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10 Technologies and Tools for Real Estate Blogs

Today technology has simplified lives beyond belief, creating ample opportunities for budding businessmen to make it big in the industry. Gone are the days of old and obsolete techniques, from manufacturing to real estate, every sector has been revolutionized. There are industries and enterprise popping up everywhere thank to the developments and innovation in technology.

Good news for real estate agents! The shift of population and changing dynamics in the market has led to an increase in the demand for land. Armed with the high tech tools and technologies, property developers have now ventured out in the virtual platform to attract more customers. Read on for our picks of the top 10 tools and technologies that can boost the performance of real estate blogs online. 

10 Tools for real estate blogs:

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Going Viral: Using Trends in your Marketing Strategies

Marketing is a game of making a connection, and the stronger the connection, the more likely the customer will buy the product marketed. Marketing varies on the target audience, categorized by age, location, and even consumer preferences. In today’s modern age, marketing campaigns do not last longer than a couple of months, if distributed effectively enough to reach its highest potential reach. The average length falls between 3-9 months.

With such a small period of time, marketing relies heavily on popular culture and its trends. A cultural trend is any type of activity that is participated in by society as a whole, and big trends recently have been: the Ice Bucket Challenge, the Mannequin Challenge, Pokemon GO, and spontaneous Flash Dances. There are many more, but all of them present businesses with a unique opportunity to capitalize on new revenue.

Especially when it comes to social media, where the demographic is mostly younger people, marketing campaigns must have relevance to current events and trends. The best marketing teams are opportunistic in regards to world events and social trends to optimize their product reach and sales potential. Of course marketing on every single trend alone will not earn customers, but rather drawing the connection between trends to your own product will.

We have made a list of possible ways for real estate agents, small businesses, and others can capitalize on social trends. Here are some recent trends and how a marketing team would have approached it to fit their business.

4 Marketing trends to try out:

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How To Become An Asset To Your Professional Connections with Michael Roderick

Gone are the days when professional connections exist only to serve business or professional goals. When you take the time to build generous and genuine connections with others, whether they seem like an advantageous connection to have or not, you are opening the door to becoming an asset to them and their network of connections, on a number of levels. And when they see you as an asset, you become valued and top of mind.

Today’s episode features Michael Roderick, a guy who’s made it his business to study and apply the art of connection making and has a lot to share about the power and benefit of doing so. You’re going to learn some critical things for relational success from Michael on this episode.

How To Become An Asset To Your Professional #Connections with @MichaelRoderick Click To Tweet

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Top 10 Reasons Online Networking is More Effective Than In-Person Networking

Editor’s Note: This article was originally published on the Huffington Post and can be found here.

Meeting people in real life, face-to-face is important for building professional relationships, but I’d be willing to bet that most of us — whether introverted or extroverted — do not enjoy the awkward interactions that are common when meeting strangers face-to-face for the first time.

Networking events can feel like high school dances. Some packs of people who know each other stick together in cliques, never truly reaching out of their comfort zone. Others sit on the sidelines like wallflowers, waiting to go home to their pajamas and The Tonight Show. A scarce few may end up networking with someone they end up having a fruitful business relationship with, but most of us are lucky to leave with a few pleasant exchanges and business cards.

Networking online, however, provides a much greater chance of success. It allows for a more thoughtful approach.

10 Reasons to start networking online:

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4 Steps to Sending a Painless Follow Up Email

You sent an important email out a day ago, it may have been to a hiring manager about the job you’ve applied for, or maybe it’s to a client that’s waffling on signing the deal you sent over to them. No matter what the circumstances, waiting for a response can often be torture and most of the time can slow down your day or decisions you need to make. This is where the follow up email comes into play.

I know, they’re hard to write, they’re hard to send and they’re often easy to forget in the middle of a busy day. But when you finally remember that you needed a response, it may be too late and you’ll end up wishing you had sent that follow-up email after all.

Instead of dragging your feet on sending out that quick email, we’ve got a few tips to help make the process a little less painful and instead help you build the follow-up strategy right into your day-to-day tasks without even thinking (or stressing) about it!

4 Tips to writing a painless follow up email:

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Action Words That Generate Responses

We’ve all been there, sitting at our desks, writing an email or a communications for work and wondering if we’re potentially using words that could keep people from opening our email or could also positively influence them as they read it. There’s a reason there’s plenty of articles out there that tackle this exact conundrum of determining the best words for generating a response from your contacts.

Since its birth in 1991, the world wide web grows everyday. The internet, as of January 2017, has over 4.78 billion registered web pages and over 3.48 billion users. The email realm is even greater: by the end of 2017, it is estimated that there will be 4.9 billion email accounts with over 206 billion sent daily. The sheer size and scope of content available is daunting to any blogger or marketer trying to build, but there are methods on how to capitalize on the audience size the internet provides: call to action words.

Call to Action words, CTAs, are not just verbs, but rather words that will provoke responses. CTAs can be placed in blog titles, email subjects, and advertisements links, and they increase the likelihood of grabbing attention from cold leads, or people who may not have heard of you, your website, company, or brand. MarketingExperiments, an Internet-based research lab that specializes in optimizing sales and marketing processes, has found that CTAs can increase clicks by upwards of 110%.

In the content world, language plays such a big role that it cannot be ignored, our customers must be convinced to respond. In the IoT – the internet of things – persuasion is the only way to appeal and gather popularity and recognition. In short, action words are the words that have more persuasive power than other vocabulary. After research and experimentation, we at Contactually found that these five action words and phrases are the most powerful in provoking responses and fostering genuine relationships in the wide world of Internet and email communications.

Action words that generate responses:

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[User Interview] Creating Long-Term Connections with Real Estate Clients

In our latest customer spotlight, we chatted with Lee Goldstein, a local DC real estate agent, and avid Contactually user. Lee is currently a managing partner and associate broker at RLAH Real Estate. Lee has over 18 years of experience in the real estate industry and has been ranked consistently in the top 5% of real estate agents nationally. Lee builds his real estate business around being a local, neighborhood based, and customer service oriented agent.  Market expertise, the highest level of integrity, and unparalleled customer relationships have led him to become one of the most respected agents in the Washington, D.C. region.

Prior to becoming a Partner at Real Living At Home, Lee founded and managed his own successful brokerage firm, Northgate Realty. Lee is also extremely active in the real estate community. He earned the GRI (Graduate of the Realtor Institute) designation in 2004, an accolade reserved for those agents most dedicated to the real estate industry. He has also served on numerous committees at the Greater Capital Area Association of Realtors, including his appointment as Chairman of the Professional Standards Committee in 2016.

Read on for our latest Contactually user interview:

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