Real Estate Statistics for 2016

Real Estate Statistics for 2016

Real Estate Statistics for 2016

Every new year, we take it upon ourselves to publish a list of real estate stats and figures that we think…no, we know, that realtors will find handy in the coming year.

Since the winter tends to be a quiet time for the real estate sector, it’s a great time to take a look over the statistics and brainstorm some ways that you can utilize them to your advantage in 2016.

We gleaned our statistics from a variety of sources, from Inman (Inman), NAR, Trulia, and Placeter and it sure looks like technology rules all when it comes to real estate in 2016. But it doesn’t mean that you should pack up your bags and stop reaching out personally to your potential clients, you just need to find another outlet to do so.

We’ve now entered the era of social media. And in this era, where 72% of all online adults are active on Facebook, it’s time for you as a realtor, to get active on Facebook too! Are these numbers convincing enough for you to turn more towards technology for your business?

And the numbers say..

Grab a pen and paper and get ready to start brainstorming your fresh ideas for the new year. Hopefully these stats will inspire you to try something new in 2016 when it comes to marketing your listings.

Our top picks for the most important real estate statistics in 2016:

  1. 80% of all home buyers are searching online –  Tweet This Stat
    Not newspapers, not driving down streets and looking for ‘For Sale’ signs. No, buyers are looking online for their future homes and they want to know every detail possible about the home before they go see it in person.
  2. Gen. Y accounts for 68% of all first time home buyers – Tweet This Stat
    That’s more than half! Understanding the Gen. Y and millennial market will be key in 2016, especially as they’re getting ready to buy their first homes.
  3. 83% of all home buyers want to see pictures of the property online – Tweet This Stat
    Thanks to social media, we’ve become a largely visual culture. Buyers are spending more time online doing research and want to see or take a virtual tour of the homes they’re interested in before they even consider going to see it in person.
  4. 52% of all home buyers used an iPhone in their home search – Tweet This Stat
    It’s time to optimize your mobile presence! More and more buyers are using their phones to research and if they land on your site and find it too clunky to navigate from their phone, they most likely will not take the time to give it a second look from a desktop…and you’ll be quickly forgotten.
  5. Agents expect 49% of their leads will come from referrals in 2016 Tweet This Stat
    Don’t lose hope. There’s still much to be gained from personal referrals and former clients sending their friends your way.
  6. 91% of realtors use social media to some extent Tweet This Stat
    We’re left wondering, why isn’t this 100%? These days social media is ubiquitous and it’s a free marketing tool for realtors to utilize to have a far wider reach than they ever could have with traditional marketing.
  7. 73% of all buyers say they would use their agent again or recommend them to a friend Tweet This Stat  Again, this only solidifies that technology isn’t out to squash all personal engagement between realtors and clients. Home buyers are still looking for a personal touch
  8. Only 9% of realtors use social media to market their listings – Tweet This Stat Another mind-blowing stat. Why is this so low? While we’re not advocating to use social media as the sole place to market your listings, it’s one of the best (and not to mention cheapest) methods for getting the word out there on the properties you’re selling. If you already have a personal presence on social media, it’s worth running some tests and sharing out your listings on your personal pages, you never know the traction you may get.
  9. 42% of buyers’ first step was looking online for a home Tweet This Stat
    We can’t stress this enough. The market has shifted and more and more buyers are turning to their computer and mobile devices to do their real estate research. While it doesn’t mean that they won’t need or want an agent, they most likely will find you and their future home through online research.
  10. 88% of first time buyers are buying homes through an agent Tweet This Stat
    Just because these first time buyers are looking online for their homes, they’ll still turn to an agent when it comes to making the big decision. Keep in mind these first time buyers are most likely millennials or long term renters and will need as much guidance in the home buying process as possible.
  11. 33% of first time buyers are first researching online  Tweet This Stat
    This seems to be the trend, no? Our recommendation once you get settled into creating an optimized online presence, try your hand at creating some content geared towards first time buyers. Whether you’re blogging or sharing quick advice on Twitter, you can make yourself the go-to source for first time buyers in the market.
  12. 31% of millennials looking to buy a home want to buy within 2 years Tweet This Stat
    If they’re not buying this year, they will be soon and your best bet is to start getting prepared for the deluge. Millennials will be online and researching heavily in the time leading up to their home purchase, giving you a great excuse to optimize your web and social media presence.
  13. It will be 35% cheaper to buy than rent in 2016 in America Tweet This Stat Translation, why rent when it’s cheaper to buy your own home? Be on the lookout for an exodus by long-term renters who are seeing the light and ready to make an investment for themselves.

