soon.
Contactually users pick their top productivity tools and apps…
I’ll admit, I’m still in the experimental phase of Snapchat. From face filters to animated emojis on videos, figuring out what to post is only the first challenge. There’s also formulating how to respond to people, how to chat with them, and then how brands are evening adopting it.
Right now it seems, very few people older than 25 have adopted successfully. Recently though, the VP of Content of Snapchat reported that the app has 100 daily active users, and 50% of new users are over 25 years old.
As I’m beginning my own exploration of Snapchat, an article (Teens have a Smart Reason for Abandoning Facebook and Twitter) popped up in my newsfeed and it really hit home. Teens are moving towards a stage that contains more personalized, 1:1 communication. Rather than spewing out content that casts a wide net, many people are looking for that human connection that you would find in a regular conversation. “Instead of posting generic and sanitized updates for all to see, they are sharing their transient goofy selfies and blow-by-blow descriptions of class with only their closest friends.”