Decoding it all

So what does this mean for you as a realtor? Certainly that building up your online and social media presence will be key in the coming year to successfully reach the up-and-coming millennial market, but also key to keep up with the growing number of people looking online. Plus, with the market shifting towards more affordability in buying rather than renting, there will be more people out there looking to buy with a big boost in first time home buyers who had been long time renters.

New Call-to-action

The following two tabs change content below.
Katharina Cavano
Kat is the Content Marketer at Contactually. She enjoys an evening with a good book, her cat, a cup of tea and plenty of social media feeds to scroll through. Have some thoughts? Hit her up ( or tweet-tweet (@katharinaeleni)
Katharina Cavano

Latest posts by Katharina Cavano (see all)


  1. Great stats, thanks for sharing! Real Estate Butterfly: Social Media for Realtors, Brokers and Related Industries

  2. Thanks for sharing the real estate stats of 2016 as a real estate agent I’m going to write down all the stats which will help me in my real estate market research and analysis.



  1. Brokers Direct — Things To Know Before You Sell Your Home Privately - […] found that 80% of homebuyers search for properties online, with looking on the web being the first step for…
  2. Digital Marketing in Real Estate - Blog - - […] Did you know that around 80% of all motivated home buyers are searching online? […]
  3. How virtual experiences are shaping home shopping - WFG National Title Insurance Company - […] In fact, Contactually says that 83 p... […]
  4. How to Protect Your Real Estate Photos and Videos – - […] internet as their primary research tool. Therefore it’s no surprise that, according to these stats, 80% of those interested in…
  5. 5 Top Real Estate Marketing Tactics You Need in 2017 - Digital and Social Marketing Blog - […] days are over. With 80% of today’s homebuyers* looking for a new home online, an agent’s online presence is…
  6. Find Your New Home on Facebook… Yes, I Said Facebook!! | "Buy the Way…" Insights on Integrated Marketing Communication - […] […]
  7. Why Builders & Developers Need To Focus On Their Sales Agents - GREL - Real Estate Blogs - […] percent of home buyers want to see pictures online and 52 percent of these consumers use their iPhone to…
  8. Does Fiduciary Duty Require Putting Listings on Zillow? - […] In any event, that’s NAR’s study. Another source, the real estate CRM provider Contactually, says that 80% of all…
  9. 5 ways a real estate agent can make money with mobile marketing strategies - WebCorrectly - […] because Generation Y accounts for 68 percent of all first-time home buyers; they’re also the largest demographic population in the…
  10. 7 Mistakes You Might be Making on Your Real Estate Website - […] “80% of all home buyers are searching online | Not newspapers, not driving down streets and looking for ‘For Sale’…
  11. Creating a Facebook Page - The Real Estate Professional's Guide - […] 91% of real estate agents are on Facebook, but over 90% of them are using it incorrectly. […]
  12. Realtors Should Use SEO: 5 Tips for Success | Feedster - […] online metrics to follow when seeking more real estate clients and a stronger digital presence. According to research from…
  13. What Deserves Your Focus When Viewing the Interior of Port Orange Homes for Sale | The Buyer's Agent of East Florida - […] with when looking at real estate options, but decorative features aren’t one of them. Over 80% of all buyers…
  14. Automation Platform Scales Content for Real Estate Portals - Everything PropTech - […] from searching for properties and information about real estate online in droves. In 2016, 80% of home buyers looked…
  15. 3 Big Advantages of the Agent-Homebuilder Relationship - the backyard - […] average account for at least 20 percent of annual sales. Likewise, homebuilders are also aware that about 88 percent…
  16. Why Your Property Listing’s Photos Matter - […] offer them a virtual tour of your home and set their expectations before the viewing. In fact, 83% of all…
  17. What Are Your Decision Points for Buying a House? | Family Dinners - […] the right combination of indoor and outdoor space, location, and other features can be challenging. Real estate agents try…
  18. How to Find a New Real Estate Agent You Can Trust - Find A Business That... - […] your realtor doesn’t have an online presence – forget them and move on. 80% of all home buyers are…

Submit a Comment

Your email address will not be published. Required fields are marked *